Latest news with #LTK
Fast Company
27-05-2025
- Business
- Fast Company
The future of online shopping is human creators and AI music
Hours before a federal law was set to take effect in January mandating that Chinese tech giant ByteDance sell TikTok's U.S. operations, the social media app shut down. Though service was restored the next day, thousands of TikTok content creators were faced with the prospect of their source of income disappearing in an instant. The incident laid bare a common problem creators face: As social media algorithms change and platforms fold and emerge, creators need to find a way to grow their following and take it with them to different sites. That's where LTK comes in. The 14-year-old company allows influencers to connect with brands, get commissions from products they plug, and hedge their bets by making money off any platform. The company also helps creators build a community that's not subject to the vicissitudes of social media platforms: When a creator links to a product via LTK on any social platform, consumers have the option of following that person on LTK as well. And the company helps creators carry their sponsored content deals from platform to platform as well. LTK, which raised $550 million in 2021 at a $2 billion valuation, works with more than 350,000 creators, 8,000 retailers, and a million brands. Today, LTK facilitates more than $5 billion in annual sales through its platform. The company was cofounded by Amber Venz Box, a content creator herself, who also serves as its president. Venz Box came on the Most Innovative Companies podcast to discuss how LTK is navigating ever-changing social media algorithms, the increasing amount of AI-generated social content, and consumer fatigue from sponsored content. Every creator I talk with says they're seeing less and less return on investment from their social posts. How do you handle that trend as a company? Social media has changed a lot in the last year specifically. Until 2024, social media was a place to follow creators and be part of communities. You had control over your feed. [Instagram head] Adam Mosseri came out in January and said this year the majority of what you see is going to be recommended content [ that an algorithm selects ]. We saw and felt that. If you had 100,000 impressions in January, you ended the year with about 25,000 impressions per post. How do you deal with those changes? We saw, as early as 2015, 2016, that their business is built on advertising. Our business is not built on that. So there are incentives that are misaligned. You have to displace a piece of creator content in order to insert an ad. That was the beginning of us thinking that we need to start planning. Snap also scaled quickly [around that time]. We were seeing the rise of a major scaled platform almost every two years, which presents fragmentation risk for our creators. We also saw consumers shift from desktop content consumption to mobile. At the end of 2016, we realized we had to create a home base for our creators because when you play this tape forward, it's not great for our industry. So by 2017, we launched the LTK app. That is where everything lives for [our creators], where they house their community, and [where] they could start using social media as a marketing platform. Is video a big part of your business? We introduced video to our platform 2017. Over the last two years our creators have produced 300% more video. It's quickly becoming the largest content type on LTK and it's the most important. We know that consumers really resonate with video. There's a higher trust with that, and as a creator, I'm actually selling trust. Ultimately, I need to be in a relationship with my followers and video is the best way to do that. We totally rebuilt the app and relaunched it this year to be video-first. When it comes to [the shutdown of] TikTok, we were the first generation to be fully disenfranchised for a minute. Our users were able to feel firsthand what it meant to have their community pulled. They need a home base to own their audience. We saw a huge uptick and people setting up their LTKs and driving their community over to the platform. These days, consumers can spot sponsored content and advertising from a mile away. What are some of the ways a creator can stay authentic and also sell things? Creators definitely don't win by tricking people. For example, if I tell you this mascara is a tubing mascara and it's not going to smudge on your face, and then when you try it and it smudges and it's total crap and it's flaky, you're never going to trust me ever again. Creators need to be truly helpful. The environment we're in this year is so wild when it comes to trust because there's just a lack of it across the internet. Consumers are looking at AI creators across TikTok. Mark Zuckerberg says the vast majority of content you're going to see on his platform is going to be machine created. Those are super low-trust things. Being a human creator is a differentiator. How does LTK make money? When you look at the monetization structure, our incentives are aligned with the whole ecosystem. The creator wants to create content that resonates with consumers. When that content resonates, the consumer makes a purchase. In that case, the brand pays a commission or transaction fee to that creator. If you go to Sephora, maybe somebody's getting a commission. If you go to me online and buy the lip gloss from me, I'm going to get a commission. That's one piece of the business. The other half is when brands come into our brand platform and say, 'Hey, I actually am launching that new lip gloss and I want to make sure everyone talks about it.' They can find creators and have them do paid collaborations. The creator can accept offers through the platform or not. They're being paid a flat fee to talk about the product. LTK has tons of other [revenue-generating] products, but if you want to think of it in two core ways, it's really the transaction revenue and then the campaigns or the collaborations. Some of your competitors make money from affiliate links. What differentiates your business? We've created a whole platform where creators set up and run their business. [We help with] everything from content creation and distribution to partnerships. There's a really rich technology stack that doesn't meet the consumer eye. And when it comes to consumer distribution, we have 40 million consumers. That's about 38% of millennial and Gen Z women who are using LTK right now. LTK is in a category of its own pursuing a vision to be the creator app in the same way that LinkedIn is the professional app or Strava is the running app. As a marketer, you want to leverage a creator who's able to reach their audience. In January of this year, Adam Mosseri came out and said that stories are not a distribution point. They're for friends who are friends in real life and know each other well. Everything he says comes true, so we should expect for the degradation of story reach even further than it already is. If you're a brand marketer, it's not great news. If you are working with a platform that is just providing affiliate links, then you may not have a place to use those links [when the algorithm changes]. We're providing a home base to creators that's separate from the influencer marketing platforms and storefront affiliate type of platform. LTK raised $300 million from SoftBank in 2021. Is the company profitable? Yes. We're really unique for a SoftBank investment. My husband and I started the business and self-funded it. It has remained within our family and we still both operate it. I'm the president and he's the CEO of the company. Ten years in, we decided to give some relief to some of our shareholders. We were already a profitable business. What SoftBank allowed us to do is give some reward to people who had been with us for about 10 years and run our road map forward. Since that time, we've more than doubled the business. And we remain EBITDA positive. Are you incorporating AI and machine learning into LTK? Our team uses a suite of 20 different AI companies and products to be more efficient, whether it's from legal to design to everything else. At LTK we think that our creators being human is their superpower, but we can make them more efficient. AI is being used across all of our services. We'll be releasing AI music, which is music that's custom-created for the videos and content that our creators have made. We also use AI to pre-tag their content. The CRM for our creators is also totally automated. We're also using it to send the right message to the right customer at the right time [to get them to buy something]. We sent over a billion notifications last year on behalf of our creators to their customers. On the brand side, we're building campaigns for them in partnership with the right creators. The vast majority of creators we are recommending to brands are based on AI insights. Will you ever let AI influencers on the platform? We will not. The human promise is so important. There's been a lot of articles that have come out actually about AI creators. They can gain a following and they look so real, but ultimately we think there's a lack of trust. They're not going to know that something ships faster, how it fits you. Again, it becomes like an ad, right? Because anything they're going to be doing in that context is going to be because they were paid or told to by someone. So we will remain a human app, but it'll be powered by AI. And the music might be created by AI, but the person that you're chatting with and all that is real.
Business Wire
07-05-2025
- Entertainment
- Business Wire
LTK Partners with Warner Horizon's The Bachelor Franchise to Launch New Social Commerce Experience
DALLAS--(BUSINESS WIRE)-- LTK, the first and largest creator-led shopping platform, today announced a groundbreaking partnership with Warner Horizon's The Bachelor to launch a new shopping experience for Bachelor Nation fans. The official Bachelor Nation LTK channel is now available - introducing a new way for fans to engage with their favorite reality TV franchise. Creating a first-of-its-kind social commerce hub for Bachelor Nation fans, LTK and Warner Horizon are redefining fan engagement and extending the brand beyond the traditional viewing experience. Share Creating a first-of-its-kind social commerce hub for Bachelor Nation fans, LTK and Warner Horizon are redefining fan engagement and extending the brand beyond the traditional viewing experience. The new channel allows fans to shop fashion, beauty, and home products that cast have worn and used through the LTK consumer app. Bachelor Nation has an incredibly passionate fanbase, with a history of sparking unforgettable and viral trends. Now, with a dedicated LTK page, fans have a new way to immerse themselves in the Bachelor universe and instantly shop the products that define the franchise's most unforgettable events. The partnership will deepen fan engagement by leveraging the power of social commerce. Shopping is a natural part of the content viewing experience—people see something they love and want to know what it is. LTK makes that digital discovery seamless, ensuring fans can instantly find and shop the products they see through the Bachelor Nation channels without the frustration of searching for details themselves. LTK is the pioneer in creator-led shopping and has revolutionized how brands engage audiences. Its ability to bridge media, audience engagement, and shopping is unmatched. LTK drives more than $5B in sales annually and reaches 40 million monthly shoppers across its platform. Nearly 40% of US adult Gen Z and Millennial women use LTK today. LTK is a proven channel for retaining and nurturing audiences, and now it's opening the door for entertainment properties to do the same long after a season or show ends. With LTK, Warner Horizon's The Bachelor franchise is leading the way in social commerce for entertainment properties and how to engage audiences beyond a show. For more information, visit the new Bachelor Nation LTK. About LTK As the inventor of Creator Commerce, LTK is the trusted platform for creators and their businesses by powering and monetizing the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. LTK has over 70 patent assets for its innovative technology solutions that have pioneered an industry. Premium lifestyle creators in 150+ countries drive more than $5 billion in annual retail sales through the LTK platform. Today, 40 million monthly consumers turn to LTK Creators in the LTK platform to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers partner with LTK to gain access to its global creator network for content that converts against cross-channel KPIs. LTK is the connection between creators and brands - driving more than 55,000 brand collaborations annually. LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK app, search for LTK in the App Store or Google Play. For the latest updates from LTK, follow on TikTok and Instagram, and LTK on LinkedIn.
Forbes
04-04-2025
- Business
- Forbes
The Potential Impact Of The TikTok Ban On Content Creators
In less than 24 hours, TikTok users in the United States will find out if one of the most popular social media apps, TikTok, has been banned. For many content creators and influencers, the anticipation of the potential TikTok ban has resurfaced since the previous January 18th ban and January 19th extension. While some content creators have started building other platforms, many TikTok creators still rely on the platform to earn money. With the looming TikTok ban, here are a few major ways the ban will impact the creator economy, influencers, and content creators: I interviewed Lissette Calveiro, CEO and founder of Influence With Impact. She discussed the implications of the potential TikTok Ban for content creators and influencers. Lissette Calveiro, CEO of Influencer With Impack Lissette Calveiro Lissette: TikTok is a big revenue driver for many creators, and if the app is banned, the entire revenue stream will be down for content creators. Emma: What other implications do you think are for creators? Lissette: Building trust and an audience on other platforms takes time. Because of the learning curve, you might find TikTok creators with smaller followings on other platforms. Lissette: For brand campaigns, I recommend creators have contingency plans for projects that include TikTok. Brands are investing in YouTube Shorts and Instagram. So if you're unable to post a TikTok video, you might propose posting that as an Instagram story." I also spoke to Kahleah, CEO and founder of Alora Society, to get her insight into the impact of this looming ban on creators. Kahlea: If TikTok were to get banned, there would be a massive shift in the creator economy. There will be a trust crisis between creators and these tech platforms... it's forcing creators to understand and confront the reality that algorithms and policies and politics not creativity alone can actually control their visibility and their income. Additionally, I interviewed Amber Venz Box, co-founder and president of LTK. Amber shared insight on what brands and CMOs' perspectives of influencer marketing this year. Amber Venz Box, President of LTK & Co-Founder Amber Venz Box Emma: As LTK is a three-sided business, you and your team work with brands and CMOs who run influencer marketing through LTK. What's the sentiment around the potential TikTok Ban, and is there any indication that spending on influencers will change? Amber: Each year, LTK partners with Northwestern University on an annual brand study of creator marketing, and we've found that 93% of brands intend to spend more on creators this year. Creators build trust with their communities, and brands believe in leveraging that trust as a part of their marketing strategy. The channel where they leverage that trust is less important. While most content creators consider traditional social media platforms like Instagram, Pinterest, or YouTube/YouTube Shorts, Amber shared how LTK has experienced an influx of TikTok creators on LTK. Amber: In April 2024, when the conversations around potentially banning TikTok started, we (LTK) started seeing TikTokers flooding the platform. By Q1 of 2025, they had tripled the number of videos on the platform. Amber: Creators build and sell trust. I encourage creators to get their audience to a safe home base. They should view their social media audiences as qualified leads and look to establish a home for their audience. I also asked Lissette where she'd recommend TikTok creators should start to post their content. Emma: What platforms do you think TikTok creators should consider? Lissette Calveiro: I would consider Instagram or YouTube to build a secondary big platform for shorts are competing with TikTok these days. In the brand partnership space, brands may not hire YouTube creators as frequently because they know it costs a lot more money to make long-form videos. But now that you can make short-form videos on YouTube, brands are investing in the same way they were on TikTok. Not necessarily in the same way, magnitude, and dollars as they were investing on Instagram, which is why I say YouTube or Instagram are great because brands are still looking for Instagram creators first for a majority of their paid campaigns. I spoke with Lisette about what creators can do to start future-proofing their brands. Lisette: Creators cannot put all their eggs in one social media basket. I recommend that they diversify their online presence and treat themselves as a media company. Whether you build a course or a private practice, diversify your revenue streams. Emma: Do you have any tips for creators who only create on TikTok? Lisette: You have to start migrating your audience to other platforms. Start making your transition plan. An excellent example I saw is someone on TikTok posting photography content, then saying, "I'm doing my behind-the-scenes on Instagram. That's a good way to move people to another platform by giving them something interesting. While some creators might migrate to other social media platforms, Kahlea shared her insight on creators evolving to creator entrepreneurship. Kahlea: The creators who are going to thrive in the post-ban are the ones who actually treat this not as a loss but as a pivot point. And so it's time for creators to stop thinking creators and start thinking about a brand. So it's not just going to push you to another platform. It should inspire you to build an actual business. Emma: In what ways do you recommend influencers and creators explore building their businesses off social media apps? Kahlea: Creators can build a recognizable brand identity that carries across platforms and even trans-platforms to when you're in person. Whether you speak, host real-life vents, or offer products like digital downloads, experiences, and consulting, you're offering something valuable.
Yahoo
13-02-2025
- Entertainment
- Yahoo
LTK Unveils the Most Loved Products According to Creators and Shoppers
LTK Creators sold more than £4B in 2024 with the Most Loved winners shopped on LTK every second of last year LONDON, February 13, 2025--(BUSINESS WIRE)--LTK, the first and largest creator commerce platform, announced its annual Most Loved Awards based on the collective voice of hundreds of thousands of LTK Creators and a community of 40M+ consumers. LTK Creators drive more than £4B in sales annually and with a catalogue of more than 450M products, the Most Loved winners represent the top trending products from the past year across fashion, beauty, shoes, jeans and more. New categories this year include active, and home accessories, reflecting the increasing influence of lifestyle content creators in shaping purchase decisions beyond fashion and beauty. In 2024, consumers shopped an LTK Creator post with a Most Loved winner every second and purchased £600 of the winning products every hour. This year's winners signify interests among trends we don't see going away any time soon - it's clear a mix of sporty, luxe and western-inspired aesthetics are here to stay in 2025. In addition, the love for timeless, elevated essentials and affordable luxury signals a shift in consumer priorities toward quality and wearability - styles that continue to trend with LTK Creators. And, comfort is always a priority - with relaxed denim styles and trainers topping the list. Trainers are one of the most popular products on LTK with creators posting a pair on the platform every 40 seconds. Most loved shapes like the tea dress and midi skirt made popular in 2024, will still be a go-to this year, but worn with even more of a ladylike twist. Most Loved Shopper Favourites Abercrombie & Fitch - Emerson Midi Dress Summer Fridays - Dream Lip Oil Most Loved Beauty & Personal Care Boots - Maybelline Lifter Gloss e.l.f -Halo Glow Liquid Filter Sephora - Rare Beauty Soft Pinch Liquid Blush Most Loved Shoes New Balance - 9060 Sneakers Madewell - The Greta Ballet Flat Nike - Low Dunks Most Loved Jeans Levis - Baggy Dad Jeans Free People - We The Free Good Luck Barrel Jeans Most Loved Active - New Category Lululemon - Scuba Oversized Funnel-Neck Half Zip alo yoga - Alocade Pant Most Loved Home Accessories - New Category Anthropologie - Icon Glasses LTK Most Loved winners are determined using proprietary LTK Benchmark™ data, including engagement, impressions and sales of millions of products on the LTK platform. About LTK As the inventor of Creator Commerce, LTK is the trusted platform for creators and their businesses by powering and monetizing the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. LTK has over 70 patent assets for its innovative technology solutions that have pioneered an industry. Premium lifestyle creators in 150+ countries drive more than $5 billion in annual retail sales through the LTK platform. Today, 40 million monthly consumers turn to LTK Creators in the LTK shopping platform to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers partner with LTK to gain access to its global creator network for content that converts against cross-channel KPIs. LTK is the connection between creators and brands - driving more than 55,000 brand collaborations annually. LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play. For the latest updates from LTK, follow on TikTok and Instagram, and LTK on LinkedIn. View source version on Contacts press@ Sign in to access your portfolio
Martechvibe
27-01-2025
- Business
- Martechvibe
Creators Witness Increased Trust Amongst Young Shoppers
Creators have cemented themselves as trusted figures for consumers, with a staggering 73% of Gen Z and 57% of Millennials relying on creators for purchase decisions. LTK, an influencer marketing platform, released findings from its 2025 Creator Marketing Trends Report, highlighting the growing influence of creators in shaping consumers habits and the broader consumer experience. In the ever-evolving landscape of commerce, creators have become a cornerstone of consumer trust and inspiration, particularly among Gen Z and Millennials, through building highly-engaged communities. Creators are proven trusted guides in the consumer journey – from driving in-store and online purchases to shaping brand trust and preferences. Creators Earn Unmatched Trust and Build Communities Outside of Social Media Platforms Creators have cemented themselves as trusted figures for consumers, with a staggering 73% of Gen Z and 57% of Millennials relying on creators for purchase decisions. This trust is not built overnight but cultivated through ongoing relationships with their communities. Community is Key: Building a relationship with followers is pivotal for creators to gain and maintain trust. However, as social media platforms prioritise interest-based feeds, 74% of consumers believe social media has lost the social aspect and 50% of Gen Z and Millennials are exploring alternative spaces for community engagement. Recognising this shift, LTK has invested in tools and features to bolster community connections on the platform. Trust Builds Over Time: 30% of Gen Z and Millennials have purchased a product after seeing it posted by a creator once, with the likelihood increasing to 40% after repeated posts. Creator Endorsements Elevate Brand Trust Brands benefit immensely from creator endorsements: 57% of Millennials and 64% of Gen Z report increased trust in a brand or product when recommended by a creator. Among LTK consumers, this trust skyrockets to 84%, marking a 64% lift compared to the general population. Because of the bond creators have made with their followers – consumers are eager to engage with creator content beyond traditional social media platforms. Ranked in order, Gen Z and Millennials want to see creators: On TV In stores, with 50% of Millennials and 66% of Gen Z making in-store purchases based on creator recommendations. This number jumps to 80% among LTK consumers. Through search engines On podcasts Via display advertising Social Shopping Here to Stay Mobile shopping continues to dominate, with 70% of Gen Z and Millennials preferring this mode. Social shopping remains integral to the process: 64% of Gen Z and Millennials have made purchases based on creator recommendations. Creators are the driving force behind consumer trends, with 65% of the general population, 78% of Millennials, 91% of Gen Z, and an impressive 94% of LTK shoppers looking to creators for the latest trends. When searching for products, consumers now prioritise creators over traditional search engines. Creator Content is Preferred User Generated Content Creators have become the number one source for user generated content (UGC) for brands. 84% of consumers trust brands more when they see creator content demoing and reviewing products on a brand's website. Video: The Preferred Way to Engage Video content reigns supreme as the most engaging format for creator communities. A significant majority of consumers prefer video: 76% of Gen Z 72% of Millennials 66% of the general population Top reasons consumers watch creator video content: DIY tutorials Fashion insights Food inspiration Beauty and personal care tips Entertainment The report summarises findings from the LTK's national shopper study, which was conducted in December 2024 with 1,021 participants and reflected the US population with 97% confidence via an online panel — and LTK's social media study, which was conducted in December 2024 with 802 participants and reflected the US population with 97% confidence. The Martechvibe team works with a staff of in-house writers and industry experts. View More Creator Marketinginfluencer marketingresearch Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. 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Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
