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LTK Partners with Warner Horizon's The Bachelor Franchise to Launch New Social Commerce Experience

LTK Partners with Warner Horizon's The Bachelor Franchise to Launch New Social Commerce Experience

Business Wire07-05-2025
DALLAS--(BUSINESS WIRE)-- LTK, the first and largest creator-led shopping platform, today announced a groundbreaking partnership with Warner Horizon's The Bachelor to launch a new shopping experience for Bachelor Nation fans. The official Bachelor Nation LTK channel is now available - introducing a new way for fans to engage with their favorite reality TV franchise.
Creating a first-of-its-kind social commerce hub for Bachelor Nation fans, LTK and Warner Horizon are redefining fan engagement and extending the brand beyond the traditional viewing experience.
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Creating a first-of-its-kind social commerce hub for Bachelor Nation fans, LTK and Warner Horizon are redefining fan engagement and extending the brand beyond the traditional viewing experience. The new channel allows fans to shop fashion, beauty, and home products that cast have worn and used through the LTK consumer app.
Bachelor Nation has an incredibly passionate fanbase, with a history of sparking unforgettable and viral trends. Now, with a dedicated LTK page, fans have a new way to immerse themselves in the Bachelor universe and instantly shop the products that define the franchise's most unforgettable events. The partnership will deepen fan engagement by leveraging the power of social commerce.
Shopping is a natural part of the content viewing experience—people see something they love and want to know what it is. LTK makes that digital discovery seamless, ensuring fans can instantly find and shop the products they see through the Bachelor Nation channels without the frustration of searching for details themselves.
LTK is the pioneer in creator-led shopping and has revolutionized how brands engage audiences. Its ability to bridge media, audience engagement, and shopping is unmatched. LTK drives more than $5B in sales annually and reaches 40 million monthly shoppers across its platform. Nearly 40% of US adult Gen Z and Millennial women use LTK today. LTK is a proven channel for retaining and nurturing audiences, and now it's opening the door for entertainment properties to do the same long after a season or show ends.
With LTK, Warner Horizon's The Bachelor franchise is leading the way in social commerce for entertainment properties and how to engage audiences beyond a show. For more information, visit the new Bachelor Nation LTK.
About LTK
As the inventor of Creator Commerce, LTK is the trusted platform for creators and their businesses by powering and monetizing the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. LTK has over 70 patent assets for its innovative technology solutions that have pioneered an industry. Premium lifestyle creators in 150+ countries drive more than $5 billion in annual retail sales through the LTK platform. Today, 40 million monthly consumers turn to LTK Creators in the LTK platform to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers partner with LTK to gain access to its global creator network for content that converts against cross-channel KPIs. LTK is the connection between creators and brands - driving more than 55,000 brand collaborations annually. LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK app, search for LTK in the App Store or Google Play. For the latest updates from LTK, follow Shop.LTK on TikTok and Instagram, and LTK on LinkedIn.
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Do you speak Gen Z? Sigma, aura and Skibidi named the fastest-growing Gen Z slang terms
Do you speak Gen Z? Sigma, aura and Skibidi named the fastest-growing Gen Z slang terms

Yahoo

time21 minutes ago

  • Yahoo

Do you speak Gen Z? Sigma, aura and Skibidi named the fastest-growing Gen Z slang terms

Do you know your ball knowledge from your betas? Your sigmas from your Skibidi Toilets? And, let's be honest—do you really understand what it means to be having a 'brat winter'? A new study by JD Sports has revealed that terms like sigma, aura and Skibidi are among the fastest-growing slang trends among Gen Z in the UK. Drawing from Instagram, TikTok, and Google search data, the findings show what Gen Z have really been saying (and searching) this year. The study highlights sigma, the term for a lone wolf 'bad boy' type, as the most popular term, with 167 searches per 100,000 people in the UK. Following closely behind are aura (meaning charisma, attractiveness) and Skibidi (from the viral Skibidi Toilet YouTube show) each recording 75 searches per 100,000, while other terms such as brat, mid and rizz garnered 61 searches per 100,000. London has also been named the 'brat capital' of the UK, with 169 searches per 100,000 people, making it the dominant city for 'bratitude', as it were. Brat, for those who don't know, is the term recently popularised by Charli xcx to mean messy, debauched, and generally party-oriented. To be having a brat summer or brat winter is just an extension of brat — to be channelling your inner brat for a whole season. Otherwise, the capital city hovered around the national average for terms like sigma (169 searches per 100,000), aura (92), and mid (92). Quite beta of us, really. In Belfast, the term sigma is apparently thriving, with 253 searches per 100,000 people, followed by Newcastle (251) and Bristol (235). Birmingham led in searches for aura, with 143 per 100,000, ahead of Newcastle (112) and Manchester (104). Meanwhile, Bristol ranked first for "Skibidi," indicating a clear Skibidi Toilet obsession in the southwest. The study also identified the slang terms experiencing long term growth in popularity. Rizz (charisma) emerged as a key contender, with a staggering 12,456 per cent increase over the past four years. It was followed by brainrot (when consuming too much content leads to a decline in mental state), which increased by 7,018 per cent over the same time period. This comes as multiple dictionaries have listed Gen Z-led terms as their 'word of the year'. For Collins dictionary, back in November, it was brat, as led by the popularity of Charli xcx's latest album. For Oxford, it was brainrot, as corroborated by JDSports's findings. For it was demure, a result of TikTok creator Jools Lebron's catchphrase 'very demure, very mindful' catching on earlier this year. And for Cambridge, it was manifest, which honestly feels a little too dated to be a 2024 word of the year, but then Cambridge aren't exactly the forefront of modernity, are they? Maybe they should have tried asking some of their own students. Over the past month, more recent contenders have been cropping up as we enter 2025. Our prediction? Ball knowledge (i.e the in-depth understanding of a sport or, further, the in-depth understanding of anything at all) will be huge for 2025. Just watch.

Why Couples Prefer Private Event Spaces in St. Louis Weddings
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Why Couples Prefer Private Event Spaces in St. Louis Weddings

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Cambridge Dictionary adds "skibidi," "delulu" and more words. Here's what they mean.
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Cambridge Dictionary adds "skibidi," "delulu" and more words. Here's what they mean.

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