2 days ago
Netflix Will Invest $1 Billion For Original Productions In Spain
Spain's Prime Minister Pedro Sánchez with Netflix co-CEO Ted Sarandos in Madrid during the ... More streaming company's 10th anniversary celebration.
Netflix co-CEO Ted Sarandos announced the streaming giant will invest more than one billion euros in Spain (about US$1.14 billion) between 2025 and 2028, reinforcing its long-term commitment to original productions and helping support more than 20,000 jobs across the country.
Sarandos revealed the company's plans at a special event celebrating Netflix's 10th anniversary in Spain, held at its 22,000-square-meter production hub in Tres Cantos, Madrid. Spain's Prime Minister Pedro Sánchez and other government officials attended the ceremony.
"With this investment, we will be able to contribute even more to the Spanish economy. Create more Spanish jobs. Tell more great stories made in Spain. Support the next generation of creative talent here in Spain," said Sarandos, noting that Netflix has filmed in over 200 cities and towns across the country, bringing to the screen "all the different sides of Spain."
The investment builds on Netflix's decade-long presence in Spain, during which the company has produced more than 1,000 Spanish titles since 2017. Spanish films and series have proven highly successful for Netflix, generating over five billion viewing hours on the platform last year alone.
"Money Heist" (La Casa de Papel) was Netflix's first most-watched non-English language series.
Major Spanish productions include global hits, such as its first original series Cable Girls and Money Heist (La Casa de Papel) - the streamer's first most-watched non-English-language series.
"Dali masks, red jumpsuits, Bella Ciao - all of them have become instantly recognisable parts of the global culture," stated Sarandos, while showcasing some of Netflix's top Spanish originals, which also include Elite, its longest-running international series ever, and the Oscar-nominated film Society of the Snow, about the tragic 1972 plane crash in the Andes, which won 12 Goya awards.
Another Spanish production, A Widow's Game (La viuda negra), based on real events, has been No. 1 on Netflix's Global Top 10 non-English films for the past two weeks.
The company also produced a 10-year anniversary sizzle reel of its productions:
Netflix's investment in Spain follows a similar billion-dollar commitment to Mexico announced earlier this year, reflecting the company's broader strategy to develop authentic regional content that appeals to both local and international audiences.
