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Warm, gooey and fun - why I'm a fan of Nottingham's latest food shop Insomnia Cookies
Warm, gooey and fun - why I'm a fan of Nottingham's latest food shop Insomnia Cookies

Yahoo

time04-05-2025

  • Business
  • Yahoo

Warm, gooey and fun - why I'm a fan of Nottingham's latest food shop Insomnia Cookies

Nottingham gets plenty of flak - the council's finances (or lack of), the number of stabbings, the amount of homeless people on streets to name but a few. But there's one area where we excel - and that's the city's food and drink scene. It's easy to be blasé about the vast array of restaurants, cafes, pubs, takeaways and shops selling delicious things to eat and drink. Whether you're a strong supporter of small locally-owned independent businesses or huge global chains, there really is something for every taste and budget. No matter what street you walk down - one off Old Market Square, through Hockley, the Lace Market, Victoria Centre or around the Cornerhouse, your next meal or snack is waiting. If you're a businessman or woman looking to wine and dine a client, a family with young kids, pensioners, on date night or a student, there is so much to get stuck into. READ MORE: 'We'll be forced to close' says Old Vol pub owner if expansion plans not approved READ MORE: Pub redundancies confirmed as brewery ends lease despite record sales The news that The Ivy is planning on opening a restaurant here has been hailed excellent news, demonstrating that a big brand has confidence in the city. The impending arrival of Six by Nico, another UK-wide name with 12 locations, is another exciting prospect. The quirky tasting menus, which change every six weeks, is sure to draw food lovers into the city centre. Only this week I reported on 81 Deli opening in Carrington Street, selling top quality artisan sandwiches. Despite hospitality owners repeatedly telling me how tough the industry is, there's always something new around the corner because these people have a passion for food. They're certainly not in the business to get rich. Another new opening this week was Insomnia Cookies - a famous American brand with 300 shops across the US, Canada and now the UK. First Manchester, then Sheffield and now Nottingham, three cities with huge student populations. The concept revolves around freshly baked cookies - available to buy in the shop in Angel Row or via delivery. We went along to cover the opening and obviously had to try the goods while we were there. It was noon on Tuesday, an hour after the shop had opened for the day, and there was a constant stream of folk coming in, and not just students. The shop's bright and funky with colourful neon lights, vibrant purple decor and an inviting aroma coming from the oven behind the counter. With 22 different flavours, including vegan and gluten-free cookies, it was tricky to narrow it down. Salted caramel, peanut butter, lemon and white chocolate, chocolate chunk, oh where to start? The classics and limited edition cookies are £2.25 making them an affordable treat for anyone craving a sugar fix. At £3.95, the deluxe range are getting on for twice the size and come with pimped up flavours such as biscoff and triple chocolate chunk. I tried a classic chocolate chunk. I could tell it was warm before I even touched it, just by looking at the gooey choccy pieces on top. I rarely buy supermarket cookies because they're can be dry and crumbly and quite underwhelming . But this was in a different league, almost as if it's homemade rather than mass produced. Slightly crisp around the edges, the centre is soft and gooey and the warmth definitely gives your taste buds a happy feeling, and finger-licking satisfaction. FYI I was sharing, so I feel vindicated trying a deluxe confetti cookie too. It's made with sprinkles and white chocolate and tastes like birthday cake. Trialling a 5am closure, I can see sweet-toothed students, who don't fancy a kebab or McDonald's, piling in here after a night out at Ocean or ordering them for home delivery when the late-night munchies strike. It's fun, affordable and another welcome piece in Nottingham's foodie jigsaw. If I'm being honest, the best I've ever tasted are from Nottingham's Block Party Bakery - they are the king of cookies although you can't just walk in and pick one up. Insomnia Cookies are a close second.

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