Latest news with #LadyLeshurr
South Wales Argus
4 days ago
- Business
- South Wales Argus
Krispy Kreme to give away free glazed doughnuts on June 6
The company wants to reclaim their title "as the OG of the glazed doughnut". Therefore, they are encouraging customers to bring 'Faux-G doughnuts' into a Krispy Kreme store, which they can "upgrade" to an original glazed doughnut for free. A "Faux-G doughnut" is defined as being a glazed doughnut from another shop that could be seen as an "inferior imitation". Customers will need to bring their "Faux-G doughnut" into a Krispy Kreme store or show proof of purchase (such as with a receipt) to claim their free original glazed doughnut on Friday, June 6. The offer will only be available for one day, with it being limited to one redemption per person. Guy Meakin, Krispy Kreme UK President, said: "They say imitation is the ultimate form of flattery, and we have seen many copies of our iconic doughnuts over the years. But we all know a dupe is rarely as good as the real thing. Nothing compares to the melt-in-your-mouth experience of a fresh Original Glazed. "This National Doughnut Day, we're inviting everyone to taste the difference and remind them that when it comes to doughnuts, there's only one OG. "We want doughnut fans to enjoy the best of the best, so turn your backs on the dupes and stick with the original. "We're excited to see the reactions as people upgrade their 'Faux-Gs' for the real deal." As part of the campaign, rapper Lady Leshurr has released her brand new single, Run This Glaze, which is a diss track playfully calling out 'imitators' of the Krispy Kreme glazed doughnuts. Lady Leshurr has released a new single called 'Run This Glaze' alongside the Krispy Kreme giveaway (Image: Will Ireland/PinPep) Is Krispy Kreme American or British? Krispy Kreme is an American company that was set up back in July 1937 by Vernon Rudolph. It started in North Carolina, seeing steady growth over the decades, with it opening its first store in the UK in October 2003. This original store was situated in the Harrods department store in London before it shut in 2011, with there now being 120 locations in the UK. Did Krispy Kreme change its name before? As part of an April Fool's Day campaign back in 2017, Krispy Kreme claimed they were going to change their name to 'Krispy Cream'. As reported by The Mirror, this was to avoid the issue of Brits not knowing whether to pronounce 'Kreme' as 'cream' or the more French-sounding 'crème'. Recommended reading: In the two years prior to this announcement, there had been over 30,000 independent tagged posts on social media spelling Krispy Kreme incorrectly. At the time, the company said after "much consideration", Krispy Kreme has taken the decision to rebrand in the UK and distance the UK franchise from its US counterpart. The Shannon Corner store in London did actually roll out a store rebrand to try and sell this, before it was eventually revealed as a joke.
Wales Online
5 days ago
- Business
- Wales Online
Krispy Kreme calls out doughnut 'dupes' with cheeky part-exchange scheme
Krispy Kreme calls out doughnut 'dupes' with cheeky part-exchange scheme The doughnut company is calling out knock-offs of its signature Original Glazed treat by offering to swap any half-eaten imitations from other brands, on Friday June 6th, National Doughnut Day Krispy Kreme is stirring up a storm with a cheeky 'part exchange' scheme, set to take place on Friday June 6th, in celebration of National Doughnut Day. The doughnut giant is challenging rivals by offering customers the chance to trade in any half-eaten non-Krispy Kreme doughnuts for their signature Original Glazed ones. A team of Krispy Kreme experts will be stationed in stores to 'verify' these knock-offs by closely inspecting the texture, glaze cracks and recognisable shape. Those who bring in a counterfeit version can anticipate a delicious reward, with thousands of free doughnuts ready to be claimed across UK and Ireland outlets. The move follows a survey, conducted among 2,000 adults, which found that 73 per cent felt let down by "fake" food and beverage purchases. For those duped by imitations, 79 per cent felt the substitutes weren't quite up to scratch, whereas 72 per cent were willing to spend more for an authentic product. Article continues below Lady Leshurr is supporting Krispy Kreme's "Faux-G Upgrade," replacing inferior dupes with a free Original Glazed doughnut (Image: PinPep ) Taking aim at imitations, Krispy Kreme's spokesperson has candidly remarked: "They say imitation is the ultimate form of flattery, and we have seen many copies of our iconic doughnuts over the years. But we all know a dupe is rarely as good as the real thing." Urging customers to favour authenticity, they added: "We want doughnut fans to enjoy the best of the best, so turn your backs on the dupes and stick with the original." It follows insights from the OnePoll-led study which highlighted that merely 21 per cent of consumers believed the knock-offs they purchased matched the quality of the originals, with some 10 per cent consistently feeling disenchanted with their buys. Lady Leshurr launches new diss track single 'We Run This Glaze' (Image: PinPep ) In a surprising collaboration, the company has teamed up with Lady Leshurr to release a diss track called 'We Run This Glaze', which takes aim at subpar doughnuts. Article continues below Lady Leshurr, known for her appearances on Celebrity Masterchef, Celebrity SAS Who Dares Wins, and Dancing on Ice, recorded the song as a direct challenge to 'fake' baked goods. Lady Leshurr stated: "For me, an original is always the best thing, whether that's music or doughnuts. You have to remind people who the originals are, otherwise history gets rewritten by the copycats."
North Wales Live
5 days ago
- Business
- North Wales Live
Krispy Kreme calls out doughnut 'dupes' with cheeky part-exchange scheme
Krispy Kreme is stirring up a storm with a cheeky 'part exchange' scheme, set to take place on Friday June 6th, in celebration of National Doughnut Day. The doughnut giant is challenging rivals by offering customers the chance to trade in any half-eaten non-Krispy Kreme doughnuts for their signature Original Glazed ones. A team of Krispy Kreme experts will be stationed in stores to 'verify' these knock-offs by closely inspecting the texture, glaze cracks and recognisable shape. Those who bring in a counterfeit version can anticipate a delicious reward, with thousands of free doughnuts ready to be claimed across UK and Ireland outlets. The move follows a survey, conducted among 2,000 adults, which found that 73 per cent felt let down by "fake" food and beverage purchases. For those duped by imitations, 79 per cent felt the substitutes weren't quite up to scratch, whereas 72 per cent were willing to spend more for an authentic product. Taking aim at imitations, Krispy Kreme's spokesperson has candidly remarked: "They say imitation is the ultimate form of flattery, and we have seen many copies of our iconic doughnuts over the years. But we all know a dupe is rarely as good as the real thing." Urging customers to favour authenticity, they added: "We want doughnut fans to enjoy the best of the best, so turn your backs on the dupes and stick with the original." It follows insights from the OnePoll-led study which highlighted that merely 21 per cent of consumers believed the knock-offs they purchased matched the quality of the originals, with some 10 per cent consistently feeling disenchanted with their buys. In a surprising collaboration, the company has teamed up with Lady Leshurr to release a diss track called 'We Run This Glaze', which takes aim at subpar doughnuts. Lady Leshurr, known for her appearances on Celebrity Masterchef, Celebrity SAS Who Dares Wins, and Dancing on Ice, recorded the song as a direct challenge to 'fake' baked goods.
South Wales Guardian
5 days ago
- Business
- South Wales Guardian
Krispy Kreme to give away free glazed doughnuts on June 6
The company wants to reclaim their title "as the OG of the glazed doughnut". Therefore, they are encouraging customers to bring 'Faux-G doughnuts' into a Krispy Kreme store, which they can "upgrade" to an original glazed doughnut for free. A "Faux-G doughnut" is defined as being a glazed doughnut from another shop that could be seen as an "inferior imitation". A post shared by Krispy Kreme UK (@krispykremeuk) Customers will need to bring their "Faux-G doughnut" into a Krispy Kreme store or show proof of purchase (such as with a receipt) to claim their free original glazed doughnut on Friday, June 6. The offer will only be available for one day, with it being limited to one redemption per person. Guy Meakin, Krispy Kreme UK President, said: "They say imitation is the ultimate form of flattery, and we have seen many copies of our iconic doughnuts over the years. But we all know a dupe is rarely as good as the real thing. Nothing compares to the melt-in-your-mouth experience of a fresh Original Glazed. "This National Doughnut Day, we're inviting everyone to taste the difference and remind them that when it comes to doughnuts, there's only one OG. A post shared by Krispy Kreme UK (@krispykremeuk) "We want doughnut fans to enjoy the best of the best, so turn your backs on the dupes and stick with the original. We're excited to see the reactions as people upgrade their 'Faux-Gs' for the real deal." As part of the campaign, rapper Lady Leshurr has released her brand new single, Run This Glaze, which is a diss track playfully calling out 'imitators' of the Krispy Kreme glazed doughnuts. Krispy Kreme is an American company that was set up back in July 1937 by Vernon Rudolph. It started in North Carolina, seeing steady growth over the decades, with it opening its first store in the UK in October 2003. This original store was situated in the Harrods department store in London before it shut in 2011, with there now being 120 locations in the UK. As part of an April Fool's Day campaign back in 2017, Krispy Kreme claimed they were going to change their name to 'Krispy Cream'. As reported by The Mirror, this was to avoid the issue of Brits not knowing whether to pronounce 'Kreme' as 'cream' or the more French-sounding 'crème'. Recommended reading: Wetherspoon bringing back 'best burger ever' for a limited time in coming days Swizzels to launch 2 new Squashies flavours in time for summer Cadbury shrinks size of Freddo chocolates while prices remain the same In the two years prior to this announcement, there had been over 30,000 independent tagged posts on social media spelling Krispy Kreme incorrectly. At the time, the company said after "much consideration", Krispy Kreme has taken the decision to rebrand in the UK and distance the UK franchise from its US counterpart. The Shannon Corner store in London did actually roll out a store rebrand to try and sell this, before it was eventually revealed as a joke.
Daily Mirror
5 days ago
- Business
- Daily Mirror
Swap your half-eaten doughnuts for a fresh Krispy Kreme on National Doughnut Day
Krispy Kreme is offering a 'part exchange' programme where customers can swap a half-eaten doughnut for a new one, in a bid to remove dupes of its Original Glazed product Krispy Kreme is running a 'part exchange' programme, offering customers the chance to exchange a partially eaten doughnut from a rival brand for a fresh one from the iconic chain. Specialists will be stationed in-store to scrutinise the authenticity of the doughnuts, paying close attention to giveaways like the dough's texture, the glaze's characteristic cracks, and the doughnut's distinctive shape. On Friday June 6th, which marks National Doughnut Day, Krispy Kreme will be handing out thousands of complimentary doughnuts to those who surrender their counterfeit treats at stores across the UK and Ireland. The goal is to eliminate 'copycats' of their renowned Original Glazed doughnut. The amnesty comes on the back of a poll involving 2,000 adults, where a staggering 73% who had purchased 'imitations' of certain food and beverages expressed disappointment. Out of the 49% who admitted to buying 'dupes', 79% confessed that the experience was 'not the same,' and 72% would be willing to pay more money for an original or authentic product. A representative from Krispy Kreme remarked: "They say imitation is the ultimate form of flattery, and we have seen many copies of our iconic doughnuts over the years. But we all know a dupe is rarely as good as the real thing. Only 21% of consumers reckon knock-offs they purchase match up to the authentic product. "We want doughnut fans to enjoy the best of the best, so turn your backs on the dupes and stick with the original," added the representative. One in ten have even said they're consistently let down, and 30% sent a dupe back so they could go and get the original instead. Meanwhile, 53% have admitted they are unlikely to ever buy another dupe again after feeling let down in the past. In an entertaining development, the brand has teamed up with the queen of bars herself, Lady Leshurr, for a cheeky diss track named 'We Run This Glaze,' which takes a swing at less-than-stellar doughnuts. The rapper, who has previously taken part in Celebrity Masterchef, Celebrity SAS Who Dares Wins and Dancing on Ice, has recorded the song taking aim at 'fake' baked goods. Lady Leshurr said: "For me, an original is always the best thing, whether that's music or doughnuts. You have to remind people who the originals are, otherwise history gets rewritten by the copycats."
