Latest news with #LailaBasmati


NDTV
03-08-2025
- Business
- NDTV
Video: Basmati Rice Sale In London Store Causes Frenzy, Triggers Backlash Over Stockpiling
A video showing chaos at a Sainsbury's store in East London's Whitechapel area, where shoppers rushed to buy discounted Basmati rice, has gone viral on social media. The footage depicts a frenzy of people, mostly of South Asian descent, filling their trolleys with packets of rice and grabbing multiple bags of Basmati rice while others struggle to navigate the crowded aisle. The rice was apparently a steal at 9.50 pounds per bag, prompting a massive rush. The clip was originally shared on social media by the account UB1UB2 West London (Southall) with a caption that read, "People stockpile rice after a Sainsbury's in Whitechapel put Laila Basmati rice on sale for 9.50." Watch the video here: People stockpile rice after a Sainsbury's in Whitechapel put Laila Basmati rice on sale for £9.50 — UB1UB2 West London (Southall) (@UB1UB2) August 2, 2025 The clip has been widely shared on social media, generating significant attention and debate. It has sparked a mixed reaction online, with some people amused by the scene and others expressing concern. Others criticised such consumer behaviour and the frenzy surrounding bulk buying. One user wrote, "I find this kind of greedy behaviour unbearable. People are humiliating themselves over just a few pounds in savings." Another commented, "Should be limited to 1 person then a stamp on the back of their hand that doesn't come off straight away because they will take, take, take and leave nothing for anyone else." A third said, "What annoys me is that unfortunately, we are always gonna have selfish people, so supermarkets have restrictions in place. Only one per customer if purchasing only the rice. 3 per customer if you do a minimum of 50 pounds worth of shopping. Will stop the selfish people." A fourth wrote, "Immigration problem aside, it is not a bad idea to stockpile something that has a long shelf life & does not go bad for a while. In cultures where rice is a staple, it is not uncommon for people to buy even a 100 kg sack of rice, store it in large drums & use it throughout the year."


Indian Express
03-08-2025
- Business
- Indian Express
Basmati rice sale in London triggers shopper frenzy, viral video sparks backlash: ‘So embarrassing'
A video capturing a chaotic rush for Basmati rice being sold at a discounted price at Sainsbury's in Whitechapel, East London, has gone viral, prompting backlash on social media. The viral video shows a swarm of shoppers filling their trolleys with large bags of Laila Basmati rice. Several shoppers can be seen stacking multiple bags into their carts, with some struggling to walk through the aisle due to the overcrowding at the store. According to the caption on the post, the rice was being sold at a heavily reduced price of 9.50 pounds per bag. The video was originally shared on X by the account UB1UB2 West London (Southall). 'People stockpile rice after a Sainsbury's in Whitechapel put Laila Basmati rice on sale for £9.50,' the caption read. Watch here: People stockpile rice after a Sainsbury's in Whitechapel put Laila Basmati rice on sale for £9.50 — UB1UB2 West London (Southall) (@UB1UB2) August 2, 2025 couldn't independently verify the credibility of the video. With over 500,000 views, the video has sparked a range of reactions. 'I find this kind of greedy behaviour unbearable. People are humiliating themselves over just a few pounds in savings,' a user wrote. 'So embarrassing,' another user commented. 'What annoys me that unfortunately we always gonna have selfish people so as a supermarket have restrictions in place. Only one per customer if purchasing only the rice. 3 per customer if you do minimum £50 worth of shopping. Will stop the selfish people,' a third user reacted. 'Immigration problem aside, it is not a bad idea to stockpile something that has a long shelf life & does not go bad for a while. Cultures where rice is a staple, it is not uncommon for people to buy even a 100 kg sack of rice, store it in large drums & use it throughout the year,' a fourth user said. According to a Yahoo article, a temporary shortage of Costco's rotisserie chicken triggered a chaotic rush for chicken at a California Costco in 2021. The viral video showed several customers filling their carts with multiple birds, sparking outrage over overbuying and food waste.


Hindustan Times
02-08-2025
- Entertainment
- Hindustan Times
Sainsbury's Basmati rice sale in London triggers stockpiling frenzy among shoppers. Watch
A video capturing a massive rush for discounted Basmati rice at a Sainsbury's outlet in Whitechapel, London, has gone viral, sparking both amusement and concern on the internet. The footage, which has been widely shared online, shows a large number of shoppers, predominantly from South Asian backgrounds, filling their trolleys almost entirely with packets of Basmati rice. According to the caption, the rice was on sale for £9.50 per packet. People crowded a London shop to grab Basmati rice on sale.(X/@UB1UB2) (Also read: Woman outraged by London airport shop employees talking in Hindi, says she reported them) The viral clip was posted on X (formerly known as Twitter) by the account 'UB1UB2 West London (Southall)' with the caption, "People stockpile rice after a Sainsbury's in Whitechapel put Laila Basmati rice on sale for £9.50." Watch the clip here: Since its upload, the video has garnered more than 3,500 views and has triggered a range of online reactions. Internet reacts The clip has sparked discussion online, shedding light on the cultural significance of rice in British South Asian households while also prompting a mix of humorous and critical reactions about consumer behaviour and bulk buying. One user quipped, 'The British people are gonna be angry when they see this lol,' hinting at underlying cultural perceptions. Another comment suggested a need for limits on bulk buying, saying, 'They should be restricted, two per customer because they will make a profit when they sell it,' pointing to possible concerns over hoarding and reselling. Adding a dose of humour and disbelief, another viewer wrote, 'Looks like I'm not getting rice then,' while someone else joked, 'Imagine what Donald Trump would say if he saw this.' Drawing comparisons to cinematic drama, one user remarked, 'Thought it was a scene from a movie,' and another simply stated, 'This is unbelievable.'