Latest news with #Launderette
Straits Times
05-08-2025
- Entertainment
- Straits Times
Beyonce has great jeans, too, and she's about to drop a new album
Sign up now: Get ST's newsletters delivered to your inbox The Denim Cowboy – a new 90-second ad for Levi's – opens with Beyonce on horseback. Beyonce and Levi's are teaming up for another rodeo – and possibly a new album. Parkwood Entertainment, the superstar singer's company, and Levi's dropped on Aug 5 a video that combined her three previous Levi's ads into a snazzy, 90-second commercial with a twist at the end that has the 'Beyhive' – Beyonce's massive fan base – buzzing loudly. The video, titled The Denim Cowboy, opens with Beyonce on horseback wearing a cropped white tee, Levi's jeans and a denim cowboy hat, with Levii's Jeans from her 2024 album Cowboy Carter as the soundtrack. It then threads together three previous Levi's ads – Launderette, Refrigerator and Pool Hall. Launderette had Beyonce slipping out of her jeans to have it washed with ice cubes at a laundromat. The camera then pans to a diner where Beyonce – in Daisy dukes and a mid-wash button-down – checks out after work and heads to a pool hall. Fans thought Pool Hall would close out this denim-heavy recap. But with 10 seconds to spare, Beyonce delivered another Easter egg-filled clip. Top stories Swipe. Select. Stay informed. Singapore 'She had a whole life ahead of her': Boyfriend mourns Yishun fatal crash victim Singapore 60 lactation pods to be set up in public spaces by Q1 2026 for breastfeeding mothers Singapore Beauty industry consumers hit by 464% rise in prepayment losses in first half of 2025 Singapore 13 taken to hospital after accident involving SBS buses, car in Tampines Singapore Singapore-made bot matchmakes strangers virtually – without profile photos Life Urinary issues: Enlarged prostate affects half of men in their 50s and up Singapore Elderly man charged after he allegedly molested, performed sex act on 'vulnerable' man She ditched the horse, straddled a motorcycle, and sped off in her Levi's. The internet immediately lit up with frenzied speculations. Was this the curtain call for Cowboy Carter – and the first spark of her elusive Act III? Fans are convinced the bike swop hints at a pivot to rock 'n' roll. 'She comes in on a horse, leaves on a motorcycle… it's rock,' one fan wrote on X, summing up the collective thrill. 'Riding away on a motorcycle. C'mon Act 3!' another said. 'We ready to get off the horse and ride that bike.' 'The font. The horse. The diamonds. The bucket. The twins. The motorcycle,' wrote another fan. Beyonce released her eighth studio album Cowboy Carter on March 29, 2024. The country album put a spotlight on Black country artists and, in the process, broke records and made history on multiple fronts. Beyonce's Levi's campaign, meanwhile, was earlier compared with a controversial ad rolled out recently by another clothing company, American Eagle, that stirred up a debate over race and became fodder for a deeply divisive culture war between US conservatives and liberals. Starring the actress Sydney Sweeney, the ad featured a play on the homophones 'jeans' and 'genes'. Critics say because Sweeney is white, blonde and has blue eyes, and the tagline declares, 'Sydney Sweeney has great jeans', the ad is a sideways promotion of eugenics – which generally argues that the white race is superior to other races. Defenders insist that interpreting it this way smacks of 'woke' overreach, and that the ad is only trying to sell jeans that will look good on anyone. One post on X, seen more than 14 million times, has photos of Beyonce and Sweeney in the same pose and wearing jeans, with the caption: 'So Beyonce can pose in Levi's jeans and it's art… But when a white woman does it, it's a national crisis?'
UPI
04-08-2025
- Entertainment
- UPI
Watch: Beyonce plays 'denim cowboy' in Chapter 4 of Levi's jeans ad
1 of 5 | Beyoncé is a denim cowboy in a new ad for Levi's jeans. Photo courtesy of Levi Strauss & Co. Aug. 4 (UPI) -- Beyoncé is starring in a new Levi's jeans ad. Chapter 4, titled "The Denim Cowboy," released Monday and is the fourth installment in her Levi Strauss & Co.'s Reimagine campaign. It expands on the previously released clips "Launderette," "Pool Hall" and "Refrigerator." "The Denim Cowboy" begins with the songstress riding on horseback to a laundromat at 8:53 a.m. Viewers then see Beyoncé placing ice in a washing machine before slipping out of her jeans and throwing them in the washer as well. Chapter 1 was inspired by Levi's 1985 "Launderette" ad, which featured the song "I Heard it Through the Grapevine," according to a press release. In Chapter 2, Beyoncé is seen sweating as she works in a diner at 5:01 p.m., and Chapter 3 shows her winning a pair of jeans from actor Timothy Olyphant after competing in a game of pool at 9:04 p.m. "Through Reimagine and our partnership with Beyonce, one of the most influential artists of our time, we're building on decades of classic Levi's iconography and celebrating what it means to lead with intent and confidence," said Kenny Mitchell, the Levi Strauss & Co. chief marketing officer, in a statement. Beyoncé turns 43: 35 images of the superstar
Fashion United
04-08-2025
- Entertainment
- Fashion United
Levi's and Beyoncé release The Denim Cowboy film
Levi's has unveiled The Denim Cowboy, the final chapter in its year-long REIIMAGINE campaign in collaboration with Beyoncé. The film brings together previous campaign installments—Launderette, Pool Hall, and Refrigerator—into a single story centered on empowerment and modern reinterpretation of Levi's heritage. Featuring pieces from the new Beyoncé x Levi's denim collection, the film highlights standout items like the Western Crystal '90s Shrunken Trucker and the newly introduced 501 Curve jeans, designed to celebrate curves while preserving the classic 501 silhouette. The narrative unfolds with Beyoncé winning a pool game against a local 'shark' played by actor Timothy Olyphant, claiming his 501 jeans as the prize. Set to an exclusive edit of "Levi's Jeans" from Beyoncé's Grammy-winning Cowboy Carter album, the 90-second film was directed by Melina Matsoukas, who also helmed the previous chapters. It continues Levi's tradition of working with acclaimed creatives, including cinematographer Marcell Rév and photographer Mason Poole. Kenny Mitchell, Levi's Global Chief Marketing Officer, called The Denim Cowboy a celebration of reinvention in a press release: 'The campaign has put women at the center of the narrative and set in motion a new, iconic chapter in Levi's history.' The Beyoncé x Levi's denim collection launches August 7 on Levi's website and in select stores. The campaign rolls out globally across TV, digital, social media, and out-of-home platforms.
