Latest news with #LauraDesmond
National Post
26-06-2025
- Business
- National Post
Smartly's Flagship Event ADVANCE Returns: New Voices, Big Ideas, and the Future of Marketing
Article content NEW YORK — ADVANCE, the flagship event from Smartly, the leading AI-powered advertising technology platform, returns to New York City on September 17 for a day that brings together the industry's most forward-thinking marketers, creatives, and technology leaders at Skylight at The Refinery. Article content Created for a new era of marketing leadership, ADVANCE is where decision-makers tackle the convergence of AI, creativity, and media performance, and where the next generation of growth ideas is born. This year's event will feature leaders from Adobe, Amazon Ads, Fox, Google, Pfizer, Snap Inc., Spark Foundry, TikTok, and Unilever, with new speakers added weekly. Article content 'ADVANCE was created to bring together the boldest minds in advertising, media and technology – to spark real conversations about how we move advertising forward and push the boundaries of business. It's more than an event; it's a catalyst for what's next in advertising,' said Laura Desmond, CEO of Smartly. Article content What to Expect Article content In addition to mainstage presentations, this year's ADVANCE experience is built around two dynamic tracks, Creativity and Commerce, each designed to equip marketing leaders with the clarity, tools, and competitive edge to move with purpose. Article content The Creativity Track explores how AI is reshaping storytelling, creative production, and cross-platform performance, transforming ideas into scalable assets that drive growth. Article content The Commerce Track dives into media strategy, platform innovation, and measurement, offering real-world solutions for marketers navigating economic pressure and performance complexity. Article content As the advertising landscape undergoes rapid change, ADVANCE offers a clear point of view: creative and media must work together, AI must deliver on its promise, and performance must be redefined for a more demanding future. Article content Visit to learn more and request your ticket. Article content ABOUT SMARTLY Article content Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. Article content We support 700+ brands and manage over $6 billion in ad spend globally. With strategic partnerships across major media platforms—including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok—we help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, we empower brands to maximize performance and drive real business outcomes. Visit to learn more. Article content Article content Article content Article content Contacts Article content Article content Article content
Business Wire
26-06-2025
- Business
- Business Wire
Smartly's Flagship Event ADVANCE Returns: New Voices, Big Ideas, and the Future of Marketing
NEW YORK--(BUSINESS WIRE)--ADVANCE, the flagship event from Smartly, the leading AI-powered advertising technology platform, returns to New York City on September 17 for a day that brings together the industry's most forward-thinking marketers, creatives, and technology leaders at Skylight at The Refinery. 'ADVANCE was created to bring together the boldest minds in advertising, media and technology-to spark real conversations about how we move advertising forward and push the boundaries of business. It's more than an event; it's a catalyst for what's next." Share Created for a new era of marketing leadership, ADVANCE is where decision-makers tackle the convergence of AI, creativity, and media performance, and where the next generation of growth ideas is born. This year's event will feature leaders from Adobe, Amazon Ads, Fox, Google, Pfizer, Snap Inc., Spark Foundry, TikTok, and Unilever, with new speakers added weekly. 'ADVANCE was created to bring together the boldest minds in advertising, media and technology - to spark real conversations about how we move advertising forward and push the boundaries of business. It's more than an event; it's a catalyst for what's next in advertising,' said Laura Desmond, CEO of Smartly. What to Expect In addition to mainstage presentations, this year's ADVANCE experience is built around two dynamic tracks, Creativity and Commerce, each designed to equip marketing leaders with the clarity, tools, and competitive edge to move with purpose. The Creativity Track explores how AI is reshaping storytelling, creative production, and cross-platform performance, transforming ideas into scalable assets that drive growth. The Commerce Track dives into media strategy, platform innovation, and measurement, offering real-world solutions for marketers navigating economic pressure and performance complexity. As the advertising landscape undergoes rapid change, ADVANCE offers a clear point of view: creative and media must work together, AI must deliver on its promise, and performance must be redefined for a more demanding future. Visit to learn more and request your ticket. ABOUT SMARTLY Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. We support 700+ brands and manage over $6 billion in ad spend globally. With strategic partnerships across major media platforms—including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok—we help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, we empower brands to maximize performance and drive real business outcomes. Visit to learn more.
Business Wire
12-06-2025
- Business
- Business Wire
Smartly Enhances Brand Pulse: The First Real-Time, Cross-Channel Solution for Brand Measurement and Optimization
NEW YORK--(BUSINESS WIRE)-- Smartly, the leading AI-powered advertising platform, today announced significant enhancements to Brand Pulse, the only real-time, cross-channel brand measurement and optimization solution in the market designed to solve one of digital advertising's toughest challenges: understanding what's working, where, and why, while the campaign is still live. Measuring and optimizing upper-funnel brand campaigns has traditionally been fragmented and slow. Brands are too often left relying on outdated insights, incomplete reach and frequency data, and metrics that don't reflect true audience engagement across channels. Brand Pulse changes that by delivering real-time performance data across major platforms, including YouTube. Marketers can now confidently optimize their brand investments and clearly see the incremental reach each platform - including YouTube - delivers. Brand Pulse empowers marketers with: Real-Time Deduplicated Reach Insights Evaluate true, deduplicated audience size and cost per unique user across channels. Adjust media mix dynamically to maximize visibility. Cross-Channel Frequency Controls Monitor exposure in real-time across platforms. Avoid ad waste and oversaturation that leads to declining returns. Attentive Audience Optimization Go beyond impressions served. With customizable attention metrics, like time viewed or active engagement, marketers can now define what attention means to their brand and automatically optimize toward high-value, engaged audiences across channels. "With Brand Pulse, we could make in-flight adjustments based on real-time data," said Sander van Strien, Social Advertising Lead at Samsung. "We reallocated budgets, refined our media mix, and, importantly, we were able to eliminate frequency wastage entirely. This year, we hit our target perfectly, something we hadn't been able to achieve before." Smartly's Brand Pulse is already driving impact for global brands across America, EMEA, and APAC. By enabling media and brand teams to see and shape campaign outcomes in real time, Brand Pulse turns upper-funnel investment into a strategic growth engine. 'Brand investment is essential, but without real-time insight, marketers are forced to operate in the dark reacting after the moment has passed,' said Laura Desmond, CEO of Smartly. 'Brand Pulse brings precision to the upper funnel, delivering immediate, cross-channel visibility into reach, frequency, and attention so brands can optimize while the campaign is still in motion, not in hindsight.' With the addition of YouTube, advertisers can now access a truly unified view of brand performance across Instagram, Facebook, Snapchat, TikTok, and Pinterest, empowering teams to make smarter, faster decisions with a holistic, cross-platform perspective. Brand Pulse is available now. To learn more, visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. We support 700+ brands and manage over $6 billion in ad spend globally. With strategic partnerships across major media platforms—including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok—we help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media and creative expertise and best-in-class customer support, we empower brands to maximize performance and drive real business outcomes. Visit to learn more.
Business Upturn
23-05-2025
- Business
- Business Upturn
Smartly Adds Reddit to Its AI-Powered Advertising Platform
By Business Wire Published on May 23, 2025, 10:55 IST New York, United States: Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 – Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. 'Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers,' said Jen Wong, COO of Reddit. 'Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit.' Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. 'By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation,' said Laura Desmond, CEO of Smartly. 'Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth.' For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information. View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same. Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, social networks and other audiences.
Business Wire
22-05-2025
- Business
- Business Wire
Smartly Adds Reddit to Its AI-Powered Advertising Platform
NEW YORK--(BUSINESS WIRE)-- Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. "By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation." Share With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 - Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. 'Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers,' said Jen Wong, COO of Reddit. 'Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit.' Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. 'By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation,' said Laura Desmond, CEO of Smartly. 'Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth.' For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information.
