2 days ago
Woolworths announces major change to its famous mud cakes: 'I need it in my life'
Woolworths has unveiled a brand new twist on its iconic mud cake - and fans say it's one of the supermarket's best sweet treats to date.
Landing in stores this week, the Choc Chip Cookie Mud Cake is the latest addition to its beloved range that sees five mud cakes sold every minute in Australia.
Priced at just $7, the limited-edition 600g dessert is available both in-store and online from Tuesday, June 10.
The new flavour features a caramel mud cake base packed with cookie pieces and topped with choc chip drizzle, blending two household favourites - cake and cookie - into one indulgent creation.
Woolworths' Chief Cake Maker Laura Mcleod said the bakery team wanted to fuse the familiar nostalgia of freshly baked biscuits with the rich decadence of the brand's signature mud cake.
'We've infused that unmistakable, beloved flavour of freshly-baked choc chip cookies right into our signature caramel mud cake,' she explained, adding that the team knew Australians had a soft spot for that classic cookie taste.
'By combining it with our popular mud cake, we've aimed to create an irresistible new treat.'
Early reviews suggest the gamble has paid off.
Content creators Nick Vavitis and Nectro Vlangos shared their first impressions in a video taste test.
Vavitis noted the cake was 'loaded with cookie on top' and 'full of choc chips,' describing the flavour as 'absolutely smashing [his] taste buds right now.'
Vlangos agreed, saying it 'hits you in the face straight away' and likening the dessert to 'a massive chocolate chip muffin,' with a caramel ganache icing that adds to the richness.
'I absolutely love this one,' he said.
'It's the best mud cake since the birthday cake flavour.'
Vavitis went one step further, calling it 'definitely one of the best mud cakes they have ever released.'
Shoppers are already racing to try it, with social media comments flooding in after the cake's announcement.
One shopper wrote, 'I need this in my life - three of my favourite things ever: cookies, mudcake, and chocolate chips.'
Landing in stores this week, the Choc Chip Cookie Mud Cake is the latest addition to the beloved range that sees Aussies snapping up five mud cakes every minute
Another added, 'You had me at giant chocolate chip muffin.'
While others lamented the poor timing: 'Why am I seeing this after I've done my shopping for the week?'
Of course, not everyone was entirely sold, with one customer commenting that it was 'a bit too dry' for their liking, though for many, that won't be enough to keep them away.
With its caramel-cookie combo and nostalgic flavour profile, the Choc Chip Cookie Mud Cake is tipped to become the next cult favourite in Woolworths' bakery aisle - but only for a short time so you'll have to be quick.
