Latest news with #LaurenCaroll
Daily Record
2 days ago
- Business
- Daily Record
BrewDog scrapped by thousands of pubs after mass drop in distribution
Nearly 2,000 pubs have pulled BewDog from their pumps. A popular Scottish beer has vanished from scores of pubs as landlords have pulled the plug on having Punk IPA and other BrewDog products in their pumps. Figures show that Punk IPA - which has been brewed in Ellon, Aberdeenshire, since 2008 - is no longer being sold in 1,980 pubs, while 1,860 bars have scrapped the whole BewDog range. According to The Telegraph, confidential pub industry data shows a more than 50% drop in BrewDog distribution in pubs, with an insider saying it is 'losing taps in the [pub and bar trade] like you wouldn't believe'. Bars are instead now stocking Camden Town and Beavertown as well as other rivals. The Mirror reports that, last month, BrewDog closed 10 of its own branded bars, including its flagship venue in Aberdeen. BrewDog recorded losses of £59m in 2023 and £30.5m in 2022. Wetherspoon is now its biggest pub customer as the chain still sells BewDog in many of its 794 branches. The insider added that losing Wetherspoon could be fatal. They said: 'If they ever lost the JD Wetherspoon deal, then that's Punk IPA done as a [pub trade] product." Lauren Caroll, BrewDog's chief operating officer, said: 'Independent brewers across the board have felt the squeeze from the economic pressures hitting the pub trade. Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. "With costs rising and consumers watching their spend, pub groups have been narrowing their ranges, and brewery-owned pubs are putting more emphasis on their own brands. "It's not just us – every independent brewer has been affected. We saw the trend coming, which is why we've shifted focus to high-impact channels like festivals, stadiums, and independent [pubs].' James Watt stepped down as chief executive in 2024 and was replaced by James Arrow, who after less than a year in post. Days ago, a poster for BrewDog was banned for implying that alcohol could overcome boredom, loneliness or disappointment. The ad for the firm's Wingman beer, seen in May, featured the headline: 'Brewdog. Always Got Your Back'. It continued underneath: 'Some things in life go AWOL – WiFi fails, the weather turns hostile, and your buddy's 'five minutes' turns into a full-scale delay. B "ut Wingman? Wingman stands firm. Always on station, always mission-ready, always got your back. Because every great operation deserves a great Wingman.' The Advertising Standards Authority (ASA) received one complaint that the ad implied that alcohol was a remedy for disappointment, suffering and isolation. A spokesman for BrewDog said: 'We acknowledge the ASA's ruling on our recent Wingman advert and we are disappointed with the outcome, which we believe does not reflect the spirit or intent behind the campaign. That said, we won't be running the ad again.'
The National
2 days ago
- Business
- The National
BrewDog beers axed by 2000 pubs across the UK
The Scottish beer giant has seen its Ellon brewery's famous Punk IPA to bars is said to have dropped by more than half during that time. The figures come just weeks after the firm announced the closure of 10 bars across the UK including in Scotland. The closure plans, which are part of a fresh strategy for the brewing firm's hospitality arm, have put close to 100 jobs at risk. The numbers have been revealed to The Telegraph by an industry insider using confidential pub industry data, with claims BrewDog is losing to rival brands like Camden Town and Beavertown 'like you wouldn't believe'. READ MORE: Innis & Gunn crowned Scotland's best at World Beer Awards Last year, we reported on how BrewDog lost £59 million in 2023, according to the company's latest accounts. For the fourth year in a row the firm posted significant pre-tax losses. While it recorded a losses of £12.5m in 2020, £9.4m in 2021, and £30.5m in 2022, last year's losses are more than those three years combined. BrewDog said every independent brewer is affected and claims it anticipated the decline. According to the industry insider, the axing may see BrewDog more reliant on the 794 JD Wetherspoon pubs which are a key segment of its remaining distribution, 'If they ever lost the JD Wetherspoon deal, then that's Punk IPA done as a [pub trade] product,' they said. Lauren Caroll, BrewDog's chief operating officer, said: 'Independent brewers across the board have felt the squeeze from the economic pressures hitting the pub trade. With costs rising and consumers watching their spend, pub groups have been narrowing their ranges, and brewery-owned pubs are putting more emphasis on their own brands. 'It's not just us – every independent brewer has been affected. We saw the trend coming, which is why we've shifted focus to high-impact channels like festivals, stadiums, and independent [pubs].' According to BrewDog, the confirmed bars closing are:
Daily Mirror
2 days ago
- Business
- Daily Mirror
2,000 pubs across the country stop selling BrewDog beer
The brand is in danger of disappearing from the pumps after a 50% drop in distribution Almost 2,000 pubs across the country have pulled BrewDog beers from their pumps and replaced them with rivals - according to a new report. The Scottish brewer's Punk IPA is no longer being sold by 1,980 pubs - while the whole BrewDog range has been scrapped by 1,860, according to The Telegraph. Confidential pub industry data shows a more than 50% drop in BrewDog distribution in pubs, with an insider saying it i s 'losing taps in the [pub and bar trade] like you wouldn't believe'. Bars are instead now stocking Camden Town and Beavertown as well as other rivals. Last month, BrewDog closed 10 of its own branded bars, including its flagship venue in Aberdeen. BrewDog recorded losses of £59m in 2023 and £30.5m in 2022. Wetherspoon is now its biggest pub customer as the chain still sells BewDog in many of its 794 branches. The insider said: 'If they ever lost the JD Wetherspoon deal, then that's Punk IPA done as a [pub trade] product." Lauren Caroll, BrewDog's chief operating officer, said: 'Independent brewers across the board have felt the squeeze from the economic pressures hitting the pub trade. With costs rising and consumers watching their spend, pub groups have been narrowing their ranges, and brewery-owned pubs are putting more emphasis on their own brands. 'It's not just us – every independent brewer has been affected. We saw the trend coming, which is why we've shifted focus to high-impact channels like festivals, stadiums, and independent [pubs].' James Watt stepped down as chief executive in 2024 and was replaced by James Arrow, who after less than a year in post. Days ago, a poster for BrewDog was banned for implying that alcohol could overcome boredom, loneliness or disappointment. The ad for the firm's Wingman beer, seen in May, featured the headline: 'Brewdog. Always Got Your Back', and continued underneath: 'Some things in life go AWOL – WiFi fails, the weather turns hostile, and your buddy's 'five minutes' turns into a full-scale delay. But Wingman? Wingman stands firm. Always on station, always mission-ready, always got your back. Because every great operation deserves a great Wingman.' The Advertising Standards Authority (ASA) received one complaint that the ad implied that alcohol was a remedy for disappointment, suffering and isolation. A spokesman for BrewDog said: 'We acknowledge the ASA's ruling on our recent Wingman advert and we are disappointed with the outcome, which we believe does not reflect the spirit or intent behind the campaign. That said, we won't be running the ad again.'
