a day ago
Saudi luxury brand Lavish Concepts opens London atelier
LONDON: On June 26, the luxury lifestyle brand Lavish Concepts, founded by Saudi businesswomen Nada Altobaishi and Hala Al-Sharekh, opened an atelier in Chiswick, London.
Described as 'a slow, salon-style shopping experience,' the atelier showcases a carefully curated selection of fashion, jewelry and objets d'art that blend artisanal skill, cultural heritage and contemporary design. It is the first permanent home for Lavish Concepts, which has previously only staged temporary pop-ups in the UK capital.
'We wanted to reframe how people experience luxury: less noise, more nuance,' Altobaishi tells Arab News. 'The Chiswick Atelier captures that in every detail. It's not about volume; it's about storytelling and voice.'
Lavish Concepts' co-founders Nada Altobaishi and Hala Al-Sharekh in their new London atelier on its launch night. (Supplied)
Nine Saudi brands are featured, including Dalsh Designs, Herfah, Yarakech, and Qormuz. The wider lineup also includes products from brands originating in the UK, US, UAE, Oman, Morocco and Jordan.
'Each selection is deeply intentional. With the Saudi brands, we looked for designers who are redefining heritage — not discarding it — and reworking it into something unapologetically current and wearable,' Al-Sharekh, officially designated as Lavish Concepts' 'brand visionary,' says.
Positioning Lavish Atelier as a 'slow, salon-style' space rather than a conventional boutique was a deliberate decision on the part of its founders.
'The stories behind these pieces and our partner brands deserve more than a passing glance,' says Altobaishi. 'We wanted a space that encourages pause; a place where conversation and great craftsmanship are given equal weight.'
The pair's Saudi identity shapes every element of the atelier, says Al-Sharekh. 'From the aesthetics to the hospitality, the way we curate is always filtered through a very Saudi sense of meaning and memory.'
So far, Lavish Concepts has yet to stage an event in Saudi Arabia, but plans are in place to do so within the next 18 months, the founders say.
Meanwhile, they hope that visitors to this new permanent home in London will walk away with a deeper appreciation of the craftsmanship and cultural richness behind each piece.
'This isn't just an event, it's an invitation to participate in the Lavish lifestyle. We hope people leave feeling like they've stepped into a slower, more considered rhythm, one that stays with them well beyond the double doors,' Altobaishi concludes.
