Latest news with #LazadaMalaysia
Barnama
21-05-2025
- Business
- Barnama
Lazada Gears Up For 6.6 Super Wow Sale With Major Discounts, Vouchers And Daily RM16 Deals
KUALA LUMPUR, May 21 (Bernama) -- Lazada Malaysia has unveiled six key shopping strategies ahead of its 6.6 Super Wow Sale, set to go live on May 31 at 8 pm. Lazada, in a statement today, said the mid-year campaign, which runs until June 8, is expected to be one of the platform's largest e-commerce events, offering steep discounts, time-limited flash deals and exclusive vouchers across multiple categories. To help shoppers navigate the sale effectively and avoid traffic congestion, Lazada is encouraging early participation through its Chup Dulu feature, which allows users to reserve discounted items in advance and complete their purchases from June 1. The platform is also introducing multiple 'Crazy Brand Mega Offer' time slots throughout the campaign, where shoppers can expect discounts of up to 90 per cent during select hours, including 8 pm to 2 am on May 31, as well as specific time slots in early June. 'There are also special promotions for early bird promotions from 7 am till 10 am, as well as a Happy Hour Sale every day from 2 pm till 5 pm,' said Lazada in the statement. Moreover, users are encouraged to collect vouchers through the app's Voucher Centre, with platform-wide discounts reaching up to RM1,000 and free shipping incentives. Many participating brands are also expected to offer their own stackable vouchers up to 70 per cent, allowing shoppers to maximise their total savings at the checkout. According to Lazada, from June 2 to 5, the campaign will showcase themed shopping events such as LazMart Day for groceries and household essentials, LazGadgets for technology products, Home & Lifestyle for furnishings and personal care, and Style & Glow for beauty and fashion items, each featuring special deals available for one day only. 'Shoppers can look forward to one of the most exciting promotions, the RM16 All Out Deals, offering selected products from over 30 brands at a fixed price of RM16. These deals will be released daily at 3 pm and 9 pm throughout the campaign and will be available in limited quantities on a first-come, first-served basis,' reads the statement. In addition, Lazada is promoting its 6.6 Match and Win Carnival, an interactive online campaign offering daily vouchers and the chance to win major prizes from premium brands including Apple, Dyson, Estee Lauder, La Mer and many more.
The Sun
18-05-2025
- Business
- The Sun
Only 25% of Malaysian online sellers have intergrated AI into business operations: Lazada
KUALA LUMPUR: Despite widespread recognition among Malaysian online sellers leveraging artificial intelligence (AI) as a catalyst for improved productivity and cost efficiency, only 25% have integrated the technology into their business operations. Lazada Malaysia chief operating officer Ángel Ramiro said that while 69% of Malaysians show strong familiarity with AI, the e-commerce platform's studies reveal that at least one in two Malaysian sellers remains sceptical about its usefulness. He said key barriers to entry include cost concerns, time investment and resistance to change, with nearly 67% of employees preferring familiar manual processes. 'We understand this gap and recognise that our sellers need a strong support system beyond offering powerful tools. 'Our seller learning platform, Lazada University, and the Seller Ambassador Programme, which provides peer-to-peer mentorship, are some ways we support AI adoption. 'We have also launched a playbook to help sellers assess their AI readiness and discover how they can use AI on Lazada to drive business success,' Ramiro told SunBiz. He said the online e-commerce platform has launched the Online Sellers Artificial Intelligence Readiness Playbook – a strategic guide to help sellers understand where they are on their AI journey and map out clear, actionable steps for adoption at their own pace. The playbook offers sellers insight into their AI-readiness under three archetypes – AI Agnostics, Aspirants and Adepts – while highlighting operational gaps they can bridge with AI. It also outlines key AI solutions they can leverage, with direct access to resources and tutorials for maximising Lazada's built-in AI-powered tools and features. 'AI is a key priority for us, and we are focused on closing the adoption gap by upskilling the local seller ecosystem and equipping them with powerful yet easy-to-use tools. Our digital AI solutions are designed to be genuinely inclusive for sellers across Malaysia, operating from Kuala Lumpur or a small town in Pahang. 'With only 15% of Malaysian online sellers classified as 'AI Adepts', most micro-entrepreneurs and rural businesses can benefit from our infrastructural and educational support,' Ramiro said. He also mentioned that some features Lazada has launched to support sellers include AI Smart Listing, which automates product listings by generating and prefilling attributes based on images or keywords. Paired with Smart Product Optimisation, sellers can easily refine their visuals and content within minutes. Another feature is Lazada IM Shop Assistant (LISA), an AI-powered chatbot that enhances customer engagement and responds automatically to queries outside business hours. Asked how Lazada is improving its last-mile delivery and fulfilment network in Malaysia to support sellers better and enhance customer experience, especially in underserved areas, Ramiro said Lazada implements best-in-class AI technology across logistics operations to optimise delivery efficiency. Using geolocation, AI tracks orders in real-time and dynamically plans and calculates vehicle routes to ensure the most efficient deliveries, he said. 'This enables us to minimise costs, reduce transit times, and enhance overall delivery reliability – ensuring a seamless experience for both sellers and customers, especially in underserved areas.' Commenting on Lazada's cross-border e-commerce plans, Ramiro said the platform sees strong opportunities to expand within Asean, driven by regional efforts such as the the Regional Comprehensive Economic Partnership and Malaysia's chairmanship of Asean this year. 'We already offer a range of tools and resources to facilitate cross-border readiness, including AI-driven features like translations that bridge language barriers, robust support programmes through Lazada University that help sellers better understand diverse customer bases and advanced logistics solutions to enable fast, accurate, and cost-efficient cross-border deliveries,' he added. Malaysian consumers today value quality and competitive pricing, Ramiro said 'Our earlier report, Artificial Intelligence Adoption in eCommerce in Malaysia, shows that AI plays a significant role in helping buyers sift through reviews and discounts to find the best deals. Four in five Malaysians trust AI to deliver personalised recommendations aligned with their needs, often relying on chatbots, translations and visual product searches – the three most commonly used AI features when shopping. 'To help sellers meet these shifts, Lazada provides tools like Lazada Business Advisor and Lazzie Seller, which leverage AI to deliver store risk assessments, business advice, and key metrics. With actionable insights into consumer trends, inventory tips, and pricing suggestions, sellers are better equipped to build efficient and successful businesses,' Ramiro said.
