3 days ago
- Business
- Wall Street Journal
The South African Businessman Who Turned Le Creuset Into Commercial Gold
When Paul van Zuydam first visited the Le Creuset factory in the 1980s, he did so in secret. Despite wielding tremendous cultural capital, behind the scenes the company was plagued by debt and infighting. Van Zuydam's arrival changed that.
The Wall Street Journal's video takes you inside Le Creuset's 100-year-old factory in France to explore the meticulous blend of art and science behind its iconic Dutch oven. We interviewed the company chairman at his London home to learn more about the man behind the colorful cast-iron empire.
