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Lingerie brand Dorina relaunches online to boost D2C's share of sales
Lingerie brand Dorina relaunches online to boost D2C's share of sales

Fashion Network

time14-05-2025

  • Business
  • Fashion Network

Lingerie brand Dorina relaunches online to boost D2C's share of sales

Now-London-based legacy lingerie brand Dorina has revamped its direct-to-consumer (D2C) website with the aim of growing digital sales to 30% by 2027. A relaunch that 'signals a dynamic new chapter for Dorina', the key focus will be on its assortment strategy, with the historically wholesale brand releasing dedicated capsule collections on the new site. The relaunch also coincides with the debut of the brand's bridal range, a nine-piece collection available on the site and via selected partners. Additional exclusive collections are planned for release throughout the year, it added. Since the autumn Dorina said it has been strategically expanding its footprint across Europe, including that full redesign of its e-commerce platform and the relocation of its headquarters from Hong Kong to London. 'This move from Asia to London positions the brand closer to its core markets, enabling enhanced customer service and a more responsive, market-driven approach', it explained. Under CEO Alexis Le Moine, the brand is now being driven by a 'strong new leadership team' whose previous experience includes managerial positions at LVMH, Amazon and industry pureplayers such as Bluebella and Agent Provocateur. Le Moine said: 'Re-launching our new direct-to-consumer website marks a major step in the growth [our] strategy. It is an exciting move for the brand which allows us to connect more directly with the Dorina community, learn faster on purchasing habits and evolve with our customers every step of the way.'

Lingerie brand Dorina relaunches online to boost D2C's share of sales
Lingerie brand Dorina relaunches online to boost D2C's share of sales

Fashion Network

time14-05-2025

  • Business
  • Fashion Network

Lingerie brand Dorina relaunches online to boost D2C's share of sales

Now-London-based legacy lingerie brand Dorina has revamped its direct-to-consumer (D2C) website with the aim of growing digital sales to 30% by 2027. A relaunch that 'signals a dynamic new chapter for Dorina', the key focus will be on its assortment strategy, with the historically wholesale brand releasing dedicated capsule collections on the new site. The relaunch also coincides with the debut of the brand's bridal range, a nine-piece collection available on the site and via selected partners. Additional exclusive collections are planned for release throughout the year, it added. Since the autumn Dorina said it has been strategically expanding its footprint across Europe, including that full redesign of its e-commerce platform and the relocation of its headquarters from Hong Kong to London. 'This move from Asia to London positions the brand closer to its core markets, enabling enhanced customer service and a more responsive, market-driven approach', it explained. Under CEO Alexis Le Moine, the brand is now being driven by a 'strong new leadership team' whose previous experience includes managerial positions at LVMH, Amazon and industry pureplayers such as Bluebella and Agent Provocateur. Le Moine said: 'Re-launching our new direct-to-consumer website marks a major step in the growth [our] strategy. It is an exciting move for the brand which allows us to connect more directly with the Dorina community, learn faster on purchasing habits and evolve with our customers every step of the way.'

Yorkshire Water to begin £1.5m mains replacement
Yorkshire Water to begin £1.5m mains replacement

Yahoo

time07-04-2025

  • Business
  • Yahoo

Yorkshire Water to begin £1.5m mains replacement

Work is due to start on the first phase of a £1.5m project to replace two miles (3.5km) of water mains in the Laisterdyke area of Bradford. The work starting on Monday would "improve the reliability of drinking water supply, reduce leakage and prevent water main bursts in the area", Yorkshire Water said. It is part of the company's £406m commitment to replace more than 620 miles (1,000km) of water mains across the region over the next five years. The work in Laisterdyke is one of the first of its mains replacement projects, which will see the utility replace 147 miles (238km) of mains in Yorkshire over the next 12 months. Jon LeMoine, senior project manager at Yorkshire Water, said: "This is an important investment in our network to upgrade our infrastructure and deliver the services our customers expect. "Replacing water mains in the area will result in a robust and resilient network, as well as reducing the likelihood of bursts and loss of supply to customers." Phase one of the Laisterdyke replacement will start on Leeds Road and take about four weeks to complete. Yorkshire Water said a temporary lane closure would be in place on Thornbury roundabout throughout the work and some pedestrian crossings would also need to be suspended. A diversion will be in place. Mr LeMoine added: "The remaining work in Laisterdyke will take place throughout the next 12 months and has been carefully planned and scheduled. "We'll be contacting affected customers ahead of any further works to let them know of any road restrictions or diversions." Listen to highlights from West Yorkshire on BBC Sounds, catch up with the latest episode of Look North. Water firm to pay £40m over 'serious failures' Water boss defends 41% price rise and £371k bonus

Yorkshire Water to begin £1.5m mains replacement in Bradford
Yorkshire Water to begin £1.5m mains replacement in Bradford

BBC News

time07-04-2025

  • Business
  • BBC News

Yorkshire Water to begin £1.5m mains replacement in Bradford

Work is due to start on the first phase of a £1.5m project to replace two miles (3.5km) of water mains in the Laisterdyke area of Bradford. The work starting on Monday would "improve the reliability of drinking water supply, reduce leakage and prevent water main bursts in the area", Yorkshire Water is part of the company's £406m commitment to replace more than 620 miles (1,000km) of water mains across the region over the next five work in Laisterdyke is one of the first of its mains replacement projects, which will see the utility replace 147 miles (238km) of mains in Yorkshire over the next 12 months. Jon LeMoine, senior project manager at Yorkshire Water, said: "This is an important investment in our network to upgrade our infrastructure and deliver the services our customers expect."Replacing water mains in the area will result in a robust and resilient network, as well as reducing the likelihood of bursts and loss of supply to customers." Phase one of the Laisterdyke replacement will start on Leeds Road and take about four weeks to complete. Yorkshire Water said a temporary lane closure would be in place on Thornbury roundabout throughout the work and some pedestrian crossings would also need to be suspended. A diversion will be in LeMoine added: "The remaining work in Laisterdyke will take place throughout the next 12 months and has been carefully planned and scheduled. "We'll be contacting affected customers ahead of any further works to let them know of any road restrictions or diversions."Listen to highlights from West Yorkshire on BBC Sounds, catch up with the latest episode of Look North.

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