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Gulf Business

Saudi's new online shopping platform is here: What to expect?

Image credit: Supplied Maison Safqa, a members-only private sales platform, has officially launched in Saudi Arabia, providing a curated online destination for luxury fashion and lifestyle at exclusive prices. Designed specifically for the modern Saudi shopper, the platform combines international prestige with regional creativity, debuting with well-known global brands and planning to gradually showcase emerging Saudi designers. Read- The platform redefines access to luxury style by offering time-limited private sales that allow members to shop premium fashion, lifestyle, and beauty products with a sense of exclusivity and excitement. Each brand appears on the platform for a limited period, creating urgency and freshness with every drop—from coveted high-end labels to rising global designers. 'Maison Safqa was built on the idea that each brand deserves a dedicated off-price sales channel to maximize its performance and reach without compromising the equity and name they have built,' said Co-founder and CEO Léa Mehaweg. 'For our customers, we wanted to create a space where they could shop premium and luxury brands with insider prices, without sacrificing experience or taste.' Luxury brands often face challenges with fast-moving fashion cycles leaving excess inventory. Maison Safqa turns this into an advantage by providing a private, members-only platform where brands can discreetly reintroduce past collections. This strategy protects brand prestige, preserves value, and keeps luxury on its own terms. Now live in Saudi Arabia, Maison Safqa offers a fresh approach to fashion, luxury, and digital exclusivity for discerning shoppers.