Latest news with #LeadGeneration
Associated Press
06-08-2025
- Business
- Associated Press
NetLine Introduces HQL Access, Giving GTM Teams 1st Party Buyer Intelligence Before Prospects Hit Their Funnel
NetLine's Latest Pipeline Acceleration Solution Delivers Qualified Buyers Through Expanded Buyer Intelligence CAMPBELL, CALIFORNIA / ACCESS Newswire / August 6, 2025 / NetLine, the leading Programmatic B2B Lead Generation Platform, announced the launch of HQL Access today - a solution identifying in-market buyers and delivering their needs and timelines directly to sales teams. HQL Access enables you to fast-track your funnel with highly-qualified leads seeking solutions like yours that may not know of your brand. Powered by real-time pipeline signals from NetLine's 8 million content registrations, the solution provides sellers with actionable context to pursue qualified Launches HQL Access to Deliver 1st Party Buyer Intelligence Before Prospects Enter the Funne NetLine has unveiled HQL Access, a groundbreaking solution empowering GTM teams with first-party buyer intelligence earlier than ever. By providing unmatched visibility into high-quality leads (HQLs) before they enter the funnel, NetLine helps sales. Unlike traditional account-level intent data that relies on probabilistic scoring, HQL Access places a three‑question prompt beside the content B2B professionals voluntarily consume across the NetLine extensive platform, capturing each prospect's greatest priority, challenge, and investment timeline before ever engaging with your own content assets. This results in instant visibility into in‑market buyers who have declared a need before they get to a client's branded gated content. Key Benefits of NetLine HQL Access Include: 'Marketers are drowning in passive intent and lagging MQLs,' said David Fortino, NetLine's general manager. 'HQL Access flips the script by capturing buyers' voluntarily provided, self-declared needs in the wild-a high-intent signal that they're actively seeking solutions. What gets delivered to Sales teams is the exact insights necessary to engage these prospects in meaningful conversations, all within hours of the signal emerging.' A Highly Qualified Lead (HQL) is a user who has signaled a business need along with a timeline for future investment, providing marketers with clear buying intent. What sets HQLs apart is the ability to require users to answer up to three custom questions during content registration, revealing actionable insights into their priorities, challenges, and readiness to buy. NetLine's HQL Access launch follows its May release of HQL Precision. While HQL Precision qualifies known prospects engaging with branded content, HQL Access works independently to identify net-new buyers, delivering deeper insights than standard lead generation. Together, the two products provide go‑to‑market teams a dynamic one-two punch of full‑funnel visibility - from early discovery to late‑stage acceleration. HQL Access is available today for campaigns targeting U.S.‑based customers. New clients can request a guided setup with NetLine's strategy team. About NetLine NetLine is the #1 Programmatic B2B Lead Generation Platform, empowering marketers to engage in-market buyers with targeted content and accelerate revenue growth. With unmatched access to thousands of Tier 1 media sites, NetLine connects brands with decision-makers actively researching solutions, delivering content where and when it matters most. Trusted by over 17,000 customers to turn content into pipeline, NetLine is the leader in demand generation. Always-on content across the digital publications your target audiences trust fosters true organic engagement. First-party data, advanced targeting, and real-time lead delivery generate only high-quality prospects for immediate activation and faster conversions. Founded in 1994, now part of Informa TechTarget, NetLine provides unmatched access and transparency, helping marketers cut through the noise and connect with the buyers who matter most. Your buyers are everywhere. Now you can be too, all in one platform. Successful B2B Marketers Start with NetLine. Visit Contact Information Jon Steiert Senior Content Marketing Manager [email protected] 215-855-3547 SOURCE: NetLine press release
Associated Press
01-08-2025
- Business
- Associated Press
Blue Atlas Marketing Announces 10 Essential Trade Show Booth Design Tips
Houston, TX - Blue Atlas Marketing, a B2B-focused digital strategy and design agency, has published a new feature designed to help brands rethink how they show up on the trade show floor: ' Stand Out Without Begging: 10 Smart Trade Show Booth Design Tips.' The article dissects deep into the details of what makes an exhibit not only look good, but function as a lead generator. Trade show presence isn't just about attracting foot traffic—it's about turning a first glance into a real conversation. With so many booths fighting for attention, businesses need more than branded banners and free pens. They need intentional design choices that serve a purpose. From color psychology and modular builds to multi-level layouts and accessibility, the article gives readers a blueprint they can actually apply. Using checklists, layout ideas, and real-world product recommendations, the article helps B2B marketing and event teams avoid guesswork and focus on results. It breaks the process down across 10 clear, practical tips that cover everything from visual hierarchy and product placement to interactive tools and sustainable booth materials. Takeaways from the Article: 'We wrote this article for real teams with real goals,' said Nate Stockard, President and Lead Strategist at Blue Atlas Marketing. 'Trade shows are an investment, and every square foot should work toward ROI. Our tips are simple, direct, and built around what actually gets results.' Blue Atlas partners with B2B companies across industries to create better event strategies, smarter marketing campaigns, and websites that convert. From booth design planning and digital lead capture to accessible content systems, the agency helps teams make a bigger impact—without overcomplicating the process. They focus on real-world usability and results, not flashy gimmicks, so that every element supports business goals. About Blue Atlas Marketing Blue Atlas Marketing is a digital strategy and marketing agency headquartered in Houston, TX, with additional offices in Memphis, TN, and Clearwater, FL. Serving B2B and public sector organizations across the country, Blue Atlas builds digital systems and marketing strategies that are clear, effective, and easy to manage. Whether it's a high-conversion website, a trade show rollout, or a smarter approach to content, their team helps brands communicate with clarity—and get better results in the process. With a hands-on approach and deep industry knowledge, Blue Atlas builds solutions that actually work for the people using them. Clients value the team's honesty, responsiveness, and ability to simplify even the most complex digital challenges. To learn more, please visit or contact them at [email protected]. Media Contact Company Name: Blue Atlas Marketing Contact Person: Nathaniel Stockard Email: Send Email Phone: 713-244-6643 Address:11601 Shadow Creek Parkway Ste 111-372 City: Pearland State: TX Country: United States Website: Press Release Distributed by To view the original version on ABNewswire visit: Blue Atlas Marketing Announces 10 Essential Trade Show Booth Design Tips
Associated Press
23-05-2025
- Business
- Associated Press
Targetron Unveils Local Business Discovery Platform for Fast, Accurate Prospecting by Location
05/23/2025, Anchorage, AK // KISS PR Brand Story PressWire // Targetron has just launched its new Local Business Discovery Platform, built to help sales teams, marketers, and agencies find verified local business leads in just a few clicks. If you've ever spent hours trying to piece together a local lead list from scratch, you know how frustrating (and time-consuming) it can be. This new tool was created to change that. Now, instead of searching manually, users can quickly generate a list of businesses filtered by location and category, complete with key contact info like address, phone number, website, and more. Whether you're targeting barbershops in New York, digital agencies in Toronto, or cafes in Los Angeles, the platform makes it easy to search by city, region, or country — and download your leads instantly. Platform Highlights: We built this for people who are doing real outbound work — the ones who need reliable data, fast, and don't want to waste time on outdated directories or sketchy spreadsheets. It's especially helpful for agencies running location-specific campaigns, or sales teams looking to break into new markets. Credits are flexible, and you only pay for what you use. No subscriptions, no commitments — just straightforward access to clean, local B2B data. The platform is live now and available to users worldwide. Check Targetron's website now. About Targetron Targetron is a modern lead generation platform focused on helping businesses find and connect with the right prospects. We build tools that make prospecting simpler, faster, and more effective — without the complexity or noise. Contact Info: Name: Kate Spake Email: [email protected] Company the release is about: Targetron, Inc
