Latest news with #LeeKamKee
RTHK
20-05-2025
- Business
- RTHK
Kowloon City tours among new projects to woo visitors
Kowloon City tours among new projects to woo visitors Measures are underway to beautify Central through artistic elements. File photo: RTHK Victoria Park markets, in depth-tours of Kowloon City and opening up the old Yau Ma Tei Police Station were among the projects announced by the Working Group on Developing Tourism Hotspots on Tuesday. A total of nine items will be launched from the second quarter of this year to attract more tourists, including eco-tours, food tours, cultural tours and check-in photo spots. Measures are underway to add artistic elements to Central and Kowloon City, while connecting nearby attractions to boost retail and catering in the two areas. Visitors can get a glimpse of the iconic scenes in local movie "Twilight of the Warriors: Walled In" at Kowloon Walled City Park and experience historical views of the district using AR technology. Officials also said they plan to develop "Four Peaks Tourism", involving The Peak, Lantau Peak, Sai Kung Hoi and Tai Mo Shan, inspired by the popular documentary Four Trails. These trails offer unique natural landscapes with convenient public transport access and can be completed in half a day, officials said. Deputy Chief Secretary Warner Cheuk, who heads the group, said the initiatives aim to showcase Hong Kong's unique characteristics and cater to new travel preferences. At a press conference, Cheuk said he is optimistic that the projects will bring a "considerable number of visitors" to the city. "Together, they considerably add to the overall appeal of Hong Kong as a tourist destination to overseas visitors and visitors from the mainland," he said. "In that sense, the projects will result in economic benefits to Hong Kong, and will also benefit the industries involved like the hotel, catering, retail and transportation sectors." Four industrial brands – food company Lee Kam Kee, bakery chain Kee Wah, sauce producer Pat Chun, and probiotics company Yakult – also confirmed they will organise tours with travel agencies from the third quarter. Excluding a project to revitalise the former Hung Hom Railway freight yard, Cheuk said the remaining eight items will cost between HK$20 million and HK$30 million in total.
South China Morning Post
20-05-2025
- Business
- South China Morning Post
Hong Kong unveils 9 projects featuring local brands, 4 peaks to draw tourists
Hong Kong authorities have identified nine projects involving big local industrial brands, the four most beautiful peaks and old town travels to attract more tourists seeking in-depth tours in the city. Advertisement Deputy Chief Secretary for Administration Cheuk Wing-hing, who chairs the Working Group on Developing Tourist Hotspots, unveiled the list of projects on Tuesday after six months of preparation, saying the destinations were filled with Hong Kong characteristics, or featured new experiences. 'All these projects have something in common. They have Hong Kong characteristics, they are novel, feature new experiences and are easy for selfies,' Chuek said. The top official added that the projects had incorporated the different tastes of tourists and would be easy to integrate into different travel routes, which would not only allow tourists to have more fun, but also bring about greater economic benefits to the city. At least four industrial brands, including food seasoning company Lee Kam-kee, bakery giant Kee Wah, vinegar maker Pat Chun and probiotic drink company Yakult, confirmed that they would organise tours with travel agencies starting from the third quarter of this year. Advertisement Authorities also said that they hoped to develop 'Four Peaks' tourism, which comprises The Peak, the Lantau Peak, Sai Kung Hoi and Tai Mo Shan that feature unique landscapes and cultures. The selection leveraged the popularity of the documentary Four Trails, which documented the Hong Kong Four Trails Ultra Challenge in 2021. The director, Robin Lee, has won the Best New Director category in this year's Hong Kong Film Awards.
