Latest news with #Lessons
Deccan Herald
4 days ago
- Deccan Herald
Apple's new 'Lessons' ad highlights Mac's AI-powered productivity features for students
Called 'Lessons', the fast-paced new Mac ad shows talented students working on tight deadlines to finish school projects.
Time of India
4 days ago
- Business
- Time of India
Apple Launches New Mac Campaign for Students in India - Here's Everything You Need to Know
Apple's back with its second student-focused Mac campaign in India, titled 'Lessons.' This one follows last year's 'Work Is Worth It,' but shifts the focus to learning on your own terms — beyond just textbooks and by Ayappa, the film leans into the chaos and reality of college life, set against an original track made using typical advice students hear from parents, teachers, and well-meaning a quick look at Apple's AI in action too — a student uses the new 'Summarise in Writing Tools' to condense pages of notes into one clean bullet point. Another one juggles engineering apps like AutoCAD and Xcode on the new M4 MacBook Air without campaign's set to run across TV, social, and digital platforms during the back-to-school you're curious about Apple Intelligence, the 'Hands On' film covers tools like:Photo cleanup to remove unwanted stuff from your picsCustom GenmojisImage Playground for quick visual creationWriting Tools to tweak or summarise your textMail summaries for long threadsVisual lookups through the cameraBuilt-in ChatGPT access via Siri and writing featuresApple Intelligence works on iPhone 15 Pro and up, iPad and Mac with M1 or newer, and Vision Pro. More devices and languages are expected to be added is also expected to deliver a massive updates across MacOS and iOS next Monday on June 9th at WWDC 2025. For udpates from the event watch this space.
Time of India
4 days ago
- Business
- Time of India
Apple targets Indian college students with "lessons" Mac campaign
Apple has rolled out "Lessons," its latest Mac advertising campaign specifically designed for college students in India. This new initiative serves as a follow-up to last year's "Work Is Worth It" campaign, continuing Apple's efforts to connect with the student demographic in a key market. The "Lessons" campaign emphasises how Mac, particularly with the integration of Apple Intelligence features , can assist students in learning more effectively and creatively. The new film associated with the campaign aims to depict the realities of student life, showcasing how a Mac can help navigate academic challenges. The advertisement highlights features like "Summarise" in Writing Tools, powered by Apple Intelligence, which can condense notes into concise points. It also illustrates how the M4 chip in the MacBook Air supports multitasking for demanding applications like AutoCAD, MATLAB, and Xcode, relevant for students in engineering and other intensive fields. The campaign is set to run throughout the back-to-school period across various broadcast, digital, and social media channels. Directed by Ayappa, the film features an original music track that incorporates snippets of traditional advice students often receive. This renewed focus on the Indian student market suggests Apple's continued belief in the potential of this demographic for its Mac line. The "Work Is Worth It" campaign last year also highlighted the tenacity of students and the role of Mac in their academic journeys, with films shot on iPhone and edited on Mac across various Indian universities. By showcasing practical applications and integrating new AI functionalities, Apple aims to position Mac as an indispensable tool for Indian college students facing academic pressures and striving for efficient learning. Watch the video here:
Daily Mirror
6 days ago
- Entertainment
- Daily Mirror
Maya Jama's real motive for Stormzy split as she moves on with Ruben Dias
Love Island host Maya Jama and Stormzy broke up for a second time last year after rekindling their romance in August 2023 Over two years after giving love a second shot, Maya Jama and Stormzy went their separate ways again last summer. The breakup reportedly followed a day at Silverstone where Maya was spotted watching Stormzy perform from the sidelines. Now, the Love Island beauty, is besotted with Manchester City player, Ruben Dias. The Love Island host, 30, and Portuguese footballer, 28, were first linked in November last year, and it seems their relationship has only blossomed from there. New photos of the smitten pair have captured the TV bombshell and footballer enjoying a sunny getaway aboard a luxury yacht off the idyllic coast of Capri. Maya has definitely moved on from Stormzy almost one year on from their split, as she embraces her new romance with Ruben. Here, we take a look at Maya and Stormzy's turbulent dating history and why, despite a rekindled spark, the pair ultimately couldn't make it work. The Rumour-Fuelled Split Their relationship began in 2014 and ended five years later amid whispers Stormzy had cheated on Maya with Jorja Smith. While he denied infidelity, the rapper admitted in Lessons that he'd 'done the dirt.' 'Do you know what? I actually didn't cheat,' Stormzy later clarified. 'I swear to God, I didn't cheat... We'd broken up and I was out publicly being a rapper, being very inconsiderate... I was out looking like I didn't give a f**k. It didn't need to be cheating for it to be a disrespect.' Moving On After their split, Maya began dating NBA star Ben Simmons. The relationship, which included an engagement, ended in 2022. 'While they both care for each other so much… they just come from two different worlds,' a source said. 'Their nonstop careers and endless travel… made it incredibly impossible to make it work.' Stormzy remained single during this period. The Reunion In August 2023, the couple rekindled their romance during a trip to Greece. Rumour had it Stormzy's mother encouraged him to make amends. A source said: 'Stormzy is really open about wanting to settle down and have kids one day and he knows Maya is 'The One'.' The pair appeared happier than ever, making public appearances at Glastonbury and the British Grand Prix. The Final Goodbye But last July, the couple confirmed they had split again, issuing a heartfelt joint statement on Instagram: 'We've been laughing whilst drafting this because we never, ever, in a million years thought we'd be the couple announcing a breakup,' they wrote. 'But for the sake of clarity and, more importantly, to allow us the space and grace that's needed for us both to be able to navigate this next bit of our lives with peace, we thought it might be best to.' They explained: 'We fell madly in love in 2014, broke up in 2019, and then spent five years manoeuvring life apart. We decided to try for the final time in August 2023, and we've spent this past year trying our best to make it work; however, we recently decided to call it quits.' Reflecting on their growth, they added: 'We were 21 and 20 when we first met—both at the beginning of our careers—and spent five years growing together and then five years growing separately, so this final attempt required a whole lot of figuring out, relearning.' Despite the split, there's no bad blood. 'We still think the absolute world of each other… we are still friends and will always be friends (so if you see us having a lil catch-up at The Brits or something, don't cause a fuss, we are dawgs!)' Maya closed the message on behalf of them both: 'We're kindly asking for the grace to let both of us keep it moving and not be bothered about it (we highly doubt this'll work, but we're still kindly asking anyway. Love you guys and thank you for all the love you've showered us with, it's been beautiful,' signing off with 'MJ and Mike.'
The Guardian
07-02-2025
- Entertainment
- The Guardian
Ian McEwan novel What We Can Know to be published this year
A new novel by Ian McEwan, which is set nearly a century in the future in a UK partly submerged by rising seas, will come out later this year. What We Can Know is 'science fiction without the science', said McEwan. 'My ambition in this novel was to let the past, present and future address each other across the barriers of time.' The novel is a 'deeply humane' work that 'defies categorisation' according to its publisher Jonathan Cape, an imprint of Penguin Random House. Set in 2119, the novel imagines a Britain that has become an archipelago, after the country's lowlands were submerged by rising tides. It follows Tom Metcalfe, an academic at the fictional University of the South Downs. Searching in the archives, Tom comes across a clue that may lead to a lost poem, read aloud in 2014 and never heard again. His find reveals a story of entangled loves and a crime that destroys his assumptions about people he thought he knew well. 'This is a novel about history, and what we can know of it, and of each other,' said McEwan. 'We live our lives between the dead and the yet to be born. Of the dead we know a little, but not as much as we think. About the present, we disagree fiercely. People of the future are beyond our reckoning, but we're troubled by what we'll bequeath them. As they look back at us, what will our descendants think, when they contemplate the diminished world we left them? They might envy us.' 'To catch at these thoughts, I've written a novel about a quest, a crime, revenge, fame, a tangled love affair, mental illness, love of nature and poetry, and how, through all natural and self-inflicted catastrophes, we have the knack of surviving somehow,' he added. McEwan has published 17 novels including Atonement, Enduring Love, On Chesil Beach and, most recently, Lessons, described as 'compassionate and gentle' and 'a tale of humane grace' by Beejay Silcox in the Guardian. In 1998, McEwan won the Booker prize with his novel Amsterdam. He is also the author of two short story collections, First Love, Last Rites, which won the Somerset Maugham award, and In Between the Sheets. Sign up to Bookmarks Discover new books and learn more about your favourite authors with our expert reviews, interviews and news stories. Literary delights delivered direct to you after newsletter promotion What We Can Know by Ian McEwan is published by Jonathan Cape (£22) on 18 September. To support the Guardian and Observer, order your copy at for £19.80. Delivery charges may apply.
