Apple's new 'Lessons' ad highlights Mac's AI-powered productivity features for students
Called 'Lessons', the fast-paced new Mac ad shows talented students working on tight deadlines to finish school projects.
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Deccan Herald
3 days ago
- Deccan Herald
Apple's new 'Lessons' ad highlights Mac's AI-powered productivity features for students
Called 'Lessons', the fast-paced new Mac ad shows talented students working on tight deadlines to finish school projects.
Time of India
3 days ago
- Time of India
Apple Launches New Mac Campaign for Students in India - Here's Everything You Need to Know
Apple's back with its second student-focused Mac campaign in India, titled 'Lessons.' This one follows last year's 'Work Is Worth It,' but shifts the focus to learning on your own terms — beyond just textbooks and by Ayappa, the film leans into the chaos and reality of college life, set against an original track made using typical advice students hear from parents, teachers, and well-meaning a quick look at Apple's AI in action too — a student uses the new 'Summarise in Writing Tools' to condense pages of notes into one clean bullet point. Another one juggles engineering apps like AutoCAD and Xcode on the new M4 MacBook Air without campaign's set to run across TV, social, and digital platforms during the back-to-school you're curious about Apple Intelligence, the 'Hands On' film covers tools like:Photo cleanup to remove unwanted stuff from your picsCustom GenmojisImage Playground for quick visual creationWriting Tools to tweak or summarise your textMail summaries for long threadsVisual lookups through the cameraBuilt-in ChatGPT access via Siri and writing featuresApple Intelligence works on iPhone 15 Pro and up, iPad and Mac with M1 or newer, and Vision Pro. More devices and languages are expected to be added is also expected to deliver a massive updates across MacOS and iOS next Monday on June 9th at WWDC 2025. For udpates from the event watch this space.
Time of India
3 days ago
- Time of India
Apple targets Indian college students with "lessons" Mac campaign
Apple has rolled out "Lessons," its latest Mac advertising campaign specifically designed for college students in India. This new initiative serves as a follow-up to last year's "Work Is Worth It" campaign, continuing Apple's efforts to connect with the student demographic in a key market. The "Lessons" campaign emphasises how Mac, particularly with the integration of Apple Intelligence features , can assist students in learning more effectively and creatively. The new film associated with the campaign aims to depict the realities of student life, showcasing how a Mac can help navigate academic challenges. The advertisement highlights features like "Summarise" in Writing Tools, powered by Apple Intelligence, which can condense notes into concise points. It also illustrates how the M4 chip in the MacBook Air supports multitasking for demanding applications like AutoCAD, MATLAB, and Xcode, relevant for students in engineering and other intensive fields. The campaign is set to run throughout the back-to-school period across various broadcast, digital, and social media channels. Directed by Ayappa, the film features an original music track that incorporates snippets of traditional advice students often receive. This renewed focus on the Indian student market suggests Apple's continued belief in the potential of this demographic for its Mac line. The "Work Is Worth It" campaign last year also highlighted the tenacity of students and the role of Mac in their academic journeys, with films shot on iPhone and edited on Mac across various Indian universities. By showcasing practical applications and integrating new AI functionalities, Apple aims to position Mac as an indispensable tool for Indian college students facing academic pressures and striving for efficient learning. Watch the video here:
