a day ago
'Disappointing news': Jaffas discontinued by RJ's due to low sales
New Zealand confectionery company RJ's has confirmed it will no longer manufacture Jaffas, the iconic orange-coated chocolate sweets, citing declining sales.
The Levin-based sweetmaker confirmed to 1News today that the treat had been pulled.
"We are unfortunately unable to keep making Jaffas due to declining sales," a company representative said.
"We know this will be disappointing news for many Kiwis and loyal Jaffas fans around New Zealand. Many of us have grown up enjoying the classic flavour combo of the crispy orange shell and smooth chocolate centre.
"However, there have sadly not been enough people buying Jaffas in recent times to support its continued ranging on shelves."
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Jaffas, known for their distinctive orange shell, have been an iconic treat for years.
The orange chocolate balls do not appear on the product page of the RJ's website.
RJ's said it was "extremely tough" to say goodbye to Jaffas but emphasised the company continued to innovate.
"We are committed to continuing to innovate across our extensive RJ's range with delicious new products to excite and delight consumers."
RJ's took over manufacturing and production of Jaffas in 2018 after Mondelez International, then making Cadbury products, confirmed the closure of its Dunedin factory.
The spherical treat had already been quietly removed from supermarket shelves across the ditch in 2023, also citing declining sales.
