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LTA announces commitment to equal prize money by 2029
LTA announces commitment to equal prize money by 2029

South Wales Argus

time2 days ago

  • Business
  • South Wales Argus

LTA announces commitment to equal prize money by 2029

For the first time this year, all the LTA's grass court events will feature both men and women's tennis as part of a commitment to give British fans the opportunity to watch the best players, men and women, on home soil and bring women's tennis to a larger audience. The HSBC Championship at Queen's Club will stage a women's WTA 500 and a men's ATP 500 event, whilst the Lexus Eastbourne Open will stage a women's WTA 250 and a men's ATP 250, both tour events of the same level. This year, the events will be providing not just the same experience for fans and players, but a move to true equal prize money over time for the players involved. There are currently material differences between the prize money levels on the women's WTA and men's ATP tours. Whilst the minimum prize money levels are set by the tours themselves, the LTA, with the full support of the WTA, has chosen to significantly uplift the WTA prize money at Queen's and Eastbourne in 2025 and will fully close the gap between WTA and ATP prize money at these events no later than 2029. This year the WTA 500 prize money at the HSBC Championships will rise to a record $1.415m. The HSBC Championships will be the highest paying WTA 500 event, of its draw size, in the world this year. The WTA 250 prize money at the Lexus Eastbourne International will rise to $389,000 – making this the highest paying WTA 250 event anywhere on the tour. Scott Lloyd, LTA Chief Executive said: 'We are making significant increases this year to the women's prize money at Queens and Eastbourne and want to achieve equal prize money as soon as possible. 'The LTA is committed to growing women's tennis, both at professional and grass-roots level and this move is an important part of that commitment. This year fans will be able to enjoy both men's and women's tennis on the biggest stages that we can offer and we want to develop the tournaments so that the women's events deliver a path to profitability and greater visibility for the sport. 'We aspire to play a leading part in the growth and development of women's tennis globally, and we'll continue to explore new ways in which we can do this.' Portia Archer, WTA CEO said: 'We fully support the LTA's initiatives to increase the women's prize pot at its events, with a goal of achieving parity in the longer term. WTA athletes deliver consistently engaging and powerful games on court to entertain courtside fans and worldwide audiences. 'This move sends a powerful message that the women's game is valued and will inspire new generations of girls picking up racquets to know their endeavours will be recognised.'

LTA commits to introducing equal prize money at Queen's and Eastbourne by 2029
LTA commits to introducing equal prize money at Queen's and Eastbourne by 2029

Rhyl Journal

time3 days ago

  • Business
  • Rhyl Journal

LTA commits to introducing equal prize money at Queen's and Eastbourne by 2029

Women will play at Queen's Club next week for the first time in more than 50 years at the inaugural HSBC Championships, featuring the likes of Emma Raducanu, Katie Boulter and top-10 stars Madison Keys and Zheng Qinwen. The LTA announced on Thursday it would pay total prize money of 1.415million US dollars (approximately £1m), the highest for a WTA 500 event of its draw size this year. A post shared by LTA (@lta) But that is still less than half of the prize pot that will be paid out to the male players the following week for the equivalent tournament on the ATP Tour. At the Lexus Eastbourne Open, a joint WTA and ATP event staged the week before Wimbledon beginning on June 23, the difference is even starker, with the women's prize fund of 389,000 US dollars (approximately £287,000) significantly inferior to the more than £630,000 that will be paid to the men. While prize money is equal at the grand slams and some joint tour events, generally remuneration on the WTA Tour is substantially lower than the ATP. The LTA stated an aim to achieve parity before 2029 but its rationale comes against a £4million loss made across the grass-court events it staged last year – Wimbledon is run by the All England Club – with the men's event at Queen's the only profitable tournament. Scott Lloyd, the governing body's chief executive, said: 'We are making significant increases this year to the women's prize money at Queen's and Eastbourne and want to achieve equal prize money as soon as possible. 'The LTA is committed to growing women's tennis, both at professional and grass-roots level, and this move is an important part of that commitment. 'This year fans will be able to enjoy both men's and women's tennis on the biggest stages that we can offer and we want to develop the tournaments so that the women's events deliver a path to profitability and greater visibility for the sport.' Ticket sales for the women's event at Queen's are currently around 80 per cent, with the men's tournament sold out, while 55 per cent of those purchasing WTA tickets have been female.

LTA commits to introducing equal prize money at Queen's and Eastbourne by 2029
LTA commits to introducing equal prize money at Queen's and Eastbourne by 2029

Glasgow Times

time3 days ago

  • Business
  • Glasgow Times

LTA commits to introducing equal prize money at Queen's and Eastbourne by 2029

Women will play at Queen's Club next week for the first time in more than 50 years at the inaugural HSBC Championships, featuring the likes of Emma Raducanu, Katie Boulter and top-10 stars Madison Keys and Zheng Qinwen. The LTA announced on Thursday it would pay total prize money of 1.415million US dollars (approximately £1m), the highest for a WTA 500 event of its draw size this year. But that is still less than half of the prize pot that will be paid out to the male players the following week for the equivalent tournament on the ATP Tour. At the Lexus Eastbourne Open, a joint WTA and ATP event staged the week before Wimbledon beginning on June 23, the difference is even starker, with the women's prize fund of 389,000 US dollars (approximately £287,000) significantly inferior to the more than £630,000 that will be paid to the men. While prize money is equal at the grand slams and some joint tour events, generally remuneration on the WTA Tour is substantially lower than the ATP. The LTA stated an aim to achieve parity before 2029 but its rationale comes against a £4million loss made across the grass-court events it staged last year – Wimbledon is run by the All England Club – with the men's event at Queen's the only profitable tournament. Scott Lloyd, the governing body's chief executive, said: 'We are making significant increases this year to the women's prize money at Queen's and Eastbourne and want to achieve equal prize money as soon as possible. 'The LTA is committed to growing women's tennis, both at professional and grass-roots level, and this move is an important part of that commitment. 'This year fans will be able to enjoy both men's and women's tennis on the biggest stages that we can offer and we want to develop the tournaments so that the women's events deliver a path to profitability and greater visibility for the sport.' Ticket sales for the women's event at Queen's are currently around 80 per cent, with the men's tournament sold out, while 55 per cent of those purchasing WTA tickets have been female.

LTA commits to introducing equal prize money at Queen's and Eastbourne by 2029
LTA commits to introducing equal prize money at Queen's and Eastbourne by 2029

South Wales Guardian

time3 days ago

  • Business
  • South Wales Guardian

LTA commits to introducing equal prize money at Queen's and Eastbourne by 2029

Women will play at Queen's Club next week for the first time in more than 50 years at the inaugural HSBC Championships, featuring the likes of Emma Raducanu, Katie Boulter and top-10 stars Madison Keys and Zheng Qinwen. The LTA announced on Thursday it would pay total prize money of 1.415million US dollars (approximately £1m), the highest for a WTA 500 event of its draw size this year. A post shared by LTA (@lta) But that is still less than half of the prize pot that will be paid out to the male players the following week for the equivalent tournament on the ATP Tour. At the Lexus Eastbourne Open, a joint WTA and ATP event staged the week before Wimbledon beginning on June 23, the difference is even starker, with the women's prize fund of 389,000 US dollars (approximately £287,000) significantly inferior to the more than £630,000 that will be paid to the men. While prize money is equal at the grand slams and some joint tour events, generally remuneration on the WTA Tour is substantially lower than the ATP. The LTA stated an aim to achieve parity before 2029 but its rationale comes against a £4million loss made across the grass-court events it staged last year – Wimbledon is run by the All England Club – with the men's event at Queen's the only profitable tournament. Scott Lloyd, the governing body's chief executive, said: 'We are making significant increases this year to the women's prize money at Queen's and Eastbourne and want to achieve equal prize money as soon as possible. 'The LTA is committed to growing women's tennis, both at professional and grass-roots level, and this move is an important part of that commitment. 'This year fans will be able to enjoy both men's and women's tennis on the biggest stages that we can offer and we want to develop the tournaments so that the women's events deliver a path to profitability and greater visibility for the sport.' Ticket sales for the women's event at Queen's are currently around 80 per cent, with the men's tournament sold out, while 55 per cent of those purchasing WTA tickets have been female.

LTA commits to introducing equal prize money at Queen's and Eastbourne by 2029
LTA commits to introducing equal prize money at Queen's and Eastbourne by 2029

Leader Live

time3 days ago

  • Business
  • Leader Live

LTA commits to introducing equal prize money at Queen's and Eastbourne by 2029

Women will play at Queen's Club next week for the first time in more than 50 years at the inaugural HSBC Championships, featuring the likes of Emma Raducanu, Katie Boulter and top-10 stars Madison Keys and Zheng Qinwen. The LTA announced on Thursday it would pay total prize money of 1.415million US dollars (approximately £1m), the highest for a WTA 500 event of its draw size this year. A post shared by LTA (@lta) But that is still less than half of the prize pot that will be paid out to the male players the following week for the equivalent tournament on the ATP Tour. At the Lexus Eastbourne Open, a joint WTA and ATP event staged the week before Wimbledon beginning on June 23, the difference is even starker, with the women's prize fund of 389,000 US dollars (approximately £287,000) significantly inferior to the more than £630,000 that will be paid to the men. While prize money is equal at the grand slams and some joint tour events, generally remuneration on the WTA Tour is substantially lower than the ATP. The LTA stated an aim to achieve parity before 2029 but its rationale comes against a £4million loss made across the grass-court events it staged last year – Wimbledon is run by the All England Club – with the men's event at Queen's the only profitable tournament. Scott Lloyd, the governing body's chief executive, said: 'We are making significant increases this year to the women's prize money at Queen's and Eastbourne and want to achieve equal prize money as soon as possible. 'The LTA is committed to growing women's tennis, both at professional and grass-roots level, and this move is an important part of that commitment. 'This year fans will be able to enjoy both men's and women's tennis on the biggest stages that we can offer and we want to develop the tournaments so that the women's events deliver a path to profitability and greater visibility for the sport.' Ticket sales for the women's event at Queen's are currently around 80 per cent, with the men's tournament sold out, while 55 per cent of those purchasing WTA tickets have been female.

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