Latest news with #LeónYSol
Yahoo
5 days ago
- Entertainment
- Yahoo
This New Booze-Free ‘Tequila' Is Made by Stripping the Real Agave Spirit of Alcohol
In what by many indications appears to be a softening spirits market, there is one sector that seems to be doing well: non-alcoholic spirits, which aren't really technically spirits at all. The latest addition to this burgeoning market is a new NA tequila called NeQuila, and this one differs from others in that it appears to be made like the real thing, only with all of the alcohol removed. This might be an unpopular opinion, especially among the younger generation that has been drinking a lot less, but most NA spirits are just not every good. One category manages to do it right—NA amaro—but much of the non-alcoholic versions of whiskey, gin, vodka, rum, and tequila out there are overly sweet and have a weird mouthfeel due to the additives that are used to try to replicate the original. Tequila brand León Y Sol (NOM 1499) is attempting to do something a bit different with the launch of NeQuila (which is technically a '100 percent agave juice beverage' and not tequila due to legal requirements). According to the brand, this NA spirit is made using what it calls 'traditional tequila distillation methods,' although the details of what that means exactly are not revealed. The final step is to strip the alcohol from the spirit using what the brand calls a proprietary process. More from Robb Report An Extremely Rare First Edition of 'The Hobbit' Goes up for Auction The Caviar Chicken Nuggets That Were a Viral Sensation at the U.S. Open Will Be Back This Year This Modern $7 Million Retreat in the Brazilian Jungle Has an Underground Wine Cellar If this sounds pretty similar to Almave, an NA 'tequila' founded by F1 driver Lewis Hamilton and Ivan Saldana of Casa Lumbre, there's a reason for that. Almave is also supposed to be produced using methods that are similar to real tequila, minus the fermentation step that yields the alcohol. Additives are used to try to replicate the flavor and mouthfeel of real tequila in Almave, things like agave extract and syrup, apple cider vinegar, glycerol, and oak tannins. According to the brand, NeQuila has 'no additives, no artificial anything, no flavor engineering,' and there is 0 percent alcohol, as opposed to Almave having less than .5 percent. All that is not to say NeQuila is the better of the two, especially considering we have not been able to sample it, but it does sound like a meaningful difference. If you are looking to cut back on drinking, or go full teetotaler, but still want to enjoy a margarita or paloma every now and then, you can pre-order NeQuila now from the brand's website (SRP $49) to try it for yourself. Best of Robb Report Why a Heritage Turkey Is the Best Thanksgiving Bird—and How to Get One 9 Stellar West Coast Pinot Noirs to Drink Right Now The 10 Best Wines to Pair With Steak, From Cabernet to Malbec Click here to read the full article.
Yahoo
16-05-2025
- Business
- Yahoo
León Y Sol Tequila Takes Center Stage at the 2025 Bet Awards Party in Partnership with Empire
The recently awarded, fast-rising tequila is stepping in loud—racking up wins, turning heads, and raising the bar across spirits and culture. SAN FRANCISCO, May 16, 2025 /PRNewswire/ -- León Y Sol Tequila isn't just a rising star—it's the brand shaking up the tequila game with bold flavor, fearless presence, and a fast-growing cultural footprint. In a category built on tradition, León Y Sol honors its roots—but makes it loud, modern, and unapologetically confident. In just one month, León Y Sol earned a rare double Silver win—awarded for both its Reposado and Blanco expressions—at the 2025 Agavos Awards. The momentum continued with additional Silver and Bronze medals at the San Francisco World Spirits Competition (SFWSC), reinforcing the brand's rising reputation in the world of premium tequila. But this tequila doesn't just collect medals—it moves culture. León Y Sol is now the official sponsor of the 2025 BET Awards Party thrown by Empire Records, taking place in Hollywood on June 8, where it will take the stage alongside the boldest names in entertainment. The brand also forged a multi-year partnership with EMPIRE, the largest independent record label in the U.S., creating powerful moments that bring together music, storytelling, and celebration—from red carpet events to exclusive artist experiences. "We know the rules of the game—but we're not here to play it safe," said Bobby Marhamat, CEO of León Y Sol. "We're here to raise the bar for what tequila can be—on the shelf, at the bar, and in the culture." With over 3,500 retail and on-premise placements nationwide, León Y Sol is gaining momentum fast. Crafted from 100% Blue Weber Agave, it's additive-free, gluten-free, non-GMO, and made using traditional Mexican techniques with a clean-label approach. Designed for those who demand more—from taste to transparency. León Y Sol isn't just premium tequila. It's a movement. A voice that doesn't whisper—it roars. ABOUT LEÓN Y SOL TEQUILA León Y Sol is more than a tequila—it's a lifestyle brand rooted in tradition and bold self-expression. Handcrafted in the Highlands of Jalisco and born in California, each bottle merges heritage and design, ritual and rebellion. Our award-winning tequilas are made with 100% Blue Weber Agave, and are always additive-free, non-GMO, and gluten-free. Whether you're sipping solo or celebrating with your crew, León Y Sol is for those who live with fire, speak their truth, and toast to the moments that matter. Media Contact: Elisa Rocha 949.677.4878 395320@ View original content: SOURCE Leon Y Sol, Inc.
