21-05-2025
- Business
- Fashion Value Chain
Libas Partners with Zepto for 10-Min Fashion Delivery
Libas, one of India's top ultra-fast fashion brands, joined hands with Zepto to offer fashion delivery in just 10–12 minutes across 50+ cities. This partnership marks a bold step in blending fast fashion with quick commerce, making stylish apparel instantly accessible for India's digitally-driven consumers.
Libas' popular kurtas, co-ord sets, and wardrobe staples are now available via Zepto in key metros like Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad. The collaboration merges Libas' trendy offerings with Zepto's hyperlocal logistics, delivering instant fashion at scale.
Sidhant Keshwani, Founder & CEO of Libas, emphasized that this move empowers Indian women with instant access to style. Devendra Meel, CBO at Zepto, noted that fast fashion now matches the pace of everyday life.
To promote the launch, a relatable ad film showcases the everyday fashion dilemmas solved in minutes, highlighting that if food and makeup can be delivered quickly, so can your outfit. This partnership is tailored for today's spontaneous, fast-paced lifestyle.
