Latest news with #Liferay
Entrepreneur
23-05-2025
- Business
- Entrepreneur
Vi and Liferay: Powering a New Era of Commerce, From Consumer to Enterprise
"Vi's visionary approach to building a highly personalized and integrated digital services clearly demonstrates their unwavering focus on understanding and exceeding modern customer expectations," Manish Gupta, Director, Liferay India You're reading Entrepreneur India, an international franchise of Entrepreneur Media. In today's rapidly evolving digital landscape, telecommunications companies are no longer confined to providing just connectivity. Vi, a leading telecom operator in India, recognized this shift and has undergone a strategic transformation to become a comprehensive digital service provider. One of the initiatives under this transformation is the collaboration with Liferay, a global provider of digital commerce, to build Vi's experience platform. This partnership has, in the past, introduced innovative capabilities for Vi's consumer base, and is now expanding these services to enterprise clients. The initial phase of the Vi-TCS-Liferay collaboration has seen the rollout of features aimed at improving customer engagement and enabling new revenue models. A key outcome is the development of ViShop, a digital marketplace that acts as a central hub integrating a range of non-telecom offerings. For Vi subscribers and even non-subscribers, this offering introduces a world full of digital services and subscriptions within the Vi ecosystem. Users can access gift cards for shopping destinations, travel vouchers for planning trips, or discounts on groceries and food—all from a single platform. The partnership also allows Vi to deliver personalized digital experiences. Leveraging Liferay's commerce solution, Vi can tailor offers and discounts based on user behavior and preferences. These capabilities go beyond simple promotions, potentially offering access to financial products such as insurance, loans, and investment tools. Credit card application features are already live, while integrated subscription management for ViMTV—including OTT platforms, news, and infotainment—is being streamlined for user convenience. Another key feature is the ability to create customizable bundles across telecom and non-telecom categories. Users can now build their own service packages to match individual preferences. This increased flexibility offers customers more control over how they engage with Vi's digital ecosystem. "Liferay DXP provided the right set of features that enabled us to launch ViShop in under a year. Its agility to support bi-weekly enhancements has been instrumental in improving customer experience and onboarding new sellers. Through ViShop, we've grown our non-telco offerings by 30x, with the value of transactions seeing an even more impressive multiplier." Aneesh Kumar, EVP Digital, Vi Building on this foundation, Vi and Liferay are now aiming to address enterprise needs. The plan to extend Vi's commerce framework to business clients could offer integrated solutions that support operational efficiency, employee engagement, and digital growth. By adapting its consumer-facing tools, Vi can offer marketplaces for procurement, customized bundles of communication services, and access to industry-relevant software to enterprises. The framework could also help businesses manage employee subscriptions to learning platforms or access tailored deals on essential tools—all through a single platform. "Vi's visionary approach to building a highly personalized and integrated digital services clearly demonstrates their unwavering focus on understanding and exceeding modern customer expectations," Manish Gupta, Director, Liferay India. With its established telecom infrastructure and Liferay's digital experience platform, Vi is expanding its role to include digital services for both consumers and enterprises. This strategic shift diversifies Vi's offerings while reflecting a broader industry trend of combining connectivity with value-added digital services.
Yahoo
21-05-2025
- Business
- Yahoo
Liferay Launches Liferay DXP Availability in AWS Marketplace
Diamond Bar, CA, May 20, 2025 (GLOBE NEWSWIRE) -- Liferay, Inc., a leading provider of digital experience platforms (DXP), today announced that Liferay DXP is now available in AWS Marketplace, a digital catalog that helps you find, buy, deploy and manage software, data products and professional services from thousands of vendors. Amazon Web Services (AWS) customers will now have access to Liferay's digital experience platform directly within AWS Marketplace. This listing provides AWS customers with the ability to streamline the purchase and management of Liferay within their AWS Marketplace account. "We are excited to offer Liferay DXP in AWS Marketplace,' said Igor Arouca, Chief Technology Officer at Liferay. 'This availability makes it easier for our customers to get started with Liferay DXP and quickly deliver exceptional digital experiences.' Liferay DXP integrates content management, commerce, and workflow automation to build unified sites for both digital purchase and customer service. Its low-code features and scalable design allow businesses to streamline operations and digitize processes on a dependable foundation. This platform also enables organizations to modernize their digital presence and leverage user data across customer portals, intranets, and public websites through AI-driven personalization and digital transformation tools. In launching availability in AWS Marketplace, Liferay simplifies the buying process for AWS customers, making it easier to adopt, deploy, and manage Liferay directly within AWS Marketplace. View Liferay's listing on AWS Marketplace here. To learn more about Liferay DXP, visit About LiferayLiferay helps organizations build for the future by enabling them to create, manage, and scale powerful solutions on the world's most flexible Digital Experience Platform (DXP). Trusted globally by over a thousand companies spanning multiple industries, Liferay's open-source DXP facilitates the development of marketing and commerce websites, customer portals, intranets, and more. Learn how we can use technology to change the world together at CONTACT: Sammi Raley Liferay 1-877-LIFERAY in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Channel Post MEA
25-02-2025
- Business
- Channel Post MEA
Liferay and Netways to Deliver Next-Gen Digital Experiences with AI Capabilities
Liferay has announced an expanded strategic partnership with Netways to accelerate digital experiences and address evolving customer needs in the Middle East. The partnership will empower organizations with Liferay's cloud-enabled, low-code DXP solutions, which are seamlessly integrated with Netways' intelligent digital transformation framework and their regional expertise and market reach. With a proven track record of successful large-scale project implementations, deep technical expertise, and a broad footprint across the region, Netways brings valuable AI and data capabilities to accelerate the adoption of intelligent digital experiences. This collaboration will enable organizations to build secure, future-ready platforms that drive operational efficiency and citizen-centric digital services. The partnership will focus on delivering tailored solutions for key industries, including the public sector, financial services, healthcare, smart cities, and manufacturing, at the forefront of the digital transformation agenda in the region. By harnessing the power of Liferay's scalable, flexible, and tech-agnostic DXP, enterprises can create personalized, data-driven experiences that align with national digital strategies, innovation agenda and economic diversification goals. Liferay's 'Bring Your Own AI' approach further empowers organizations to integrate their preferred AI solutions onto Liferay's secure and scalable platform embedded with AI features, ensuring business agility and technological resilience. 'Our strategic alliance with Netways underscores Liferay's commitment to empower businesses and government entities in the Middle East with scalable, cloud-enabled DXP solutions,' said Sourabh Sikdar, Channel Manager, Liferay. 'With our low-code capabilities and ability to seamlessly integrate AI and other technologies, organizations can create future-proof digital experiences that evolve with market demands. Together with Netways, we are well-positioned to support the kingdom and the region's ambitious digital transformation goals.' 'Our partnership with Liferay reflects a shared commitment to driving digital excellence across the region' stated Carla Naufal, Director of Strategic Partnerships at Netways. 'By combining our expertise, we aim to empower organizations to optimize operations, elevate customer and supplier experiences and harness the potential of advanced AI capabilities. Together, we are dedicated to delivering innovative, sustainable digital solutions that address the evolving needs of enterprises in today's dynamic digital economy.' This partnership between Liferay and Netways marks a significant step in advancing the Middle East's digital transformation journey, offering enterprises the tools to drive innovation, efficiency, and resilience. By leveraging their combined expertise, the two companies are set to play a pivotal role in shaping the future of digital experiences in the region, ensuring businesses remain agile and competitive in an ever-evolving landscape. 0 0
Tahawul Tech
07-02-2025
- Business
- Tahawul Tech
'Liferay DXP empowers organizations to deliver frictionless customer experiences' – Moussalam Dalati, Liferay
CNME Editor Mark Forker sat down with Moussalam Dalati, General Manager of Middle East, Africa and France at Liferay, in a bid to better understand the mission statement of the company and how its Digital Experience Platform was empowering its clients to deliver seamless and frictionless customer experiences. Moussalam Dalati has been a major force in the success of Liferay across the Middle East and Africa marketplace over the last number of years. Dalati has spent the last 20 years in the technology sector, and has developed a reputation for being an astute business leader with a candid ability to help organisations leverage the capabilities of disruptive technologies to transform the way their business operates. In a world that is completely digitalised, the only currency in circulation is that of customer experience. Many commentators have said we now live in an 'experience economy' – and due to our dependence on all things digital, our tolerance for poor interactions with an application, or a service is extremely low, so if companies want to stay relevant and competitive then customer experience is the only show in town. Liferay has positioned itself as a real leader when it comes to delivering digital transformation for their customers across the Middle East region. The jewel in their crown is the Digital Experience Platform (DXP) that has been credited with being a huge catalyst in your success. Dalati kickstarted the conversation by elaborating on what the unique capabilities of the DXP are. 'Liferay DXP is an all-in-one platform, encompassing content management, digital experience management, portal, B2B commerce and integration capabilities. This eliminates the need for multiple point solutions. DXP is built on a robust open-source foundation, and offers flexibility, customization, and a large and active community for support and innovation. Liferay DXP prioritizes customer experiences by providing tools for personalized interactions, omnichannel engagement, and data-driven decision making. It seamlessly integrates with various enterprise systems and technologies, enabling businesses to leverage existing investments,' said Dalati. Dalati added that the company believes in continuous innovation, and that it is simply not in their nature to stand still and rest on their laurels. He also stressed that their mission statement as an organization was to deliver what he described as 'exceptional' digital experiences. 'Liferay consistently invests in research and development, introducing new features and capabilities to address evolving customer needs and market trends. Our mission is to empower organizations to create exceptional digital experiences that connect with their customers, drive business growth, and transform their operations. We want to build strong customer relationships by delivering personalized and engaging digital experiences. We want to drive business growth by leveraging digital channels to reach new markets and increase revenue,' said Dalati. Liferay has drawn acclaim from independent analysts for its ability to deliver 'seamless digital experiences'. Dalati explained how Liferay harnesses technology to remove the friction that traditionally exists from a B2B, or B2C perspective. 'We create tailored experiences for different customer segments, partners, and employees, offering relevant information and streamlined workflows. We facilitate seamless communication and collaboration among internal teams and external partners. In addition to this, we automate routine tasks, such as order processing, contract management, and service requests, improving efficiency and reducing errors,' said Dalati. Dalati highlighted the importance of fostering that omnichannel engagement in order to deliver that 'personalized' experience. 'We deliver consistent and personalized experiences across all touchpoints, including websites, mobile apps, social media, and physical stores. We leverage data to provide relevant product recommendations and personalized offers, enhancing customer satisfaction and driving conversions. We guide customers through every stage of their journey, from initial discovery to purchase and beyond, ensuring a smooth and enjoyable experience,' said Dalati. One other feature of Liferay's product portfolio that has garnered significant praise is their low-code development capabilities. Dalati explained how Liferay DXP empowers and enables teams to build and tailor solutions rapidly without compromising on quality, or scalability. 'Liferay DXP's low-code capabilities empower teams to build and tailor solutions rapidly without compromising on quality or scalability by allowing them to do more with less coding. Imagine building applications without writing a single line of code! Liferay lets you do just that. You can configure and customize many aspects of your digital experiences through simple point-and-click interfaces. This means less reliance on IT and faster time to market for your projects. From collecting data to automating approvals, Liferay simplifies complex workflows. You can easily create forms, track progress, and ensure tasks are completed efficiently. This boosts productivity and improves operational efficiency. Liferay seamlessly connects with other systems you already use. This eliminates the need for separate systems and ensures data consistency across your organization. In essence, Liferay's low-code approach empowers your teams to be more agile and innovative. You can quickly adapt to changing business needs and deliver solutions that meet your specific requirements without the complexities of traditional development,' said Dalati. At CNME, we have highlighted the ongoing issue of legacy infrastructure for many established players. Dalati explained how Liferay ensures that integration is both a seamless and painless process, by documenting the steps they take to remove the complexity that is traditionally involved in these types of integrations. 'Liferay focuses on making integrations with existing systems as smooth as possible by using industry-standard technologies. We support common integration methods like APIs (Application Programming Interfaces) and web services. This means it can easily connect to most existing systems, regardless of their age or specific technology. For many popular systems, Liferay offers ready-to-use connectors. This significantly reduces the time and effort required to establish a connection. Liferay provides tools that allow businesses to integrate systems with minimal coding. This empowers business users to be more involved in the integration process and accelerates the overall timeline. We design its integrations to minimize disruption to end-users. This means a consistent and familiar user experience across all integrated systems. By focusing on these key areas, Liferay aims to simplify the integration process and minimize the complexity often associated with connecting to legacy systems. This allows businesses to leverage their existing investments while modernizing their digital experiences,' said Dalati. Liferay DXP is now fully available on the Google Cloud Marketplace, Dalati outlined the significance of this in terms of their expansion across the Middle East region. 'In alignment with Saudi Arabia's Cloud First Policy, which prioritizes cloud computing for accelerated digital transformation, Liferay's DXP is available on Google Cloud Marketplace as the only DXP fully available with all its functionalities in the Kingdom. It facilitates a convenient deployment option, leveraging the robust infrastructure of Google Cloud Platform (GCP) in Saudi Arabia, in line with Liferay's commitment to scale digital experiences and accelerate digital transformation efforts. This of course also applies to Qatar and Kuwait where Google Cloud is also present,' said Dalati. Dalati highlighted some of the benefits that Liferay DXP on Google Cloud Marketplace offers to businesses. 'The streamlined setup and automated deployments for quicker time-to-market. We can also leverage Google Cloud's scalable infrastructure for optimal performance and we can benefit from Google Cloud's advanced security features. We can optimize costs with flexible pricing models and reduced infrastructure needs and easily integrate with other Google Cloud services. The ability to offer our DXP solution through the partnership with Google Cloud is a natural consequence of our decision to use Google Cloud's world-class infrastructure and technology. Our joint customers will be able to build digital experience solutions that meet the unique needs of their entire business on one platform, backed by the most reliable and innovative cloud provider,' said Dalati. AI is everywhere, and the momentum behind things like Generative AI shows no signs of slowing down, especially with Wall Street now betting big on it. Dalati concluded a wonderful exchange by explaining to our readers the approach Liferay takes to AI, and how businesses can adopt the technology and infuse it into their own products in a seamless fashion using Liferay DXP. 'Liferay empowers organizations to leverage the power of AI by seamlessly integrating with existing AI/ML models and services. This 'bring your own AI' approach allows businesses to harness the latest advancements in artificial intelligence without being constrained by vendor lock-in or the need for in-house AI expertise. Liferay's robust integration capabilities enable organizations to connect their existing AI models (developed in-house or by third-party providers) with their digital experiences, unlocking new levels of personalization, automation, and insights. Liferay DXP also has a number of AI capabilities that can be used to accelerate content creation, streamline operations, and deliver context-intelligent assistance. These AI capabilities include AI-powered content creation, AI-assisted tools, and AI insights. We utilize AI and machine learning to analyze data and predict customer behavior, enabling proactive decision-making and improved business outcomes. Liferay actively explores and integrates emerging AI technologies, such as generative AI, into its platform to provide cutting-edge capabilities to its customers,' concluded Dalati.
