Liferay and Netways to Deliver Next-Gen Digital Experiences with AI Capabilities
Liferay has announced an expanded strategic partnership with Netways to accelerate digital experiences and address evolving customer needs in the Middle East. The partnership will empower organizations with Liferay's cloud-enabled, low-code DXP solutions, which are seamlessly integrated with Netways' intelligent digital transformation framework and their regional expertise and market reach.
With a proven track record of successful large-scale project implementations, deep technical expertise, and a broad footprint across the region, Netways brings valuable AI and data capabilities to accelerate the adoption of intelligent digital experiences. This collaboration will enable organizations to build secure, future-ready platforms that drive operational efficiency and citizen-centric digital services.
The partnership will focus on delivering tailored solutions for key industries, including the public sector, financial services, healthcare, smart cities, and manufacturing, at the forefront of the digital transformation agenda in the region. By harnessing the power of Liferay's scalable, flexible, and tech-agnostic DXP, enterprises can create personalized, data-driven experiences that align with national digital strategies, innovation agenda and economic diversification goals. Liferay's 'Bring Your Own AI' approach further empowers organizations to integrate their preferred AI solutions onto Liferay's secure and scalable platform embedded with AI features, ensuring business agility and technological resilience.
'Our strategic alliance with Netways underscores Liferay's commitment to empower businesses and government entities in the Middle East with scalable, cloud-enabled DXP solutions,' said Sourabh Sikdar, Channel Manager, Liferay. 'With our low-code capabilities and ability to seamlessly integrate AI and other technologies, organizations can create future-proof digital experiences that evolve with market demands. Together with Netways, we are well-positioned to support the kingdom and the region's ambitious digital transformation goals.'
'Our partnership with Liferay reflects a shared commitment to driving digital excellence across the region' stated Carla Naufal, Director of Strategic Partnerships at Netways. 'By combining our expertise, we aim to empower organizations to optimize operations, elevate customer and supplier experiences and harness the potential of advanced AI capabilities. Together, we are dedicated to delivering innovative, sustainable digital solutions that address the evolving needs of enterprises in today's dynamic digital economy.'
This partnership between Liferay and Netways marks a significant step in advancing the Middle East's digital transformation journey, offering enterprises the tools to drive innovation, efficiency, and resilience. By leveraging their combined expertise, the two companies are set to play a pivotal role in shaping the future of digital experiences in the region, ensuring businesses remain agile and competitive in an ever-evolving landscape. 0 0
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Martechvibe
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Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Channel Post MEA
25-02-2025
- Channel Post MEA
Liferay and Netways to Deliver Next-Gen Digital Experiences with AI Capabilities
Liferay has announced an expanded strategic partnership with Netways to accelerate digital experiences and address evolving customer needs in the Middle East. The partnership will empower organizations with Liferay's cloud-enabled, low-code DXP solutions, which are seamlessly integrated with Netways' intelligent digital transformation framework and their regional expertise and market reach. With a proven track record of successful large-scale project implementations, deep technical expertise, and a broad footprint across the region, Netways brings valuable AI and data capabilities to accelerate the adoption of intelligent digital experiences. This collaboration will enable organizations to build secure, future-ready platforms that drive operational efficiency and citizen-centric digital services. The partnership will focus on delivering tailored solutions for key industries, including the public sector, financial services, healthcare, smart cities, and manufacturing, at the forefront of the digital transformation agenda in the region. By harnessing the power of Liferay's scalable, flexible, and tech-agnostic DXP, enterprises can create personalized, data-driven experiences that align with national digital strategies, innovation agenda and economic diversification goals. Liferay's 'Bring Your Own AI' approach further empowers organizations to integrate their preferred AI solutions onto Liferay's secure and scalable platform embedded with AI features, ensuring business agility and technological resilience. 'Our strategic alliance with Netways underscores Liferay's commitment to empower businesses and government entities in the Middle East with scalable, cloud-enabled DXP solutions,' said Sourabh Sikdar, Channel Manager, Liferay. 'With our low-code capabilities and ability to seamlessly integrate AI and other technologies, organizations can create future-proof digital experiences that evolve with market demands. Together with Netways, we are well-positioned to support the kingdom and the region's ambitious digital transformation goals.' 'Our partnership with Liferay reflects a shared commitment to driving digital excellence across the region' stated Carla Naufal, Director of Strategic Partnerships at Netways. 'By combining our expertise, we aim to empower organizations to optimize operations, elevate customer and supplier experiences and harness the potential of advanced AI capabilities. Together, we are dedicated to delivering innovative, sustainable digital solutions that address the evolving needs of enterprises in today's dynamic digital economy.' This partnership between Liferay and Netways marks a significant step in advancing the Middle East's digital transformation journey, offering enterprises the tools to drive innovation, efficiency, and resilience. By leveraging their combined expertise, the two companies are set to play a pivotal role in shaping the future of digital experiences in the region, ensuring businesses remain agile and competitive in an ever-evolving landscape. 0 0
Martechvibe
20-02-2025
- Martechvibe
Sitecore Supercharges Intelligent DXP and CMS for Marketers
Sitecore Stream AI capabilities are now available across Sitecore's DXP, including its CMS, digital asset management solution, and customer data platform. Topics News Share Share Sitecore Supercharges Intelligent DXP and CMS for Marketers Whatsapp Linkedin Sitecore®, a global provider of digital experience software, announced more than 250 innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences. Introduced at Sitecore Symposium 2024, Sitecore Stream embeds three powerful capabilities into Sitecore products: Brand-aware AI keeps AI-driven actions on-brand and makes them smarter over time, enabling marketers to create more personalised, conversational experiences at scale. keeps AI-driven actions on-brand and makes them smarter over time, enabling marketers to create more personalised, conversational experiences at scale. AI copilots and agents free up marketers to strategise, execute, and scale. Brand, campaign, content, experience, and optimisation copilots are now available. free up marketers to strategise, execute, and scale. Brand, campaign, content, experience, and optimisation copilots are now available. Agentic workflows harmonise human input and AI automation, balancing automation with authenticity. Levels of agentic automation now include chain of thought prompting, human in the loop, and fully agentic. 'As the marketer's landscape rapidly evolves, Sitecore is ready to enable them to harness the power of AI for enhanced creativity and productivity,' stated Roger Connolly, Chief Product Officer at Sitecore. 'Our AI-driven solutions offer customers the ability to elevate their content management experience, and the flexibility to integrate their own AI technologies within our adaptable framework. With our latest innovations across all core products, marketers can now create dynamic experiences rapidly and seamlessly scale their digital presence, delivering exceptional customer value.' Luigi Gangitano, Chief of Digital Innovation, POLIMI Graduate School of Management, commented: 'As one of the most prestigious business schools in Europe, we're excited to add Stream capabilities to our digital experience platform to drive more efficient and effective content use. We view a substantial opportunity with AI to better serve our community.' Innovations boost marketers' business impact Sitecore is releasing more than 250 new innovations for its composable DXP to help marketers create, build, and optimise digital experiences and content that align with their brand identity and drive engagement and conversions. Here are just a few of the highlights: Brand-aware AI Sitecore Stream AI capabilities are now available across Sitecore's DXP, including its CMS, digital asset management solution, and customer data platform. Sitecore Stream Brand Kits work even harder to help global marketing teams manage their brand portfolio seamlessly. Brand Kits now organise key guidelines for brand and sub-brands, including global goals, brand context, do's and don'ts, tone of voice, checklists, grammar guidelines, visual guidelines, and image style. Brand Chat got smarter, now supporting brainstorming to help marketers ideate within their brand. New features such as canvas view, quick actions, and chat history make it easier to explore ideas, refine messaging, and stay on-brand. Marketer-first CMS A new variant generation feature, a content copilot enabled by Sitecore Stream AI, helps marketers generate variants to more easily tailor messaging, optimise performance, and maintain relevance across platforms and contexts. With it, marketers can quickly create and test on-brand content to boost customer engagement. A/B/n testing in XM Cloud lets marketers optimise components, control traffic, and automatically serve the best variant—so they can experiment to boost engagement and conversions. Component variants are stored at the edge to deliver a superfast user experience. A new marketer dashboard helps marketers make better decisions by putting information at their fingertips about user behavior, website performance, workflow, and more. New site collections functionality delivers effortless multisite management – with no IT required. XM Cloud now empowers marketers to create, duplicate, and manage unlimited websites across brands in one place, with an intuitive visual interface that simplifies control and reduces reliance on technical teams. The new publishing visibility feature means marketers control where and when content goes live by giving them a full view of the publishing process. XM Cloud expands support beyond to include Angular and .NET Core frameworks. This enables developers to use their preferred technologies while leveraging XM Cloud's server-side rendering and editing capabilities. Game-changing digital asset management A new content and variant creation feature, enabled by Sitecore Stream AI, helps marketers tailor messaging for diverse audiences and languages to scale content use – all while staying true to the brand. Variant creation, another new capability powered by Sitecore Stream, translates content for marketing teams to use for localised content and digital experiences. Sitecore's enhanced visual search unlocks new ways to discover assets, including visual similarity, semantic search, reverse-image lookup, and color-based search. Marketers can find the right content faster, with no tags required. Grounded image tagging, a Sitecore Stream AI-enabled feature, eliminates the time-consuming process of manually tagging images to enable consistent metadata use and improve searchability. This makes it easier to update assets in bulk and ensure consistency across digital assets. The new and improved public collections app makes it even easier for marketers to share the latest approved content with partners and agencies, supporting brand consistency – saving time, and streamlining collaboration with advanced search and visualisation. All-in-one DXP The Sitecore Stream content copilot is now available in Sitecore's experience platform (XP). With it, marketers can generate content in seconds while modifying content length, tone of voice, and grammar. Marketers using XP 10.2 and above now have access to the brand-aware AI, copilots, and orchestration capabilities of Sitecore Stream. AI-powered CDP and personalisation Sitecore CDP now delivers generative insights, offering AI-driven recommendations to optimise campaigns. Sitecore Personalise automates post-experiment actions for faster, smarter personalisation decisions.
