6 days ago
Vail Resorts Is Introducing 50% Off Lift Tickets, CEO Says
Skiing is notoriously expensive without a season pass: A walk-up single-day lift ticket at any of Vail's 'destination resorts' cost an average of $261 during the 2024-25 season. On weekends or holidays you could easily push $300.
To recalibrate pricing for non-diehards (meaning, season ticket holders), Vail Resorts Inc. is introducing new ticketing options that it hopes will turn lukewarm skiers into loyalists. On Tuesday it announced Epic Friend Tickets, which offers friends or family of Epic Pass holders up to 10 single-day passes at a 50% discounted rate, valid at all 37 of the company's North American resorts without blackout dates.
