Latest news with #LilianRincon
Fashion United
21-05-2025
- Business
- Fashion United
Trying on clothes with your own photo and price alert: Google expands AI functions within shopping
Google is expanding its AI functions within Shopping. Users will soon be able to not only search for and buy products, but also virtually try on clothing using their own photo and track price changes of products. Lilian Rincon, vice-president of product management at Google, announced this in a recent news report. Summary Google is expanding AI functions in Shopping, allowing users to virtually try on clothing and track price changes. The 'try on me' function digitally projects clothing onto a personal photo, with AI analysing how the garment falls. New functions, based on Google's AI model Gemini and the Shopping Graph, are being rolled out in the US first; international availability is not yet known. The improved try-on tool, called try on me, responds to the growing demand for hybrid shopping solutions. Google's research shows that 59 percent of online shoppers are dissatisfied with their purchase, often because the product looks different than expected. After uploading a personal photo, the garment is digitally projected onto the body. In addition to this fitting room function, Google is also introducing a price alert. This allows users to track price changes of selected products. After selecting the desired product, the 'agent-checkout' supports the purchasing process via Google Pay. The new functions within Shopping are based on Google's AI model Gemini and use the extensive Shopping Graph – a global product and seller database with more than 50 billion listings from both international and local retailers. This gives users real-time access to relevant information such as customer reviews, prices, available colours and the current stock status. The functions will be rolled out in the United States over the coming months. It is not yet known when these AI functions will become available in other countries. FashionUnited has contacted Google for more information on international availability and the impact of this technology for fashion companies. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
Business of Fashion
20-05-2025
- Business
- Business of Fashion
AI Shopping Is Coming to Google
Google is looking to further integrate artificial intelligence into how people discover and buy products online, including a feature that can complete checkout on a user's behalf. The search company announced a set of shopping-related updates at its annual I/O developer conference Tuesday. Shopping will be a key capability of its new AI mode, which Google plans to roll out to all US users in the coming weeks after testing it in its experimental platform, Search Labs. AI mode expands the AI-generated overviews Google provides at the top of search results and gives summarised answers to queries rather than lists of links, similar to the AI experiences offered by competitors such as ChatGPT. Shoppers will be able to ask complex questions, such as what pairs well with a particular item or what's a good travel bag for rainy weather, and the AI will respond with answers and relevant product listings that the shopper can further refine with additional questions. Shopping in Google's AI Mode. (Google) Users of Google's payment service, Google Pay, will additionally get the ability to have AI purchase products for them. The feature, which Google will make available in the months ahead, allows users to be notified when an item they've selected, down to specifications such as size and colour, falls to a price they've set. If they click the option to buy within the notification, Google's AI will go to the product listing, add it to cart and purchase it for the user. Google will also begin testing a feature on Tuesday that for the first time will allow users to apply its virtual try-on technology to pictures of themselves. Where previously they could only see how products would appear on different models Google selected, now they'll be able to upload a full-length photo of themselves to see how any of millions of apparel items in Google's shopping listings might look on them. The option will only be available in Search Labs, but Lilian Rincon, vice president of product for Google Shopping, said the company is always evaluating whether it can roll out features it's testing to all users. 'Over the last few years, we have really been trying to transform Google shopping with AI,' Rincon said. Shopping has become an active new frontier in AI. In April, OpenAI announced it would launch shopping within ChatGPT, following AI company Perplexity's release of its own shopping feature late last year. Tech companies and fashion executives alike are hoping AI could improve online shopping by making it easier for shoppers to sift through the often-overwhelming number of options available and find the right product. Half of executives identified search and discovery as the area where generative AI held the most potential in the State of Fashion 2025 by The Business of Fashion and McKinsey. Agentic checkout with Google Pay. (Google) At the same time, the volume of search traffic to retailers from AI sites is quickly growing. Adobe Analytics found that, during the 2024 holiday season, traffic from generative-AI sources grew 1,300 percent compared to the previous year, and in February, after the holiday season had ended, traffic was still up 1,200 percent compared to July 2024. Rincon said Google sees shopping in AI mode as just another way for consumers to find and buy products, not as a replacement for Google's traditional search and shopping options. Shoppers who are logged into Google will also see results that are more personalised based on their past activity. 'This is finally a way to be able to have a tailored conversation with Google to get at exactly what you want,' she said. Generative AI hasn't been without its stumbles. One of the biggest challenges for the technology, rooted in making statistically probable inferences rather than genuine understanding, is hallucinations where it provides inaccurate information. Google's AI overviews, for instance, occasionally contain incorrect details. It raises the question of whether an AI agent could show you the wrong price for a product and then complete a purchase that you authorised at a cost you wouldn't have accepted otherwise. Google is being very cautious with its agentic checkout and the issue of hallucinations more broadly, according to Rincon. If the product is priced higher than a user agrees to pay, the AI wouldn't buy it, she said. The information it uses is drawn from Google's shopping graph, the company's data set of more than 50 billion product listings, about 2 billion of which are refreshed every hour. Rincon also noted that Google doesn't share any photos users upload for virtual try-on with other services. Users will for the first time be able to upload photos of themselves to see how items might look on them. (Google) While some brands might welcome the growth of AI shopping, others could be worried that their products won't be surfaced in the results users see. Rincon's advice is the same they've given to brands looking to keep their items at the top of Google Shopping: Make sure all your product information is up to date on your sites and in Google's Merchant Center. 'We're just continuously listening to feedback from users and from merchants to bring shopping to this new era,' she said.
The Sun
20-05-2025
- Business
- The Sun
Google fixes worst thing about online clothes shopping with 30-second phone trick – and it works on BILLIONS of products
THE pain of ordering clothes online that don't suit you could soon be a problem of the past. Google has revealed a game-changing new trick that allows people to try on billions of garments virtually. 2 All you need to do is upload a full length body image and the "try it on" tool will magically add the clothing onto you within seconds. The firm says its latest tech is powered by a clever image generation model which is capable of understanding the human body and the various ways we wear clothing. It can pick up on how different materials fold, stretch and drape on different bodies to produce an authentic looking shot of you in the clothing you've selected. "It preserves these subtleties when applied to poses in your photos," said Lilian Rincon, Google's Vice President for Product Management. "The result is a try-on experience that works with photos of you." The feature is only available to test in the US for the moment. It comes as part of Google 's major new AI Mode tool, a deeper chat-bot style addition to the main Google Search. Shoppers will also be able to get price alerts for products so they don't miss sales. Users can set a price they're prepared to pay for an item and Google will send them a notification as soon as it's within that value. Consumers will be able to buy the product there and then too without needing to navigate to the retailer's website. THIS COULD REVOLUTIONISE SHOPPING Analysis by Jamie Harris, Assistant Technology and Science Editor at The Sun This could mean you never have to miss a big sale never again. We've all been there - spotted a cute jumper but don't like the price, so you keep checking back in case it's on sale (or, simply forget). This new feature will keep tabs on that item and send you a notification as soon as the price has gone down to a price you're happy to pay. And better still, you'll be able to pay for it there and then with Google, no need to go to the retailer's own site and add to basket. The feature is only coming to the US first but will surely come to other countries later.
Axios
20-05-2025
- Business
- Axios
Google upgrades AI tools for shopping
Google's AI shopping tools will now let you virtually try on clothes using your own photo, the tech giant announced Tuesday at its I/O developer conference. Why it matters: AI is reshaping how we shop. It's going beyond recommending products and helping consumers visualize and buy products. Driving the news: Google unveiled a series of new AI features at Tuesday's event. The shopping features announced include shopping with AI mode, using AI to buy products and the new "try it on" feature. Google AI Mode Zoom in: Starting today, Google is starting to roll out AI Mode — a chat-like version of search — but shopping features will be added in the coming months. AI Mode uses Google's Gemini AI assistant together with its Shopping Graph to help consumers browse for inspiration and narrow down products, Lilian Rincon, the company's consumer shopping product vice president, told reporters. By the numbers: Shopping Graph has more than 50 billion product listings, from global retailers to local shops, and includes details like reviews, prices, color options and availability. Every hour, more than 2 billion product listings are refreshed on Google, Rincon said. "People shop across Google properties more than a billion times a day," Rincon said. Google Try It On virtual dressing room State of play: Google first introduced a virtual try-on tool in 2022 but the technology used AI models where consumers selected the one that best matched their body type. With Tuesday's update, consumers can upload a photo of themselves and see how the clothes look on them. What they're saying: "Our try-on experience works with your photo. It's not some pre-captured image or a model that doesn't look like you," Vidhya Srinivasan, Google's vice president of advertising and commerce, said during a live demo at Tuesday's event. Google told Axios that it worked with Levi's, Abercrombie, Staud, Pistola Denim, Quince and other brands for the try-on tech. How it works: Go to Google Search Labs and opt into the "try on" experiment that went live Tuesday.
Yahoo
20-05-2025
- Business
- Yahoo
Google adds virtual 'try-on' option to search, agentic AI for purchases
Google (GOOG, GOOGL) is bringing shopping capabilities to its new AI Mode, making it easier to shop for specific items and virtually try on clothes. AI Mode, which is now available to all US users via Google's Search site, provides a conversational experience similar to what you'll find on rival services like OpenAI's ( ChatGPT or Perplexity ( The new shopping option takes advantage of AI Mode's high-powered Gemini AI models and Google's Shopping Graph, which is made up of more than 50 billion product listings, to make for a better overall e-commerce experience. According to Lilian Rincon, vice president of Google's consumer shopping product, users will be able to do things like look up a carpet that will brighten up a room with a gray couch, and it will immediately provide them with results based on their request. And because AI Mode knows your preferences, Rincon told Yahoo Finance, it will be able to recommend specific styles you might like, such as more modern-looking carpets. You'll also be able to tell AI Mode details like if you have kids or pets, and it will recommend stain-resistant options. The feature will be available in Google's Labs testing service and roll out more generally later this year. Google is also debuting a new virtual try–on feature that will let you shop for clothes and upload a picture of yourself to see how outfits will look on you. During a demo, Rincon explained that she previously uploaded a photo of herself, then searched for a dress from a brand she liked and tapped the "try it on" icon. AI Mode then generated an image of Rincon wearing the dress, giving her a sense of what it would look like on her in real life. Importantly, Rincon explained, AI Mode won't be able to show how different sizes would fit on you, but she said that in the future the company could add features that allow you to enter your height and weight to see how things like pants and shirts will look if you opt for a large instead of a medium. You'll also be able to track the price of specific items using AI Mode's 'track price' option. The feature will allow you to set a specific price you'd pay for a product listing based on specifications like size, color, or other options, and then have it send you a notification when the listing hits the right price. If you want to buy the product, you can tap the 'buy for me' button, and AI Mode will use agentic AI-based checkout to put the item in your cart on the merchant's website, fill out the shipping information, and complete the checkout using Google Pay. Google said its agentic checkout will be available in the US in the coming months. In addition to new shopping capabilities, Google announced it will be using the AI models that power its AI Mode in AI Overviews, the AI-powered responses you see at the top of search results in the Google Search app. All of this comes as Google works to fight off AI rivals ranging from OpenAI and Perplexity to Microsoft (MSFT) and Amazon (AMZN), and as the company continues to battle the Department of Justice's antitrust trials against Google's Search and advertising businesses. During a recent hearing related to the DOJ's case against Google's search empire, Apple (AAPL) senior vice president of services Eddy Cue said the iPhone maker saw its first decline in search queries in the company's Safari browser in April. Google is the default search option for Safari, a part of a $20 billion-a-year deal between the tech giants. Cue attributed the decline to consumers opting to use AI search options like ChatGPT. But Google has pushed back against the claim, saying its search traffic continues to grow on Apple devices. Email Daniel Howley at dhowley@ Follow him on X/Twitter at @DanielHowley.
