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6 Homegrown Singaporean Beauty Brands That Are Seriously Game-Changers

Singapore's beauty scene is flourishing with innovative homegrown brands that are making a significant impact with their unique approaches and high-quality products. These brands often prioritise natural ingredients, sustainable practices, and formulations tailored to the humid climate, setting them apart as true game-changers. 1. Allies of Skin Founded by Nicolas Travis, the brand has gained international recognition for its clean, multi-functional skincare. Known for highly concentrated, effective formulas, Allies of Skin empowers users with simplified yet potent routines, catering to busy individuals seeking visible results. Their focus on biocompatible ingredients and advanced science has solidified their position as a global leader in skincare. 2. Sigi Skin Sigi Skin champions vegan and superfood-based skincare, free from harsh chemicals like parabens and SLS. Their philosophy revolves around nurturing happy, healthy skin with superfood-infused formulas, backed by Korean technology. Sigi Skin's commitment to clean beauty resonates with consumers looking for gentle yet powerful solutions. 3. Handmade Heroes Handmade Heroes has quickly become a household name, celebrated for its natural, vegan, and cruelty-free skincare. This Singaporean brand emphasizes transparency and ethical sourcing, offering a range of products that are both effective and kind to the environment. Their rise to popularity underscores the growing demand for conscious beauty choices. 4. Rooki Beauty Rooki Beauty stands out with its superfood-packed formulations, harnessing the power of nature for radiant skin. Their products, often featuring innovative textures and instant results, have garnered a loyal following. Rooki Beauty's playful yet effective approach makes skincare an enjoyable and beneficial experience. 5. Kew Organics Kew Organics, the brainchild of beautician Lily Kew, draws inspiration from nature to deliver organic skincare solutions. With a belief in skin-loving rather than skin-covering, Kew Organics aims to transform complexions naturally, offering products that are a testament to the power of pure, plant-based ingredients. 6. BSkin This beauty brand incorporates bee-based ingredients like honey, royal jelly, and propolis across its product range. This unique focus on natural, beneficial ingredients derived from bees provides nourishing and restorative properties, making BSkin a distinctive player in the Singaporean beauty market. These brands exemplify the innovation and dedication within Singapore's beauty industry, offering effective, ethically conscious, and locally relevant options that are truly changing the game. Thumbnail credit: Sigi Skin via Amazon / Handmade Heroes via Amazon