Latest news with #LinkedInAds
Yahoo
04-08-2025
- Business
- Yahoo
LinkedIn Highlights Reach and Promotional Potential for Brands [Infographic]
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn continues to grow, with the platform recently reporting that it's now up to 1.2 billion members worldwide. And with the professional social network also seeing record levels of engagement, it now presents a significant opportunity to reach business audiences, and promote your products, in all new ways. Well, all new ways for LinkedIn. Video is the star of the moment for the app, with videos now 20x more likely to be shared in the app, while video content also generates 1.4x more engagement than other post types. And with so many B2B decision makers now active in the app, and present in-feed, there are many more ways in which you can get your messaging in front of them, which could help to boost your sales potential. To highlight the opportunity, LinkedIn has published a new overview of its reach and ad potential, which we've extrapolated into this infographic for easy consumption. Worth considering in your social media marketing approach.
Yahoo
14-07-2025
- Business
- Yahoo
An Overview of LinkedIn's Ad Options and Targeting Tools [Infographic]
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Are you considering adding LinkedIn ads into your digital marketing mix? It could be worth a discussion. LinkedIn is now seeing more engagement than ever, and with over a billion members, its audience is also significant enough across most sectors to provide some benefit. If you can reach the right audience. On that front, LinkedIn has published a new overview of its ad and targeting options, including its Accelerate AI-powered campaigns, which utilize its systematic understanding of user engagement to get your ads in front of the most relevant audience. Some handy tips, all in a single overview. You can learn more about LinkedIn's evolving ad options here.
Time Business News
26-05-2025
- Business
- Time Business News
How to Pitch LinkedIn Ads to Your Boss (and Get the Budget You Need)
Getting approval for a LinkedIn Ads campaign can be a challenging task, especially if you're seeking a significant budget. As the professional networking platform continues to grow, more businesses are recognizing the power of LinkedIn Ads for reaching key decision-makers. However, convincing your boss to allocate resources for LinkedIn Ads requires a well-thought-out pitch that highlights its value and potential return on investment (ROI). In this article, we'll break down how to effectively pitch LinkedIn Ads to your boss and secure the budget you need to drive success. 1. Understand Your Boss's Goals and Concerns Before you even think about pitching LinkedIn Ads, it's important to understand what your boss cares about and what their main objectives are. Whether it's lead generation, brand awareness, or direct sales, knowing their goals will help you frame your pitch in a way that aligns with the company's broader objectives. Consider any potential concerns they might have as well. Budget constraints, risk aversion, and skepticism about the platform's effectiveness are common objections. Address these upfront by presenting data, case studies, or projections that directly tie LinkedIn Ads to measurable business outcomes. 2. Demonstrate the Potential of LinkedIn Ads One of the first things you need to do when pitching LinkedIn Ads is to demonstrate why LinkedIn is the right platform for your business. Unlike other social media platforms, LinkedIn is tailored for professionals and B2B marketing, which makes it an ideal choice for reaching decision-makers, executives, and professionals within specific industries. Present statistics and facts that showcase LinkedIn's audience size and targeting capabilities. LinkedIn has over 700 million users worldwide, with a vast number of them being in senior decision-making positions. The platform's sophisticated targeting options, such as job title, industry, company size, and skills, allow you to focus your efforts on reaching the most relevant prospects. Additionally, LinkedIn Ads can be highly effective for lead generation, brand awareness, and even driving traffic to your website. Make sure to explain the platform's ability to generate quality leads at scale and how it can help nurture prospects through the funnel. 3. Present the ROI and Performance Metrics To convince your boss to approve the budget, you need to show how LinkedIn Ads can generate a positive ROI. Providing real data and performance metrics from similar campaigns is essential. If your company has run LinkedIn Ads before, use past performance as a reference point to highlight the effectiveness of the platform. Look for case studies or examples of similar businesses that have achieved success with LinkedIn Ads. For instance, share how other companies have seen increased brand awareness, higher engagement rates, or more qualified leads. You can also reference LinkedIn's own case studies, which often showcase the impact of their advertising solutions across various industries. If you don't have previous data to work with, present projections based on industry benchmarks for LinkedIn Ads. For example, LinkedIn Ads typically have a higher cost-per-click (CPC) compared to other platforms, but they also generate more qualified leads due to the professional audience. Break down the potential cost-per-lead (CPL) and explain how it aligns with your company's overall marketing budget and objectives. 4. Highlight LinkedIn's Advanced Targeting Capabilities One of LinkedIn's key advantages is its precise targeting features. With LinkedIn Ads, you can narrow down your audience based on a wide range of factors such as job title, company size, industry, location, and more. This is especially valuable for B2B companies that need to reach specific decision-makers rather than a broad, general audience. Highlight how this advanced targeting will help your company save money by ensuring that your ads are only shown to the most relevant prospects. This not only increases the efficiency of your budget but also improves the likelihood of conversion. Explain how LinkedIn Ads' targeting features can help you attract high-quality leads, which leads to a higher conversion rate compared to other platforms. 5. Address Budget Concerns and Provide a Clear Strategy Many bosses are hesitant to allocate a significant budget to LinkedIn Ads because they are unsure of the expected outcomes. To overcome this, break down your budget proposal into manageable portions. You could suggest starting with a smaller pilot campaign to test LinkedIn Ads and demonstrate their effectiveness. Provide a clear strategy for how the budget will be spent. This should include a detailed breakdown of the ad spend, such as how much will go toward targeting, creative development, and testing. Highlight the flexibility of LinkedIn Ads, where you can easily adjust the budget based on performance. This way, your boss will feel more comfortable knowing they can control the spending and monitor results closely. Additionally, explain how LinkedIn Ads allow for measurable tracking of key metrics, so you can adjust the campaign in real-time to ensure you are getting the best return on your investment. Offer to present a plan for ongoing monitoring and optimization, including the use of analytics tools to refine your strategy. 6. Suggest Partnering with LinkedIn Ad Agencies for Expertise If your company is new to LinkedIn Ads or you feel that managing the campaign internally might not yield the best results, consider suggesting the use of LinkedIn ad agencies. An experienced LinkedIn ad agency can bring valuable expertise to the table, ensuring that your campaign is optimized for success from the start. These agencies are familiar with the intricacies of LinkedIn's advertising platform and can help refine targeting strategies, create compelling ad creatives, and analyze performance data to continuously improve the campaign. Working with a LinkedIn ad agency can also save your team time and resources, as they will handle the day-to-day management of the campaigns. Present this option as a way to maximize the budget's effectiveness by leveraging external expertise. 7. Show the Long-Term Benefits While LinkedIn Ads can drive immediate results, it's important to emphasize the long-term benefits as well. A successful LinkedIn Ads campaign will not only generate short-term leads but can also help build long-term brand recognition and thought leadership in your industry. Explain how LinkedIn Ads can help your company establish itself as a trusted authority in your field. By continually reaching professionals who are relevant to your business, you can create a pipeline of high-quality prospects that will benefit your company for months or even years to come. Conclusion Pitching LinkedIn Ads to your boss requires a well-crafted approach that addresses both their concerns and goals. By demonstrating LinkedIn's value, showcasing the ROI, and presenting a clear, actionable strategy, you can make a compelling case for why LinkedIn Ads should be a key part of your marketing strategy. Whether you choose to run the campaign internally or partner with LinkedIn ad agencies for expert support, LinkedIn Ads offer a powerful way to connect with decision-makers and drive meaningful business growth. TIME BUSINESS NEWS
Forbes
01-04-2025
- Business
- Forbes
The Revenue Trap: How Short-Term Thinking Kills Long-Term Growth
Raja Walia is the Founder and CEO of GNW Consulting. Marketing is supposed to contribute to its organization's overall revenue—a fact that few would dispute. But in recent years, the connection between marketing efforts and revenue has become more and more linear, with many leaders expecting direct results. In theory, this might be logical. Marketing's role isn't just about driving immediate revenue. Companies need to reconsider how they measure its impact. While short-term wins are important, they don't always lead to sustained, long-term growth. On the flip side, efforts like building and strategic positioning are critical components of marketing but are more challenging to measure directly. However, this doesn't diminish their value. How can teams hold marketing accountable and measure its effectiveness without overlooking these intangible aspects? While short-term metrics are measurable, the long-term effects of marketing don't always fit neatly into a profit-and-loss equation. The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained growth. Here's why. When business leaders put the spotlight on short-term returns on investment (ROI), they inadvertently put pressure on marketing to prioritize quick hits. This might look like turning up the dial on paid advertising, webinars or promotional campaigns. While these might be plenty of useful tactics, the problem comes with the opportunity cost of investing primarily in them. If the marketing team allocates the majority of its budget to these short-term initiatives, they're losing out on the chance to put those funds toward long-term initiatives like brand building. As fewer resources are allocated to establishing a strong, consistent brand identity, it becomes harder for the organization to stand out in competitive markets. Customer trust and loyalty are also weakened. Ultimately, this imbalance can hinder sustained growth and long-term success. Without a strong brand, businesses rely heavily on tools and platforms for quick fixes. This has become the norm among B2B organizations. Need to drive traffic to specific landing pages? Plug in Google Ads or LinkedIn Ads for a temporary boost of sign-ups or sales. While this seems rewarding, it creates a dependency where success is now tied to continuous spend. Customers acquired have little brand loyalty and will churn at the smallest issue. While such moves can deliver immediate results, they fail to address the underlying issues of brand identity and customer loyalty. Over-relying on such solutions without a strategic brand foundation may provide short-term relief but won't help your company differentiate itself or build a lasting connection with customers in the long run. Focusing solely on revenue leads businesses to prioritize quick wins over building lasting customer relationships, creating a revolving door of customers. Customers have no reason to stay beyond the initial transaction without a strong brand and meaningful connection. This short-term mindset traps companies in a costly cycle of constant acquisition, driving up costs as they replace lost customers instead of nurturing loyalty. Without consistent messaging and real engagement, customer retention is weakened and every sale is harder to win. Chasing immediate ROI at the expense of customer relationships limits long-term profitability. When customers feel no connection to a brand, they leave, and businesses lose repeat purchases, referrals and advocacy—key drivers of sustainable revenue. Marketing should be about building a brand people choose again and again, not just focusing on short-term gains. It might seem to make business sense to focus on marketing's impact on revenue or even go so far as to relabel it as 'revenue marketing,' as some companies do. But marketing has always been about a lot more than simple transactions. The department is there to shore up your brand, foster trust, make promises that your products or services will deliver on, and keep your customers happy throughout a lifetime of engaging with you. To force your marketers into a myopic view of revenue is to reduce their impact and decrease their long-term contributions to your company's success and, ironically, revenue. Your marketing team should be given the resources and freedom to invest in brand building while simultaneously keeping high-yield efforts in play. By striking the right balance between short-term results and long-term brand development, marketing can better drive sustainable growth that cultivates lasting customer loyalty and trust. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
