Latest news with #LinkedInInfluencers
Forbes
19-05-2025
- Business
- Forbes
LinkedIn Commenting Is Your Secret Growth Hack. Here's How To Do It
Focus on your LinkedIn profile. Focus on content. That's what all the LinkedIn gurus and courses will tell you. But commenting brings advantages that posting alone never will. According to LinkedIn statistics, comments on LinkedIn are experiencing strong growth, with comment activity up 37% year-over-year as more professionals engage in high-value conversations. Some users report that comments can receive 30–75 times more views (impressions) than likes. When you comment on posts, you tap into massive visibility without creating original content. One thing common among LinkedIn influencers really in the know is that they comment magnitudes more than they post. While others focus only on content creation, smart founders build their influence one thoughtful comment at a time. Your dream clients already hang out on other people's posts. Meet them there with value. Your comments may put you in front of more people than your posts ever will. Find 20 accounts that share your target audience and save their profiles in a bookmark folder. These should be accounts that are 2-10 times bigger than yours, actively posting content your dream clients engage with. Spend 15 minutes each morning leaving thoughtful comments on their recent updates. Make this a non-negotiable part of your daily routine. Don't write a generic comment an AI bot could have written. Instead, share a story that backs up their point. Add extra tips their audience will love. Make your comment feel like a valuable addition to their post. Comments let you test ideas before committing to full posts. Share your strong beliefs in the replies section and watch how people respond. Which messages resonate? Which don't? This real-time feedback helps you refine your voice without the pressure of writing perfect posts. Consider comments your testing ground for future content. Write your comment like a mini-post. Use the original post as inspiration and comment using best practice guidance for LinkedIn posts: make the opening line strong, be clear and concise, make just one point. If a comment attracts significant attention, rework it into a full post later. Track what works and double down on winning messages. People whose posts you thoughtfully comment on will notice you. They'll check your profile, read your content, and often return the favor. This creates a flywheel of engagement that grows your visibility exponentially. LinkedIn engagement is built on relationships, and commenting starts those relationships from a place of genuine value. Give first, receive later. When someone gets consistent notifications that you've engaged with their content, they remember your name. When they're ready to engage with someone else's post, guess whose content they look for? This relationship-building strategy works because you've established yourself as someone who adds value. Take it one step further by DMing them to say you'll look out for their posts. They'll likely do the same. The LinkedIn algorithm pushes posts that amass comments fast. Assemble your tribe. Fifteen minutes before you publish your own post, comment on 10 relevant posts from your target list. This signals to LinkedIn that you're active and engaged. The algorithm notices this pattern and rewards you by showing your content to more people. Stay online for 15 minutes after posting to respond to early comments, creating momentum that attracts even more engagement. Block this time in your calendar. LinkedIn experts say you shouldn't schedule your posts, but you don't have time for that. Schedule your posts to make sure they go out, but aim to be online around that time each day. Post at the same time every day you post. Build relationships and authority in your niche. LinkedIn users spend an average of 7 minutes and 42 seconds per session according to recent metrics. Make sure you're visible during that time by showing up in comments sections where your ideal clients hang out. Deepen your brand identity through your comments. They should sound unmistakably like you. Share your unique perspective, tell personal stories, and maintain your brand voice in every interaction. Comments that stand out get remembered, while generic responses get scrolled right past. Keep your comments aligned with your content pillars to strengthen your overall messaging. The same personality that shines in your posts should shine in your comments. This consistent voice builds recognition and trust, turning casual observers into followers and followers into clients. Your growth comes from being unmistakably you in every interaction. People connect with people. Leaders stand out everywhere they show up. Stop focusing exclusively on your own content. Comments put you in front of more people, let you test messaging without pressure, and create reciprocity that powers your growth. They prove you're focused on serving, not just selling. Apply a real commenting strategy and maintain your unmistakable voice. Engage consistently with intention and authenticity. Turn your LinkedIn presence from invisible to influential.
Forbes
09-05-2025
- Business
- Forbes
7 Things LinkedIn Influencers Don't Tell You About Growth
7 things LinkedIn influencers don't tell you about growing on LinkedIn LinkedIn influencers love showing off their follower counts but never tell you what it really takes to get there. They post screenshots of milestone celebrations and sell their "secrets" in masterclasses. The truth? There's a massive gap between what they showcase and what happens behind the scenes. LinkedIn growth demands more grit, time, and hard work than anyone admits. Their highlight reels hide the daily grind that actually creates results. I quadrupled my LinkedIn following in 2024. From 7k to 30k followers in one year, with consistent action and repeatable moves. Here's what those LinkedIn gurus aren't telling you. Only 1% of LinkedIn users create content regularly. This tiny fraction claims nearly all the attention, opportunities, and business. People sign up, post sporadically, then wonder why nothing happens. But building influence takes deliberate effort sustained over months; not casual posting whenever inspiration strikes. LinkedIn influencers claim they built their following with "just 20 minutes a day." Pure fantasy. During growth phases, they spent hours daily on the platform. No one accidentally becomes a LinkedIn master. Accounts with massive followers work harder than they admit. They study engagement patterns. They test different content types. They track what performs and double down on winners. They respond to comments immediately and nurture relationships through DMs. Success comes from treating LinkedIn as a serious business asset, not a casual social network. Many founders try skipping the learning curve by hiring someone to handle their LinkedIn. Big mistake. You need to understand the game before you can teach someone else to play it. The first few months demand your personal attention. Write your own posts. Study your analytics. Feel the disappointment when something flops. Learn what topics resonate with your specific audience. Experience the dopamine hit when something takes off. This firsthand knowledge becomes invaluable later if you decide to bring on help. Your team can't capture your voice if you haven't found it yourself. Outsourcing your entire LinkedIn presence kills authenticity. LinkedIn users spend 7 minutes and 42 seconds per session on average. In those precious minutes, they can spot generic content instantly. They crave genuine connection with real humans who understand their challenges. The accounts gaining serious traction share unique perspectives from individual experiences. Your unique insights, personal stories, and hard-won expertise can't be replicated by a third party who hasn't lived your journey. An agency can repurpose your stories, but they can't make them up from scratch. People winning on LinkedIn genuinely enjoy the platform. Their enthusiasm shines through in every post. If you secretly hate LinkedIn, your audience will sense it. Your reluctance seeps into your writing and dampens your impact. Find aspects of LinkedIn that appeal to you. Maybe you enjoy writing powerful hooks. Perhaps you love connecting with like-minded professionals. You might get satisfaction from tracking your growth metrics. Lean into whatever sparks your interest rather than forcing yourself through a process you dread. Growing your account comes with unexpected side effects. Strangers slide into your DMs with bizarre requests. Former colleagues suddenly watch your every move. Random people from high school resurface to champion you. As your visibility increases, boundaries become non-negotiable. Learn which messages deserve responses and which connections warrant your time. Success demands selectivity. Your growing influence makes your attention increasingly valuable. Guard it carefully and direct it intentionally. Telling your origin story for the hundredth time tests your patience. But consistency requires repetition. The audience discovering you today hasn't heard your journey before. Research indicates people need approximately seven exposures to your message before taking action. The challenge is finding fresh angles to share your core message. Look for new examples, different perspectives, and various formats to keep your content interesting. Your fundamental story remains consistent while your delivery flexes. Maintains your sanity and your audience's attention. Every successful LinkedIn creator battles moments of doubt. They question their content quality, worry about judgment, and feel exposed. Discomfort signals growth. Your cringe reflex means you're pushing beyond comfort zones and taking risks that matter. Getting visible on LinkedIn requires courage. Sharing your thoughts with a professional audience feels vulnerable. But vulnerability creates genuine connections no amount of polished corporate content can match. The path to real influence runs straight through discomfort. It's evidence you're moving in the right direction. LinkedIn growth isn't mysterious. It just demands more persistence than most people can muster. Skip the gimmicks and focus on creating value consistently. Show up with intention day after day. Learn the platform's patterns by doing the work yourself. Your LinkedIn profile becomes a lead generation machine when you build genuine connections and share compelling stories. The results you want come from the work most people won't do.
