Latest news with #Linktree
Hindustan Times
24-05-2025
- Entertainment
- Hindustan Times
The All-American Rejects' ‘house party' tour has fans going wild
The All-American Rejects are on a mission to bring house-parties back into the game. Having embarked on a 'House Party Tour' to promote their new single, fans now have the chance to bring their favorite 2000's punk-rock band to their own backyards by RSVPing a venue on the band's Linktree page. The concept for this tour arose out of the band's desire to reconnect with true fans at the ground level and challenge how lucrative the mainstream concert industry has become. So far, the band has played in a backyard in Chicago, a bowling alley in Minneapolis, a Columbia grad party at a private lawn in Missouri and the quad of the University of Wisconsin-Green Bay. This string of concerts kicked off on April 30, a week after the band released their single Sandbox, which is a part of their new album Easy Come, Easy Go, set to release on June 5. This will be the band's first album in 13 years. The band invited fans to send more locations for pop-up shows via a social media post. A post shared by The All-American Rejects (@therejects) The most recent show happened at a backyard in Nashville. A post shared by Rolling Stone (@rollingstone) To invite the band to their hometown, fans need only drop their contact details on an RSVP link at their Linktree page. The location of these pop-up shows is, however, kept confidential up until a few hours before performing and the fan who recommends the location is informed only some time prior to the band's arrival. Completely free of cost, these shows are a way for the band to challenge inflated pricing and lack of interest found at big concerts and reconnect with an audience that truly enjoys their music. 'We played this random house party [in Los Angeles], and it was like, of all the shows we played in the last 10 years, it was, like, this big wake-up call to the reality of, 'Oh, this is why we started doing this.' We played in house shows. We played backyards, VFWs, and I just told my manager, 'That worked. Let's do that,'" explained Tyson Ritter, frontman of the All-American Rejects. Ritter also gave a speech to the packed crowd at a recent house party where he stressed on the importance of delivering nostalgia and true songs to its fan base rather than trying to make a quick buck and thanked his audience for keeping the spirit of rock and roll alive. A post shared by 𝐓𝐀𝐊𝐈𝐍𝐆 𝐁𝐀𝐂𝐊 𝐒𝐀𝐓𝐔𝐑𝐃𝐀𝐘 (@takingbacksaturday) Fans took to social media to express their admiration of the brand's genius marketing move and love for their fans. The band's next house party is listed for May 23 following which they will be taking to the stage on July 7 in Calgary, Alberta which leaves sufficient space for more pop-up shows to be conducted in between. They are also slated to open the Jonas Brothers show at the Schottenstein Center on Nov 8.
TechCrunch
15-05-2025
- Business
- TechCrunch
Threads now lets creators add up to 5 links to profiles, track clicks
Instagram Threads is taking on Linktree and other 'link-in-bio' solutions by introducing a way for creators to use their Threads profile to share links to their other interests and online presences. At launch, the feature will support adding up to five links to a bio, which can connect visitors to the creator's blog, newsletter, website, or other social profiles, for example. In addition, creators will be able to access new tools to see how well those links perform. The Meta-owned social app, which now has over 350 million monthly active users, is positioning the feature as an alternative to its competitor X. However, Threads' ability to point users to a host of other social and web profiles from links easily accessed from within a creator's bio is something that could eat into the business of services like Linktree, Beacons, Koji, and others that offer tools that allow creators to build a landing page for multiple links. These services initially emerged because social media apps only offered one place to add a URL to a bio, and creators needed a way to direct their fans to everything else they published online, including their posts on other social networks as well as their own websites or storefronts. With the update, Threads will provide creators with insights that allow them to see how many people have visited the links in their profile as well as any links shared in their posts. The company explained that the idea is to make Threads a place where creators can grow their reach, even if that means helping creators promote a presence that's outside Meta's app. In addition, Meta says it will soon launch a weekly recap feature for Insights that offers a summarized snapshot of the past week, including a week-over-week comparison of the number of posts they've shared, total views, new follower counts, and replies on their posts. These recaps will also include other personalized tips to help creators learn how to better engage their community.
Forbes
30-04-2025
- Business
- Forbes
You Went Viral, Now What? How Creators Are Turning Attention Into Income
For a creator, going viral is often seen as the finish line. But for those building sustainable businesses, it's just the starting point. What matters most is what happens after a million views. The story of Kat Norton, better known as Miss Excel, shows how creators can turn fleeting attention into scalable, evergreen income without brand deals or burnout. And she's not alone. A new generation of creators, like the 12-year-old hosts of the MDFoodieBoyz podcast, are showing that short-form content can be the ultimate launchpad for long-term success. With tools like OpusClip, turning one piece of content into hundreds is easier and faster than ever. This reflects a larger industry trend: According to Linktree's 2024 Creator Report, 70% of full-time creators now offer their own products or services, and more than half say short-form video is their most effective content type. The rise of short-form has significantly lowered the barrier to visibility and audience growth, especially for creators who know how to repurpose and distribute consistently. In 2020, Kat posted her first Excel tip to TikTok. At the time, she was still working in a corporate job. "The only people that knew about it was my mother and my boyfriend," she said. But by the sixth video, she had 100,000 followers. "I looked down and I had 100,000 followers on TikTok, and I was like, Oh, what do I do now?" Her content validated a demand for accessible, fun Excel training. Instead of waiting for sponsorships, she launched her own product. Kat didn't rely on brand deals or affiliate links. Instead, she focused on helping people directly. "I was just straight helping people, like making free content every day," she said. She wasn't waiting for a sponsor, she was building value upfront. Then, after some outside encouragement, she moved quickly. "I took two weeks off from my day job. I was on vacation in my living room, and I built the most fun, badass, engaging Excel course I could possibly imagine." "Within two months, it was making more than my day job was per month." The takeaway: monetize your expertise, not just your audience. Kat's business runs on a simple but powerful funnel: "People will literally transform from the class," she said. "I teach for about 45 minutes... and then at the end, I give them an incredible deal if they want to keep learning with us." That model led to six-figure days. The MDFoodieBoyz followed a similar logic, in reverse: start with long-form content, then extract dozens of short clips to maximize distribution. Using OpusClip, they turned just three podcast episodes into more than 170 bite-sized videos, netting 48 million views and over 200,000 followers on Instagram in three months. What started as one course became a catalog. "We expanded from one Excel course to a suite of now we have 10 courses... once we went from selling one course to selling a bundle of nine courses... that's when sales really took off." Behind the scenes, Kat built a 17-person team: editors, marketers, salespeople and customer support. "Pretty much my entire business has been inbound leads from all our corporate clients," she said. Meanwhile, the MDFoodieBoyz used automation and platform-native optimization to simulate a much larger team. Their podcast is filmed with professional production, but their short-form clips feel organic and native to TikTok and Instagram. Ali Abdaal, a former UK doctor turned YouTuber, provides another example of creator-led business success. Like Kat, he built his brand around value-first content and expanded into high-ticket digital products. He consistently produces free, high-quality content on YouTube and through his newsletter, "Sunday Snippets," which help drive traffic to his paid offerings. His flagship course, the "Part-Time YouTuber Academy," priced between $1,495 and $4,995, generated $250,000 from 350 sign-ups in its first launch. In total, his business has scaled to over $5 million in revenue, powered by a mix of digital products, affiliate marketing and a 15-person team. Abdaal's model underscores the same takeaway: free content builds trust, and your own products build revenue. Not every creator starts with a large audience, a niche product, or a viral video. But the strategies behind the success of creators like Miss Excel, MDFoodieBoyz and Ali Abdaal can be applied at any stage: These steps help bridge the gap from content creation to business building, even if you're starting with zero followers. Miss Excel shows that it starts with product and funnel design. The MDFoodieBoyz show that it starts with smart distribution and volume. Both prove the same point: you don't need a full production crew or years of experience. With the right content and tools, you can turn one good idea into millions of views and a thriving business. Check out my podcast The Business of Creators, where Kat Norton broke down these strategies in more detail.
Hans India
30-04-2025
- Entertainment
- Hans India
Apple Introduces ‘Snapshot' Hub to Highlight Celebrities Across Its Services
Apple hasquietly launched a new website called 'Snapshot on Apple,' a celebrity-focused hub that connects fans directly to their favourite stars' content across Apple's platforms, such as Music, TV, and Podcasts. At firstglance, the homepage features two auto-scrolling rows of celebrity images,though users can't manually scroll or search, at least for now. There arecurrently 36 profiles, including big names like Bad Bunny, Dua Lipa, MattDamon, Serena Williams, Kendrick Lamar, and Drake. Eachcelebrity image acts as a clickable card. Tapping on it opens a mini-profile,complete with a short bio and a curated list of content available on Apple'sservices. It's essentially a personalized landing page, much like whatplatforms like Linktree or offer, but tailored for Apple content. Take Zendaya,for example. Her profile describes her as an American actress and singer, witha "more" button to expand her bio. Below that, users can access linksto her appearances in 'Spider-Man: No Way Home' and podcast episodes like 'TheLate Show Pod Show with Stephen Colbert.' While thesite feels polished, it also gives off the vibe of a work in progress—perhaps asneak peek at a deeper integration planned for future Apple features or apps. For now, Snapshoton Apple is a sleek, centralised space where fans can easily discover andconnect with celebrity content spread across Apple's vast media ecosystem.
