Latest news with #Lion'sMane
Yahoo
8 hours ago
- Business
- Yahoo
EDERRA Launches Crowdfunding Campaign to Revolutionize Supplement Industry with First-Ever, Farm-to-Body Superfood Supplement
SAN DIEGO, June 03, 2025 (GLOBE NEWSWIRE) -- via IBN -- EDERRA, the innovative wellness brand behind EMPWR+, the first-ever proprietary blend of a broccoli microgreens and Lion's Mane mushroom supplement, is launching a crowdfunding campaign to invite early supporters, wellness advocates, and investors to become part owners in a Company that's redefining the future of supplements. In less than a year, EDERRA has grown from an idea rooted in personal health struggles to a fast-emerging brand with a bold mission: To disrupt the $150 billion supplement market with pure, local, functional ingredients—with a radically transparent, farm-to-body approach. The $250,000 crowdfunding campaign will support the Company's scale in production, national expansion, and deepen community impact—offering investors a unique opportunity to enter the ground floor of a movement backed by a clear vision and strong early traction. 'We're not just building a supplement brand—we're igniting a wellness movement,' said Vladi Delsoglio, CEO of EDERRA. 'People want more than generic pills and powders. They want truth, results, and connection to where their health starts. That's the promise of EDERRA.' A Track Record of Momentum EDERRA's progress to date speaks volumes: Launched EMPWR+: The only supplement to combine broccoli microgreens and Lion's Mane. Partnered with California's largest microgreens farm for sustainable sourcing. Approved by top retailers like natural markets Jimbo's and Frazier Farms. Distributed by Specialty Produce, San Diego's leading organic food supplier. Featured in 12-plus restaurants, infusing dining with functional wellness. Formed strategic partnerships with luxury spas, wellness clinics, and corporate gifting companies. Gained support from top chefs, influencers, and CPG advisors. More than 65% of revenue from repeat customers. Key partner of many local health and wellness community events. Assembled a world-class team of scientists, creatives, and operators passionate about revolutionizing wellness through transparency and innovation A Lifestyle, Not Just a Product EDERRA isn't just focused on Direct-to-Consumer (DTC) growth; the brand is also pioneering functional dining experiences and working with renowned chefs to bring superfoods into everyday meals. EDERRA's team is exploring luxury wellness gifting for corporate programs—a space that's ripe for disruption. The Company's vision includes investing in new technologies, establishing partnerships to scale sales, and building a household name in functional wellness that is rooted in purity, science and sustainability. Invest in the Future of Wellness EDERRA's crowdfunding campaign is hosted on offering multiple investment tiers starting at $2,500, with perks like lifetime discounts, product bundles, farm visits, and even a 16-week Muay Thai wellness program with Martial Arts world champion and fitness expert, Mike Lemaire. Investors receive a 10% discount SAFE (Simple Agreement for Future Equity), positioning them for a potential 7x return within 3 to 5 years, as the brand scales nationally. 'This is bigger than a product launch—it's about changing how people nourish their bodies and trust their supplements,' said Delsoglio. 'We're proud to open this opportunity to the community that helped us get here.' Learn More To explore EDERRA's campaign or request the investor pitch deck, visit or contact hello@ About EDERRA Founded in San Diego, EDERRA is the first farm-to-body supplement brand focused on purity, science and performance. Its flagship product, EMPWR+, combines fresh broccoli microgreens and Lion's Mane mushrooms to support cognitive health, inflammation reduction, and longevity. EDERRA is committed to radical transparency, sustainable sourcing, and building a future where food is both functional and deeply nourishing. Media Contact:Vladi DelsoglioFounder & CEO, EDERRAEmail: hello@ Corporate CommunicationsIBNAustin, OfficeEditor@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Daily Mirror
26-05-2025
- Health
- Daily Mirror
Boots' new £10 Habi vitamin range is said to rival Lemme– we have the verdict
Is Habi a UK alternative for viral US brand Lemme? We take a look... Wellness fans, let us introduce you to a new kid on the block– Habi vitamins. Boots has just dropped this own brand of a colourful, and budget-friendly supplements with a TikTok-inspired aesthetic. Designed to slot neatly into your daily self-care routine without breaking the bank, each bottle comes in at £10, which is far cry from the £30+ you'll typically shell out for sought after US brand Lemme by Kourtney Kardashian. Habi is very much wellness with a healthy sprinkle of fun. The packaging is playful, the ingredients are trendy (think ashwagandha, lion's mane and sea moss), and the flavours are very enjoyable– no holding your nose to swallow pills with them. Many think it's also very much taking a leaf out of the Lemme visual playbook, but with a Boots spin: more accessible, more British sensibility and thankfully, much less Hollywood price tag. Available now in stores and online at the range of 15 supplements (each bottle containing 60 chews) covers everything from sleep to skin to gut health. But are they any good? I tried a handful to find out. Let's talk sleep: Habi vs Lemme If you've seen the lavender-hued Lemme Sleep gummies all over social media, you'll know they're famous for their melatonin-powered promise of dreamy slumber. Habi's Sleep gummies look similar and serve a similar purpose, but they don't contain melatonin. Why? Unlike in the US, melatonin isn't an over-the-counter supplement here in the UK, so Habi has taken a different route. Instead, Habi's Bedtime gummies use lemon balm and griffonia seed extract, both traditionally used to promote relaxation and help ease you into a good night's sleep. They taste like juicy blackcurrants and feel more like a gentle nudge towards rest than a full-on knockout dose. If you're someone who wants to improve your wind-down routine without any heavy-hitters, these could be a good option. The full Habi vitamin line-up In the Zone (lion's mane), £10 These orange-flavoured gummies are packed with Lion's Mane mushroom, zinc, vitamin B12 and pantothenic acid – a combo targeted at focus, mental performance and general brainy brilliance. I've picked these up myself, and they're perfect for days when I need a little energy (or, let's be honest, have brain fog to clear). Downtime (magnesium citrate), £10 Red apple gummies that support muscle function and wellbeing. Magnesium is the unsung hero of stress relief, and this version is ideal if you're after a calming effect without the sleep angle. Hey Sunshine (vitamin D), £10 We're in the UK, so naturally we need vitamin D. These zesty lemon-flavoured chews deliver 25µg per serving for healthy bones, muscles and immune support. No chalky tablets here, just sunshine in sweet form. Vitamin D is the one supplement my mum (a former nurse) takes religiously, so I've got into a habit of doing the same, and these Habi chews are a much nicer swap from my usual pill brand. Tummy Turm (turmeric & ginger), £10 Peach-flavoured and anti-inflammatory, this duo is great for digestion and general wellness. The taste is subtle, no spicy ginger kick really, and they're a lovely, soothing option post-meal. I also picked these up as I have trouble digesting nuts and pulses, and so far nothing huge to report, but I know supplements take time to get to work. Go With The Flow (cranberry & vitamin C), £10 For urinary tract health and immune support, these berry-flavoured gummies are a gentle go-to. Think of them as your quiet little internal cheerleaders. I'll be recommending these to my friends, as we all always complain about our urinary tract woes over brunch. Apple Burst (apple cider vinegar), £10 For those of us who can't stomach actual ACV, these red apple gummies are a gift. They include vitamin C and chromium too, for an extra health kick. Bonus points go to the vegan formula, which is apparently quite hard to find in an ACV supplement. Ocean Power (sea moss), £10 Packed with minerals like iodine, potassium and magnesium, these blackcurrant chews aim to deliver the benefits of this buzzy superfood without the fishy taste. You've probably seen people on TikTok take sea moss by the gloopy spoonful, hailing its immune boosting and weight management benefits. I wasn't sold until I saw these in tasy chew form, so I'm delighted I can finally try the ingredient out. Get the Glow (beauty), £10 Hair, skin and nails? Sorted. With biotin, vitamin C and zinc, these berry gummies are ideal for anyone chasing that lit-from-within glow. A Good Hair Day (biotin), £10 A stronger focus on hair health than Get the Glow, these are for the follicularly-focused among us. Biotin-heavy, blackcurrant-flavoured and easy to pop. Zen (ashwagandha), £10 For stress support and mental clarity, these berry-flavoured gummies feature ashwagandha, iodine and pantothenic acid. I found them ideal for stressful deadlines (like writing this piece before the bank holiday weekend!). The Energiser, £10 A tropical twist for anyone who needs a pick-me-up. This one blends 11 vitamins, including B12, for energy and focus. Think morning coffee in gummy form. I, along with many others, struggle with energery levels, so it's a good all-rounder for me. Defence Mode (immunity), £10 With vitamin C and zinc, these berry-flavoured gummies are your new seasonal essential. They're nothing revolutionary, but they do the jobm and taste lovely doing it. All Set (multivitamin), £10 If you want another all-rounder to cover your bases, this is it. Immunity, bones, muscles, energy– a bit of everything, wrapped up in one berry-flavoured bite. If you're also not sure where to start on your supplement journey, this is a good one to pick up. Gut Goodness (inulin), £10 Fibre is often forgotten, but these berry chews with inulin from chicory root are brilliant for digestion and gut health. Great with your morning breakfast routine. Final thoughts? If you've been curious about the TikTok-famous gummy craze but didn't fancy the big price tag or shipping costs, Habi is a genuinely good alternative. It's fun, functional and affordable. Just don't expect a Lemme dupe when it comes to ingredients like melatonin, and you won't be disappointed. It's also worth noting that if you also get a healthy amount of certain vitamins in your diet, like vitamin C and B, you may not see much in the way of results. However, if you're deficient in anything, or for more niche ingredients like ashwagandha and apple cider vinegar, that you wouldn't really get from food, you may spot some benefits with continued use. Chew on that.
North Wales Live
21-05-2025
- Health
- North Wales Live
Nutrition expert says mushroom coffee offers an energy boost 'without the crash'
Coffee is a staple for many, serving as a comforting warm beverage on dreary days or a cool refreshment when the sun's out. It's our go-to pick-me-up to power through the workday. Research has highlighted the numerous perks of coffee consumption, but there's a catch: the dreaded caffeine crash that often strikes in the afternoon. To combat this, we might reach for another cup, which can interfere with our sleep patterns and cause sleep deprivation. But there's good news for those looking for an alternative - mushroom coffees like DIRTEA offer a promise of sustained energy without the crash and a host of other advantages. DIRTEA's concoction melds 100% Arabica beans with Lion's Mane mushroom (1,000 mg) and a suite of B vitamins, including B6, B12, Pantothenic acid, and Folic acid, reports Wales Online. While its nutritional profile is noteworthy, what truly distinguishes it? We turned to nutrition expert Clarissa Bell for her insights on the mushroom coffee brand. Bell shared her thoughts: "What sets DIRTEA's Coffee Superblend apart is the powerful combination of organic arabica coffee with functional mushrooms, adaptogens and essential nutrients, all carefully chosen to elevate energy, focus and resilience." Lion's Mane, a functional mushroom celebrated for its cognitive perks, is at the heart of this innovative coffee blend. It's touted to enhance mental clarity, memory, and focus, positioning it as an ideal kick-starter for your day. Similar to caffeine, Lion's Mane is a nootropic known for boosting brain function. Combining it with caffeine is said to amplify its effects. Clarissa delves into the additional components: "The blend also includes two well-known adaptogens, ashwagandha and Maca. Adaptogens help the body manage stress more effectively; in this case, they balance out the stimulating effects of coffee." She further details the benefits of each ingredient: "Ashwagandha promotes steady energy levels and can soften the post-caffeine energy crash, while Maca supports cognition, mood and stamina. On top of all this, DIRTEA coffee is enriched with organic B vitamins that support natural energy metabolism, providing your body with resources to keep you energised all day long." Of course, they aren't the only adaptogenic coffee on the market. London Nootropics is another popular option, containing Hifas da Terra lion's mane, cordyceps, and chaga mushroom extracts. They offer a five-star rated starter bundle for £40. Otherwise, Amazon sells Javasu mushroom coffee, which contains lion's Mane, chaga, cordyceps, and L-theanine. So far, shoppers have rated it 4.2 out of five. A 150g box costs £36. Clarissa said: "Many people find that switching to DIRTEA coffee delivers a noticeable shift in how they feel, starting with more sustained, balanced energy levels and sharper mental clarity. Many people report feeling more alert and productive, without the common side effects of caffeine like jitters, crashes or anxious energy." She went on to discuss the health benefits of DIRTEA's mushroom beverages: "Beyond coffee, DIRTEA's functional mushroom range offers targeted support for a range of health goals. Chaga is exceptionally rich in antioxidants and supports immunity, digestion and skin health. "Reishi is known for its calming effects, helping to regulate the stress response and promote deeper sleep while strengthening immune defences. Tremella is known for enhancing skin hydration and elasticity, making it a go-to for those interested in skin health from within. "Cordyceps supports cellular energy, stamina, and recovery, and it is ideal for active lifestyles or anyone needing a natural, caffeine-free energy lift." With an impressive 4.8 rating from almost 20,000 reviews, DIRTEA has earned significant acclaim. Notably, one thrilled consumer remarked: "I go to bed looking forward to my DIRTEA coffee every morning. It is a real treat, and I feel the benefits. I also love a DIRTEA on the go." One enthusiast shared: "I didn't think I'd like this as much as I do. I was looking for something to help with my concentration and focus. I'm going through perimenopause, and my brain feels very scattered a lot of the time. I also knew caffeine wasn't my friend, but I love coffee. "So, having already jumped on the DIRTEA Cacao bandwagon, I thought I'd give the coffee a go and see if a) it would help reduce my caffeine intake and b) would help with my focus and energy levels. Pleased to say it is doing both, and I actually really look forward to my morning coffee now, it tastes great! Well done, DIRTEA." While many users were singing its praises, some weren't entirely convinced by the coffee's effects. A customer remarked, "I can't say I noticed much difference after finishing one jar... Maybe I need more." On the other hand, another user expressed satisfaction, saying, " I love the stuff. I started to feel positive effects after a couple of days, and I only need one coffee now to get through the day." DIRTEA is available for purchase at £38 per pouch (which works out at 63p per serving), or you can subscribe and receive a free mug, jar, and spoon, all for £30 (equating to 50p per serving) when ordered directly from its website.
National Post
20-05-2025
- Health
- National Post
What are adaptogens? Top blends for stress, focus and more
Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. Article content For centuries, humans have turned to nature for healing, and one of the wise allies we can lean on is adaptogens — earthy, often bitter botanicals with balancing powers that help us adapt, recalibrate and rise above stress, both emotional and physical. Article content When we experience a stressful event, consuming adaptogens can help our bodies return to a state of balance known as homeostasis. These plants and herbs, such as ashwagandha, rhodiola rosea and schisandra are also believed to improve overall energy, vitality, athletic performance and strengthen the immune system. Article content Article content This isn't new-age fluff. It's basic biology. It's the kind of ancient partnership that reminds us we're not machines that need fixing — we're ecosystems that, like nature, require tending. Article content All adaptogens help the body resist the effects of stress, but each offers unique support based on your specific needs. Article content Article content For mental clarity, focus and energy: Lion's mane and chaga are top contenders — both are revered mushrooms rich in antioxidants and neuro-protective compounds. You'll often find them in instant coffee blends, coffee creamers or daily drink mixes. Article content
Wales Online
20-05-2025
- Health
- Wales Online
Nutrition expert says mushroom coffee offers an energy boost 'without the crash'
Nutrition expert says mushroom coffee offers an energy boost 'without the crash' Nutritionist Clarissa Bell explains what stands out about DIRTEA coffee, which is made with 100% arabica beans, Lion's Mane and B Vitamins. DIRTEA's coffee is said to boost energy levels without the caffeine crash afterwards (Image: DIRTEA ) For most people, coffee is an absolute must-have. Whether it's a hot cuppa on a gloomy day or a refreshing iced blend on a sunny afternoon, we rely on the drink to push through to the end of the workday. Various studies have pointed out the numerous benefits of drinking coffee; however, one significant downside is the inevitable caffeine crash that usually hits mid-afternoon. Typically, another cup of coffee is needed to get us out of this slump, but that can disrupt sleep patterns at night and lead to sleep deprivation due to caffeine. Fortunately, there are alternatives, such as mushroom coffees like DIRTEA, that claim to give an energy boost without the crash and numerous other benefits. DIRTEA's blend combines 100% Arabica beans, Lion's Mane (1,000 mg), and B vitamins (including B6, B12, Pantothenic acid, and Folic acid). READ MORE: Simply Be's dress 'perfect for spring and summer events' now nearly 50% off READ MORE: Victoria's Secret swimsuit is £140 cheaper than designer version The nutritional content is impressive, but what sets it apart and how does it work? We sought out the opinion of Clarissa Bell, a nutritionist, about the mushroom coffee brand, reports the Mirror. She explained: "What sets DIRTEA's Coffee Superblend apart is the powerful combination of organic arabica coffee with functional mushrooms, adaptogens and essential nutrients, all carefully chosen to elevate energy, focus and resilience. Shop the range £38 £26 Dirtea Buy Here Product Description The mushroom blends are 'crafted to fuel energy, focus, and resilience' "At its core is Lion's Mane, a functional mushroom known for its cognitive benefits. It can support mental clarity, memory and concentration, making it a powerful addition to your morning routine. Like caffeine, Lion's Mane is classed as a nootropic, enhancing cognitive function. Taking them together compounds their benefits." Clarissa explains the other ingredients: "The blend also includes two well-known adaptogens, ashwagandha and Maca. Adaptogens help the body manage stress more effectively; in this case, they balance out the stimulating effects of coffee. "Ashwagandha promotes steady energy levels and can soften the post-caffeine energy crash, while Maca supports cognition, mood and stamina. On top of all this, DIRTEA coffee is enriched with organic B vitamins that support natural energy metabolism, providing your body with resources to keep you energised all day long." Of course, they aren't the only adaptogenic coffee on the market. London Nootropics is another popular option, containing Hifas da Terra lion's mane, cordyceps, and chaga mushroom extracts. They offer a five-star rated starter bundle for £40. Otherwise, Amazon sells Javasu mushroom coffee, which contains lion's Mane, chaga, cordyceps, and L-theanine. So far, shoppers have rated it 4.2 out of five. Amazon sells a 150g box for £36. Clarissa highlighted the advantages of switching to DIRTEA coffee: "Many people find that switching to DIRTEA coffee delivers a noticeable shift in how they feel, starting with more sustained, balanced energy levels and sharper mental clarity. Many people report feeling more alert and productive, without the common side effects of caffeine like jitters, crashes or anxious energy." She also pointed out the health benefits of DIRTEA's mushroom range: "Beyond coffee, DIRTEA's functional mushroom range offers targeted support for a range of health goals. Chaga is exceptionally rich in antioxidants and supports immunity, digestion and skin health. "Reishi is known for its calming effects, helping to regulate the stress response and promote deeper sleep while strengthening immune defences. Tremella is known for enhancing skin hydration and elasticity, making it a go-to for those interested in skin health from within. Cordyceps supports cellular energy, stamina, and recovery, and it is ideal for active lifestyles or anyone needing a natural, caffeine-free energy lift." With a 4.8 rating from 19,848 reviews, DIRTEA has garnered significant praise, including one satisfied customer who shared: "I go to bed looking forward to my DIRTEA coffee every morning. It is a real treat, and I feel the benefits. I also love a DIRTEA on the go." Those who opt for DIRTEA's subscription get a free jug, mug and spoon with the coffee (Image: DIRTEA ) Another chimed in: "I didn't think I'd like this as much as I do. I was looking for something to help with my concentration and focus. I'm going through perimenopause, and my brain feels very scattered a lot of the time. I also knew caffeine wasn't my friend, but I love coffee. "So, having already jumped on the DIRTEA Cacao bandwagon, I thought I'd give the coffee a go and see if a) it would help reduce my caffeine intake and b) would help with my focus and energy levels. Pleased to say it is doing both, and I actually really look forward to my morning coffee now, it tastes great! Well done, DIRTEA." While some were full of praise, others felt the coffee fell short. One reviewer commented, "I can't say I noticed much difference after finishing one jar... Maybe I need more." Article continues below Meanwhile, another added, " I love the stuff. I started to feel positive effects after a couple of days, and I only need one coffee now to get through the day." You can snag DIRTEA in a pouch for £38 (63p per serving) or opt for a subscription, which includes a complimentary mug, jar, and spoon, for £30 (50p per serving) directly from its website.
