Latest news with #Lionsgate
Indian Express
15 hours ago
- Entertainment
- Indian Express
Roblox launches IP licensing platform, partners with Netflix, Lionsgate
Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. It has signed licensing partnerships with companies such as Netflix, which would allow developers to use characters and names from the streaming giant's popular shows 'Stranger Things' and 'Squid Game' in their games. Other licensing partners include Lionsgate, Sega and Japanese publisher Kodansha. Roblox has been aggressively trying to grab a larger share of the videogame market and expand its revenue sources by diversifying beyond gaming and turning the platform into a hub for socialising, commerce and advertising. Introducing a platform for licensing property with popular characters and names from highly recognisable media could draw more people to its games, which appeal to a large cohort of Gen Z users 'We have a goal to have 10% of all gaming content revenue flowing through the Roblox ecosystem and benefiting our community,' said Manuel Bronstein, chief product officer at Roblox. 'This will require having a wide range of experiences and giving creators the opportunity to partner with rights holders of the most recognisable IP,' he said. Roblox had previously worked with media companies such as Warner Bros Discovery, launching special advertising campaigns and games around a specific property to drive consumer engagement. The License Manager would enable rights holders to register and create licenses, offering them quickly to creators in days or hours rather than months, Roblox said. The company also plans to onboard more IP holders throughout the year and aims to open the License Manager to all eligible IP holders in the coming months. It is even exploring additional license types.
Reuters
a day ago
- Business
- Reuters
Roblox launches IP licensing platform, partners with Netflix, Lionsgate
July 15 (Reuters) - Roblox (RBLX.N), opens new tab launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. It has signed licensing partnerships with companies such as Netflix (NFLX.O), opens new tab, which would allow developers to use characters and names from the streaming giant's popular shows "Stranger Things" and "Squid Game" in their games. Other licensing partners include Lionsgate, Sega and Japanese publisher Kodansha. Roblox has been aggressively trying to grab a larger share of the videogame market and expand its revenue sources by diversifying beyond gaming and turning the platform into a hub for socializing, commerce and advertising. Introducing a platform for licensing property with popular characters and names from highly recognizable media could draw more people to its games, which appeal to a large cohort of Gen Z users. "We have a goal to have 10% of all gaming content revenue flowing through the Roblox ecosystem and benefiting our community," said Manuel Bronstein, chief product officer at Roblox. "This will require having a wide range of experiences and giving creators the opportunity to partner with rights holders of the most recognizable IP," he said. Roblox had previously worked with media companies such as Warner Bros Discovery (WBD.O), opens new tab, launching special advertising campaigns and games around a specific property to drive consumer engagement. The License Manager would enable rights holders to register and create licenses, offering them quickly to creators in days or hours rather than months, Roblox said. The company also plans to onboard more IP holders throughout the year and aims to open the License Manager to all eligible IP holders in the coming months. It is even exploring additional license types.
Yahoo
a day ago
- Business
- Yahoo
Roblox (RBLX) Unveils New Licensing Platform With Netflix And Sega Partnerships
Roblox recently launched an innovative licensing platform that includes partners such as Netflix and Lionsgate, aiming to simplify the licensing of intellectual properties for creators. This initiative aligns with a broader tech rally, as evidenced by Nvidia and other semiconductor stocks contributing to a tech-heavy Nasdaq rise. During the last quarter, Roblox saw its stock price soar by nearly 90%, likely buoyed by these developments and the general investor confidence in tech stocks, despite a broader market that was mixed following inflation data and financial sector earnings. Such progress likely reinforced investor optimism regarding Roblox's future growth potential. You should learn about the 2 possible red flags we've spotted with Roblox. The end of cancer? These 25 emerging AI stocks are developing tech that will allow early identification of life changing diseases like cancer and Alzheimer's. The recent launch of Roblox's licensing platform has the potential to significantly enhance user engagement through partnerships with major players like Netflix and Lionsgate, while also potentially boosting future revenue. This development aligns with key strategic initiatives such as AI-driven enhancements and international market expansions, reinforcing the narrative of potential growth through diversified revenue streams. Over the past three years, Roblox has achieved a substantial total return of 181.33%, indicating strong long-term shareholder value despite current unprofitability. Additionally, over the past year, Roblox's performance exceeded both the US market and the Entertainment industry, which saw returns of 11.4% and 67.6%, respectively. With a current share price of US$111.83, which is above the analyst price target of US$87.04, it highlights optimism among investors about the company's growth prospects. However, the need for Roblox to address unprofitability and execution risks remains critical to meeting earnings forecasts. The anticipated developments from AI and licensing initiatives could drive substantial future growth, yet analysts project a revenue increase of 17.9% annually, slower than assumed robust industry expansion. Investors should weigh the current price premium against potential upside from growing market presence and improved operational efficiencies. Gain insights into Roblox's future direction by reviewing our growth report. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include RBLX. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
CNA
a day ago
- Business
- CNA
Roblox launches IP licensing platform, partners with Netflix, Lionsgate
Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. It has signed licensing partnerships with companies such as Netflix, which would allow developers to use characters and names from the streaming giant's popular shows "Stranger Things" and "Squid Game" in their games. Other licensing partners include Lionsgate, Sega and Japanese publisher Kodansha. Roblox has been aggressively trying to grab a larger share of the videogame market and expand its revenue sources by diversifying beyond gaming and turning the platform into a hub for socializing, commerce and advertising. Introducing a platform for licensing property with popular characters and names from highly recognizable media could draw more people to its games, which appeal to a large cohort of Gen Z users. "We have a goal to have 10 per cent of all gaming content revenue flowing through the Roblox ecosystem and benefiting our community," said Manuel Bronstein, chief product officer at Roblox. "This will require having a wide range of experiences and giving creators the opportunity to partner with rights holders of the most recognizable IP," he said. Roblox had previously worked with media companies such as Warner Bros Discovery, launching special advertising campaigns and games around a specific property to drive consumer engagement. The License Manager would enable rights holders to register and create licenses, offering them quickly to creators in days or hours rather than months, Roblox said. The company also plans to onboard more IP holders throughout the year and aims to open the License Manager to all eligible IP holders in the coming months. It is even exploring additional license types.
The Verge
a day ago
- Entertainment
- The Verge
Roblox creators can now make their own Stranger Things and Twilight games
Roblox is launching a new licensing platform that will make it easier for companies to offer their intellectual property (IP) to creators so they can build approved experiences. The platform includes a license manager that 'equips rights holders with new self-serve IP management tools' and a licenses catalog that creators can browse and use to apply for 'licensed use of IP,' according to a newsroom post from Roblox CPO Manuel Bronstein. The platform is initially launching with four partners: Lionsgate, Netflix, Sega, and Kodansha. Seven IPs will be available for 'licensed use by eligible creators,' including Squid Game, Stranger Things, Twilight, Saw, and Like a Dragon. 'Two more will follow in the coming weeks, with additional IPs being added later this year,' according to Bronstein. Initially, 'full-experience adaptations' will be the 'first form of agreement' that Roblox is offering, but 'we're exploring additional license types and offering more ways to bring IP to Roblox for all types of creators,' Bronstein says. Epic Games' Fortnite also lets creators build experiences using official assets from franchises like Teenage Mutant Ninja Turtles and Squid Game. At some point, Fortnite creators will be able to make Star Wars experiences, too.
