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Globe and Mail
2 days ago
- Business
- Globe and Mail
Liquid I.V. Debuts Innovative New Sugar-Free Hydration Multiplier in Canada
TORONTO, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Today, Liquid I.V., the number one selling powdered hydration brand in Canada 1 announced the expansion of their product portfolio with the launch of the new Sugar-Free Hydration Multiplier. Available in the delicious and refreshing White Peach flavour, this launch marks Liquid I.V.'s most significant innovation in the market to date and is the brand's first sugar-free offering for Canadians. 'Sugar-free marks a bold step forward for Liquid I.V., cementing our place not only as leaders but innovators of hydration solutions,' said Anusha Babbar, Senior Vice President of International, Unilever Wellbeing. 'Canadians have shown great love to Liquid I.V. these past two years in market, so we're thrilled to be expanding our Canadian offering in the wellness category to meet their demands for a sugar-free option.' Liquid I.V. entered Canada in 2023, marking its first expansion beyond the U.S., and quickly established itself as a leading provider of powdered hydration. Yet, fans of the electrolyte beverage have been vocal about the need for a sugar-free option to meet their lifestyle needs. Today, Liquid I.V. responds to the demand with a first-of-its-kind formula that is scientifically formulated to restore electrolyte imbalances that occur through performance, heat, travel and adventure, without the sugar. "Sugar is often used as a key ingredient in electrolyte beverages for hydration support. We clinically tested countless sugar-free formulations to ensure that we weren't just ticking a box, but creating a formula backed by science that truly supported functional hydration,' said Lori Lauersen, Senior Vice President R&D, Unilever Wellbeing. "What we developed was an amino acid blend available in our Sugar-Free Hydration Multiplier, all delivered within a delightful peach flavoured beverage." Liquid I.V. Sugar-Free White Peach Hydration Multiplier delivers smart 0 sugar hydration that supports consumers in maintaining their wellness goals. It contains: 0g sugar 6 essential vitamins and minerals Blend of amino acids No artificial flavours or colours 100% + daily value of essential B vitamins (B3, B5, B12) To enjoy, simply pour one easy-to-open packet into 500ml of water, mix or shake, and hydrate. Its convenient single-serve, travel-friendly packets are easy to enjoy on the go. Liquid I.V. Sugar-Free White Peach is currently available at Costco Canada and will be available on later this month. About Liquid I.V.® Liquid I.V.® is a wellness company based in Los Angeles, CA. We believe hydration is the bedrock of wellness so our products are designed to deliver hydration and additional benefits with delicious flavour. The product line features great-tasting, non-GMO electrolyte drink mixes for enhanced hydration. As a purpose-driven brand, giving back is at the core of Liquid I.V.'s DNA, to date we've donated over 71 million servings to people in need around the globe. Liquid I.V.® contributes over 1% of brand revenue to our Impact Program focused on Clean Water Access & Hydration Aid. Liquid I.V.® provides grants to organizations that expand clean water access. We are committed to our goal of donating 150 million Liquid I.V.® sticks over the next 10 years. Liquid I.V. is available in-store at Costco, Walmart, and other national retailers, and online on To learn more, visit and follow @liquidivcanada on Instagram, TikTok and Facebook.
WIRED
3 days ago
- Health
- WIRED
You Probably Don't Need to Drink Electrolyte Water Every Day
Electrolyte beverages are all the rage—but should you be consuming them in the first place, and if so, how often? Experts weigh in. Courtesy of Dry Water; Getty Images; Liquid IV All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. Wellness marketing is a little out of control, and electrolytes are as buzzy as it gets. Touted by influencers and podcasters as a miracle supplement that helps your body perform at its peak, electrolyte beverages are as numerous as they are readily available. But the dietitians and nutritionists I spoke with are less willing to embrace these beverages as a cure-all for what ails you. I say as much in our guide to electrolyte powders: Whether or not you need to drink electrolyte water, and how frequently, depends on a whole lot of individual circumstances. We'll break it all down for you below. Electrolytes are minerals that naturally exist in your body. They include sodium, potassium, magnesium, calcium, chloride, and phosphate. They're essential for several different bodily processes, including nerve and muscle function and fluid and pH balances. As with basically all health and wellness advice, the best way to figure out whether you have any deficiencies or an electrolyte imbalance is to talk to your doctor. You can also get a sweat test done to analyze what you may or may not be losing. 'Mild imbalances can cause cramping, dizziness, fatigue, or headaches. More severe shifts may lead to confusion or irregular heartbeat, which requires medical attention, not just an electrolyte drink,' says Maegan Ratliff, a registered dietitian. And there are negative consequences to both too few and too many electrolytes—too few can disrupt nerve and muscle function, affect heart rhythm, and impair hydration, yet too many can raise blood pressure (sodium), cause diarrhea (magnesium), or lead to kidney strain (calcium), according to Lindsay Malone, registered dietitian. Electrolyte beverages and sports drinks generally aren't necessary for most people to consume on a daily basis, especially if they're sedentary or have issues like high blood pressure or kidney disease where added electrolytes (especially sodium) can potentially be harmful. 'True electrolyte depletion is very uncommon in the general population,' says Brian Ó hÁonghusa, a registered nutritionist. In fact, 'excessive electrolyte drink intake without adequate water loss can lead to hyponatremia, where sodium levels in the blood are too low,' says Staci Gulbin, registered dietitian. The exception? 'Electrolyte water can be consumed daily, especially if you're active, sweat a lot, or live in a hot climate,' says Trisha Best, registered dietitian. 'People with high fluid loss like athletes, those who sweat heavily, or anyone dealing with vomiting, diarrhea, or heat exposure may benefit from electrolyte water or supplemental electrolytes. If you're exercising for over an hour, especially in hot weather, replenishing electrolytes can help maintain performance and prevent imbalance,' says Malone. So, in a nutshell: If you're sweating a lot, if you're physically active in a hot climate, if you've recently been sick or have medical issues that cause excess fluid loss (such as diarrhea or vomiting), you might benefit from electrolyte water. 'It's about balance, not excess,' says Ratliff. You might not realize it, but most people already get enough electrolytes through their daily diets. Your body needs electrolytes every day—they support 'hydration, nerve signaling, and muscle function,' says Malone. But you're likely already getting plenty of electrolytes from the foods you eat. 'As long as you're consuming a balanced diet of lean proteins, whole grains, healthy fats, along with plenty of fruits and vegetables, most people don't need to consume electrolyte supplementation every day,' says Gulbin. Here's a non-conclusive list of foods that provide electrolytes: Potassium: bananas, potatoes, avocados, spinach, oranges, tomatoes, watermelon Sodium: pickles, olives, cheese, eggs, soups, seafood Calcium: dairy milk, cheese, yogurt, kale, spinach Magnesium: nuts, seeds, whole grains Chloride: tomatoes, olives, celery, grapefruit, table salt Drinks such as coconut water, fruit juice, and bone broth also contain plenty of electrolytes. 'Fluid needs depend on your size, age, activity level, and factors such as medications that affect your fluid loss,' says Amy Chow, a registered dietitian. She adds that a few indicators you're sufficiently hydrated include 'urine that is pale yellow in color, and not being thirsty often.' Have you been sweating profusely while working out, and you notice that your pee is dark yellow? You might benefit from electrolyte water. Do you have a manual labor job that requires physical activity and working outdoors on hot days? You also might want to reach for some. Or if you've recently been sick, they may be helpful. Listen to your body and make sure to start small—if you feel better after consuming one serving of electrolyte water, you probably don't need to rush another. Personally, I reach for an electrolyte beverage when I'm outside at festivals, since I'm usually chugging water and I'm also sweating profusely all day. But on an average Tuesday of working from home, I keep my water bottle full of plain water. No. Drinking water should be sufficient for most people. 'Plain water should be used for day-to-day hydration for most people most of the time, especially if you are resting and staying indoors,' says Chow. 'Electrolyte water isn't a cure-all—it's a tool. Use it when your body's demands are higher than usual, not as a blanket replacement for regular hydration,' adds Ratfliff. While electrolyte water can be beneficial, many supplements are high in ingredients that can also be harmful. For example, 'Many hydration products contain high sugar levels, which can counteract health goals, especially if used daily without medical need,' says Kreenah Shah, MD. And we've already gone over the risks that can come from excess sodium, magnesium, and calcium. When choosing an electrolyte supplement, you want to find something that has a good balance of sodium (the key ingredient for effective rehydration), sugar, and carbohydrates. But you should avoid artificial sweeteners and consider your diet as well. If you regularly consume salty or sugary snacks, you probably don't need a lot of sodium or sugar in your electrolyte powder. Again, you should speak with your doctor before starting a new supplement regimen. Our electrolyte powder buying guide is full of picks that have different balances of electrolytes, including low-sodium and sugar-free options. FAQs Are Electrolyte Drinks Healthy? AccordionItemContainerButton It depends. Many electrolyte beverages are high in sugar and sodium, which can be a good thing if you're sweating intensely or living in a hot, humid climate—or a bad thing if you have certain medical conditions, or if your diet is already high in those ingredients. Look for an electrolyte supplement with lower ingredient concentrations, and speak with your doctor before starting a new supplement. When Should You Take Electrolyte Supplements? AccordionItemContainerButton If you're working out intensely, such as training for a marathon or doing yard work on a really hot day, you can replenish your electrolytes every 30 minutes or so. Use cues like the color of your urine, experiencing muscle cramps, or how wet your clothes are to determine whether you need more electrolytes after your first supplementation. Maegan Ratliff, RDN, LMT Lindsay Malone, MS, RD, LD, instructor and clinical dietitian at Case Western Reserve University Brian Ó hÁonghusa, registered nutritionist (BSc), nutrition and health coach at Triage Method Staci Gulbin, MS, MEd, RDN Amy Chow, registered dietitian, CEO at Find BC Dietitians Inc. Kreenah Shah, MD, primary care physician at Inspira Health Power up with unlimited access to WIRED . 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RTÉ News
31-07-2025
- Business
- RTÉ News
Unilever's sales growth beats estimates as North America, Europe shines
Dove soap maker Unilever has today beaten market expectations for second-quarter underlying sales growth due to robust demand in North America and Europe, and kept its sales expectations for the full year. Unilever has made several organisational and operational changes over the past year to address underperformance and boost margins, including the planned spin-off of its ice cream business which makes Ben & Jerry's and Magnum, job cuts and the ouster of former CEO Hein Schumacher in February. The ice cream business, called The Magnum Ice Cream Company, is on track for a demerger in mid-November, the company said. "Looking ahead, our priorities are clear - more Beauty & Wellbeing and Personal Care; disproportionate investment in the US and India; and, a sharper focus on premium segments and digital commerce," CEO Fernando Fernandez said in a statement. While the company maintained its 2025 sales forecast and highlighted areas of growth, a 50% drop in free cash flow from last year to €1.1 billion in the first half raises concerns about the financial strain caused by supply chain changes, tariff uncertainties, and costs associated with spinning off its ice cream division. The owner of brands such as Vaseline and Liquid IV electrolytes said the second half is expected to grow ahead of the first, with resilience in the North American and European markets and with India, China and Indonesia expected to improve. Unilever has previously said that the impact of US tariffs was expected to be limited and manageable. The consumer goods company reported underlying sales growth of 3.8% for the three months ended June 30, compared with 3.6% expected by analysts in a company-compiled poll.
Yahoo
31-07-2025
- Business
- Yahoo
Unilever's quarterly sales growth beats estimates
(Reuters) -Dove soap maker Unilever beat market expectations for second-quarter underlying sales growth on Thursday, driven by higher pricing. The consumer goods company reported underlying sales growth of 3.8% for the three months ended June 30, compared with 3.6% expected by analysts in a company-compiled poll. Unilever's ice cream business, called The Magnum Ice Cream Company, is on track for demerger in mid-November, the company said. The company, which also owns brands such as Vaseline and Liquid I.V., kept its 2025 forecast unchanged. Unilever reported an underlying operating profit of 5.8 billion euros for the half-year period, slightly ahead of market expectations of 5.7 billion euros. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Reuters
31-07-2025
- Business
- Reuters
Unilever's quarterly sales growth beats estimates
July 31 (Reuters) - Dove soap maker Unilever (ULVR.L), opens new tab beat market expectations for second-quarter underlying sales growth on Thursday, driven by higher pricing. The consumer goods company reported underlying sales growth of 3.8% for the three months ended June 30, compared with 3.6% expected by analysts in a company-compiled poll. Unilever's ice cream business, called The Magnum Ice Cream Company, is on track for demerger in mid-November, the company said. The company, which also owns brands such as Vaseline and Liquid I.V., kept its 2025 forecast unchanged. Unilever reported an underlying operating profit of 5.8 billion euros for the half-year period, slightly ahead of market expectations of 5.7 billion euros.
