Latest news with #LisaBauer
Business Wire
2 days ago
- Business
- Business Wire
Starboard Resort Expands Land-Based Retail Operations with Opening of Crafted by Starboard at Westgate Vacation Villas Resort in Central Florida
MIAMI--(BUSINESS WIRE)-- Starboard Resort, Starboard Group's land-based vacation retail division, today announced the opening of Crafted by Starboard —a dynamic new retail concept designed with families in mind—at Westgate Vacation Villas Resort in Kissimmee, Florida. The vibrant, family-friendly boutique blends personalization, expertly curated assortments, and immersive retail experiences in a single, unforgettable shopping destination. 'This launch marks another major milestone in our Starboard Resort growth strategy and the latest expansion of our strong partnership with Westgate,' said Lisa Bauer, President and CEO, Starboard Group. 'Conceptualized and created with personalization at the center, Crafted by Starboard combines thoughtful curation and unique, immersive retail experiences to ultimately redefine vacation shopping.' The Personalization Destination The name 'Crafted by Starboard' is a nod to both the creativity behind the concept and the personalization offerings at the heart of the retail experience. The shop features the first-ever dedicated personalization station in a Westgate resort, where guests can transform an array of items into one-of-a-kind keepsakes. Customization offerings include embroidery of apparel and accessories, including tees, hoodies, hats, handbags, backpacks and plush toys, and personalization of tumblers from The Darling Effect. Jewelry customization options include engraving by Metal & Stone, charm stations by Jet Set Candy and Canvas Style, and custom-length chain jewelry from Inch of Gold. 'We're constantly innovating to create memorable experiences that offer convenience, connection and fun for our guests of all ages,' said Jared Saft, Chief Business & Strategy Officer at Westgate Resorts. 'By partnering with Starboard Resort, we're able to enhance the vacation experience for our guests with a range of unforgettable shopping experiences in a single, on-site destination. Crafted by Starboard gives our guests new ways to discover products and brands, connect through creative retail experiences, and customize items to make them their own.' The opening of Crafted by Starboard, in the resort's lobby, caps off an extensive series of renovations and new attractions at Westgate's largest resort. In addition to Crafted by Starboard, the sleek, new, modern lobby is home to the new $10 million Mystery Fun House Arcade Experience, Viva—a new coffee shop, and Sid's American Bistro—a new upscale casual American restaurant. Tailored for Families and Kids Crafted by Starboard celebrates the youngest vacationers with exclusive assortments curated just for kids and fun shopping experiences designed to spark creativity and joy. The shop features plush toys and dolls, customizable jewelry, accessories and more from beloved brands such as Jellycat, Squishmallows, Charm It and Mon Ami as well as a wide range of artisan, classic and internationally inspired sweets from Candy Club. 'Crafted by Starboard is designed to cater to modern families, offering specially curated assortments for vacationers of all ages along with unmatched customization options and fun, engaging retail experiences,' said Stacy Shaw, Senior Vice President, Luxury & Resorts, Starboard Group. 'We've drawn on our strong network of global sourcing partnerships and our curation expertise to craft an unforgettable array of products, brands and immersive experiences that will delight Westgate Vacation Villas Resort guests and enhance their stay.' Lifestyle and Leisure Assortments Whether guests are heading to one of the Orlando area's theme parks or lounging poolside, they'll find the perfect outfit and accessories at Crafted by Starboard. The boutique offers expertly curated selections of apparel, sportswear, swimwear, accessories and lifestyle goods from brands such as America & Beyond, Eat My Socks, NYS Collection sunglasses, Shiraleah, Venus and Weekender. Guests can also shop watches from Citizen and Invicta, jewelry from Shae, Starboard's exclusive fashion jewelry brand, and ultra-modern beauty and wellness essentials from NatureWell. Intentionally designed to surprise and delight vacationers of all ages, Crafted by Starboard incorporates eye-catching design features and an interactive floor display. Located at Westgate Vacation Villas Resort at 7700 Westgate Boulevard in Kissimmee, FL, the 780-square-foot boutique is open to the public Monday through Sunday from 9 am to 9 pm. For additional information, please visit Starboard Resort. Click here to access store imagery. About Starboard Group From its origins in 1958 charting new courses in the duty-free industry, Starboard has always been more than just a retailer—we're curators of vibrant experiences that enrich every vacation. As the world's leading vacation retailer at sea, we've perfected the art of creating memorable shopping moments across more than 90 ships, partnering with 15 world-class cruise lines. Our luxury division is creating a unique boutique experience for luxury travelers by hand curating elevated retail collections and experiences for sophisticated travelers on ocean ships, yachts and adventure-based expedition vessels. In 2024, as Starboard Group, we're expanding our horizons even further. Now, with Starboard Cruise, Starboard Luxury, and Starboard Resort under our umbrella, we're bringing our signature retail magic to land-based operations. This evolution positions us at the forefront of vacation retail, blending our rich maritime heritage with the exciting opportunities of resort-based shopping. Recognized time and again for our innovation and quality—garnering accolades such as DFNI-Frontier Americas Travel Retailer of the Year and Global Cruise Retailer of the Year—Starboard Group continues to set the standard in travel retail. Our sister company, Onboard Media, crafts engaging multimedia experiences that drive brand awareness and boost revenue across the travel and hospitality sectors. Headquartered in Miami, with additional offices in Hong Kong, Shanghai, and Genoa, Italy, Starboard and Onboard Media are proud members of Global Travel Retail Holdings, LLC—a forward-thinking joint venture with LVMH and Gissy Investments, poised to lead the next wave of travel retail innovation.
Business Wire
09-07-2025
- Business
- Business Wire
Starboard Group and Invicta Watch Group Announce Exclusive Launch of Invicta Tequila on Cruise Ships Worldwide
MIAMI--(BUSINESS WIRE)--Starboard Group, the world's leading vacation retail curator, today announced the launch of Invicta Tequila—a bold new lifestyle product developed in collaboration with Invicta Watch Group and produced by the renowned Casa Maestri Distillery in Mexico. Launching exclusively on 26 cruise ships this summer, the new premium tequila is Invicta's latest expansion as a lifestyle brand and is a first-of-its-kind—and first-at-sea—collaboration between a watch brand and a tequila producer. The launch also marks a milestone in Starboard's history as it is the first time the company has spearheaded the creation of a branded, premium spirit from concept to shelf. 'We are thrilled to debut Invicta Tequila exclusively onboard 26 cruise ships and give guests on those vessels a chance to experience the product before anyone else in the world,' said Lisa Bauer, President and CEO, Starboard Group. 'This launch builds on our strong partnership with Invicta and leverages our expertise and global resources in the premium spirits space to help extend the brand into a new lifestyle category and offer exclusive, personalized onboard experiences that will excite its customers and fans.' The launch of Invicta Tequila reflects Starboard's continuing evolution beyond traditional vacation retail operations into brand building, experience curation and category innovation. The company leveraged its deep understanding of Invicta's passionate customer base to identify the premium spirits category, and tequila in particular, as a natural brand extension opportunity that would give Invicta fans a new, collectible—and consumable—way to celebrate their love of the brand. 'We are proud to continue our expansion as a lifestyle brand by launching Invicta Tequila exclusively on cruise ships across the globe,' said Eyal Lalo, CEO of Invicta Watch Company. 'Starboard was the perfect partner for us to collaborate with on our first entry into the high spirits space, as they have strong global relationships in the category and deep knowledge of our customers, who are passionate about the Invicta brand and excited to engage with us across a growing array of lifestyle products and exclusive experiences.' By initially launching Invicta Tequila onboard 26 cruise ships, Starboard is also tapping into Invicta fans' love of brand exclusives by creating an immersive, experience-led debut for the new spirit and giving cruise guests first access to the product and personalized offerings such as on-board tastings. In addition to the Invicta Tequila launch, Starboard is also introducing Invicta fragrances onboard selected ships this summer. Starboard tapped its expertise and global relationships in the premium spirits space to identify award-winning tequila producer Casa Maestri, based in Jalisco, Mexico, as the ideal partner to ensure Invicta Tequila is synonymous with quality, authenticity and the bold spirit that defines the Invicta brand. 'We're extremely honored to partner with Invicta and Starboard to produce Invicta Tequila,' said Celia V. Maestri, CEO and co-founder at Casa Maestri Distillery. 'We nurture our agave fields with the utmost care and use traditional production methods to ensure every bottle of Invicta meets the highest standards and reflects the brand's bold spirit and commitment to quality craftsmanship.' Click here to access brand imagery. About Starboard Group From its origins in 1958 charting new courses in the duty-free industry, Starboard has always been more than just a retailer—we're curators of vibrant experiences that enrich every vacation. As the world's leading vacation retailer at sea, we've perfected the art of creating memorable shopping moments across more than 90 ships, partnering with 15 world-class cruise lines. Our luxury division is creating a unique boutique experience for luxury travelers by hand curating elevated retail collections and experiences for sophisticated travelers on ocean ships, yachts and adventure-based expedition vessels. In 2024, as Starboard Group, we're expanding our horizons even further. Now, with Starboard Cruise, Starboard Luxury, and Starboard Resort under our umbrella, we're bringing our signature retail magic to land-based operations. This evolution positions us at the forefront of vacation retail, blending our rich maritime heritage with the exciting opportunities of resort-based shopping. Recognized time and again for our innovation and quality—garnering accolades such as DFNI-Frontier Americas Travel Retailer of the Year and Global Cruise Retailer of the Year—Starboard Group continues to set the standard in travel retail. Our sister company, Onboard Media, crafts engaging multimedia experiences that drive brand awareness and boost revenue across the travel and hospitality sectors. Headquartered in Miami, with additional offices in Hong Kong, Shanghai, and Genoa, Italy, Starboard and Onboard Media are proud members of Global Travel Retail Holdings, LLC—a forward-thinking joint venture with LVMH and Gissy Investments, poised to lead the next wave of travel retail innovation. About Invicta Watch Group Founded in La Chaux-de-Fonds, Switzerland, in 1837, Invicta Watch Group has built a reputation for innovation, design excellence, and craftsmanship. With over 1,000 unique models produced annually, 55+ design and mechanical patents, and 1,250+ trademarks, the brand has cultivated a strong global following among collectors. Invicta has also received the prestigious Red Dot Design Award for product innovation. Beyond Invicta, the group owns, designs, manufactures, and distributes additional brands, including: Technomarine S. Coifman Glycine Switzerland These brands collectively span from high-end Swiss luxury timepieces to accessible fashion watches, available at over 3,000 retail locations worldwide. For more information, visit
Yahoo
11-02-2025
- Business
- Yahoo
Starboard Resort Officially Expands into Land-Based Retail with Debut of First Boutiques in Las Vegas
Company Solidifies Its Authority as the Global Leader in Vacation Retail with Initial Launch Partner Westgate Resorts MIAMI, February 11, 2025--(BUSINESS WIRE)--Starboard Resort, Starboard Group's new land-based vacation retail division, officially debuted its first boutiques today, with Westgate Resorts in Las Vegas as its initial partner. The three new shops—Luxe by Starboard, The Edit by Starboard and Baubles by Starboard—are designed to transform the Westgate Las Vegas experience for guests and local visitors alike, creating an experiential retail destination featuring expertly curated assortments, personalized services, and highly engaging activations and events. By partnering with luxury, family, spa, ski, beach and other resorts and vacation properties to elevate their retail offerings, Starboard Resort is building on its parent company's 65-year history of creating unforgettable retail experiences for the world's leading cruise operators. The company is now strategically expanding its reach from sea to land and leveraging its industry expertise, technology and supply chain infrastructure, and global partnerships with leading luxury, fashion, jewelry and other brands to drive engagement, revenue and loyalty for its resort partners. "We know from our many decades of curating elevated retail environments for the world's best cruise lines that vacationers love unique, memorable shopping experiences—but we recognized that guests at vacation resorts were often underserved when it came to retail options," said Lisa Bauer, President and CEO, Starboard Group. "By launching our first land-based boutiques in partnership with Westgate Las Vegas, we're taking the first significant steps to close this gap. Our strategic expansion enables us to fully leverage our vacation retail expertise and ensure that every resort brand can offer retail experiences that delight on-site guests and appeal to local consumers looking for fresh, elevated shopping options." The official launch of Starboard Resort's retail operations coincides with the continued growth of the leisure tourism market, with Statista estimating vacationers will spend more than $7 trillion globally this year. As the market has grown in recent years, travelers have increasingly sought unique, personalized and experiential retail offerings, often planning their trips around life events or milestones they wish to commemorate with a special purchase. "Expanding into land-based retail is a natural evolution for Starboard, and we are thrilled to introduce our first boutique experiences in partnership with Westgate Resorts," said Stacy Shaw, Senior Vice President, Luxury & Resorts, Starboard Group. "With Luxe by Starboard, The Edit by Starboard and Baubles by Starboard, we are bringing our deep expertise in vacation retail to create shopping destinations that captivate both resort guests and local visitors. This launch marks the beginning of an exciting journey as we continue to redefine experiential retail in premier vacation destinations worldwide." "At Westgate Las Vegas, we are always looking for innovative ways to enhance our guests' experience, and our partnership with Starboard Resort marks an exciting new chapter in luxury and experiential retail," said Cami Christensen, President & General Manager at Westgate Las Vegas Resort & Casino. "These new boutiques bring an elevated shopping experience to our resort, offering curated selections and immersive activations that perfectly complement the energy and sophistication of Las Vegas. We are proud to be the first resort to debut Starboard Resort's visionary retail concept and look forward to delighting our guests with unique and legendary shopping moments." The Boutiques at Westgate Las Vegas Luxe by Starboard is a gem of a luxury boutique that anchors the new trio of shops at Westgate Las Vegas and is the sole retail offering in the resort's main lobby. Encased in glass on three sides, Luxe by Starboard serves as a highly visible showcase and destination for guests as well as local shoppers and features an expertly curated assortment of fine jewelry, natural and lab-grown diamonds, certified preowned Swiss time pieces, and preowned and vintage designer bags and small leather goods from brands such as Louis Vuitton, Gucci and Prada. The Edit by Starboard is a destination for trendy and edgy fashion and special occasion apparel for women and men, along with handbags, Westgate Resorts branded apparel, a bridal capsule, candles, fragrances and souvenirs. The shop features eveningwear, daywear and resortwear by trendsetting women's brand VENUS, along with statement-making apparel from Lamarque, vintage-inspired graphic tees from Recycled Karma and other fashion, accessory and fashion jewelry offerings from brands such as Mary Frances, Shiraleah and America & Beyond. Men's offerings include apparel from Psycho Bunny, 7DIAMONDS and Rock Roll n Soul, while accessories include designer sunglasses from Ray-Ban, Gucci, Prada and NYS and tech from Skullcandy. Baubles by Starboard is a special boutique that offers fashion jewelry, permanent jewelry and customization options such as on-site engraving services, providing guests with "wearable memory" options that connect them back to their vacation experience. Shae, Starboard's exclusive fashion jewelry brand, features prominently, along with Jet Set Candy, a travel-inspired jewelry brand featuring fun and bold charms and accessories that celebrate wanderlust and the vibrant energy of Las Vegas. The boutique is the first brick-and-mortar location for Taudrey Jewelry. While each shop tells a unique story, collectively, the Starboard boutiques are designed to help Westgate Las Vegas guests seamlessly transition from poolside to evening events, offering coordinated looks and an extensive range of accessories to complete every outfit. RETAILTAINMENT EXPERIENCES Starboard Resort creates bespoke shopping experiences for each of its vacation destination partners, enabling resort brands to offer differentiated, yet consistent, retail offerings that showcase the essence of each property while keeping their brand DNA at the center of the experience. The new boutiques at Westgate Las Vegas offer unique services, highly personalized shopping experiences. At Luxe by Starboard, customers can book personal shopping appointments. The Edit by Starboard features Vegas-themed wall wraps and camera stands that make it easy to take selfies and capture "Instagram moments." At Baubles by Starboard, customers can peruse the charm bar to customize their bracelets and necklaces with charms from Jet Set Candy and enjoy personalized services such as piercings. Starboard Resort's new boutiques at Westgate Resort in Las Vegas are located at 3000 Paradise Road. The 300 square foot Luxe by Starboard boutique is the sole retail outlet located in the resort's main lobby. Spanning 1,250 square feet, The Edit by Starboard is located in the property's North Corridor, along with the 250 square foot Baubles by Starboard boutique and other retail outlets. All three Starboard shops are open Monday through Sunday from 10 am to 10 pm. For additional information, please visit Starboard Resort. Click here to access store imagery. About Starboard Group From its origins in 1958 charting new courses in the duty-free industry, Starboard has always been more than just a retailer—we're curators of vibrant experiences that enrich every vacation. As the world's leading vacation retailer at sea, we've perfected the art of creating memorable shopping moments across more than 90 ships, partnering with 15 world-class cruise lines. Our luxury division is creating a unique boutique experience for luxury travelers by hand curating elevated retail collections and experiences for sophisticated travelers on ocean ships, yachts and adventure-based expedition vessels. In 2024, as Starboard Group, we're expanding our horizons even further. Now, with Starboard Cruise, Starboard Luxury, and Starboard Resort under our umbrella, we're bringing our signature retail magic to land-based operations. This evolution positions us at the forefront of vacation retail, blending our rich maritime heritage with the exciting opportunities of resort-based shopping. Recognized time and again for our innovation and quality—garnering accolades such as DFNI-Frontier Americas Travel Retailer of the Year and Global Cruise Retailer of the Year—Starboard Group continues to set the standard in travel retail. Our sister company, Onboard Media, crafts engaging multimedia experiences that drive brand awareness and boost revenue across the travel and hospitality sectors. Headquartered in Miami, with additional offices in Hong Kong, Shanghai, and Genoa, Italy, Starboard and Onboard Media are proud members of Global Travel Retail Holdings, LLC—a forward-thinking joint venture with LVMH and Gissy Investments, poised to lead the next wave of travel retail innovation. View source version on Contacts Media Contacts Alissa Heumann / Quin AccianiBerns Communications Groupaheumann@ / qacciani@ Sign in to access your portfolio
