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How to balance being an influencer with a full-time job
How to balance being an influencer with a full-time job

Mint

time11-08-2025

  • Lifestyle
  • Mint

How to balance being an influencer with a full-time job

Gift this article Vanshika Khurana, 24, began sharing her 40kg weight loss journey on social media in 2020. Her simple recipes and fitness routine inspired people and her Instagram page, now has a million followers. Khurana spends a few hours planning content on weekdays and all weekend shooting material, which she posts four-five times in a week. But content creation is not her full-time occupation. Mumbai-based Khurana works full-time in alternative investments at a global bank, and enjoys balancing both her roles. 'I like the hustle culture that I'm working from 9am to 12am on most days, and that keeps me on my toes." Vanshika Khurana, 24, began sharing her 40kg weight loss journey on social media in 2020. Her simple recipes and fitness routine inspired people and her Instagram page, now has a million followers. Khurana spends a few hours planning content on weekdays and all weekend shooting material, which she posts four-five times in a week. But content creation is not her full-time occupation. Mumbai-based Khurana works full-time in alternative investments at a global bank, and enjoys balancing both her roles. 'I like the hustle culture that I'm working from 9am to 12am on most days, and that keeps me on my toes." Several social media influencers juggle their digital avatars with full-time professions. Early starts and late nights, weekend travel, keeping up with emails and tasks while away from the office, and using long commutes for content planning are just some of the ways in which these individuals straddle both their profession and passion. But it can get overwhelming and there is the risk of burnout. 'Content creation provides me a refreshing break for a couple of hours every day, after I'm done with my full-time job," says lifestyle and travel blogger Hrish Thota, 45. Digital marketing director at an IT company in Bengaluru, Thota started creating content 22 years ago on platforms like LiveJournal and Blogspot. Now mostly active on Instagram, his page, Dhempe, has over 200,000 followers. On weekdays, after eight hours at work, he visits new places, tries out new cuisine, shooting, and editing. He quit his jobs a few times over the years to devote some time to travel and content creation. 'But I had to return to a full-time job due to financial commitments," he says. Some influencers enjoy the growth and stability provided by their corporate jobs, and use their digital personas as a creative outlet. 'I'm enjoying the balance, even if it's a bit chaotic at times. It's teaching me a lot about discipline, passion, and what truly drives me," says Kalpita Puri, 31, who posts content online three times a week. The Mumbai-based assistant brand manager of a makeup brand indulges her love for fashion and food through her Instagram account with 39,000 followers. On weekdays she's in the office for eight hours, and after-office hours she works on content creation. 'I try to batch similar tasks. I'll dedicate one evening to brainstorming and scripting, another to filming, and then use weekends or quieter evenings for editing." Also Read | How to manage holiday hangovers at work Others choose to outsource some of their digital creator work. Mumbai-based Bhoomi Daftary Ghelani, 30, works as principal legal advisor at cryptocurrency exchange WazirX. After office, she focuses on the luxury travel and lifestyle blog she co-founded with her husband Manan Ghelani, who also has a full-time job. They have 82,000 Instagram followers. The couple use editing professionals to help with output, but do all the rest—planning the content calendar before each trip, art directing the shots, planning the required equipment and researching the existing content on the hotel or destination they are visiting to plug in the gaps. Also Read | How Instagram can make or break your job prospects Bhoomi Daftary Ghelani co-founded a luxury travel and lifestyle blog with her husband Manan. Beyond pursuing a passion, these individuals also find content creation skills useful in their professional roles, and vice versa. Ghelani's legal expertise keeps her updated with digital and social media regulations. 'And the influencer role has helped me be more creative while I write legal articles," she says. Puri finds storytelling skills and understanding audience behaviour useful in her corporate role, while the time management and strategic thinking from her job translates well to content planning. Organisations also recognise the benefits of this overlap. 'Passions outside of work bring in fresh ideas and new perspectives. A wildlife photographer might bring a sharp eye for detail, while a cook might bring creativity and patience," says Suresh Ramdas, manager (learning & talent development), at digital consultancy Publicis Sapient, Bengaluru. 'When brought back into the workplace, these experiences fuel innovation, spark creativity, and help build a more inclusive and vibrant culture." Organisational Support Unlike moonlighting, which is clandestine, companies are aware of employees who are influencers. Many are supportive as long as these employees do not divulge any confidential organisational information, or cross lines like endorsing competing brands. 'When individuals bring their whole selves to work, it builds a more authentic, engaged, and inclusive culture," says Ramdas. 'By establishing a strong foundation of trust, we empower our people to authentically represent both themselves and the company with responsibility and integrity." Also Read | How pet-friendly offices are changing work culture When introducing Khurana to new people, her manager often tells them about Khurana's million-strong community. 'I was even invited by my department to do a fireside chat for 300 people to share my journey and how I changed the narrative around myself." She is careful not to disclose any information about her employer in her content. 'I'm well within my company's rules and policies. There's no conflict of interest and I'm not endorsing competitor brands or using company resources or time." Influencers earning financially through content creation may be an issue for their full-time employers. 'My employers have been fine with my influencer work as long as I'm not earning financially through it," says Thota. This is not an issue for him as most of his travel and lifestyle projects are barter campaigns, and he takes leave when he has to travel. Puri ensures that she does not partner with brands that overlap with her employer's category. Occasionally, there is lighthearted teasing by colleagues, but many are admiring and inspired. Some of Puri's coworkers have asked her for tips on starting their own content journey. 'A few of my seniors have actively pushed me to be more consistent and scale my content, which is especially encouraging," she says, highlighting a shift from content creation being perceived as frivolous to now being a valuable skillset. Finding a Balance Most professionals struggle with work-life balance, so it's not surprising that juggling two full-time roles with personal commitments is overwhelming. Ghelani, for instance, does weekend trips or takes early morning or late-night flights outside of office hours and keeps up with office tasks during her travels in the early morning or late at night. 'I won't deny that balancing two almost full-time roles gets tiring, but having a strong support system makes life easier. The urge to do something better and bigger inspires and motivates me." Thota's family often assists him in his content creation. 'If you are good at your job and passionate about your content creation, you can balance and have a wonderful time." But without help there is a risk of burnout. Khurana currently manages without assistance. 'I am planning to hire people to make it easier so that I get time for myself on weekends." On heavier work weeks, Puri scales back on content. She also endorses self-compassion—to take a break and return refreshed rather than forcing yourself through the fatigue or creative block. Write to us at feedback@ Also Read | How to stand out and get hired in the AI era Topics You May Be Interested In

Can You Really Disappear Online?
Can You Really Disappear Online?

New York Times

time17-07-2025

  • Entertainment
  • New York Times

Can You Really Disappear Online?

CAIRA: But what is the most embarrassing thing that you have found about yourself on this project? MAX: Oh, easily 200 LiveJournal posts. That was, yeah, without question — CHRISTINE: And those are, like, diary entries, essentially? MAX: We're not talking about the content today. CHRISTINE: I'm Christine Cyr Clisset. CAIRA: I'm Caira Blackwell. ROSIE: I'm Rosie Guerin, and you're listening to The Wirecutter Show . CAIRA: This episode is called: 'Can You Really Disappear Online?' CHRISTINE: Caira. CAIRA: Hi. CHRISTINE: It's just us today. CAIRA: I know. It feels so weird. CHRISTINE: Rosie is out again, so I thought this would be a great opportunity — there's a vast difference in age between you and me. CAIRA: Okay. CHRISTINE: And I'm going to ask you a very 'Gen Xer asks a Gen Zer a question,' okay? How much of your life is online? CAIRA: Oof. CHRISTINE: What's your footprint online? CAIRA: I am embarrassed to say that I've tried really hard to make sure a lot of me is online. I Google myself constantly to make sure that my efforts are not in vain. CHRISTINE: What is it? How many search-page results are actually about you? CAIRA: All of them. CHRISTINE: Okay, great. CAIRA: It helps that I have a really nice, unique name. But yeah, it's all me. CHRISTINE: I think that only two pages of Google are about me. I have a pretty small footprint. I've been a journalist for over 20 years, so there's a certain amount of my work that's online, but for the last maybe 10, 15 years, I've been pretty guarded online, and so I suspect — well, you know what, actually? I was really surprised recently. I Googled myself, and I was surprised by how much information was online. CAIRA: They get a lot of you. CHRISTINE: Yeah. It's creepy. There was information about my parents and about my sibling, and about old addresses, and that is creepy. CAIRA: Yeah. That part doesn't feel good. That's definitely not what I'm trying to do when I want to be online. I like the things that I want up there, but then, of course, there's always this part of the internet that gets more of you than you're willing to give. CHRISTINE: That's right. So it's not only creepy, there are real data-privacy and security issues related to all this information that any of us have online, especially if we've had a lot of social accounts, or we've just been living our life online. And that's why I was super interested when I learned that one of our colleagues, Max Eddy, who writes about data privacy and security for Wirecutter, he took on this really wild task for an article he just published about trying to erase himself from the internet. CAIRA: Wow. Big task. CHRISTINE: Yeah, this is a big task, especially for someone who is a journalist, but I think for probably any human being in 2025. CAIRA: Yeah, Max's amazing piece is actually part of a larger package for Wirecutter that just published. It covers all kinds of data-security issues, from tons of different journalists at Wirecutter, and some of the topics are about what to do if your data has been leaked or stolen, or what to do with a late loved one's online accounts, and how your smart devices might actually be watching you. So yeah. CHRISTINE: So creepy. CAIRA: A lot of good information. CHRISTINE: It's a lot of good information that I think is sometimes hard to find, and I'm so excited that Max is going to come on the show today. So after the break, we will talk with Max about the modern-day quest to erase himself from the internet, why he tried it, and why you might want to too. We'll be right back. CAIRA: Welcome back. Today we're talking with Max Eddy, who is Wirecutter's writer covering privacy, security, and software. He's written a lot about how to get the most out of your computers and your phones, and he's our in-house expert on how to protect yourself from online scams and surveillance. CHRISTINE: Welcome to the show, Max. MAX: Great to be back. CHRISTINE: It's great to have you here. Today we're going to talk about this gonzo project that you took on to disappear from the internet. What does that even mean? You are a journalist, you have a big footprint on the internet. How extreme did you get with this project? MAX: So as you just said, I publish online, and have done that for most of my working life, so unless this was a backdoor effort to fire me and not tell me, no, I didn't delete any of my stories, I didn't delete my bylines, and I did actually end up leaving a lot of stuff up there. Disappearing from the internet, the experts will tell you that that is a fantasy, you can't actually do that. So knowing that, I decided that, okay, if I can't disappear, then maybe I can get control and try to take control of as much of it as I could. CAIRA: Why would you even think to do this? What are the security implications for having your personal information, and your photos, and all your old embarrassing social media accounts, and other info about yourself on the internet? MAX: So why I did this is because it was an opportunity to apply a lot of different strategies and try them out. But why normal people who are not me would want to do this is that there's a lot of information out there about ourselves that we have shared knowingly on things like social media and other platforms, and that is out of your control once you've put it out there. So being able to take control of that information, I think a lot of people want to be able to do that. They want to be able to present themselves the way they want to be presented online. So you probably shouldn't set out to delete yourself from the internet, because it's just not going to happen. But if you try, you can definitely reduce the amount of stuff that's out there and control the stuff that is. CAIRA: Okay, that makes sense. I actually deleted my entire Facebook account because I saw that all the photos that I had on there, they were just making my skin crawl, so I just went ahead and got rid of that. But what is the most embarrassing thing that you have found about yourself on this project? MAX: Oh, easily 200 LiveJournal posts. That was, yeah, without question — CHRISTINE: And those are diary entries, essentially? MAX: We're not talking about the content today. MAX: Seriously, though, I completely forgot. I knew I'd signed up for that. I did not remember writing 200 posts. CAIRA: That's a lot. MAX: That one in particular was like being confronted with an old version of yourself and having to look at that distance between the two of you. So that is one of the disorienting things that does happen when you try to clean up nearly two decades of internet use … you're going to find a lot about yourself that you've forgotten about, and you will definitely notice that you're not the same person anymore. CHRISTINE: This is making me so nervous about what is on the internet about me that I haven't found. So we're going to get into all of the steps here that you took, Max, and from your piece, what I've gleaned is that you basically tackled this in three different places that you really focused your effort. Google was the first; you really attempted to remove yourself from Google search results. Number two was social media; you audited your online accounts, like Instagram, Facebook, and other accounts. And then you tackled the third place, public records, which … we will get into that a little bit later. So let's talk about that first bucket, the Google bucket. Why start with Google? How did you figure out what was online about yourself, and physically what did you do? Did you just do a vanity Google, essentially? MAX: I think a lot of people do go to Google first to see what's out there about them. I think that's a very understandable impulse. So I did start with Google because of that, because it's where most people are going to go first, and for reasons we'll get into, that is where you're going to encounter a lot of people who have your information for sale. So what I did was, I went onto Google, and I put in my name, and I looked around at what was there. I put in some variations of my name, I put in my name plus address, I put my name plus phone number. I would recommend, if you are curious about what's out there, start with those. Also toss in just your phone number, just your address, any email addresses or screen names that you've used. CHRISTINE: So you're basically being a detective of your own self. You're a PI looking up all the information you can find. MAX: I think that's a really good example, because that's the kind of person that's going to be doing this if they're trying to find out about you. But when you're searching for yourself on Google, you will be overwhelmed by the stuff that's on there. So while I think it's good to get the lay of the land, you're going to drive yourself nuts if you try to make a comprehensive list of every single place that you've been on there. One way that I found was to use my password manager. I've been using a password manager for a very long time. I found out I had 356 accounts in it. And using another service called Have I Been Pwned, which lists data breaches, you can enter your email address and see what accounts you have whose information has been released online. So using that, I was able to pare down that 356 to 27, and then going through manually, just looking at all the accounts that I had in my password manager, I found another 30 or so that I was like, 'There's going to be a lot of information in these sites.' So once I had that list, I could start with that. CHRISTINE: If you are not someone that is using a password manager currently, and you're listening to this and saying, 'Oh, maybe I should be using one,' if you were to sign up for an account for a password manager today, would that help you find all of those old accounts, or would it basically just be collecting all the accounts you're currently using? MAX: So when you sign up for a password manager, if you've never used one before, it can gather them as you log in to them. And if you're not using a password manager … I'm not going to shame people, but maybe do that. It's really one of the best things you can do to protect yourself online, to have unique complex passwords for every single site and service that you have an account with. CHRISTINE: Okay, so just to reiterate, though, it's not going to help you find those accounts you had five years ago or six years ago or 20 years ago. It will help you going forward. MAX: If you don't have that, then you are going to have to do some Googling. You're going to want to look at Have I Been Pwned. I found Have I Been Pwned to be really useful, not just for finding the accounts that had been breached but also accounts that I had completely forgotten about, like I have not scrambled a song in 20 years, and I didn't have it in my password manager, but it was in a data breach, my information was in that, and I was able to find that through Have I Been Pwned. CAIRA: Is … Have I Been Pwned, do you have to pay for that? MAX: It is free. CHRISTINE: Is that specifically a site that helps find data breaches? MAX: It helps you find your information in data breaches. So when you go to Have I Been Pwned, you enter your email address, and it's going to search through all of its millions of records of data breaches. And if your email address appears in that data breach, then it will pop up a little message below listing all of the data breaches where it has found that email address. I'm emphasizing this because that's not going to be a complete list. If it was a data breach that didn't have your email address, or if it was an account that didn't have your email address, then it's not going to show up there. So the tool is limited, but in terms of ways to check to see if your information has been exposed, this is by far the most comprehensive and easiest to use. When you see that your data has been exposed in a data breach, changing your password can be a good idea if your password was exposed, or if you're just concerned about it. It's usually, like, a good policy in general. But if your password wasn't exposed, then that's not really the issue. The issue is that there was personal information about you exposed. So for example, if you see that you were in a data breach, that means whoever has that breached information can now infer some things about you, that you have an account on this website. What they can do with that is try to log in as you; they can try to find your password from another data breach, if it wasn't in that one, and just try it and see if it works, because a lot of people recycle their passwords. So what you do next is going to depend on what information was exposed. We actually have a story about this as part of this larger package about what to do after a data breach, where we do walk you through what you should do when this happens. There's an argument to be made that all of your information is already out there, but you need to address every data breach separately. CHRISTINE: Okay, I'm writing that down on my arm, and I'm going to do that right — MAX: Should probably spell that, it's Have I Been Pwned, P-W-N-E-D, which is great to write out but terrible to say out loud. CAIRA: Such a millennial title. Okay, so removing yourself from Google search, how do you do that, and how successful can you be doing that? MAX: So Google actually offers a tool to help limit your appearance in Google search results called Results About You that shows you results that have your personal information in it. This tool is limited, and it's really important that people understand that there are certain criteria that have to be met before Google will suppress that search result. So that's the first thing. And the second thing is that that information is not going to be removed, it is only going to be suppressed. So the information is still out there — it just might not be appearing in search results, but that information is still out there, which is the second thing that I did. So the second thing I did was to address the sites that had my information. Most of those are data brokers, and they compile information about individuals, and then they sell that information to whoever wants it. So I went on to take care of that. CHRISTINE: Can you explain what a data broker is? They basically are vacuuming up all of your information and selling it? MAX: So yeah, data brokers gather personal information and then sell it. They're usually taking it from multiple sources, and in some cases they're connecting the dots that aren't connected. So for example, maybe they're able to get a name and a phone number over here and a name and an address over there. And now they've got a name, a phone number, and an address. And when you collate all that information together, you can assemble some pretty specific dossiers on individuals and names, addresses, phone numbers. Sometimes relations — like cousins, parents, that sort of thing — will be in these records that they have for sale. CAIRA: What are some companies that people might be able to recognize? Do you have any examples? MAX: A lot of these companies might object to being called data brokers. A lot of them refer to themselves as 'people search sites' or 'record search sites.' So there are companies out there who work to remove this information from data brokers, data-removal services, and some of the companies that they classify as data brokers would be Spokeo, That's Them, Alabama Court And again, these companies might object to that distinction, and I'm not going to make a judgment about that, but these are the sites that the data-removal services are operating with. CHRISTINE: So what do you do if you find that your information is on these data broker sites? What steps can you take to get the information off of those sites? MAX: So most of these data brokers are going to have some kind of mechanism to remove your information. You can request that they take those records down, and that process can be very tedious, and it also requires you to engage with them maybe more than you would be comfortable with. I did try to do this, and I got skeezed out really, really fast; I don't want to give them more of my information, they're already selling it. So you can do this on your own. What I did for this story was to sign up with data-removal services that do that for you. So they search these data broker sites for your information, and then they send the opt-out requests, and then they handle all of the follow-ups and everything that goes with that, so you never have to touch any of it. CAIRA: Oh, I actually used one of those, and I was so shocked at the things that it called from the internet. Like, my mom's address and phone number was attached to my information. MAX: That's actually one of the things I found fascinating about this experience, by the way. Like, the information sold by data brokers is freakishly accurate and long, and then it's not. I saw individuals that clearly were supposed to be me, my name, my age, and a couple other pieces of information, like … well, unless there's another Max Eddy out there with the same age as me, that's unlikely. But in different addresses or addresses near to where I used to live, but not there. And I think this is really interesting, because these companies are really selling themselves on the idea that you can find people, but I'm not sure how true that is. There is, yeah, a lot of accurate information there, and there's a lot of not-accurate information in there. CAIRA: Well, I'm happy for that, actually. CHRISTINE: How much does it cost to hire one of these or use one of these services, these data-removal services? Is it expensive? Because that service sounds like it's well worth some money to me versus going through and trying to do this DIY. MAX: So in our guide for data-removal services, one of the things I discovered is that the cost of a data-removal service is wide-ranging. On the low end, I found one for $20 a year, on the high end it was well over $300 a year. And the difference between them is very broad and complex. But yeah, I think you're going to end up spending probably about 100 bucks. CAIRA: And how successful have you found these services to be? MAX: I had to sign up for about a dozen of these in order to write our guide about them. And the problem with that is, I had a bunch of these data-removal services all removing my information at the same time, and that meant we weren't able to correlate who was doing what work. So we actually started a year-long experiment at Wirecutter, where we have a bunch of different writers sign up with different services, and we are tracking what results they see over time. So what the data-removal services say, and what certain specific data brokers say they have on these individuals. And that's what we're trying to figure out, is how effective they are compared to each other. I can say that, having signed up for a lot of them, there's a lot less information about me out there right now. So they do work. I interviewed some people at data-removal services, and they told me that sometimes data brokers will relist your information even after it's been taken down. CHRISTINE: Oof. It's like a Whac-A-Mole situation. MAX: Absolutely. And there are hundreds of these sites that are selling this information, and they sell to each other, so it's very complicated, and that's the downside of it. You sign up for this, and it does a great job, but you need to leave it there perpetually. CHRISTINE: This is really a service where it's probably best to subscribe and have it just working all year long to clean up your profile online? MAX: Yeah, so far that's what we think. One of the things we're going to be looking at is, do they actually do a lot more over time in this longer experiment that we're doing? CHRISTINE: So Max, just even this first step of approaching what information is about you on Google and how to suppress those results, or how to remove information from these data brokers … it sounds a little bit intense, and I think it might be intimidating for people. I want to hear just your very simplified version of what we just talked about. MAX: Sure. So I think everyone should take a look at Google's Results About You tool. Google is the most popular search engine, and seeing what's out there and using its own tool to suppress some of those results is a great first step. It costs nothing, it takes a few minutes to set up. You can then go and send data-removal requests to data brokers. You can do it yourself. I really want to stress, you can do this yourself for free. There's a lot of data-removal services that actually have free subscription options; they will tell you where the stuff is, but you have to do the opting out yourself. So you don't have to pay for these, but you will invest a lot of time and effort in that. And if that's not worth it to you, or if you would rather just have someone else do it, take a look at a data-removal service to do that for you. CHRISTINE: And you can go to our website for specific recommendations on those. MAX: Absolutely. CAIRA: Awesome. Okay, so we're going to take a quick break, and then when we're back, Max is going to cover the last two steps that he took, which is scrubbing himself from social media and then tackling public records. Plus, we'll cover some of the unexpectedly emotional parts of disappearing online. Be right back. CAIRA: Welcome back. Max, before the break, you told us about the first step that you took to remove yourself from the internet, which is figuring out how much of your information is online and definitely checking Google. So now let's talk about the last two buckets, which is social media and then public records. Social media itself is a beast. How hard was it to remove yourself from everywhere, like, Instagram, Facebook, Twitter, all of that stuff? How'd you go about doing that? MAX: So the thing about social media is that it's actually not the only place where I found my information. I found that there are bio pages on Patreon and Kickstarter and other services like that. So if people are listening at home, take a look at these other sites that you're signed up for, and see what information you've shared with them and that they share publicly. It's really startling what's out there, and you can clean that up pretty simply. But with social media, that's a little more loaded. We interact a lot over social media, and it doesn't necessarily make sense to remove everything or entirely delete your account. And in my case, I actually chose not to delete my account in most cases. That said, deleting your account is easily the fastest and simplest way to do this. I chose not to do that, because I wanted to keep my accounts alive but inactive, and I was concerned primarily about impersonation. Maybe some of that's vanity — I am a Google-able person, and I didn't want someone else popping up on Twitter and pretending to be me — but this can affect anyone, really. A couple years ago, my aunt was on Facebook and discovered that someone else had created an account in her name and was going around to all the family members and asking for money. CHRISTINE: Oh my gosh. CAIRA: That happens so much on Facebook, I feel like I hear that all the time. MAX: But impersonation can happen to anyone, and if you don't have an account on that service anymore, it can be hard to prove that you are the real you. It is doable, but for me it was more valuable to maintain control of those accounts but just leave them empty. Most websites and online accounts are going to require you to enter information about yourself, and they won't let you create the account without that information. They won't let you save the information unless it's all in there. So you can't just delete your email address and then hit Save, and Twitter would be like, 'Yeah, that's fine. I don't know who you are. That's great.' So I created what the experts call synthetic data, which is basically just made-up information about myself. So imagine, if you will, a Twitter account or a social media account, there's a username, there's a photo, usually, and then all of that's tied back to, usually, an email address somewhere in the background that's probably not visible, but it is part of the account. So I tried to address all of those things. I found a bitmap generator to create random colorful images, just dots, and I replaced all of my user photos with that. I found a text generator and used that to create names and fill in information that required text. So there's a lot of 'lorem ipsum'–style names for me around there now. I wanted to get my name off, and my screen names off of them, as much as I could. And then I use an email-masking service, which lets you create unique email addresses for every site you want to sign up for. What it does is, it forwards any emails sent to that email address to your real email address, and you can respond to it the same way, and it'll appear to be coming from the masked email. And then if you want to get rid of it for any reason — if you're getting a lot of spam, if you just don't want it, you can't seem to get rid of that newsletter, it's there all the time — you can just delete the email address, and it forwards to nowhere. It's just gone. CAIRA: Oh, cool. CHRISTINE: So presumably with all these unique emails and passwords you're using, going back to the password manager, you're using the password manager to help you manage all of those, right? MAX: Absolutely. CHRISTINE: Because if I started a unique email for everything that I have, I would be in big trouble. CAIRA: Locked out. MAX: Yeah, 356 online accounts, and I worked on 55 of them for this. So yeah, I had generated 55 unique emails for this project. CHRISTINE: This seems like I should be giving a lot of people my masked email. MAX: So the downside of a lot of masked emails is that they are random text, and it's like, 'Oh, yeah, you can just hit me up at X123Q57@ CHRISTINE: It's like the old version of dating, and people being like, 'Can I get your number?' And you're like, 'Yeah.' CAIRA: It was six digits. MAX: So the idea here, though, is, when you're using these masked-email services, they're great for a lot of things, but what I really wanted to do was to break apart all the connections between my accounts. So remember earlier, when I talked about how data brokers get information from lots of different places and connect those dots together? I wanted to make that either impossible or so very, very difficult that they would not bother trying. So all of the pictures are different, you're not going to be able to put them together and say, like, 'Look, same user photos here and here, people recycle those a lot.' They won't see the same usernames. As often as I could, I tried to get rid of usernames, because most people recycle those, as well. And if you don't want to have a consistent internet presence, you want each of those to be different. And then email, while that's not usually visible to the outside, the companies who run those services can see that, and I wanted to make sure that you wouldn't be able to connect it via email, either. So every piece of it that should have been searchable, I tried to make unique. CAIRA: Do you suggest that everybody does all of this? MAX: No. CAIRA: Okay. MAX: No, but I think for the purposes of this project, it was like, 'Let's see if we can do this.' CAIRA: Yeah. MAX: 'How painful is it going to be?' And I think it's a useful framework. CAIRA: Okay. MAX: So let's say you're signing up for something that's low value to you personally. You just need to sign up for it for whatever reason. I don't know — CHRISTINE: To get a 20%-off coupon or something. MAX: Oh, yeah. Oh, yeah. That's a perfect example. So you have to create an account somewhere where you don't actually want to have an account. Don't use the same username that you use everywhere. Use a masked email, and don't put a photo of yourself on it, use just any photo you can find or generate one randomly. And I think that this can be really useful on social platforms where your actual presence isn't required. If you're playing a video game or something, people don't need to know your name or see your face and your friends, you'll find them in some other way. So I think people can use these tools and then make decisions about how much of their information they want to share. How public do they want to be with this? On something like Facebook, where you are making a judgment about who the person is, you're probably going to want to use your name. I think they have policies about that still. And you're probably going to want to use a photo that people that you care about would recognize. But for other things, you don't need to do that. CAIRA: So how long did this take? MAX: The whole project was over the course of about three weeks or so. For those social media accounts alone, that was three or four days. It gets a little hazy for me towards the end, because working on Facebook was such an absolute nightmare for me that I frankly could not keep track of what was happening in my life. I went into a fugue state and emerged several days later. It does take a lot of time, and especially what I was trying to do — to remove my posts from these accounts but leave the accounts up — is very difficult to do. Most sites … pretty much every social media site I went to does not have an option to edit what posts are available. So I had to find other ways to do this. So in the case of LiveJournal I mentioned earlier, I had to go through and manually delete every single one of them. And for Twitter, I used a tool called Cyd, C-Y-D, it stands for Claw Back Your Data. And this will automatically delete your posts, your likes, your direct messages, and your retweets. There are other tools that will help you do this. I had a really good experience using Cyd on a personal Twitter account. It still takes a long time, though: For an account with 70,000 posts, it took about three and a half hours to get through. CAIRA: Oh, wow. MAX: Just the posts. CHRISTINE: Max, did it feel weird to remove images and personal journal entries, and all these deeply personal things that many of us share parts of ourselves on social media? I'm wondering: Watching you yourself disappear from these places, what did that feel like? MAX: It was awful. I can only say how it felt for me. I don't know what other people would experience, but at first it was really fun, because it was like, 'Oh, look at all this stuff, it's just flying by.' You see it for a second. It's like watching your life flash before your eyes. But then I took in, like, oh, every time something appears there, it's being deleted. So like, 'Oh, look, there's a picture of my wedding, and it's gone' and 'Oh, there's a picture of my pet rat, Johanna, gone.' And it starts to add up after a while. It starts to feel pretty bad. Whatever urges were there to share my life and connect with people like that … it hurt, that, a little bit. CAIRA: I had no problem deleting my Facebook account. MAX: And it's so different for everyone. I was agonizing over the tagged photos on Facebook. I'm talking to my spouse about that, and they're like, 'Oh, I deleted those years ago. Tags are stupid. What's your problem?' I don't know what my … I know what my problems are, but everyone's going to respond to it differently. And I do want to underline that sometimes it's painful, sometimes it's liberating. It's going to be a different experience, and I think that's also going to inform how you go about that. I would be lying if I said that the reason why I didn't delete all these accounts was because of privacy and control reasons. Some of it was just hard for me personally. CAIRA: Okay, Max. So let's talk about this last bucket. It's about tackling public records. And this does, I will admit, sound very boring, but it also does sound important. So what should people absolutely know about online public records that have their info? MAX: So removing public records is really difficult, because the existence of their record is usually required by law. For example, real estate purchases, voter registration, some court proceedings, stuff like that. And there's very rare exceptions for when that can be changed. So New York state, we have certain laws that say that if you are a survivor of domestic abuse, then you can have public records either redacted or removed. And that's true in other places, as well. But if you just don't want that information out there, you don't really have any means available to do that. And that's why it might be best to just see what's available in your state, and perhaps there's some options that are available for you. You will have to do some of that on your own. CHRISTINE: You cover some of that in your piece that just published. MAX: Yeah, you can read about my experiences doing that. CHRISTINE: Great. So Max, before we move on, I just want to make sure that these last two areas that we talked about, social media and public records, that we have the CliffsNotes for people at home if they're interested in doing this. So give us the very, very simplified version: For social media, what are the steps? MAX: For deleting your social media information, deleting the account is the fastest and easiest way to go about doing that. What I did, removing the data and then keeping the account alive, is much harder. So everyone's going to have to make a choice about that. And then when it comes to public records, just be aware that it's very difficult to get that information removed. Finding it can be an educational process for what's out there about you, and it's also an opportunity to engage with your community and find out what rules and laws are available for you. CAIRA: Before we wrap, we usually ask our guests one final question: What's the last thing you bought that you've really loved? MAX: The Kobo Libra Colour. It's an e-reader, and I'm a sucker for E Ink. CHRISTINE: So why do you like this better than a Kindle? MAX: I broke up with Amazon many, many years ago. CHRISTINE: Ooh, okay, good for you. CAIRA: Good for you. MAX: I like a lot of things about Kobo. The direct integration with my library is really nice. I can have that delivered directly there. I also just like how they look, I like how they work. CHRISTINE: Well, thank you so much, Max. I feel like I learned a ton this episode. CAIRA: Yeah. MAX: Thank you. Happy to be here. CHRISTINE: Caira, do you feel intimidated by this list of things that you need to go out and do now? CAIRA: Okay, I'm going to be honest. I haven't even done the things from the last data and security thing that we talked about, like getting a password manager. CHRISTINE: Well, you just have more things to add to your list, then. CAIRA: Yay. CHRISTINE: What was your biggest takeaway? CAIRA: One of the biggest things that I really learned is that a lot of the information that I was so proud to have about myself online, people are making money off of that. CHRISTINE: Yeah. CAIRA: So that's not great. Don't love it. And there's also just so much more information that I do not want on the internet. CHRISTINE: Right. CAIRA: So to that end, I think I'm going to try using Google's Results About You tool, because I do have Delete Me, and it should be culling some of that information that I don't want on the internet. But I don't want to rely just on that; I should be doing my own research, too. CHRISTINE: Yeah, I feel like when it comes to all this data-privacy and security stuff, I get a little intimidated, and just I freeze up, and I don't do anything. And so I think I really need to just pay attention. And I think the first thing I'm going to do is, I'm going to go to that site Have I Been Pwned, which is … what is that name? It's a ridiculous name. CAIRA: You wouldn't get it. CHRISTINE: I'm too old. But I am going to go to that site and see what data-privacy breaches my information has been involved with, to just get a lay of the land. CAIRA: I like it. CHRISTINE: So if listeners at home want to find out more about Wirecutter's coverage, or if you want to check out any of the products that we talked about or to read about Max's journey or any of these other data-privacy pieces that we had come out this week, go to or you can find some links in our show notes. That's it for us this week. Next week, Rosie will be back. Thank you so much for listening. Bye. CAIRA: Bye. CAIRA: The Wirecutter Show is executive produced by Rosie Guerin and produced by Abigail Keel. Engineering support from Maddy Masiello and Nick Pitman. Today's episode was mixed by Catherine Anderson. Original music by Dan Powell, Marion Lozano, Elisheba Ittoop, and Diane Wong. Wirecutter's deputy publisher is Cliff Levy. Ben Frumin is Wirecutter's editor-in-chief. I'm Caira Blackwell. CHRISTINE: I'm Christine Cyr Clisset. Thanks for listening. CAIRA: And you have to be my accountabilibuddy. CHRISTINE: Your accountability buddy? Yeah, I will totally — CAIRA: Accountabilibuddy, Christine. You got to make it one word.

I Was a Black K-pop Fan For 2 Decades—After Endless Cultural Appropriation & Racial Slurs, I'm Letting Go
I Was a Black K-pop Fan For 2 Decades—After Endless Cultural Appropriation & Racial Slurs, I'm Letting Go

Yahoo

time29-04-2025

  • Entertainment
  • Yahoo

I Was a Black K-pop Fan For 2 Decades—After Endless Cultural Appropriation & Racial Slurs, I'm Letting Go

Getty Images In this op-ed, writer Tabby Kibugi explains why she's stepping away from being a K-pop fan after renewed discussions of idols engaging in cultural appropriation, use of the n-word, and stereotyping Black culture. I often liken my relationship with K-pop to that unforgettable ex — the one who never truly treated you right, yet you kept going back to because they were your first love. My love for the genre began in 2008, when a classmate introduced me to the song 'Nobody' by Wonder Girls. The repetitive Korean lyrics were catchy; the choreography combined with the sparkly gold outfits, goofy concept, and overall retro vibes, a rarity back then, drew my attention. After listening to a few more songs by the girl group, I became so enchanted that around June of 2009, I nearly convinced my parents to fly me out to Washington to attend a Jonas Brothers concert at Tacoma Dome because Wonder Girls were the opening act. Granted, they were not on board with that (I live in Kenya, so yes, it was a pretty absurd idea). But nostalgia only gets you so far. I spent my teen years dancing to Wonder Girls in my bedroom, learning Hangul one lyric at a time, and defending K-pop to anyone who didn't get it. It felt like pure joy, but even then, there was a quiet discomfort — something that twisted in me every time I saw Black culture being played for laughs or used as an aesthetic by idols. Over time, that unease hardened. The cultural appropriation, the stereotypes, and the silence from idols and companies kept piling up, and what once felt like ignorance began to look like a pattern. Loving K-pop has meant balancing joy and erosion — the thrill of the music against the heartbreak of watching the industry exploit Blackness while fans like me carry the weight. After nearly two decades, the joy the music brings me isn't enough to keep me in the fandom anymore. What kept me tethered for so long was how magical it originally felt to be part of the fandom in those early days. Being a fan before the genre became a global behemoth felt like being part of a secret society. Curated playlists didn't exist, and official music videos were rarely uploaded immediately after a song was released. To access full albums, I had to dig through Tumblr or LiveJournal for 4shared links hidden in fan comments, often in zip files labeled something like 'BIGBANG_ALIVE_[HQ]'. LiveJournal, especially communities like Omona They Didn't, was the epicenter for international fans like us because it archived translated content and hosted discussions on comebacks, teasers, and K-pop scandals. It was a chaotic, funny, and deeply nerdy platform. It also felt like a second home. Buying albums was also a hurdle. Being an international fan meant that if I wanted to buy a physical album, I had to rely on group orders because of the expensive shipping costs. Someone on a forum would collect money, place a bulk order on our behalf, and redistribute the albums which thoroughly saved my pockets. Eventually, I got exposed to more second and third-generation groups such as B.A.P, EXO, and 2NE1. By this time, my room was completely plastered with K-pop paraphernalia, especially posters of my favorite group, BIGBANG. As the genre gained traction outside of Asia and third-generation groups such as BTS and BLACKPINK hit global stardom, I was already a veteran fan and part of many online K-pop spaces, including r/kpopnoir, a subreddit for Black K-pop fans. But as the years progressed, my devotion to the music that shaped my identity as a teenager started to fade as I continuously witnessed a series of racially insensitive incidents by K-pop idols. I was an avid watcher of K-pop variety shows in the early days especially during the second and third-generation K-pop groups. Back then, it was nearly impossible to get through an episode without encountering something blatantly racist — whether it was the idols or hosts mocking Black accents, or playing stereotypes of Black people just for laughs. I remember watching an interview on C-Radio's Idol True Colors in November 2014 with Red Velvet, when Wendy gave an exaggerated impersonation of how she thought Black men speak. It was chock-full of exaggerated stereotypical mannerisms. Of course, it wasn't the worst offense I'd seen by then, but it made me pretty uncomfortable how the idols and the hosts found humor in offensive stereotypes. No acknowledgement or apology was ever made. Each successive instance of cultural insensitivity, appropriation, or blatant anti-Blackness left me feeling more uncomfortable than the previous one. As I weathered them, I convinced myself that most idols didn't fully understand the cultural significance of what they were doing, that their mistakes came from ignorance rather than malice. I held onto the hope that they would eventually learn and improve, or at least, their management companies would educate them. But over time, it became harder to overlook. My first major shock came in 2017 when MAMAMOO ran a parody video of themselves performing Mark Ronson and Bruno Mars's 'Uptown Funk,' in which they not only mimicked the original video's attire but also incorporated blackface. The situation left me thinking about how little thought some idols give to the cultural roots of the music they imitate. For me and many other Black fans, the incident was deeply insensitive. It caused a lot of backlash online, and as a result, the group apologized via Facebook the next day, admitting that there was "no excuse" for their "insensitive actions." 'We were extremely ignorant of blackface and did not understand the implications of our actions,' they posted. 'We will be taking time to understand more about our international fans to ensure this never happens again. We hope that you will help to educate us on these and other issues so that we can become better people and better artists.' However, the incident was still not enough to make me walk away from the industry. The years have passed, and with them new groups have repeated the mistakes of their elders. Recently, leaked videos, purportedly of BLACKPINK, seemed to show the members singing along to the n-word in what look like old practice clips (YG Entertainment has yet to confirm their validity or address the criticism; Teen Vogue has reached out for comment). Similar things have happened over the years. In 2021, a member of the K-pop group ENHYPEN was accused of singing the N-word in SZA's "Love Galore" in the background of a video published on the group's official YouTube channel; aespa apologized after member Giselle mouthed the n-word while singing along to the same song. In 2019, J-Hope of BTS was criticized for his hairstyle in the 'Chicken Noodle Soup' video, which some thought resembled dreadlocks. In 2020, ATEEZ apologized after member Hongjoong wore neon blue cornrows. In 2021, Jay Park was accused of cultural appropriation in his video remix of Kendrick Lamar's 'DNA,' where he and other Korean artists wore braided hairstyles and attire reminiscent of African-American culture, yet the video was about celebrating Korean identity. Whether it's singing to the n-word or appropriating hairstyles, it all keeps happening over and over. Kiss of Life is the most recent group to spark backlash after they live streamed a hip-hop-themed party on April 2 where the members wore stereotypical hip-hop attire, including diamond and gold chains, hoop earrings, snapbacks, and even cornrows; fans also called them out for using AAVE and a blaccent. This latest incident from Kiss of Life did not shock me — though it did leave me with a feeling of exhaustion. It felt like yet another entry in a long line of moments where Black K-pop fans are reminded that our culture is simply an aesthetic to borrow. The group addressed the controversy with a hand-written apology posted on their social media account, and that stirred a polarizing conversation, with some defending the group and others feeling the apology was insincere and acknowledging a familiar frustration: We've been here before. And then, like with so many previous incidents, I knew deep down that nothing would really change. Nope — life would continue as usual. Most people would forget and move on, eagerly awaiting their next comeback. And that finally made me realize that I no longer have the energy to rationalize or hope that 'next time' will be different. The emotional labor of being both a fan and a critic has taken its toll on me. I can't do it anymore. I'm not alone. I've seen other Black K-pop fans share similar sentiments online over the past few weeks. One fan, who goes by the X username @hwaffless and had recently tweeted about how exhausting being a Black K-pop fan has been, shared her experience with me via X DM. She got into K-pop in 2017 after stumbling upon a BLACKPINK choreography and listening to music by the girl group, APINK, but after years in the fandom, she can no longer enjoy the music without feeling disrespected. 'Among the countless times of asking to be respected, the request still isn't treated with care,' she tells Teen Vogue. 'I just don't feel heard or seen, and the blatant disrespect is tiring. Even the fandoms are excusing the behavior and telling Black people to be quiet waaay more often and speaking for or over us. People will continue to listen to and stan who they want and for that reason I had to count myself out. It's a constant conversation with the wall. ' While the recent Kiss of Life controversy was just the push she needed, she admitted she'd already been 'out the door,' and now considers herself a casual listener. 'My stan years are well done.' Understandably, it's hard to make a clean break — @hwaffless has continued to post about groups like P1Harmony, for example. P1Harmony's Keeho Speaks Up About Cultural Appropriation in K-pop The P1H leader says the group actively works to avoid cultural appropriation. Vivien Wanjiku, who's been part of the K-pop community since the second-generation days of TVXQ and Miss A, told me via email that she's now completely disillusioned by the K-pop industry. Unlike me though, she's learning to separate the art from the artists. 'You grow up and realize a lot of your faves aren't going to do the work,' she says. 'So I just enjoy what I enjoy and tune out the rest.' Still, she admits the cycle of appropriation and lukewarm apologies has made it harder to feel the same excitement she once did. My choice to completely walk away from K-pop fandom at large, including the groups I love, hasn't been an easy one. It feels like saying goodbye to a huge part of my identity, but I've learned that love without respect or accountability wears you down. K-pop was my first love. It made me feel alive, I've made some great friendships with other fans, and I felt understood in ways nothing else had. Letting it go feels like ending a relationship with someone you once believed would never hurt you. And who knows, maybe I'll find my way back someday. Maybe when OT4 BigBang returns, and like Vivien, I've learned to separate the art from the artists. Even though I'm stepping away, somewhere in me, there will always be the version that K-pop once shaped — that teenage girl in front of a flickering screen at 2 a.m. without a care in the world, eyes bloodshot from too much screen time, learning Wonder Girls' choreography, translating K-pop song lyrics, and swapping K-pop theories with strangers on Omona and K2N. The girl who held onto a world that didn't always love her back. Originally Appeared on Teen Vogue Want more great Culture stories from Teen Vogue? Check these out: Underneath Chappell Roan's Hannah Montana Wig? A Pop Star for the Ages Is Your New Favorite Song Real or AI? Bridgerton Showrunner Clarifies Benedict's Sexuality & Talks Francesca's Queer Plot Twist The Borders of Country Music Are Finally Crumbling

Blake Lively lawsuit not first against Justin Baldoni as workplace discrimination case resurfaces
Blake Lively lawsuit not first against Justin Baldoni as workplace discrimination case resurfaces

Express Tribune

time29-01-2025

  • Entertainment
  • Express Tribune

Blake Lively lawsuit not first against Justin Baldoni as workplace discrimination case resurfaces

As Blake Lively's legal battle with Justin Baldoni unfolds, a previously dismissed 2021 lawsuit involving similar allegations has resurfaced. According to court documents unearthed by LiveJournal's gossip community Oh No They Didn't!, Lively is not the first person to file a lawsuit against Baldoni. In 2021, Baldoni, his production company Wayfarer Studios, and investor Steve Sarowitz were sued by a former employee over allegations of wrongful termination, breach of contract, and workplace discrimination. The lawsuit detailed claims of racial bias and workplace retaliation, with the plaintiff alleging a pattern of discriminatory behavior at Wayfarer Studios. The legal dispute, though ultimately dismissed, accused Baldoni and his associates of fostering an environment of exclusion and racial prejudice. The lawsuit's documents outlined several incidents, including remarks allegedly made by Wayfarer Studios CFO Brian Singer about the plaintiff's racial background. The plaintiff also claimed they were labeled an 'angry Black man' for raising concerns about racial inequalities in the workplace. Additionally, Wayfarer Studios manager Sarah Politis allegedly flagged a social media post by the plaintiff on racism, insinuating it was a direct criticism of Singer. The lawsuit further alleged that the plaintiff was excluded from key meetings, demoted, given less severance than colleagues, and ultimately fired under false performance-related claims. The plaintiff contended that the termination was an act of retaliation for speaking out about racial bias. Although Baldoni's 2021 lawsuit was dismissed, its resurgence amid Lively's legal claims has further complicated the controversy. The fallout continues, with Baldoni's Man Enough podcast now losing one of its key voices—co-host Liz Plank, who announced her resignation shortly after Lively filed her lawsuit.

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