Latest news with #Lively
Time of India
4 hours ago
- Entertainment
- Time of India
Blake Lively's business takes a hit as Taylor Swift fans boycott products over allegations in Baldoni lawsuit
HighlightsBlake Lively's brands, Blake Brown and Betty Booze, are experiencing significant sales declines due to backlash from Taylor Swift's fans following a legal dispute involving Justin Baldoni. Sales of Blake Lively's hair care line, Blake Brown, have reportedly dropped by up to 78%, with projections indicating total sales could fall below $15 million by 2025. Allegations surfaced that Blake Lively attempted to pressure Taylor Swift for public support, leading to widespread boycotts from Swifties, further damaging her brand's reputation. From the moment the legal drama unfolded, Blake Lively has been deep in controversy. Backlash, criticism, and abandonment are at the heart of the disputes. Blake Lively's once-thriving brands are facing significant backlash, and it's all due to her feud with Taylor Swift. After explosive claims surfaced in Justin Baldoni's lawsuit, Swift's devoted fans abandoned Lively. Blake Lively's brands, Blake Brown and Betty Booze, are seeing significant sales drops as a result of allegations related to the Justin Baldoni lawsuit . The numbers now reveal the extent of the damage. What sparked the backlash against Blake Lively?Swifties are boycotting her products following accusations that she pressured Taylor Swift to publicly defend herself. Lively is trying to promote a number of things that millions of Swifties don't want to use. Sales of Blake Brown, Lively's hair care line, and Betty Booze, her line of alcoholic beverages, fell significantly in the aftermath of the lawsuit. But when Baldoni's attorney, Bryan Freedman, publicly claimed that Lively attempted to coerce Swift's hand in order to preserve her own reputation, it was the final straw. How much have her brands lost in sales?Sales of Lively's haircare line, Blake Brown, fell by up to 78% after what she calls a "social manipulation campaign," according to her initial lawsuit. The abrupt and unanticipated negative media campaign against Ms. Lively, according to the complaint, "depressed retail sales of Blake Brown products by 56-78 percent based on internal sales projections,' as per a report by NewsNation. This sharp decline was entirely inconsistent with the high satisfaction ratings that Blake Brown products obtained in the substantial consumer testing conducted prior to launch or its early success following launch, as per the complaint. This week, however, Puck revealed that Target, which sells the Blake Brown collection, is experiencing sharp declines in consumer sales. Are Taylor Swift's fans influencing the boycott?According to a report published by Puck this week, Lively was being accused by Baldoni's legal team of attempting to use a hair and body mist, Blake Brown's first new product since last summer, to blackmail Taylor Swift, into giving Lively public support or else "risk the release of a decade's worth of private texts between the stars." Swifties were not amenable to this and avoided any interaction with Lively. Puck was informed by a Target insider that Blake Brown's total sales in 2025 will be "less than $15 million." "It went from a $100 million brand to a $15 million brand.' Blake Brown "is a non-conversation" at Target. Neither Taylor Swift's admirers nor any of their mutual friends are endorsing Blake Lively over her. FAQs Why are fans boycotting Blake Lively's brands? Swifties are avoiding her products following allegations that she attempted to press Taylor Swift during a legal dispute. How bad are Blake's businesses' sales losses? Her haircare line's sales have reportedly dropped by up to 78% and are expected to fall below $15 million by 2025.
Yahoo
a day ago
- Entertainment
- Yahoo
One of Taylor Swift & Blake Lively's Mutual Friends Has Allegedly Chosen Sides Amid Legal Feud
Taylor Swift's friendship with Blake Lively has been in something of flux as of late, thanks in large part to all of the It Ends With Us drama. So when whispers of a rift between the two started circulating, fans took notice. Now, insiders say supermodel Gigi Hadid — who's been best friends with Swift for a decade and also counted Lively as a friend — is quietly gravitating toward the singer as the legal drama intensifies. Hadid 'has always had a closer friendship with Taylor and stands by her,' a source told Us Weekly, adding that, 'She has been a very loyal friend to Taylor, and they have been best friends for a decade now.' More from SheKnows Travis Kelce May Have Secretly Revealed What His & Taylor Swift's Living Situation Is Actually Like Despite the perception that Hadid has 'chosen sides,' the same insider is quick to clarify that she 'hasn't necessarily chosen sides' in the feud between her two gal pals. Instead, Hadid's shifting social calendar simply mirrors the closer bond she shares with Swift. After all, it was Swift who first introduced Hadid to Lively — and while Hadid and Lively 'really haven't been as close in almost a year,' there are 'no hard feelings' between the two, per the source. Those subtle distance cues have become increasingly apparent since Lively sued director Justin Baldoni for sexual harassment in December 2024 — and he hit back with a $400 million countersuit. When Baldoni's lawyers subpoenaed Swift earlier this month, her representative fired off a statement pointing out that Swift had 'never set foot on the set,' 'was not involved in any casting or creative decisions,' and 'did not even see It Ends With Us until weeks after its public release.' At the time, Swift was deep into her Eras Tour. The fallout of the subpoena seems to have put Swift and Lively on shaky ground. 'As Taylor has begun to distance herself from Blake, Gigi has naturally done the same,' the source notes, stressing that the change 'wasn't abrupt, but a gradual and organic change in dynamics.' For her part, Hadid is keen to sidestep any legal entanglements. 'Gigi doesn't want to be involved at all,' the insider reveals. She hasn't been in regular contact with Lively this year, the source adds, 'and it does have everything to do with the lawsuit.' It's a cautious move from someone who, until recently, attended red carpets and birthday bashes alongside both women (Lively was noticeably absent from Hadid's 30th birthday celebrations back in April.) With Lively and Baldoni scheduled to face off in March 2026, more subpoenas could be on the way — and the fallout may carry on well beyond the courtroom. For now, Hadid's choice to step back serves as a reminder that, in Hollywood, friendships can be just as fragile as reputations when legal teams enter the of SheKnows All the Best Photos of Jackie Kennedy With Her Young Kids JFK Jr. & Caroline Kennedy Kristen Stewart, Keke Palmer, & More Stars Who Had Dramatic Hair Changes Every Celebrity Who Put Their Own Spin on the Little Black Dress Trend
Time of India
a day ago
- Entertainment
- Time of India
Blake Lively's business takes a hit as Taylor Swift fans boycott products over allegations in Baldoni lawsuit
From the moment the legal drama unfolded, Blake Lively has been deep in controversy. Backlash, criticism, and abandonment are at the heart of the disputes. Blake Lively's once-thriving brands are facing significant backlash, and it's all due to her feud with Taylor Swift. After explosive claims surfaced in Justin Baldoni's lawsuit, Swift's devoted fans abandoned Lively. Blake Lively's brands, Blake Brown and Betty Booze , are seeing significant sales drops as a result of allegations related to the Justin Baldoni lawsuit . The numbers now reveal the extent of the damage. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Cara Membantu Orang Terkasih Menghadapi Limfoma Limfoma Pelajari Undo What sparked the backlash against Blake Lively? Swifties are boycotting her products following accusations that she pressured Taylor Swift to publicly defend herself. Lively is trying to promote a number of things that millions of Swifties don't want to use. Sales of Blake Brown, Lively's hair care line, and Betty Booze, her line of alcoholic beverages, fell significantly in the aftermath of the lawsuit. Live Events But when Baldoni's attorney, Bryan Freedman, publicly claimed that Lively attempted to coerce Swift's hand in order to preserve her own reputation, it was the final straw. How much have her brands lost in sales? Sales of Lively's haircare line, Blake Brown, fell by up to 78% after what she calls a "social manipulation campaign," according to her initial lawsuit. The abrupt and unanticipated negative media campaign against Ms. Lively, according to the complaint, "depressed retail sales of Blake Brown products by 56-78 percent based on internal sales projections,' as per a report by NewsNation. This sharp decline was entirely inconsistent with the high satisfaction ratings that Blake Brown products obtained in the substantial consumer testing conducted prior to launch or its early success following launch, as per the complaint. This week, however, Puck revealed that Target, which sells the Blake Brown collection, is experiencing sharp declines in consumer sales. ALSO READ: After $1 billion Rhode sale, is divorce on? Hailey Bieber celebrates solo, husband Justin missing at dinner Are Taylor Swift's fans influencing the boycott? According to a report published by Puck this week, Lively was being accused by Baldoni's legal team of attempting to use a hair and body mist, Blake Brown's first new product since last summer, to blackmail Taylor Swift, into giving Lively public support or else "risk the release of a decade's worth of private texts between the stars." Swifties were not amenable to this and avoided any interaction with Lively. Puck was informed by a Target insider that Blake Brown's total sales in 2025 will be "less than $15 million." "It went from a $100 million brand to a $15 million brand.' Blake Brown "is a non-conversation" at Target. Neither Taylor Swift's admirers nor any of their mutual friends are endorsing Blake Lively over her. FAQs Why are fans boycotting Blake Lively's brands? Swifties are avoiding her products following allegations that she attempted to press Taylor Swift during a legal dispute. How bad are Blake's businesses' sales losses? Her haircare line's sales have reportedly dropped by up to 78% and are expected to fall below $15 million by 2025.
Time of India
2 days ago
- Entertainment
- Time of India
Blake Lively abandoned by Taylor Swift's close friends amid Justin Baldoni lawsuit, insider claims it's over
Blake Lively 's legal battle with Justin Baldoni is affecting her personal life. Lively, who was once a member of Taylor Swift 's famous girl squad , is now on the outs. Why did Taylor Swift's friends cut off Blake Lively? Blake Lively's feud with Taylor Swift has sparked a quiet but powerful backlash, with Swift's devoted A-list friends, including Cara Delevingne , Gigi Hadid , and Sophie Turner , cutting ties with the actress, as per a report by the Daily Mail. The social snub comes after Lively's legal battle with Justin Baldoni and accusations of dragging Swift into the chaos. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Never Put Eggs In The Refrigerator. Here's Why... Car Novels Undo Lively had been a part of Taylor Swift's well-known girl gang for ten years, so she was well aware of the strength of her former best friend. She is fully aware of Swift's ability to control the cultural zeitgeist, as evidenced by her ability to inspire thousands of Americans to vote, push for reforms for artists' rights, and bring the NFL billions of dollars in publicity. Taylor Swift has recently shut out the actress as well as her army of devoted girlfriends, demonstrating that such power can be destructive if betrayed. Live Events ALSO READ: These scared A-list celebrities are hiring top lawyers in case they're called to testify in Diddy's trial Is there no way back for Blake Lively? "No one that is close friends with Taylor continues to be in contact with Blake," an insider exclusively told the Daily Mail, exposing Lively's isolation as her savage legal battle with Justin Baldoni rages toward trial. The Daily Mail reported last week that Gigi Hadid had severed her relationship with her old friend, whom she had referred to as a "magical friend" who was "made of all the good stuff like rainbow sprinkles and butter and bourbon whipped creme." Although Cara Delevingne and Blake are no longer friends, there was no significant squabble. Besides not having any plans to hang out, she hasn't spoken to her in months. She prefers to keep her social circle small and only associates with trustworthy individuals. Swift and Cara Delevingne have been friends since they first met at the 2013 Victoria's Secret Fashion Show. Two years later, she costarred with Lively, whom she doesn't follow on Instagram, in her celebrity-filled music video for Bad Blood. On a night out with Swift at Emilio's Ballato in Manhattan in September 2023, the two were last seen together. The Fallout: Silence from Swift's Squad After seeing their best friend get abruptly dragged into the growing conflict, Swift's group appears to have cooled off. There has been a deafening silence instead of support for Lively. Lively hasn't been seen with Swift since October 2024. Our expert claimed that Cara is highly supportive of her friends and dislikes getting entangled in turmoil. She does not agree with the way the events of the last few months have transpired, and she views Taylor as one of her best friends. Lively's openness about her pregnancy was once publicly commended by actress Sophie Turner, who has since severed her relationship with Lively, according to insiders. Swift's rejection of Lively has caused a social contagion, which may not come as a surprise given that Selena Gomez, Brittany Mahomes, Lana Del Rey, Ashley Avignone, and Ice Spice have all remained silent during the legal drama. Although Sophie and Blake were never very close, none of Taylor's crew members are now involved with Blake. "Sophie and other Taylor's friends are so determined to maintain Taylor's favor that they have no trouble severing their relationship with anyone who is unkind to Taylor." FAQs Why are Taylor Swift's pals separating themselves from Blake Lively? According to sources, Swift's inner circle severed relations after Lively allegedly attempted to involve Taylor in her legal dispute with Justin Baldoni, thereby destroying trust. Is Taylor Swift engaged in Blake Lively's suit? Swift has not responded publicly, but insiders say she had no involvement in the complaint, despite being present at one contested meeting.
Yahoo
2 days ago
- Entertainment
- Yahoo
Blake Lively Loses Another Friend As New Hollywood Star Seemingly Chooses Taylor Swift's Side
's tight-knit inner circle may be shifting as another Hollywood A-lister seemingly appears to be taking 's side as the "It Ends With Us" drama continues. Once a staple of Swift's so-called 'girl gang,' Lively is now noticeably absent from the singer's orbit, as her legal battle with actor and producer escalates. Despite their decade-long friendship, one that began in 2014 and included vacations, public outings, and even Taylor Swift naming characters in her lyrics after Blake Lively's children, multiple sources indicate that the two are taking a break from their once-close bond. The ripple effect of Lively's legal drama appears to be impacting her other friendships as well. British model , once a mutual friend of both Swift and Lively, is said to have cut ties with Lively. While there was no falling out, a source claims Delevingne has not spoken to her in months and doesn't plan to reconnect. 'She likes to keep her circle small, and only surrounds herself with people who she can trust,' the insider explained to Daily Mail. Delevingne, who has known Swift since their 2013 meeting at the Victoria's Secret Fashion Show and appeared in the 'Bad Blood' video alongside Lively, has remained close with the pop star. The two were last seen together in May 2024 when Swift traveled to London to support Delevingne's performance in Cabaret. 'Cara does not like to be involved in any drama, and she is very supportive of her friends,' another source said. 'She considers Taylor to be one of her closest friends and she does not approve of the way that the events of the past several months have unfolded.' and , both longtime members of Swift's inner circle, have also seemingly distanced themselves from Lively. Hadid, who once described Lively as a 'magical friend,' is no longer publicly connected with the actress. Sophie Turner, who once gushed over Lively's honesty about pregnancy, hasn't hesitated to distance herself either. Turner famously found refuge in Swift's $50 million Tribeca compound during her 2023 custody battle with , and insiders say their bond has only strengthened since. Now, both stars appear firmly on Team Taylor, leaving Lively to fend for herself amid a headline-making friendship breakdown. Not to mention, Swift hasn't been publicly spotted with Lively since October 2024, and her squad has reportedly 'battened down the hatches' to protect the singer from further scandal. This comes after sources confirm that a subpoena issued to the pop icon was quietly dropped by Baldoni's legal team, who had initially sought to explore her rumored involvement in the film's behind-the-scenes decisions. Baldoni's lawyer, Bryan Freedman, allegedly encouraged Swift to speak out publicly in defense of Lively, hinting that if she didn't, certain private text messages in Lively's possession could make their way into the spotlight. Ultimately, the subpoena was withdrawn on May 22. Earlier this week, reports surfaced that Swift had been asked to testify in the ongoing dispute. However, it now appears that she will not be involved. Most recently, Swift's conspicuous absence from the 2025 American Music Awards, where she was nominated for six awards, left fans puzzled. A source told the Daily Mail, 'She avoided the AMAs because she didn't want to deal with 1,000s of questions about the Blake Lively saga. It's all anyone wants to talk about and Taylor is really tired of it.' The insider added that Swift is eager 'to move on and she does not want to keep dealing with it.' Her no-show came on the heels of her appearance at the Super Bowl earlier this year, and many had anticipated her return to the red carpet. Instead, Swift has opted to stay out of the spotlight, reportedly spending quiet time with her boyfriend, Kansas City Chiefs tight end . Just last week, the couple was seen indulging in a lavish late-night dinner in West Palm Beach, where they reportedly dropped over $400 on decadent dishes like Wagyu-style beef and lobster risotto.
