Latest news with #Lobos1707
Time of India
28-06-2025
- Business
- Time of India
5 NBA players who have their own alcohol brands - LeBron James, Stephen Curry, Dwyane Wade, and more
5 NBA players who have their own alcohol brands (Image Credit: Getty Images) Alcohol and sports? A combination looks rare but intriguing. Beyond basketball, NBA legends like LeBron James, Stephen Curry, Dwyane Wade, and a few more have their own alcohol brands. Recently, Stephen Curry registered the presence of his Bourbon brand, Gentleman's Cut, at the BottleRock Concert in Napa Valley. Similarly, Dwyane Wade is well-known for his alcohol-based venture, Wade Cellars. Apparently, the pursuit of luxury and lavish tastes attracts NBA players, leading to ventures like the wine business. Let's dive deep into the list of 5 NBA players who have tasted success with their alcohol brands. 1. Dwyane Wade owns Wade Cellars Former NBA superstar Dwyane Wade is known for his passion for food and beverages. With a desire to offer premium wines and to create opportunities for the underrepresented, Wade decided to venture into the wine business. He partnered with Napa Valley legend Jayson Pahlmeyer in 2014 to give a kickstart to his dream project. Wade expanded Wade Cellars to produce wines in both the accessible and premium ranges. How to make the wine business more inclusive was the idea behind Wade Cellar's establishment. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Even Beautiful Women Have Their 'Oops' Moments Read More Undo Dwyane learned in depth about the processes and business models to impart a robust framework to Wade Cellars. His efforts paid off, and in 2021, Wade Cellars won a place among one of the Wine Business Monthly's Hot Brands. 2. LeBron James co-owns Lobos 1707 Tequila & Mezcal LeBron James worked in the guidance of Main Street Advisors alongside his business manager, Maverick Carter, to own a premium Tequila brand, Lobos 1707. The venture was founded by Diego Osorio in 2020. Lobos 1707 is available in different expressions, such as Joven, Reposado, Extra Añejo, and Mezcal Artesanal. Of these, the limited editions of Extra Añejo are often promoted by LeBron James. The upscale focus on experience and quality separates Lobos 1707 from various celebrity-backed tequilas. According to a report by the Spirit Business site, LeBron James chose to invest in Lobos 1707 owing to the centuries-old barrel ageing and distillation method with which it was made. 3. Michael Jordan's signature alcohol brand is Cincoro Tequila A chance bonding over tequila with NBA team owners like Jeanie Buss, Wes Edens, Emilia Fazzalari, and Wyc Grousbeck in 2016 led Michael Jordan to start Cincoro Tequila in 2019. When great ideas and entrepreneurs jam, the pathbreaking business ideas develop. Cincoro Tequila is the finest example of this theory. Cin means five, and Coro means gold in Spanish. The name itself represented the five owners' pursuit of upscale experiences. Its expressions developed in underground cellars where American whisky barrels were used for ageing. Among the various expressions, the ultra-luxury expression is Extra Añejo, which is aged for more than three years. Another expression, Reposado, won Double Gold at the 2019 San Francisco World Spirits Competition. Michael Jordan fulfilled his desire to amalgamate luxury and lifestyle with this alcohol brand, and presented it as 'luxury sipping tequila,' as reported in 19TH, a lifestyle magazine. With international expansion across continents, Cincoro Tequila has achieved a global footprint. 4. Stephen Curry owns alcohol brand - Gentleman's Cut Kentucky Straight Bourbon Stephen Curry has diverse interests outside basketball. An alcohol brand is one of his various ventures that he works passionately for. Under his company, SC30 Inc., Curry launched a flagship bourbon brand, The Gentleman's Cut. He partnered with John Schwartz of Napa's Amuse Bouche Winery and Boone County Distilling Co. in Kentucky to make his alcohol business idea a reality. The Gentleman's Cut offers premium wine aged in fine white oak barrels for 5-7 years. It is further distilled in copper pot stills and offered in notes like vanilla, caramel, cinnamon, and a few selected others. Stephen Curry recently launched the Player Exclusive Father and Son Edition, which is aged 16 years. He did so to mark his and his father Dell's NBA journey. McCollum's wine venture is called McCollum Heritage 91 One of the various businesses that changed the food and wine landscape is CJ McCollum's wine venture. He thought about launching the wine brand McCollum Heritage 91 during the NBA Bubble in 2020. In an interview with Decanter in 2021, he shared details about how players' influences and vivid tastes inspired the launch of the brand. The business idea was seeded when he stocked 84 wine bottles in his room and tried almost all at leisure. He turned his growing passion for wine into a business venture. After partnering with Adelsheim Vineyard in the Chehalem Mountains and winemaker Gina Hennen, he introduced McCollum Heritage 91. The brand name is his idea of paying tribute to his McCollum lineage and contains his birth year, 1991, too. By limiting the purchase to only six bottles per buyer, McCollum introduced the factor of exclusivity in the marketing plan. It paid back, and eventually, the wine business became a success. McCollum's wine business is known for its sustainability, as the vineyards are built in volcanic soils. His wine business is a prime example where luxury and sustainability thrive together. Also Read: Stephen Curry enjoys offseason vibes at BottleRock Napa Valley while promoting Gentleman's Cut Bourbon Game On Season 1 continues with Mirabai Chanu's inspiring story. Watch Episode 2 here.
Yahoo
08-06-2025
- Entertainment
- Yahoo
Ja Morant's Gesture Toward LeBron James Turns Heads on Tuesday
Ja Morant's Gesture Toward LeBron James Turns Heads on Tuesday originally appeared on Athlon Sports. Ja Morant's 2024-25 NBA season with the Memphis Grizzlies was marked by injuries and team struggles. Despite having an impressive season overall, Morant was limited to 50 games due to various ailments, averaging 23.2 points, 7.3 assists, and 4.1 rebounds per game. Advertisement However, he still managed to lead the Grizzlies to the eight seed, although the team's championship hopes were dashed in the first round, as they lost to the Oklahoma City Thunder in four games, with Morant suffering a hip injury in Game 3. Following the disappointing season, speculation about Morant's future with the Grizzlies intensified, with fans and some analysts wondering if he could be moved. Memphis Grizzlies guard Ja Morant (12) and Oklahoma City Thunder guard Luguentz Dort (5).Petre Thomas-Imagn Images In the midst of these uncertainties, Morant captured attention with a lighthearted moment involving Los Angeles Lakers star LeBron James. A clip shared by Bleacher Report has been gaining traction on social media. The video showed Morant being offered a shot of James' tequila brand, Lobos 1707. Advertisement In response, Morant humorously mispronounced James' name as "LeeBron" before mimicking some of LeBron's iconic quotes, including "It's our ball. It ain't our ball... Akron, this is for you!" Fans wasted no time responding to the trending clip: "Ja really got that LeBron in him," one fan wrote. "Twin just like me 😭🤣," another fan posted. "Luka would have to disable his Instagram if he took a shot in public," another fan noted. 'Has anyone tried it? Is it actually good?" another fan questioned "Ja showing love to Akron like a boss with that Lobos mention," another fan added. 'They lit for sure,' a fan included. Advertisement LeBron James has been actively promoting Lobos 1707, starring in creative campaigns that blend his basketball legacy with the brand's identity. Related: Luka Doncic Sends Austin Reaves Message After Lakers Trade Report Related: Cooper Flagg, Lakers News Turns Heads After Monday's Announcement This story was originally reported by Athlon Sports on Jun 3, 2025, where it first appeared.
Yahoo
05-06-2025
- Business
- Yahoo
LeBron James Had No Words for Exciting News on Wednesday
LeBron James Had No Words for Exciting News on Wednesday originally appeared on Athlon Sports. LeBron James had another successful season with the Los Angeles Lakers, capping off his 22nd year in the league. Advertisement James led the Lakers to the postseason before they suffered a loss in the first round. Los Angeles lost to the Minnesota Timberwolves, despite entering the postseason as the No. 3 team in the West. After the season, when James and the rest of his teammates had time to vacation and get their minds off the game, the Lakers star promoted his Lobos 1707 tequila and mezcal. James posted a big announcement regarding Lobos, mentioning that the brand has now been recognized at the 2025 New York International Spirits Competitions in one of the highest regards. "First released as a limited expression," posted the official social media account of LeBron James' Lobos account. "Chosen to stay. Now recognized at the 2025 New York International Spirits Competition in one of the highest regards - Double Gold. Crafted with patience, finished in Pedro Ximénez sherry wine barrels, our Añejo carries the depth of its journey in every sip. To the judges - thank you for the recognition. To our community - this moment is shared with you." LeBron James, Instagram LeBron James, Instagram LeBron James partnered with Lobos 1707 in 2020, serving as a major investor in the company in the same year the brand was founded. Advertisement He's also involved in other business ventures, including Beats by Dre, Liverpool FC and Blaze Pizza. Los Angeles Lakers forward LeBron James (23).© Kirby Lee-Imagn Images Last season with the Los Angeles Lakers, LeBron James posted 24.4 points, 7.8 rebounds and 8.2 assists per game. Related: LeBron James Had No Words for Luka Doncic Announcement on Saturday Related: Jason Kelce Turns Heads With Personal Announcement on Wednesday This story was originally reported by Athlon Sports on Jun 5, 2025, where it first appeared.
Miami Herald
09-04-2025
- Business
- Miami Herald
Liquor giant trades Diddy's vodka for Lebron James' tequila stake
Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and extended the partnership in 2014 by purchasing his tequila brand, DeLeón. However, the amicable relationship ended a few years later when in May 2023, Combs filed a lawsuit against Diageo for allegedly neglecting his two liquor brands, DeLeón and Cîroc. The rapper claimed the company treated his brands as inferior products, made racist remarks against him, and didn't make promised investments. Don't miss the move: Subscribe to TheStreet's free daily newsletter Less than a year later, Diageo and Combs reached an agreement to end their business relationship in January 2024. As part of this agreement, the rapper would dismiss his lawsuit and withdraw all allegations made against the liquor company. However, Diagio remained the sole owner of DeLeón tequila and Cîroc vodka at the time. Related: King of Beers wants to become king of vodka teas Allegations of rape and abuse surfaced about Combs that same year, which tainted his image and reputation. This caused Diageo to receive continuous backlash and its sales to plummet due to the previous partnership. Image source:Diageo (DEO) announced it is forming a joint venture with the leading investment and advisory firm MainStreet Advisors to exchange its majority ownership of Cîroc Ultra-Premium Vodka's brand rights in the U.S. for majority ownership in Lobos 1707 worldwide, which is NBA star LeBron James' tequila brand. Both companies will oversee the Cîroc brand in North America and the Lobos 1707 brand worldwide, according to the announcement. However, Cîroc will not be included in Diageo's North American financial results. Instead, it will be reported under income from the joint venture and associates, but classification will remain unchanged in all other markets. Related: Major tequila company makes huge tariff announcement The companies claim this decision was made to maximize the value of Cîroc and Lobos 1707 brand rights worldwide. "Cîroc and Lobos 1707 have incredible potential, and through this collaboration, we are unlocking new opportunities to accelerate their reach, resonance, and revenue growth in ways that traditional models cannot achieve," said MainStreet Advisors CEO Paul Wachter. However, the business move comes after the settlement of the ongoing legal battle to end its partnership with Combs and the surfacing of his recent controversies. North America is Diageo's largest market, accounting for 40% of its net sales and around 50% of its operating profit. As for its liquor categories, vodka's market share in the region was 44% in 2024, and tequila's was 34%. Although the swap would mean that Diageo replaced a more consumed liquor with a slightly less popular one, Lobos 1707 has a better reputation than Cîroc due to LeBron James' celebrity presence in the American market. More Retail News: Walmart may have a tariff-proof weaponTarget unveils genius strategy to boost seasonal salesKroger makes big move to be much cooler store Lobos 1707 launched in 2020, with LeBron James as an investor. Since then, the tequila brand has grown in popularity among the younger generations, making it a lucrative investment due to its huge growth potential. This is why Diageo wanted to obtain the worldwide rights of this brand. Diageo and MainStreet Advisors appointed TikTok's Former Global Head of Marketing, Nick Tran, as the joint venture's President and Chief Marketing Officer. "Nick has a reputation for transforming brands into cultural icons and developing consumer and digital strategies focused on Gen Z audiences. Within the JV, Cîroc vodka and Lobos 1707 tequila will each maintain their distinct identities and consumer appeal and leaders," stated the announcement. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
07-04-2025
- Business
- Yahoo
Diageo Reaches Ciroc Deal With LeBron James-Backed Tequila
(Bloomberg) -- Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Housing Agency Aims to Relocate Its DC Headquarters Boston Mayor Wu Embraces Trump Resistance as Campaign Heats Up This Skinny Mexico City Tower Is Just 14 Feet Wide on One Side The Irish Hot Press Is the Low-Tech Laundry Trick the World Needs What Would 'Transportation Abundance' Look Like? Ciroc will join with tequila brand Lobos 1707 in the venture, offering a solution for Diageo, which had been seeking to offload the vodka label following a decline in sales and a legal bust-up with its former marketing partner, the music mogul Sean 'Diddy' Combs. Bloomberg News reported in December that Diageo had reached out to potential suitors, including beverage companies and buyout firms, to gauge their interest in Ciroc. Diageo has instead formed a venture with Main Street Advisors Inc., an investment and advisory firm led by Paul Wachter, who helps manage the fortunes of celebrities such as Arnold Schwarzenegger and Los Angeles Lakers star James. Lobos, founded in 2020, is a premium tequila brand established by actor Diego Osorio. As part of the deal, Diageo is exchanging its majority ownership of Ciroc in North America for a majority stake in Lobos 1707 globally. The UK beverage group, which also owns brands including Guinness and Johnnie Walker, will retain the rights to Ciroc outside the US. Diageo needed to do something 'different and fresh and innovative' to restore the Ciroc brand, which led to the tie-up with Main Street Advisors, according to Ed Pilkington, chief marketing and innovation officer for Diageo North America. Financial terms weren't disclosed, but Diageo won't retain a majority stake in the venture. James will remain an investor in Lobos and become an investor in Ciroc through the tie-up. Diageo agreed to a settlement with Combs in January 2024 following a lawsuit in which he accused the spirits company of racism in its alleged neglect of Ciroc and another brand, DeLeon Tequila. He withdrew his allegations and business relations were ended. The UK group, along with rival distillers Pernod Ricard SA and Remy Cointreau SA, has been struggling to drive growth due to slumping demand in China and high post-pandemic inventories in the US. Diageo's stock has dropped about 30% in the past year, wiping some £18 billion ($23 billion) from its market value. The company has been divesting assets as it manages its stable of brands, agreeing last July to sell Pampero rum and Safari flavored liqueur. While Ciroc sales have slumped of late, the vodka has a strong presence in nightclubs and there are hopes that Main Street, along with a new team, will be able to revitalize the brand. Nick Tran, the former global head of marketing at TikTok, has been appointed president and chief marketing officer of the venture and charged with making both brands resonate with a wider group of consumers. --With assistance from Thomas Hall. (Updates with Diageo share performance in ninth paragraph) AI Coding Assistant Cursor Draws a Million Users Without Even Trying How One MBA Grad Blew the Whistle on a $2 Billion Deal With Shake Shack in First Class, Airline Food Is No Longer a Joke India's Destination Weddings Fuel a New Tourist Economy China Tells Kids to Study Manufacturing to Fill Factory Jobs ©2025 Bloomberg L.P.
