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Photo-sharing app Locket is banking on a new celebrity-focused feature to fuel its growth
Photo-sharing app Locket is banking on a new celebrity-focused feature to fuel its growth

Yahoo

time4 days ago

  • Business
  • Yahoo

Photo-sharing app Locket is banking on a new celebrity-focused feature to fuel its growth

Locket, the photo-sharing app that allows users to share images with friends that are then displayed on their home screens as widgets, wants to stay on your radar, and it's enlisting the help of celebrities. Locket emerged as a competitor to BeReal when it launched in 2022, offering a more authentic way to connect with others. The app places a widget on iPhone home screens that updates with the latest pictures added by friends. Users can select up to 20 close friends, creating an intimate space to share unfiltered selfies and updates on their lives. The app claims to have over 80 million total downloads, more than 9 million daily active users, and its users have shared more than 10 billion photos to date. Notably, the company also shared with TechCrunch that it achieved profitability in 2024, a significant accomplishment given its relatively modest fundraising efforts of just $12.5 million. To drive additional growth, Locket has been quietly testing a feature called 'Celebrity Lockets' for the past six months, which the app officially announced on Wednesday. Celebrity Lockets mostly focuses on music artists, letting them engage with fans by sharing details about upcoming shows, new album releases, and other news. Locket has already tested this feature with Suki Waterhouse and JVKE, with more artists to be announced soon. To use the feature, celebrities can share a link on their social media platforms, or fans can look them up in the app to add them, and they can then send photos directly to their fans' home screens. 'With posts going straight to fans' home screens, it offers the kind of immediacy and intimacy that other platforms can't replicate, turning passive followers into active participants,' founder Matt Moss told TechCrunch. Locket allows artists to choose a number of fans to connect with, ranging from 1,000 to 15,000 slots. For instance, Suki has 5,000 fans on the app and has helped Locket attract hundreds of new members. According to the company, 17% of these 5,000 fans were new to Locket. 'Fans feel special knowing they're one of just a few thousand rather than just another follower. This also preserves the same intimacy and brand of Locket as a product today … We knew our community used Locket to share music with their friends, so being able to also connect with their favorite artists is a natural evolution for the platform,' Moss said. Although Moss says the feedback from testers has been good, it's unclear whether this will help Locket grow its user numbers. BeReal tried something similar with a feature called 'RealPeople,' but the reception wasn't entirely positive, with some people saying that they preferred the anti-social media app as a way to escape from celebrities.

Photo-sharing app Locket is banking on a new celebrity-focused feature to fuel its growth
Photo-sharing app Locket is banking on a new celebrity-focused feature to fuel its growth

TechCrunch

time4 days ago

  • Business
  • TechCrunch

Photo-sharing app Locket is banking on a new celebrity-focused feature to fuel its growth

Locket, the photo-sharing app that allows users to share images with friends that are then displayed on their home screens as widgets, wants to stay on your radar, and it's enlisting the help of celebrities. Locket emerged as a competitor to BeReal when it launched in 2022, offering a more authentic way to connect with others. The app places a widget on iPhone home screens that updates with the latest pictures added by friends. Users can select up to 20 close friends, creating an intimate space to share unfiltered selfies and updates on their lives. The app claims to have over 80 million total downloads, more than 9 million daily active users, and its users have shared more than 10 billion photos to date. Notably, the company also shared with TechCrunch that it achieved profitability in 2024, a significant accomplishment given its relatively modest fundraising efforts of just $12.5 million. To drive additional growth, Locket has been quietly testing a feature called 'Celebrity Lockets' for the past six months, which the app officially announced on Wednesday. Image Credits:Locket Celebrity Lockets mostly focuses on music artists, letting them engage with fans by sharing details about upcoming shows, new album releases, and other news. Locket has already tested this feature with Sukie Waterhouse and JVKE, with more artists to be announced soon. To use the feature, celebrities can share a link on their social media platforms, or fans can look them up in the app to add them, and they can then send photos directly to their fans' home screens. 'With posts going straight to fans' home screens, it offers the kind of immediacy and intimacy that other platforms can't replicate, turning passive followers into active participants,' founder Matt Moss told TechCrunch. Techcrunch event Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They're here to deliver the insights that fuel startup growth and sharpen your edge. Don't miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise on August 7. Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They're here to deliver the insights that fuel startup growth and sharpen your edge. Don't miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. San Francisco | REGISTER NOW Locket allows artists to choose a number of fans to connect with, ranging from 1,000 to 15,000 slots. For instance, Suki has 5,000 fans on the app and has helped Locket attract hundreds of new members. According to the company, 17% of these 5,000 fans were new to Locket. 'Fans feel special knowing they're one of just a few thousand rather than just another follower. This also preserves the same intimacy and brand of Locket as a product today … We knew our community used Locket to share music with their friends, so being able to also connect with their favorite artists is a natural evolution for the platform,' Moss said. Although Moss says the feedback from testers has been good, it's unclear whether this will help Locket grow its user numbers. BeReal tried something similar with a feature called 'RealPeople,' but the reception wasn't entirely positive, with some people saying that they preferred the anti-social media app as a way to escape from celebrities.

Meet actor who spent eight years in poverty; family had no income, creditors stood at door, he is…
Meet actor who spent eight years in poverty; family had no income, creditors stood at door, he is…

India.com

time04-06-2025

  • Business
  • India.com

Meet actor who spent eight years in poverty; family had no income, creditors stood at door, he is…

Aamir Khan may be considered a 'perfectionist' today, but his life was not always so easy. The story of his life is no less than a superhit Bollywood drama. A drama that hides the true pictures of poverty, struggle and courage. In a new podcast, the actor and filmmaker revealed that despite being from a film family, he did not get the benefit of nepotism. Aamir recalled that when he was young, his family had to face financial difficulties. Aamir Khan is in the news these days for his film Sitare Zameen Par, which he is vigorously promoting. Recently, he appeared on Raj Shamani's podcast, where he recalled his old days. He said, 'Generally people think that a film producer has a lot of money. There is no truth in this. There were a lot of financial problems in his house.' Aamir mentioned those difficult 8 years when not even a single penny of earnings came into his house. The actor said that it was the 1970s. He was a teenager when his father and producer Tahir Hussain's film 'Locket' changed the fortunes of the family. This change was not positive but brought a terrible crisis. The film which was to be made in a year remained incomplete for 8 years. The actor further said, there was no income in our house for 8 years. Abbajaan had taken a loan at a huge interest of 36%. Creditors used to come to the door every day. This was the period when Aamir's family had to struggle even for two meals a day. Creditors kept calling to recover the money, while no one else would lend them more money to complete the pending shooting. The actor further said, there was no income in our house for 8 years. Abbajaan had taken a loan at a huge interest of 36%. Creditors used to come to the door every day. This was the period when Aamir's family had to struggle even for two meals a day. Creditors kept calling to recover the money, while no one else would lend them more money to complete the pending shooting. Aamir's father Tahir Hussain made films like the 1971 crime thriller 'Karwaan', Raghunath Jhalani's 1973 romantic thriller 'Anamika' and Mahesh Bhatt's 1993 romantic comedy 'Hum Hain Rahi Pyar Ke', in which Aamir acted. He made his directorial debut in 1990 with the fantasy revenge drama 'Tum Mere Ho' with Aamir. He died of a heart attack in 2010.

Aamir Khan recalls his financial struggles while growing up, gave prize money by playing tennis to his mom to buy clothes, shoes: 'There was no income at home for eight years'
Aamir Khan recalls his financial struggles while growing up, gave prize money by playing tennis to his mom to buy clothes, shoes: 'There was no income at home for eight years'

Time of India

time03-06-2025

  • Business
  • Time of India

Aamir Khan recalls his financial struggles while growing up, gave prize money by playing tennis to his mom to buy clothes, shoes: 'There was no income at home for eight years'

may be considered one of the highest paid actors in the country, however, did you know that he grew up amidst financial struggles. His father was a well-known producer and Aamir said in an interview that in those days, producers would really struggle to make ends meet, thus, he grew up around around financial struggles at home. Tired of too many ads? go ad free now The actor said in an interview on Raj Shamani's podcast, "There were a lot of financial problems at home. Usually, people think film producers have a lot of money. There's no truth to that. Most producers struggle a lot to make ends meet. There was a film of Abba jaan (father), Locket, which took eight years to make. There were problems with the actors' dates so the film, which was supposed to finish in one or one and a half years, stretched to eight years. " He further revealed, "There was no income at home for eight years. Because Abba jaan had taken a loan, and the interest was top-level at 36%, there was a very long rough patch in the middle." Thus his father was stuck amidst a cycle of debts. The '3 Idiots' actor said that he used to play tennis and thus, gave his prize money to his mom. "I used to play competitive tennis then. Since I knew there's stress at home, I'd keep whatever prize money I won with my Ammi (mother) and tell her if she wants to buy any of my stuff, like shoes or clothes, she should buy from that money. When I'm saying all this, I'm realising I became responsible from a very young age." On work front, Aamir will be seen next in 'Sitaare Zameen Par', set to release on June 20. He was last seen in 'Laal Singh Chaddha'.

Aamir Khan Gave His Tennis Prize Money To Mom For Buying Shoes, Clothes: 'Abba jaan Had Taken A Loan'
Aamir Khan Gave His Tennis Prize Money To Mom For Buying Shoes, Clothes: 'Abba jaan Had Taken A Loan'

News18

time03-06-2025

  • Entertainment
  • News18

Aamir Khan Gave His Tennis Prize Money To Mom For Buying Shoes, Clothes: 'Abba jaan Had Taken A Loan'

Aamir Khan opens up on childhood struggles, revealing how his father's 8-year film delay left their family without income. Aamir Khan, one of Bollywood's most respected stars today, recently opened up about the tough times his family faced when he was growing up. Speaking on Raj Shamani's podcast, the actor revealed that despite being born into a film family, he didn't have it easy. In fact, he had to become responsible at a young age as his father, film producer Tahir Hussain, went through a major financial crisis. 'There were a lot of financial problems at home. Usually, people think film producers have a lot of money. There's no truth to that. Most producers struggle a lot to make ends meet. There was a film of Abba jaan (father), Locket, which took eight years to make. There were problems with the actors' dates so the film, which was supposed to finish in one or one and a half years, stretched to eight years," said Aamir. The long delay in completing the film led to years without income for the Khan household. Aamir explained how high-interest loans worsened the situation. 'There was no income at home for eight years. Because Abba jaan had taken a loan, and the interest was top-level at 36%, there was a very long rough patch in the middle," he continued. He shared how his father was trapped in a cycle of debt with lenders pressuring him but no new financiers willing to step in. At the time, Aamir was playing competitive tennis and did his bit to help the family. 'I used to play competitive tennis then. Since I knew there's stress at home, I'd keep whatever prize money I won with my Ammi (mother) and tell her if she wants to buy any of my stuff, like shoes or clothes, she should buy from that money. When I'm saying all this, I'm realising I became responsible from a very young age," Aamir recalled. Tahir Hussain, remembered for producing classics like Caravan (1971), Anamika (1973), and Hum Hain Rahi Pyar Ke (1993), also directed Aamir in the 1990 fantasy drama Tum Mere Ho. He passed away in 2010 after a heart attack. First Published:

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