Latest news with #LondonDesignFestival


Gulf Today
09-03-2025
- Business
- Gulf Today
Irthi empowers women in creative industries
Irthi Contemporary Crafts Council presents an Emirati model with regional and global perspectives on empowering women in the heritage and advanced crafts sector as vital industries for achieving empowerment, equality, and social and economic leadership for women. Since its establishment in 2018, the Council has offered a qualitative vision to enhance women's participation in creative industries, combining economic and social empowerment with cultural identity promotion. Although it started in the UAE, the council has succeeded in providing a global experience that enables women and girls to enter the artisan and craftsmanship laboUr market with advanced skills. Reem BinKaram, Director-General of the Irthi Contemporary Crafts Council, emphasises that Irthi women have made significant strides in skilled crafts, blending heritage and history with modernity and innovation. This has made 'Irthi,' with its vision and mission, an inspiring model for women and women's institutions in all communities. BinKaram stated, 'At Irthi, we strive to achieve equality and equal opportunities in sectors at the heart of global sustainable development goals, particularly in promoting economic growth, preserving tangible and cultural heritage, and ensuring women's roles and participation in supporting the growth of creative industries. We also focus on safeguarding the rights of all artisans in all stages of production, which is one of the most important forms of equality that creators should enjoy in their fields.' 'Irthi' has successfully established its position internationally through a wide network of collaborations among designers and artisans from several countries, including Jordan, Italy, and Pakistan. These partnerships have facilitated the exchange of expertise, knowledge transfer, and enhancement of skills in design, manufacturing, management, and marketing. In its prominent international participation, 'Irthi' showcased its work at 'Design Miami - Shanghai,' a global platform specialising in design, where designs embodying Emirati and Arab heritage with a contemporary vision were presented. Representing the UAE, 'Erthi' displayed an exclusive collection of 78 artistic pieces, including jewelry, decor, furniture, bags, and other creative and artistic works at the 'London Design Festival,' one of the largest design exhibitions in the world. It also participated in the 'Milan Design Week 2022' and 'Milan Design Week 2023,' key global events in the arts and design agenda, along with participation in the Doha Design Week, a unique platform for contemporary Arab design.


Sharjah 24
08-03-2025
- Business
- Sharjah 24
Irthi: Empowering women in the creative industries
In this context, the "Irthi Contemporary Crafts Council " presents an Emirati model with regional and global perspectives on empowering women in the heritage and advanced crafts sector as vital industries for achieving empowerment, equality, and social and economic leadership for women. Global efforts for balance Since its establishment in 2018, the "Irthi Contemporary Crafts Council " has offered a qualitative vision to enhance women's participation in creative industries, combining economic and social empowerment with cultural identity promotion. Although it started in the United Arab Emirates, the council has succeeded in providing a global experience that enables women and girls to enter the artisan and craftsmanship labor market with advanced skills. An inspiring model for women worldwide Reem BinKaram, Director General of the Irthi Contemporary Crafts Council , emphasises that Irthi women have made significant strides in skilled crafts, blending heritage and history with modernity and innovation. This has made "Irthi," with its vision and mission, an inspiring model for women and women's institutions in all communities. BinKaram states: "At Irthi, we strive to achieve equality and equal opportunities in sectors at the heart of global sustainable development goals, particularly in promoting economic growth, preserving tangible and cultural heritage, and ensuring women's roles and participation in supporting the growth of creative industries. We also focus on safeguarding the rights of all artisans in all stages of production, which is one of the most important forms of equality that creators should enjoy in their fields." Global presence and strategic agreements "Irthi" has successfully established its position internationally through a wide network of collaborations among designers and artisans from several countries, including Jordan, Italy, and Pakistan. These partnerships have facilitated the exchange of expertise, knowledge transfer, and enhancement of skills in design, manufacturing, management, and marketing. In its prominent international participation, "Irthi" showcased its work at "Design Miami – Shanghai," a global platform specializing in design, where designs embodying Emirati and Arab heritage with a contemporary vision were presented. Representing the United Arab Emirates, "Erthi" displayed an exclusive collection of 78 artistic pieces, including jewelry, decor, furniture, bags, and other creative and artistic works at the "London Design Festival," one of the largest design exhibitions in the world. It also participated in the "Milan Design Week 2022" and "Milan Design Week 2023," key global events in the arts and design agenda, along with participation in the Doha Design Week, a unique platform for contemporary Arab design. A vision of integration All these achievements and many more in the portfolio of the "Irthi Council for Contemporary Crafts" have opened new avenues, demonstrating that women are a qualitative addition to global efforts. As United Nations Secretary-General António Guterres stated, equality in non-traditional sectors "means not only justice but also a lever for growth and progress. Societies that promote diversity are better able to innovate and adapt to the future."
Yahoo
06-03-2025
- Business
- Yahoo
ASUS Announces New 'Design You Can Feel' Exhibition for Milan Design Week
The exhibition will explore materiality, craftsmanship, and AI, the driving forces behind the ASUS design philosophy and latest innovations, including the latest Zenbook lineupTORONTO, March 06, 2025 (GLOBE NEWSWIRE) -- ASUS today announced that, following last year's success at the London Design Festival, it is bringing an all-new Design You Can Feel exhibition to Milan Design Week 2025. Taking place in a historic 1920s gallery in the heart of Milan, the exhibition will build on the success of last year's Design You Can Feel exhibition during the London Design Festival (LDF). Also titled Design You Can Feel, it will explore the themes of materiality, craftsmanship, and artificial intelligence (AI) to explain the design thinking behind ASUS products, including the latest ASUS Zenbook laptops. The exhibition will also feature an interactive installation by Studio INI. Exhibition to showcase design thinking behind ASUS products The installation will speak to the design thinking behind many ASUS products by combining sophisticated technology and engineering with material exploration and artistic expression. The exhibition will also showcase these products and the design stories behind them via playful interactive exhibits. A highlight of the event will be the ASUS Zenbook laptops – thin and light ultra-portable premium laptops that feature advanced AI tools and are clad in the proprietary ASUS material Ceraluminum™, which combines the lightness of metal with the resilience of ceramics. Zenbook's design approach is grounded in the ideas of Inspired, Immersive, Intuitive, Quiet, and Secure – qualities that are not only seen but felt. This holistic approach to design, which prioritizes both functionality and the user's emotional connection to the device, is at the heart of the Design You Can Feel exhibition. Additionally, the exhibition will showcase other ASUS models, including ProArt, Adol, Vivobook, and ROG ACRONYM laptops, with a hands-on area for visitors to experience them firsthand. ASUS Zenbook Ceraluminum™ Limited Edition: A Tribute to Nature The Milan exhibition will also debut four limited editions of the ASUS Zenbook laptop featuring special Ceraluminum chassis that draw from natural landscapes. The Ceraluminum Limited Edition collection is inspired by Earth's most breathtaking landscapes, each representing the raw power and beauty that shape our world. From laptops to sleeves and packaging, each finish is a reminder of the ASUS commitment—not just to design, but to a philosophy—to create tools that are as enduring as the landscapes that inspire them. Ceraluminum is a high-tech ceramic that is an industry-first innovation. ASUS invested four years into finetuning the precise colors, texture, and hardness. No pigment is added throughout the entire process, the distinct colors and porosity are precisely controlled by electric current, voltage, and mineral formula. As a result, it offers unmatched scratch resistance and longevity, with a unique look that pays homage to the natural world that inspired its creation. Additionally, Ceraluminum is a more sustainable material that is less hazardous to the environment, substituting the acids traditionally employed for aluminum anodization for a new higher voltage method that uses pure water. The process eliminates organic compounds, volatile organic compounds (VOCs), and heavy metals from the wastewater, resulting in 100% recyclable material. To learn more about Ceraluminum, please see here: Studio INI to create bespoke installation The themes of the exhibition will be encapsulated by a specially commissioned installation by Studio INI, an experimental design and research studio. The installation will combine design, technology, and engineering with artistic expression to create a kinetic, biomimetic sculpture that reacts to visitors' presence. Key to the experience is the stimulation of the senses. Visitors will be invited to touch the installation, encountering the tactility of the ASUS Ceraluminum material. Sensors will track these interactions, with the data used to create AI-generated representations of visitors' real-world behavior. Full details will be announced in the coming months. Design You Can Feel exhibition world tour The Milan exhibition is the third Design You Can Feel exhibition, following events in Shanghai and London that showcased material innovation, craftsmanship, and AI. The Milan exhibition will expand on the themes of the previous exhibition at the biggest and most influential design event in the world. The latest Design You Can Feel exhibition will run from April 8 - 13, 2025. It will be open to the public at Galleria Meravigli in Milan. For more information, please see NOTES TO EDITORS More on ASUS at the Milan Design Week: ASUS Zenbook: ASUS ProArt: ASUS Vivobook: ASUS LinkedIn: ASUS Pressroom: ASUS Canada Facebook: ASUS Canada Instagram: ASUS Canada YouTube: ASUS Global X (Twitter): About ASUS ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today's technologies. Consistently ranked as one of Fortune's World's Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us. A photo accompanying this announcement is available at CONTACT: PRESS CONTACTS Media Relations ASUS Canada Redoine Taoussi ASUS Canada Public Relations Manager Redoine_Taoussi@ in to access your portfolio