Latest news with #LonginesSpiritZuluTime1925
Bangkok Post
11-07-2025
- Entertainment
- Bangkok Post
For a gentleman's adventures
Portraying a dashing modern traveller, Henry Cavill sports the Longines Spirit Zulu Time 1925 that gives him the time in Sydney and Hong Kong in a new campaign. Named Longines Ambassador of Elegance earlier this year, the acclaimed British actor relates well to the campaign, which explores the question: "What time is it there?" "For me, the Spirit Zulu Time represents not only precision timekeeping, but also connection. In today's lifestyle, our loved ones and colleagues can often be a world away," he said. "However, the Spirit Zulu Time gives me, at a glance, that immediate connection with them. Knowing where someone is in their day, whilst not detailed, you can imagine being in their shoes, which places you with them for a moment." Longines' heritage in dual time zone wristwatches inspired the launch of the Spirit Zulu Time collection in 2022. The campaign marks the centenary of the original Longines Zulu Time, which debuted in 1925 during the early years of commercial flights. "Longines timepieces are not only beautiful with that classic understated elegance that the brand is known for, but they also come with the storied history of pioneers," Cavill said. "Longines were at the forefront during a time of true adventure, when travelling the globe was still the stuff of stories and legend." His prolific career had him flying as Superman in Man Of Steel (2013) while other leading roles include Napoleon Solo in The Man From U.N.C.L.E. (2015) and Gus March-Phillips in The Ministry Of Ungentlemenly Warfare (2024). His new role as Longines Ambassador of Elegance takes him into the watchmaking world, starting with a visit to the historic headquarters in Saint-Imier, Switzerland. "Dating back to 1832, the history of Longines is incredible, we'd be here all week if I tried to get into explaining all of it," he said. "The craftsmanship is equally astounding. That might sound like an obvious thing to say, but to see these watches being built -- there is a certain peace to the watchmaking, a quietness in respect of the task." The Swiss brand expresses its ethos through the slogan "Elegance Is An Attitude". Its partnership with Cavill illustrates how his sophistication and multifaceted personality reflect what elegance means today, and how it exudes through both professional excellence and personal conduct. "Elegance is beauty, without being garish. How do I embody it?" he said. "I try not to overly focus on my own elegance as that can quickly become counterproductive, but I try to keep my eye on it as far as my behaviour goes and the interactions both personally and professionally."
Bangkok Post
11-07-2025
- General
- Bangkok Post
Around the world in 100 years
In an almost square case, the groundbreaking hand-wound Longines Zulu Time from 1925 displayed both the local and second time zone. This year, Longines celebrates the 100th anniversary of the first ever dual time zone wristwatch with an interpretation that shares the round silhouette of other automatic models with a GMT function from its Spirit Zulu Time collection. The commemorative Longines Spirit Zulu Time 1925 shines in a 39mm stainless steel case with the bidirectional rotating bezel and 24-hour graduations for easy tracking of a third time zone. Since the late 19th century, Longines has a rich horological heritage for navigating multiple time zones. The Swiss brand engineered the first pocket watches that indicate two time zones on a single dial, following an order from the Ottoman Empire in 1908. After creating the Turkish Watches, the expertise was transferred to developing military models for the Royal Canadian Navy to strap on the wrist, culminating with the Longines Zulu Time in 1925. The term Zulu has its origins in the NATO phonetic alphabet, where it designates the letter Z -- that is, zero, or GMT+0 for Greenwich Mean Time, now known as UTC+0 according to the Coordinate Universal Time scale. Eliminating the confusion of AM and PM indicators, the four-digit Zulu time format used in professional and military aviation was symbolised by a small nautical flag, positioned below 12 o'clock on the dial of the original dual time zone wristwatch. The flag was replaced by the winged hourglass logo on the Longines Spirit Zulu Time, launched in 2022, with a bezel featuring a ceramic insert. The Longines Spirit Zulu Time 1925 stands out with the bezel insert boasting a cap in rose gold, whose composition includes copper. This design element echoes the copper strip marking the Prime Meridian that is embedded in the ground at the Royal Observatory at Greenwich. Rose-gold plated hands and Arabic numerals, treated with Super-LumiNova, as well as the rose-gold plated arrow of the GMT hand contrast with the matt black dial. The characteristic five stars, representing quality and reliability, are positioned above a discreet date window at 6 o'clock, where taking a closer look uncovers an engraved "1925-2025" in a subtle tone-on-tone finish. The years are also inscribed on the circumference of the caseback while the transparent sapphire crystal reveals calibre L844.4 and its rose-gold-coloured PVD rotor, adorned with an engraving of a planisphere with the Prime Meridian running through its centre. Delivering a power reserve of up to 72 hours, the self-winding mechanical movement is officially chronometer-certified by the COSC. Moreover, it is 10 times more resistant to magnetic fields than the ISO 764 standard, thanks to the silicon balance spring and innovative components. Presented in a special box, the Longines Spirit Zulu Time 1925 can be matched with a stainless-steel bracelet or a black Nato strap. Longines will also enrich the collection with 39mm and 42mm stainless steel versions designed with rose gold accents against a black face, complemented by a ceramic insert with a 24-hour scale in matt and intense polished black to differentiate day and night hours.
Bangkok Post
04-07-2025
- Business
- Bangkok Post
Longines spirit zulu time 1925
What time is it there? Commemorating over a century of expertise in measuring time across multiple time zones, Longines is proud to release the Longines Spirit Zulu Time 1925, marking the 100th anniversary of the Swiss brand's first dual time zone wristwatch from 1925. For the launch, Longines Ambassador of Elegance, Henry Cavill, embodies the spirit of global connection and travelling across time zones in a new campaign that poses the simple yet profound question: 'What time is it there?' Since the late 19th century, Longines has offered precise solutions for travellers navigating multiple time zones. This heritage continued with the famous 'Turkish Watches', pocket watches with dual time zones, ordered by the Ottoman Empire in 1908 which allowed for the simultaneous reading of Turkish and Western time. In 1925, Longines introduced the first ever dual-time zone wristwatch, the 'Zulu Time'. The dial featured the colourful maritime flag representing the letter "Z", which signifies the time at the zero meridian in Greenwich, London, now known as Universal Time (UTC +0). In professional aviation it is simply called "Zulu Time". This 4-digit time format eliminates the confusion of AM and PM indicators. Zulu Time continues to be used by pilots and navigators to ensure clear communication during radio contact. In 2022, Longines reinterpreted this historic timepiece by launching the Longines Spirit Zulu Time collection, boasting state-of-the-art watchmaking technology. The collection quickly established itself as an essential companion for modern globetrotters, with its precise GMT functionality and distinctive aesthetic. From 1925 to 2025 Now in 2025, to celebrate the centennial of this groundbreaking timepiece, the brand proudly unveils the Longines Spirit Zulu Time 1925. This commemorative edition features a 39-mm stainless steel case with a bidirectional rotating bezel adorned with exquisite 18K rose-gold cap, circular-brushed insert — a first for the collection — and 24-hour graduations, enabling the wearer to track a third time zone. The meticulously engraved numbers and indexes add both depth and refinement to the design, while the choice of rose gold, which contains copper, pays homage to the copper strip marking the Prime (or 'zero') Meridian that is embedded in the ground at the Royal Observatory at Greenwich, erected 350 years ago. The matt black dial creates a striking contrast with the rose-gold-coloured hands and indexes, providing exceptional legibility. Both the hands and hour markers are treated with Super-LumiNova® for optimal readability in all lighting conditions. The dial is further distinguished by five stars elegantly positioned above the 6 o'clock marker, where there is also a discreet date window and the years '1925 – 2025' elegantly engraved in a subtle tone-on-tone finish, marking the centennial celebration. In two more firsts for the Longines Spirit Zulu Time collection, a transparent case back reveals a rose-gold-coloured PVD rotor featuring a special engraving of a planisphere with the Prime Meridian running through its centre. Precision across time zones A true (or 'traveller') GMT watch, it is powered by the exclusive Longines calibre L844.4, a self-winding mechanical movement with a silicon balance spring and innovative components that make it up to 10 times more resistant to magnetic fields than the ISO 764 standard requires. This high-precision movement provides a power reserve of up to 72 hours and is chronometer-certified by the Official Swiss Chronometer Testing Institute (COSC). The Longines Spirit Zulu Time 1925 comes with both a stainless steel bracelet featuring a double-folding safety clasp and a black NATO strap with a pin buckle. The watch is presented in a special-edition box that reflects the significance of this anniversary timepiece. The collection evolves In addition to this commemorative model, Longines is also expanding the Spirit Zulu Time collection with new stainless steel designs in 39 mm and 42 mm diameters. Available later this year, these timepieces feature a bidirectional rotating bezel and ceramic insert with a 24-hour scale divided into two shades, matt black and intense polished black, elegantly indicating day and night hours. Like the anniversary edition, these models adopt the same sophisticated black dial and rose gold accents, creating a harmonious aesthetic across the collection while offering additional size and material options for different preferences. Celebrating heritage and innovation The Longines Spirit Zulu Time 1925 honours not only the brand's innovative past but also its continued commitment to precision, elegance and the pioneering spirit that has characterised Longines throughout its history, while connecting a legacy of horological innovation with the contemporary needs of global travellers. This anniversary edition stands as a testament to how the art of fine watchmaking can bridge both time and distance, remaining as relevant in today's interconnected world as it was a century ago. Connecting across time zones with Henry Cavill The new Longines Spirit Zulu Time 1925 campaign explores the timeless question that connects people across distances: 'What time is it there?' Starring Longines Ambassador of Elegance and internationally acclaimed actor, Henry Cavill, the campaign depicts the emotional connection between two people navigating international skyways yet remaining inextricably linked across time. As Cavill moves through global airports and destinations, his Longines timepiece serves as a private language that bridges continents and time zones. The campaign visualises how a Spirit Zulu Time watch becomes more than a precision instrument to form a symbolic connection between loved ones, helping them synchronise their lives despite physical separation. For the modern traveller, time becomes a shared language with the most important person in their life, balancing global careers and personal moments across time zones, with a glance at their wrist bringing them closer together. 'For me, the Spirit Zulu Time represents not only precision time keeping, but also connection. In today's lifestyle, our loved ones and colleagues can often be a world away. However, the Spirit Zulu Time gives me, at a glance, that immediate connection with them, and it does so with the elegance that Longines excels at.' Henry Cavill Longines Spirit Zulu Time: evolving for today's global explorers The Longines Spirit Zulu Time collection, first introduced in 2022, exemplifies the brand's century-old expertise in timepieces designed for world travellers. Drawing its inspiration and name from the first ever dual time zone wristwatch created in 1925, featuring the iconic maritime signal flag for the letter 'Z', which is used in conjunction with number flags to indicate time, the collection began with distinctive 42 mm models that established the line's elegant sport design. In 2023, Longines expanded the collection to include 39 mm versions that offered the same exceptional performance in a more compact case, with options including a model adorned with gold to enhance their allure. The evolution continued in 2024 with the introduction of a titanium design of exceptional lightness and durability, ideal for the most adventurous travellers. Now, in 2025, alongside the centennial celebration models, Longines introduces new versions featuring blue ceramic bezels that create a striking contrast with the anthracite dial. This elegant colour interplay enhances both aesthetics and readability, particularly when tracking a second time zone. All Longines Spirit Zulu Time watches are powered by exclusive Longines GMT calibres featuring silicon balance-springs and COSC chronometer certification, ensuring superior accuracy across different time zones while remaining true to the dual pursuits of innovation and tradition that have always defined the Longines brand. Pioneering time zones: a heritage of innovation across meridians The standardisation of time zones in the late 19th century revolutionised global travel and communication. Before this milestone development, each locality kept its own local time based on the sun's position, creating practical challenges as railway networks expanded and international travel increased. The establishment of Greenwich as the Prime Meridian in 1884 and the subsequent division of the world into 24 time zones created a universal system that allowed people to synchronise activities across vast distances. The term 'Zulu' has its origins in the NATO phonetic alphabet, where it designates the letter 'Z' – that is, zero, or GMT+0 for Greenwich Mean Time. The designation became particularly important in aviation and maritime operations, where precise time coordination across different regions proved essential for safety and navigation. Longines established itself as a preeminent expert in multiple time zone watches by pioneering solutions for this new global reality. The brand created history with its famous Turkish Watches in 1908 – the first dual-time zone pocket watches – and secured this innovation with a patent in 1911. In 1925, Longines advanced horological history again by introducing the world's first dual time zone wristwatch, the Zulu Time, which displayed both local time and Greenwich Mean Time (UTC+0) for the Royal Canadian Navy. The watch featured the signal flag for the letter 'Z' – a symbol used by both sailors and aviators in international time communications. By the early 1930s, Longines had developed one of the first true GMT cockpit clocks, which became indispensable tools for aviation pioneers like Hugh Herndon and Clyde Pangborn during their historic non-stop Pacific crossing in 1931. This unmatched legacy of precision across multiple time zones continues today with the Longines Spirit Zulu Time collection, offering contemporary global travellers the same reliability that has made Longines the definitive authority in international navigation timepieces for over a century.
The Star
08-06-2025
- The Star
A HERITAGE OF INNOVATION
In commemoration of over a century of expertise in measuring time across multiple time zones, Longines unveils the Longines Spirit Zulu Time 1925. This momentous release marks the 100th anniversary of the Swiss brand's first dual time zone wristwatch from 1925. Precision across time zones In the late 19th century, the standardisation of time zones revolutionised global travel and communication. Prior to this, each locality kept its own local time based on the sun's position, creating practical challenges as railway networks expanded and international travel increased. The establishment of Greenwich as the Prime Meridian in 1884 along with the division of the world into 24 time zones allowed people to synchronise activities across vast distances. 'Zulu', a term which has its origins in the Nato phonetic alphabet, designates the letter 'Z' – that is, zero, or GMT+0 for Greenwich Mean Time. This designation would became particularly important in aviation and maritime operations, where precise time coordination across different regions proved essential for safety and navigation. From creating history with its famous Turkish Watches in 1908, Longines established itself as a preeminent expert in multiple time zone watches. In 1925, Longines advanced horological history again by introducing the world's first dual time zone wristwatch, the Zulu Time, which displayed both local time and Greenwich Mean Time (UTC+0) for the Royal Canadian Navy. By the early 1930s, Longines had developed one of the first true GMT cockpit clocks, which became indispensable tools for aviation pioneers like Hugh Herndon and Clyde Pangborn during their historic non-stop Pacific crossing in 1931. A true traveller's watch To celebrate the Zulu Time's centennial, in 2025 the brand unveils the Longines Spirit Zulu Time 1925. The commemorative edition features a 39mm stainless steel case with a bidirectional rotating bezel adorned with exquisite 18 ct rose-gold cap, circular-brushed insert — a first for the collection — and 24-hour graduations, enabling the wearer to track a third time zone. The choice of rose gold, which contains copper, pays homage to the copper strip marking the Prime Meridian that is embedded in the ground at the Royal Observatory at Greenwich, erected 350 years ago. Its matt black dial creates a striking contrast with the rose-gold-coloured hands and indexes, providing exceptional legibility. As Cavill moves through global airports and destinations, his Longines timepiece serves as a private language that bridges continents and time zones. Both the hands and hour markers are treated with Super-LumiNova for optimal readability in all lighting conditions. The dial is further distinguished by five stars elegantly positioned above the 6 o'clock marker, where there is also a discreet date window and the years '1925 – 2025' elegantly engraved in a subtle tone-on-tone finish. In two more firsts for the Longines Spirit Zulu Time collection, a transparent case back reveals a rose-gold-coloured PVD rotor featuring a special engraving of a planisphere with the Prime (or 'zero') Meridian running through its centre. The watch is powered by the exclusive Longines calibre L844.4, a self-winding mechanical movement with a silicon balance spring and components that make it up to 10 times more resistant to magnetic fields than the ISO 764 standard requires. This high-precision movement provides a power reserve of up to 72 hours and is chronometer-certified by the Official Swiss Chronometer Testing Institute (COSC). The Longines Spirit Zulu Time 1925, presented in a special edition box, comes with both a stainless-steel bracelet featuring a double-folding safety clasp and a black NATO strap with a pin buckle. Global connection In a campaign that explores the timeless question that connects people across distances — 'What time is it there?' — Longines Ambassador of Elegance, actor Henry Cavill depicts the emotional connection between two people navigating international skyways. As Cavill moves through global airports and destinations, his Longines timepiece serves as a private language that bridges continents and time zones. The campaign showcases how a Spirit Zulu Time watch becomes more than a precision instrument to form a symbolic connection between loved ones, helping them synchronise their lives despite physical separation.
Man of Many
04-06-2025
- Business
- Man of Many
Interview: Henry Cavill on the Elegance of Longines and the Complexity of Warhammer 40k
By Rob Edwards - News Published: 4 June 2025 Share Copy Link Readtime: 4 min Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. As Longines' new Global Ambassador of Elegance, Henry Cavill has placed his considerable cachet behind the Swiss watchmaker, long known for producing some of the most refined timepieces money can buy. This partnership between the Hollywood leading man and the iconic maison has certainly hit the ground running with the outstanding new Longines Spirit Zulu Time 1925. Marking 100 years since Longines launched its first dual-time wristwatch in the form of 1925's 'Zulu Time', this release is more than just a meticulous embodiment of Longines' ongoing commitment to tracking multiple time zones at a glance. With its stunning rotating bezel adorned with an 18K rose-gold cap—a first for the Spirit Zulu Time collection—this reference is also absolutely guaranteed to turn heads, even for those who don't share Cavill's superhuman physique. In order to celebrate this new timepiece and the recently announced partnership, we had the chance to chat briefly with Cavill—best known for roles like Superman, The Witcher's Geralt of Rivia, and August Walker in Mission: Impossible – Fallout—to discover what makes the Longines Spirit Zulu Time 1925 special and how he views the true meaning of elegance. Henry Cavill wearing his Longines Spirit Zulu Time 1925 | Image: Supplied MoM: Thank you for taking the time to chat with Man of Many. Much like Superman is a symbol of hope, Longines' Global Ambassador of Elegance should similarly represent that concept. So what does elegance mean to you, and how do you feel you embody elegance in a way that's uniquely your own? Henry Cavill: It's very difficult to describe one's own elegance without simultaneously invalidating it! It's something that my parents encouraged in me. Always strive for excellence without being callous or garish about it. MoM: You've been quoted as having an appreciation for Longines' understated approach, saying that 'True quality doesn't need to announce itself.' Is that approach something you feel is rare, and how does it align with your experiences throughout your career? Henry Cavill: In today's world, where people are encouraged to announce their qualities for fear of being drowned out in the noise…. yes, it can be rare. I've sometimes drifted into the background for following what I've said above, but time and patience can be telling. MoM: Turning to Longines' new Spirit Zulu Time 1925 releases, what do you feel makes these timepieces special, and what is the significance of a watch's dual-time functionality in a world of smartphones? Henry Cavill: Aside from the storied history and 100-year anniversary of a beautiful watch that ties in elements of the Prime Meridian itself, it's about connection. At a simple glance, I can understand what time of day my loved ones might be in, and my imagination can go there, allowing me to share a very unique and personal moment. A smartphone, for all its wonders, is also a potential rabbit hole of distraction. MoM: You're now taking on producing duties, including for a highly anticipated Warhammer 40,000 project. Can you describe how that kind of overview can impact your appreciation for the intricacies of crafting something unique and complex? Henry Cavill: I've loved every moment, even the difficult ones. Having my hand at the tiller, rather than at the whims of others, especially for something that I love so dearly, has been a reassuring experience. Warhammer is unique and complex enough all by itself; it's about reflecting that uniqueness on screen and on the page. It's a challenge that I'm enjoying. MoM: What would you describe as your most elegant on-screen moment and why? Henry Cavill: I'm not sure that's for me to say. It also might be in the eye of the beholder. Henry Cavill's Longines Spirit Zulu Time 1925 helps him feel connected to friends and family | Image: Supplied It's a fair point that echoes the way we watch lovers each have our own unique perspective with regard to different timepieces. Having said that, there's little argument that the new Spirit Zulu Time 1925 timepiece is anything but a triumphant and highly elegant celebration of 100 extraordinary years since Longines launched its first dual-time wristwatch. With Cavill now on the Longines team, it's impossible to imagine we won't see the horological powerhouse continue to refine and redefine how we perceive elegance throughout 2025 and beyond. And with upcoming projects like his beloved Warhammer 40K universe, Voltron, Highlander, and more, Cavill will surely have more need than ever to track multiple time zones via his Spirit Zulu Time 1925.
