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TECHx
01-05-2025
- Automotive
- TECHx
New App Boosts Scuderia Ferrari HP Fan Experience with IBM
Home » Tech Value Chain » Global Brands » New App Boosts Scuderia Ferrari HP Fan Experience with IBM Scuderia Ferrari HP and IBM (NYSE: IBM) have launched a redesigned mobile app aimed at bringing fans closer to the team, drivers, and race action. With nearly 400 million fans globally, the new experience is built to deliver faster, smarter, and more engaging content. The app is now available in English and, for the first time, Italian. It includes advanced AI-powered features developed using IBM watsonx. These features give users real-time access to data, stories, and insights from each race. One major highlight is the Race Centre with Racing Insights. These tools use large language models (LLMs) on watsonx to turn raw data into engaging content. Features include: AI-generated race summaries within hours of race completion. These recaps transform complex team data into readable stories with insights from drivers and team principal. within hours of race completion. These recaps transform complex team data into readable stories with insights from drivers and team principal. Post-race data visualizations that display telemetry, weather conditions, session results, and tire strategies in a dynamic and interactive format. that display telemetry, weather conditions, session results, and tire strategies in a dynamic and interactive format. Historical insights that compare key 2025 moments with iconic past races, using LLMs like IBM Granite. The app also introduces interactive features to keep fans engaged year-round: Fan messages : Supporters can send messages directly to the Scuderia Ferrari HP team. Some will be featured on social media, blogs, and more. : Supporters can send messages directly to the Scuderia Ferrari HP team. Some will be featured on social media, blogs, and more. Daily fan polls : Fans can vote on topics like qualifying outcomes, favorite races, and team moments. : Fans can vote on topics like qualifying outcomes, favorite races, and team moments. Iconic race content: Summaries that highlight Ferrari's legendary wins across decades. IBM and Ferrari confirmed more features will roll out during the 2025 season. The goal is to blend historical and real-time data to offer fans a connected and immersive digital experience. IBM's Senior Vice President of Marketing and Communications, Jonathan Adashek, stated, 'With AI, we're creating a new blueprint for digital fan engagement. The app uses the same IBM technologies that help businesses improve customer experience, boost productivity, and make smarter decisions.' Lorenzo Giorgetti, Ferrari's Chief Racing Revenue Officer, added, 'This app brings our fans closer to the racing world of Ferrari. With IBM's AI tools, we're creating a digital experience worthy of the Ferrari name. It's just the beginning.' The Scuderia Ferrari HP mobile app is now available for download on iOS and Android via the Apple App Store and Google Play Store. To learn more about the collaboration, visit
Time of India
01-05-2025
- Automotive
- Time of India
IBM and Scuderia Ferrari launch AI-powered mobile app for F1 fans
Available on Apple App Store and Google Play Store, the app combines data and AI technologies with Scuderia Ferrari 's historical data to reimagine the digital fan experience. The new Scuderia Ferrari HP mobile app aims to connect the team's global fanbase of nearly 400 million Tifosi more closely with the cars, drivers, and races they follow. Key highlights -IBM watsonx powers all-new Race Centre and Racing Insights -AI-driven tools designed to provide fans with a more immersive experience during race weekends. -AI-generated race summaries, providing post-race recaps of the Scuderia Ferrari HP team's performance within hours of a race's conclusion. -Large language models (LLMs) on watsonx transform complex race data into narratives that include reflections from the Scuderia Ferrari HP drivers and team principal. ' IBM and Ferrari are bound by a shared commitment to progress, innovation and excellence," said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. "With AI, we're creating a new blueprint for digital fan engagement that brings fans even closer to Scuderia Ferrari whether it's race weekend or not. The app is built with the same data and analytics technologies used by IBM clients across industries to achieve enhanced customer experiences, help their employees reach new levels of productivity and make more informed, data-driven business decisions.' A more personalised application Beyond the Race Centre, IBM and Scuderia Ferrari have introduced new app features designed to deliver personalised and interactive fan experiences year-round. 'This app is about bringing all our fans closer to the heart of the racing world of Ferrari," said Lorenzo Giorgetti, Chief Racing Revenue Officer, Ferrari. "With IBM's cutting-edge AI technology and our shared commitment to innovation and excellence, we are creating a digital experience worthy of the Ferrari name. The project has just been launched and will become more and more comprehensive in the next few months, maximising the potential of the tools that IBM is putting at our disposal. I can't wait to see the fans interacting with this new app, entering a new dimension of the Ferrari experience.'
