New App Boosts Scuderia Ferrari HP Fan Experience with IBM
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Scuderia Ferrari HP and IBM (NYSE: IBM) have launched a redesigned mobile app aimed at bringing fans closer to the team, drivers, and race action. With nearly 400 million fans globally, the new experience is built to deliver faster, smarter, and more engaging content.
The app is now available in English and, for the first time, Italian. It includes advanced AI-powered features developed using IBM watsonx. These features give users real-time access to data, stories, and insights from each race.
One major highlight is the Race Centre with Racing Insights. These tools use large language models (LLMs) on watsonx to turn raw data into engaging content. Features include: AI-generated race summaries within hours of race completion. These recaps transform complex team data into readable stories with insights from drivers and team principal.
within hours of race completion. These recaps transform complex team data into readable stories with insights from drivers and team principal. Post-race data visualizations that display telemetry, weather conditions, session results, and tire strategies in a dynamic and interactive format.
that display telemetry, weather conditions, session results, and tire strategies in a dynamic and interactive format. Historical insights that compare key 2025 moments with iconic past races, using LLMs like IBM Granite.
The app also introduces interactive features to keep fans engaged year-round: Fan messages : Supporters can send messages directly to the Scuderia Ferrari HP team. Some will be featured on social media, blogs, and more.
: Supporters can send messages directly to the Scuderia Ferrari HP team. Some will be featured on social media, blogs, and more. Daily fan polls : Fans can vote on topics like qualifying outcomes, favorite races, and team moments.
: Fans can vote on topics like qualifying outcomes, favorite races, and team moments. Iconic race content: Summaries that highlight Ferrari's legendary wins across decades.
IBM and Ferrari confirmed more features will roll out during the 2025 season. The goal is to blend historical and real-time data to offer fans a connected and immersive digital experience.
IBM's Senior Vice President of Marketing and Communications, Jonathan Adashek, stated, 'With AI, we're creating a new blueprint for digital fan engagement. The app uses the same IBM technologies that help businesses improve customer experience, boost productivity, and make smarter decisions.'
Lorenzo Giorgetti, Ferrari's Chief Racing Revenue Officer, added, 'This app brings our fans closer to the racing world of Ferrari. With IBM's AI tools, we're creating a digital experience worthy of the Ferrari name. It's just the beginning.'
The Scuderia Ferrari HP mobile app is now available for download on iOS and Android via the Apple App Store and Google Play Store.
To learn more about the collaboration, visit IBM.com
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