Latest news with #LoriPrimavera
New York Post
07-08-2025
- Business
- New York Post
Heinz and Smoothie King unveil bizarre ketchup smoothie — and are hit with backlash over ‘dirty' drink: ‘I fear these are the end times'
If tomatoes are a fruit, is ketchup a smoothie? Heinz and Smoothie King have teamed up to create a tomato ketchup smoothie — and consumers are confused by the concoction. The blood-red beverage — which hit select stores on Wednesday — blends açai sorbet, strawberries, raspberries, apple juice, and Heinz's signature ketchup to create a sweet-tart taste. Social media users reacted in shock to the announcement, with some saying they were sickened by the idea of the smoothie. 'I fear these are the end times,' one critic quipped beneath an Instagram post from Complex describing the drink. 3 The smoothie will be available for $5.70 for a limited time at select Smoothie King locations. Heinz 'I want everyone involved in handcuffs,' another stated. 'This has to be one of the dirtiest things I've ever seen in my entire existence as a human being on this planet we call earth,' a third detractor declared. 'Anyone who consumes this JAIL.' Others insisted it must have been an April Fools' prank being played in August. 3 The smoothie combines açai sorbet, strawberries, raspberries, apple juice and Heinz's signature ketchup. Heinz But the drink is no joke. The smoothie will be available for $5.70 for a limited time while supplies last at select Smoothie King locations across five markets: Atlanta, Chicago, Denver, Miami, and parts of the Greater New York area and Northern New Jersey. Lori Primavera, Vice President of R&D and Product Marketing at Smoothie King, said that the smoothie is a result of months of 'meticulous' research and development, testing, and tasting. 'We landed on a savory-sweet blend that celebrates the tomato in all its glory,' she shared. While many were grossed out by the prospect of the drink, others were eager to try it out. 'I require this expeditiously,' one enthused on the Heinz Instagram account. 'The moment I've been waiting for,' a second chimed in. Both Heinz and Smoothie King are highlighting their commitment to nutrition and ingredient quality as a focus of the collaboration. 3 The smoothie is a sweet-tart drink with a bright, tangy ketchup finish. Heinz 'As always, our commitment to nutritious ingredients and our Clean Blends promise remain at the heart of every recipe—and this bold new blend is no exception,' Primavera said, underscoring Smoothie King's commitment to their 'No No List' of 75+ ingredients banned from their smoothies. Similarly, Heinz employs seven 'tomato masters' — the world's top ketchup experts — to make sure the tomatoes are of high quality. Those tomatoes are then bottled into Heinz Simply Ketchup, which is made with just seven 'real' ingredients and no artificial colors, flavors, sweeteners, or preservatives.
Yahoo
06-08-2025
- Business
- Yahoo
Heinz, Smoothie King partner to create Tomato Ketchup Smoothie
Heinz and Smoothie King have teamed up to create the first-ever Tomato Ketchup Smoothie. The Heinz Tomato Ketchup Smoothie blends real fruits such as acai sorbet, apple juice, strawberries and raspberries with Heinz Simply Tomato Ketchup, offering a unique sweet and tangy flavor. 'The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes,' said Angie Madigan, Vice President of Elevation Marketing at Kraft Heinz. 'After months of meticulous R&D, testing, and tasting, we landed on a savory-sweet blend that celebrates the tomato in all its glory,' said Lori Primavera, Vice President of R&D and Product Marketing at Smoothie King. The Heinz Tomato Ketchup Smoothie will be available for $5.70 at select Smoothie King locations. Unfortunately, the smoothie will not be available in Pittsburgh, but across five markets, including Atlanta, Chicago, Denver, Miami, and parts of the Greater NY area and Northern New Jersey. Download the FREE WPXI News app for breaking news alerts. Follow Channel 11 News on Facebook and Twitter. | Watch WPXI NOW Solve the daily Crossword
