Latest news with #LostShoreSurfResort
Scotsman
5 days ago
- Business
- Scotsman
Long-term client loyalty is vital in a short-term world
Clients need PR experts who can solve their problems while enabling a business to stay on track Sign up to our Scotsman Money newsletter, covering all you need to know to help manage your money. Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... In a business environment that feels increasingly unpredictable, relationships grounded in long-term thinking and shared trust are more important than ever. From global supply chain disruptions to interest rate speculation and shifting consumer behaviour, companies are facing pressure to adapt quickly while still achieving growth and other priority goals. In this landscape, the need for clear, consistent and strategic communication is growing, but so too is the need to access experts who can solve the problems of the moment whilst enabling a business to stay on track. At Perceptive Communicators, we've always believed that lasting client relationships are built on more than delivering to a brief. Our approach was recognised at the CIPR Excellence Awards in two categories this year, including Best Long-Term Client Care. This highlights the need for businesses to have expert support that will deliver insight-led, impact-focused communications, rooted in commercial understanding. Advertisement Hide Ad Advertisement Hide Ad Today, being a retained communications partner means far more than managing social media or writing press releases. It's about listening to the real pressures facing our clients and helping them shape a proactive path forward, whether they're delivering major infrastructure projects, creating homes and jobs, launching new destinations, or expanding into new markets. Perceptive Communicators helped the Lost Shore Surf Resort on its journey to opening We've seen this clearly in our work with Lost Shore Surf Resort, Europe's largest inland surfing facility, now open just outside Edinburgh. Our contributions have spanned several years, from helping secure planning permission and major levels of investment, to managing stakeholder engagement and now developing effective consumer-focused campaigns that supercharge footfall and drive bookings. The communications challenges have evolved at every stage, but the need for a strategic, problem-solving mindset has remained constant. Equally, our long-standing partnerships with clients such as Cruden, Clyde Gateway and Muir Group reflect a shared commitment to long-term success. These are organisations delivering impact at scale, from building new homes to regenerating communities and creating economic opportunity. Our role is to help shape the narrative around that impact, engage the right audiences and provide counsel when the unexpected happens. What these relationships have in common is a foundation of trust and clarity. We invest time in understanding what matters to our clients, and we're not afraid to challenge where needed. The aim is always the same: to deliver communications that support priority business objectives and create measurable value. Advertisement Hide Ad Advertisement Hide Ad This is particularly important when so many industries are under pressure to deliver more with less because of the uncertainty that surrounds us. Clients are looking for experts on their team who bring solutions to problems, says Lesley Ferguson Communications budgets, like every other budget, are being scrutinised, and leaders need to see certainty of return on investment, not just outputs. In this context, the ability to cut through noise, engage meaningfully, and adapt quickly to achieve business outcomes is essential. For agencies, this means moving beyond transactional models. Clients are looking for experts on their team who bring solutions to problems, anticipate what's coming next and offer guidance based on experience. They want responsiveness, but also strategic solutions. And increasingly, they expect specialist support that spans sectors, audiences and channels. For us, the goal has always been to build relationships where we're seen as part of the client's team - not an extension - trusted to act with integrity, bring solutions to the table, and respond fast when it matters most. It's not always about saying yes. Often, it's about asking better questions that surface the best path to success. Advertisement Hide Ad Advertisement Hide Ad As communications professionals, we have a unique opportunity to influence decisions, shape reputations and help organisations stay connected to the people that matter most to them so that they achieve objectives and keep the organisation moving forward. That's a responsibility we take seriously, and a privilege that comes from long-standing collaboration. In a fast-moving world, long-term loyalty isn't about standing still. It's about moving forward together, with purpose, with ambition and with trust to deliver sustained success.
Scotsman
30-05-2025
- Sport
- Scotsman
Lost Shore Surf Resort launches Kids Surf Camp for Summer 2025
Week-long summer holiday camps aim to teach young surfers aged 8–16 how to 'hang ten' in a fun, safe, and supportive environment Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Lost Shore Surf Resort, Europe's largest inland surfing destination, is making waves this summer with the launch of its Kids Surf Camp - a fun-filled, week-long experience designed to build skills, confidence, and a love for surfing in young people aged 8 to 16 years. Running weekly from 30th June through to the end of August 2025, the Lost Shore Kids Surf Camp offers an exciting introduction to surfing for complete beginners, while also supporting established young surfers ready to take their skills to the next level. Advertisement Hide Ad Advertisement Hide Ad Led by Lost Shore's team of expert surf instructors, the camp includes daily 1.5-hour sessions that combine on-land and in-water coaching, helping participants progress from their first pop-up to confidently catching waves at the world-class surfing facility. Lost Shore Surf Resort Surf Camp Lee Wood, Director of Surfing at Lost Shore Surf Resort, said: "At Lost Shore, we're all about getting the next generation stoked on surfing. The wave pool is the perfect place for kids to build confidence - it's safe, fun, and a great way to learn the ropes without the pressure of the ocean. 'But it's not just about riding waves. Surfing teaches kids so much more, balance, patience, resilience, and a real sense of adventure. It helps them connect with nature, stay active, and develop the kind of mindset that sets them up for life, all while having an absolute blast." Lost Shore is home to an outstanding coaching team, including 19-year-old Craig McLachlan, a rising star in Scottish surfing. Craig recently claimed his third consecutive - and fourth overall -Scottish National Surfing Championship title in the Open Men's category. He is set to represent Scotland at Eurosurf in Portugal this July and is in contention for the ISA World Surfing Games in El Salvador this September. Advertisement Hide Ad Advertisement Hide Ad Each camp runs Monday to Friday, with drop-off at 9 am at the Lost Shore Surf Resort reception and sessions finishing at 11 am. Participants enjoy a daily 1.5-hour coached surf session, delivered by ISA-qualified surf coaches with over 10 years of experience. The camps follow a fun, structured programme designed to support all skill levels, from complete beginners to confident improvers. Sessions cover paddling, wave catching, board handling, stance, and even tricks and turns, all tailored to each participant's ability. Alongside expert instruction, the camps include games, challenges, and trick tips to keep young surfers engaged and progressing. With a safe, supportive, and inclusive environment at its core, the Lost Shore Surf Camps offer the perfect mix of learning and fun on the water. Wetsuits and equipment are provided, though children are welcome to bring their own. Participants should bring a swimsuit, towel, and sun cream. The cost is £200 per child for a full week of expert coaching. Spaces are limited - early booking is recommended. For more information and to book, visit:
Scotsman
30-05-2025
- Sport
- Scotsman
Lost Shore Surf Resort launches Kids Surf Camp for Summer 2025
Week-long summer holiday camps aim to teach young surfers aged 8–16 how to 'hang ten' in a fun, safe, and supportive environment Sign up to our Arts and Culture newsletter, get the latest news and reviews from our specialist arts writers Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Lost Shore Surf Resort, Europe's largest inland surfing destination, is making waves this summer with the launch of its Kids Surf Camp - a fun-filled, week-long experience designed to build skills, confidence, and a love for surfing in young people aged 8 to 16 years. Running weekly from 30th June through to the end of August 2025, the Lost Shore Kids Surf Camp offers an exciting introduction to surfing for complete beginners, while also supporting established young surfers ready to take their skills to the next level. Advertisement Hide Ad Advertisement Hide Ad Led by Lost Shore's team of expert surf instructors, the camp includes daily 1.5-hour sessions that combine on-land and in-water coaching, helping participants progress from their first pop-up to confidently catching waves at the world-class surfing facility. Lost Shore Surf Resort Kids Surf Camp Lee Wood, Director of Surfing at Lost Shore Surf Resort, said: "At Lost Shore, we're all about getting the next generation stoked on surfing. The wave pool is the perfect place for kids to build confidence - it's safe, fun, and a great way to learn the ropes without the pressure of the ocean. 'But it's not just about riding waves. Surfing teaches kids so much more, balance, patience, resilience, and a real sense of adventure. It helps them connect with nature, stay active, and develop the kind of mindset that sets them up for life, all while having an absolute blast." Lost Shore is home to an outstanding coaching team, including 19-year-old Craig McLachlan, a rising star in Scottish surfing. Craig recently claimed his third consecutive - and fourth overall -Scottish National Surfing Championship title in the Open Men's category. He is set to represent Scotland at Eurosurf in Portugal this July and is in contention for the ISA World Surfing Games in El Salvador this September. Advertisement Hide Ad Advertisement Hide Ad Each camp runs Monday to Friday, with drop-off at 9 am at the Lost Shore Surf Resort reception and sessions finishing at 11 am. Participants enjoy a daily 1.5-hour coached surf session, delivered by ISA-qualified surf coaches with over 10 years of experience. The camps follow a fun, structured programme designed to support all skill levels, from complete beginners to confident improvers. Sessions cover paddling, wave catching, board handling, stance, and even tricks and turns, all tailored to each participant's ability. Alongside expert instruction, the camps include games, challenges, and trick tips to keep young surfers engaged and progressing. With a safe, supportive, and inclusive environment at its core, the Lost Shore Surf Camps offer the perfect mix of learning and fun on the water. Wetsuits and equipment are provided, though children are welcome to bring their own. Participants should bring a swimsuit, towel, and sun cream.
Edinburgh Reporter
28-05-2025
- Sport
- Edinburgh Reporter
Summer Camp at Lost Shore
Lost Shore Surf Resort at Ratho is running a Kids Surf Camp this summer – a fun-filled, week-long experience designed to build skills, confidence, and a love for surfing in young people aged 8 to 16 years. The camp will run from 30 June until the end of August 2025, and offers an introduction to surfing for complete beginners, while also supporting established young surfers ready to take their skills to the next level. Led by Lost Shore's team of expert surf instructors, the camp includes daily 1.5-hour sessions which combine on-land and in-water coaching, helping participants progress from their first pop-up to confidently catching waves at the world-class surfing facility. Lee Wood, Director of Surfing at Lost Shore Surf Resort, said: 'At Lost Shore, we're all about getting the next generation stoked on surfing. The wave pool is the perfect place for kids to build confidence – it's safe, fun, and a great way to learn the ropes without the pressure of the ocean. 'But it's not just about riding waves. Surfing teaches kids so much more, balance, patience, resilience, and a real sense of adventure. It helps them connect with nature, stay active, and develop the kind of mindset that sets them up for life, all while having an absolute blast.' Lost Shore is home to its own coaching team, including 19-year-old Craig McLachlan, a rising star in Scottish surfing. Craig recently claimed his third consecutive – and fourth overall -Scottish National Surfing Championship title in the Open Men's category. He is set to represent Scotland at Eurosurf in Portugal this July and is in contention for the ISA World Surfing Games in El Salvador this September. Each camp runs Monday to Friday, with drop-off at 9am at the Lost Shore Surf Resort reception and sessions finishing at 11am. Participants enjoy a daily 1.5-hour coached surf session, delivered by ISA-qualified surf coaches with over 10 years of experience. The camps will follow a fun, structured programme designed to support all skill levels, from complete beginners to confident improvers. Sessions cover paddling, wave catching, board handling, stance, and even tricks and turns, all tailored to each participant's ability. Alongside expert instruction, the camps include games, challenges, and trick tips to keep young surfers engaged and progressing. With a safe, supportive, and inclusive environment at its core, the Lost Shore Surf Camps offer a mix of learning and fun on the water. Wetsuits and equipment are provided, though children are welcome to bring their own. Participants should bring a swimsuit, towel, and sun cream. The cost is £200 per child for a full week of expert coaching. Spaces are limited – early booking is recommended. Like this: Like Related
The Independent
18-02-2025
- Business
- The Independent
Son of Sir Sean Connery behind largest wave pool in Europe
Jason Connery, son of the late acting legend Sir Sean Connery, has invested £1 million in a groundbreaking inland surf park near Edinburgh. The Lost Shore Surf Resort, located in Ratho, represents a significant investment in Scotland 's leisure landscape, with Connery stating the project 'brings something truly special to Scotland.' Opened in November, the £60 million resort boasts Europe's largest and most technologically advanced wave pool. Capable of generating up to 1,000 adjustable waves per hour, the pool offers a unique surfing experience alongside a 250-metre artificial beachfront. Founded by Andy Hadden, the resort aims to become a hub for both seasoned surfers and those looking to experience the thrill of riding waves for the first time. Mr Connery, who co-owns First Stage Studios in Leith, Edinburgh, with business partner Bob Last, said: 'Lost Shore Surf Resort is an exciting and ambitious project that brings something truly special to Scotland. 'It offers incredible opportunities not only for sport and recreation but also for the local economy. 'Andy Hadden's vision for the resort is inspiring, and I am pleased to support a business that aligns with my passion for Scottish enterprise, sport and culture. 'The early success of Lost Shore is a testament to the demand for an attraction like this, and I look forward to seeing its continued impact.' Beyond the wave pool itself, Lost Shore Surf Resort provides a comprehensive leisure experience. Visitors can enjoy on-site accommodation, dining options, and professional surf instruction through the resort's dedicated surf school. The resort is projected to welcome more than 160,000 visitors a year. Mr Hadden said: 'These funds will help us take the project to the next level. 'We are thrilled to have Jason Connery backing our vision for Lost Shore. 'This investment underlines the potential of inland surf parks not only as world-class sporting destinations but also as drivers of economic growth and community engagement.'
