6 days ago
Ava Max Announces ‘Don't Click Play' Album, Reveals Release Date & Cover Art
Ava Max's new album Don't Click Play is arriving this summer. The set, featuring lead single 'Lost Your Faith,' will be her third full-length album.
Max unveiled the album's release date and its cover art on Thursday (May 1). Pop fans will be able to click play on Don't Click Play on Aug. 22.
More from Billboard
Ava Max Trolls Fans With Fake Petition Protesting Her Own Music
Natanael Cano Defies Ban on Narcocorridos, Performs Tumbados at Aguascalientes Fair
Bad Bunny Announces Debí Tirar Más Fotos World Tour: Here Are the Dates
The album cover features Max handling the heat in a triangle of fire, her hands grasping edges that are going up in flames — perhaps serving as a visual of the fire-emoji vibes she hopes listeners will feel when they do click play. The triangle is in the form of the familiar symbol that's recognized as a play button.
She's dabbling in the art of reverse psychology with this album cycle. Last month, the singer led folks to the website which under the guise of an online petition actually teased an unreleased track. She also shared a photo of a roadside 'Don't Click Play on Ava Max' billboard.
With Max's album reveal on X on May 1, she also played on Atlantic Records labelmate Ed Sheeran's Play album announcement, quoting his HQ account's post from the same day; both announcements, of course, made use of the handy play button icon.
Don't Click Play is the follow-up to 2023's Diamonds & Dancefloors (which reached No. 34 on the Billboard 200 albums chart) and 2020's Heaven & Hell (Max's debut LP, which peaked at No. 27 and included breakthrough single 'Sweet But Psycho,' a Top 10 hit on the Hot 100 in 2018).
In case you missed it, watch Max's music video for Don't Click Play's 'Lost Your Faith' below.
Best of Billboard
Chart Rewind: In 1989, New Kids on the Block Were 'Hangin' Tough' at No. 1
Janet Jackson's Biggest Billboard Hot 100 Hits
H.E.R. & Chris Brown 'Come Through' to No. 1 on Adult R&B Airplay Chart
