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Daehong Communications to host 42nd Daehong Creative Awards for aspiring advertisers
Daehong Communications to host 42nd Daehong Creative Awards for aspiring advertisers

Korea Herald

time26-05-2025

  • Business
  • Korea Herald

Daehong Communications to host 42nd Daehong Creative Awards for aspiring advertisers

Daehong Communications, the advertising subsidiary of Lotte Group, announced the launch of the 42nd Daehong Creative Awards, a leading university advertising competition in South Korea aimed at nurturing the next generation of creative talent. Since its inception in 1984, the DCA has grown into a key industry-academia collaboration, attracting over 4,000 university students from Korea and abroad each year. This year's competition has been refined to better reflect real-world advertising and marketing environments, incorporating feedback from both participants and internal staff members. Submissions will be accepted online from July 11 to 17 across five categories: Visual, for print and visual ideas; Film, covering TV and video ads; Digital Content; Experience, for online and offline customer experiences; and Outdoor Activation, for interactive outdoor campaigns. Participants will develop campaigns among nine selected brands, including Lotte Wellfood, Lotte Chilsung, Lotte World, Uniqlo and Nexen Tire, targeting Generation Z consumers. Brands and categories can be freely combined. Winners will be announced at an awards ceremony in September. The grand prize includes 5 million won ($3,700) and a hands-on internship at Daehong Communications.

Korean Chains Megabox and Lotte Cinema Sign Merger Agreement
Korean Chains Megabox and Lotte Cinema Sign Merger Agreement

Yahoo

time09-05-2025

  • Business
  • Yahoo

Korean Chains Megabox and Lotte Cinema Sign Merger Agreement

JoongAng Group and retail behemoth Lotte Group have inked a blockbuster deal that promises to dramatically reshape South Korea's theatrical landscape. The media and retail giants signed a memorandum of understanding Thursday to merge their respective cinema chains — Megabox and Lotte Cinema — creating what would become the nation's largest theatrical exhibition entity. More from Variety Netflix Sets Korean Comedy Thriller 'Husbands in Action' Korean Animation Business Gets $1 Billion Government Boost Netflix's Tokyo Showcase Spotlights Korean Animation Push and Genre Diversification The joint venture, which will be co-managed by both corporate heavyweights, aims to fast-track new investment opportunities and Fair Trade Commission approval, according to JoongAng Group's announcement. 'The agreement was reached following discussions aimed at strengthening competitiveness and ensuring long-term sustainability in their cinema and film businesses,' revealed JoongAng Holdings, the group's holding company, in an official statement, per news agency Yonhap. Contentree JoongAng, the entertainment division of JoongAng Group, currently holds 95.98% stake in Megabox JoongAng. Meanwhile, Lotte Shopping maintains an 86.37% ownership position in Lotte Cultureworks. The theatrical exhibition sector in South Korea continues to struggle with pandemic recovery challenges, and both groups have expressed optimism that their combined strength will help reinvigorate the domestic film industry. Korean Film Council data shows that while market leader CGV currently operates 1,346 screens nationwide, the merged entity would instantly leapfrog to the top position with a combined 1,682 screens — Lotte Cinema's 915 plus Megabox's 767. The deal extends beyond just theatrical exhibition. Lotte Cultureworks' portfolio includes distribution and investment powerhouse Lotte Entertainment and the Charlotte musical theater chain, while Megabox JoongAng controls PlusM Entertainment (a film investor and distributor) and Playtime JoongAng, which operates indoor children's playgrounds. The merger might also impact the distribution landscape, as both Lotte Entertainment and Megabox's PlusM Entertainment rank among South Korea's key film distribution players, alongside CJ ENM, Showbox and New. Best of Variety New Movies Out Now in Theaters: What to See This Week Emmy Predictions: Talk/Scripted Variety Series - The Variety Categories Are Still a Mess; Netflix, Dropout, and 'Hot Ones' Stir Up Buzz Oscars Predictions 2026: 'Sinners' Becomes Early Contender Ahead of Cannes Film Festival Sign in to access your portfolio

Floating Pokemon return to Seoul
Floating Pokemon return to Seoul

Korea Herald

time25-04-2025

  • Entertainment
  • Korea Herald

Floating Pokemon return to Seoul

A giant Pokemon balloon floated on Seokchon Lake in Seoul Friday, marking the return of the popular Pokemon art balloon exhibition, which drew more than three million visitors in 2024. This year's event is organized in collaboration with the Songpa-gu District Office and Lotte Group, a major South Korean conglomerate. The display centers on Ditto, a purple Pokemon known for its ability to transform into any form. A 16-meter-tall Ditto-as-Lapras balloon floats above the lake, with a Ditto-as-Pikachu perched on its back. Nearby, additional Ditto figures installed near the Lotte World Tower offer photo opportunities and contribute to the festive atmosphere. The installation will remain on view through May 18.

Lotte to debut at Seoul Mobility Show
Lotte to debut at Seoul Mobility Show

Korea Herald

time01-04-2025

  • Automotive
  • Korea Herald

Lotte to debut at Seoul Mobility Show

Lotte Group announced Tuesday that it will participate in the 2025 Seoul Mobility Show for the first time, showcasing its eco-friendly energy and mobility technologies at Kintex in Goyang, Gyeonggi Province, from April 4 to 13. Lotte's exhibition, themed ' Panorama,' will showcase its future mobility value chain across three key zones: mobility technology, autonomous driving and hydrogen value chain. Lotte Innovate, an affiliate of the group, will also operate a self-driving shuttle bus connecting Kintex's Hall 1 and Hall 2 parking areas. The shuttle, which received Korea's first Type B autonomous vehicle approval in October, will be available for all visitors. Additionally, Lotte will set up a 4-meter-tall Bellygom photo zone, where visitors sharing photos on social media can receive Bellygom-themed balloons. "As this is our first time at the Seoul Mobility Show, we are excited to showcase Lotte's vision for next-generation mobility, including battery materials, EV charging and hydrogen energy," a Lotte official said. Under the theme 'Mobility, Everywhere,' this year's Seoul Mobility Show will feature 451 companies from 12 countries, highlighting advances in electrification and autonomous driving.

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