Daehong Communications to host 42nd Daehong Creative Awards for aspiring advertisers
Since its inception in 1984, the DCA has grown into a key industry-academia collaboration, attracting over 4,000 university students from Korea and abroad each year.
This year's competition has been refined to better reflect real-world advertising and marketing environments, incorporating feedback from both participants and internal staff members.
Submissions will be accepted online from July 11 to 17 across five categories: Visual, for print and visual ideas; Film, covering TV and video ads; Digital Content; Experience, for online and offline customer experiences; and Outdoor Activation, for interactive outdoor campaigns.
Participants will develop campaigns among nine selected brands, including Lotte Wellfood, Lotte Chilsung, Lotte World, Uniqlo and Nexen Tire, targeting Generation Z consumers. Brands and categories can be freely combined.
Winners will be announced at an awards ceremony in September. The grand prize includes 5 million won ($3,700) and a hands-on internship at Daehong Communications.
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Korea Herald
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- Korea Herald
P&G Korea strengthens Gen Z ties with internships, marketing
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Korea Herald
23-07-2025
- Korea Herald
[Lee Jae-min] Calm thinking on quiet quitting
Korea still works hard. The country is known for its long working hours. A recent OECD survey in April 2025 puts Korea at No. 5 out of 38 countries surveyed with 1,900 hours per year per person. On top of that, Korea has long championed a strong work ethic with which people are educated and told to "do their best" on the job. The "do-your-best" mentality arguably underpins the economic success story of the resource-scarce country. Korean workplaces are now seeing seismic changes in this "hard work" culture. It would be another 'back-in-my-days' story that becomes easy gossip material for young colleagues over their lunch that day. Obviously, the young generation thinks differently. As people half-jokingly say, three questions when Millennials and Generation Z staff are asked to do something to which they do not fully subscribe are: 'You mean this?,' 'You mean me?' and 'Why should I?' in sequence. So, they need a particular reason to do the work. 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So, quiet quitting may not be a new phenomenon, but another label for an old social interaction that remains within socially acceptable parameters. The difference seems to be that people are now more open about it, and sometimes make it public. Quiet quitting, however, apparently has its limit. When it degenerates into avoidance of required work and failure to complete the mandate, that seems to be a different story. Quiet quitting in that case does not do the bare minimum; instead, it holds the entity back. It is like someone throwing in a pinch of sand into a machine every now and then. Many a day will go unnoticed and uneventful, but there will come the moment when a single grain of sand brings the machine to a halt. There may be cases for both, and each case is different indeed. Sometimes, it can be hard to tell which is which. 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Korea Herald
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- Korea Herald
DCA Opens Today to Strengthen Asia's Data Centre Network
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Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world's leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit
