Latest news with #Lucy&Yak
Edinburgh Live
12-08-2025
- Business
- Edinburgh Live
Popular fashion brand opening Edinburgh store as locals 'prepare to be skint'
Our community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time. More info Get the latest Edinburgh Live breaking news on WhatsApp A popular fashion brand has announced they will open a store in Edinburgh, with locals buzzing. Lucy & Yak will be making their Scottish debut, as they promised 'see you soon'. The new shop will be opening up on Rose Street. The brand sells a range of 'colourful and comfy clothing', designed in the UK. They offer up dungarees, trousers, tees, dresses, bags and more. Posting to Facebook, the brand said: "We thought it was about time for our Scottish debut. "See you soon Edinburgh." Locals were quick to comment with excitement. One said: "Amazing news! Cant wait to visit." A second posted: "That's the news we were waiting for." Sign up for Edinburgh Live newsletters for more headlines straight to your inbox A third commented: "Oh my gosh I am excited and skint already." The brand was launched by Lucy and Chris, who started by making and selling tobacco pouches from old clothes in New Zealand. Eventually, they moved back to the UK and began producing dungarees - before trying their hand at various fashion items. Join Edinburgh Live's Whatsapp Community here and get the latest news sent straight to your messages They opened their first physical store in Brighton in 2019, and have began popping up across the UK. On their website, they add: "Joyful prints, sustainable choices, circularity, and bringing together a community of the kindest and most creative people is what we're all about."
Fashion United
15-07-2025
- Lifestyle
- Fashion United
Lucy & Yak launch new sub-brand offering a 'more muted, tranquil approach'
Socially and environmentally conscious British lifestyle brand Lucy & Yak, known for its colourful and joyful clothing, is launching a new sub-brand, L&Y, which will offer clothing that makes a statement 'in a more understated way'. Launching in September, L&Y will debut with small, 'thoughtful' drops throughout the season, offering a 'more muted, tranquil approach' to dressing with playful silhouettes and calming tones and prints, while maintaining the values that define Lucy & Yak, including sustainability, inclusivity, ethical production, and high-quality fabrics. The new sub-brand is described as a 'natural extension' of the brand and has been designed to complement Lucy & Yak's collections by catering to a different mood and customer - those who seek more toned-down pieces. The hope is that the new line will serve both the Lucy & Yak core community, while also extending its reach to a wider customer base. Commenting on the launch, Lucy Greenwood, co-founder of Lucy & Yak, said in a statement: 'L&Y has actually always been with us, now we're putting a label on it! Over the years, we've been testing different prints, colours, and shapes to see what our customers love, and it's become clear that we have both the customers who love the colourful dopamine dressing that Lucy & Yak is known for, and the customers who prefer our earthier colours and paired back prints. 'We want to be able to bring joyful clothing to both of these customers, which is why we've introduced L&Y - I'm so excited to see what our customers think of it.' L&Y will debut with a small collection for autumn/winter 2025 ahead of a wider offering for spring/summer 2026.
