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Lululemon opens first store in Italy
Lululemon opens first store in Italy

Fashion United

timea day ago

  • Business
  • Fashion United

Lululemon opens first store in Italy

In a continuation of its international expansion plans, Canadian athleisure giant Lululemon has opened its first store in Italy. Located at Vittorio Emanuele II 24/28 in Milan, the site's launch marks the first time the brand's range of athletic apparel and accessories is physically available to the Italian market. The store spans 5,700 square feet over two floors, within which Lululemon's men's and women's collections are housed, with categories such as yoga, tennis and golf among the offerings. Its interior intends to pay homage to Italy's design heritage, utilising traditional craftsmanship and contemporary materials to formulate the architectural concept. The Lululemon Glide sculptural installation stands at the front of the store, expanding and moving to emulate the properties of fabric. The decision to enter Italy contributes to Lululemon's wider 'Power of Three x2' growth plan, with which the brand is aiming to quadruple international revenue from 2021 levels by the end of 2026. So far, the label operates stores in the likes of the UK, Ireland, Germany, France and Spain, among other key European markets. Akin to these regions, its intention is to build up a community among Italian locals by hosting sports-centric activations throughout the year, including partnerships with local studios, run clubs and ambassador programmes.

Lululemon opens first Italy store in Milan
Lululemon opens first Italy store in Milan

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Lululemon opens first Italy store in Milan

Lululemon announced on Friday the opening of its first store in Italy, with the Canadian activewear brand opting for the fashion capital of Milan to make its debut in the Italian market. Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand's men's and women's collections across yoga, running, training, tennis, and golf. The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon's Define Jacket pattern. The jacket's flowy geometry is designed to expand across the storefront, "emulating the properties of fabric on an architectural scale," according to a press release. The Milan store opening is the latest step in Lululemon's international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026. Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.

Lululemon opens first Italy store in Milan
Lululemon opens first Italy store in Milan

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Lululemon opens first Italy store in Milan

Lululemon announced on Friday the opening of its first store in Italy, with the Canadian activewear brand opting for the fashion capital of Milan to make its debut in the Italian market. Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand's men's and women's collections across yoga, running, training, tennis, and golf. The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon's Define Jacket pattern. The jacket's flowy geometry is designed to expand across the storefront, "emulating the properties of fabric on an architectural scale," according to a press release. The Milan store opening is the latest step in Lululemon's international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026. Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.

Lululemon opens first Italy store in Milan
Lululemon opens first Italy store in Milan

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Lululemon opens first Italy store in Milan

Lululemon announced on Friday the opening of its first store in Italy, with the Canadian activewear brand opting for the fashion capital of Milan to make its debut in the Italian market. Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand's men's and women's collections across yoga, running, training, tennis, and golf. The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon's Define Jacket pattern. The jacket's flowy geometry is designed to expand across the storefront, "emulating the properties of fabric on an architectural scale," according to a press release. The Milan store opening is the latest step in Lululemon's international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026. Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.

Lululemon opens first Italy store in Milan
Lululemon opens first Italy store in Milan

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Lululemon opens first Italy store in Milan

Lululemon announced on Friday the opening of its first store in Italy, with the Canadian activewear brand opting for the fashion capital of Milan to make its debut in the Italian market. Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand's men's and women's collections across yoga, running, training, tennis, and golf. The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon's Define Jacket pattern. The jacket's flowy geometry is designed to expand across the storefront, "emulating the properties of fabric on an architectural scale," according to a press release. The Milan store opening is the latest step in Lululemon's international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026. Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.

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